Why Traditional FP&A Fails and How to Lead with Revenue-Driven Planning with Darrell Cox
In this episode of FP&A Tomorrow, host Paul Barnhurst explores the transformation of finance into a strategic driver of business performance with seasoned CFO Darrell Cox. They unpack the modern challenges of FP&A, emphasizing how teams can move beyond traditional reporting to become proactive, data-savvy partners across the organization. Darrell shares real-world insights on forecasting, revenue intelligence, sales collaboration, and building a tech-enabled finance function that delivers tangible value.
Darrell Cox is the Chief Financial Officer at Una Software, bringing over 25 years of…
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