Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Platforms Turn Attention Into Currency
We explore how modern marketplaces have shifted from facilitating transactions to capturing attention itself, using the specific case of a major ride-hailing giant's pivot into advertising and in-app media. Lucas and Luna break down the mechanics of 'attention arbitrage,' where user engagement metrics are sold to third-party brands rather than just drivers or riders. We look at the specific revenue streams created by this shift, the regulatory scrutiny it faces regarding data privacy, and why this model threatens the traditional commission-based margins that have defined the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.