Latest / Profit With A Plan / EP308: Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity with Daphne Valcin

Transcript

EP308: Targeted Time: Work Smarter by Aligning Tasks to Your Peak Productivity with Daphne Valcin · Profit With A Plan

• 0:05
  Marcia Riner | Profit Booster®: There we go.
• 0:08
  Marcia Riner | Profit Booster®: if you're working long hours, but still not seeing the results you want. The issue probably isn't your workload, but your timing in this episode. We're talking about how to match the right tasks to the right time so that you can finally work with your energy instead of against it.
• 0:29
  Marcia Riner | Profit Booster®: You'll learn how to identify peak productivity windows, schedule, high value work when it counts the most and avoid the time traps that kill your momentum. So if you're ready to stop spinning your wheels and start making real progress, don't miss this episode of profit with a plan, podcast.
• 0:51
  Marcia Riner | Profit Booster®: hey, entrepreneurs? Are you working too hard for too little profit. Well, welcome to profit with a plan podcast where we help you scale smarter, increase, profitability and build a business that's worth more whether you keep it or you sell it.
• 1:05
  Marcia Riner | Profit Booster®: I'm Marcia Reiner, business growth strategist and the profit booster behind infinite profit.
• 1:11
  Marcia Riner | Profit Booster®: I've helped countless entrepreneurs to turn their businesses into highly profitable and sale ready assets. So they enjoy more income now, and a bigger payday later.
• 1:22
  Marcia Riner | Profit Booster®: Join me for practical strategies, expert insights, and proven steps to make your business more profitable, more valuable, and built to last.
• 1:31
  Marcia Riner | Profit Booster®: By the way, today's episode is sponsored by infinite profit where we don't just talk profit, we deliver it.
• 1:38
  Marcia Riner | Profit Booster®: But before we dive in, I've got something really special for you.
• 1:41
  Marcia Riner | Profit Booster®: If you feel like you're doing everything right, but not seeing the results you want, it might be time for a fresh perspective.
• 1:49
  Marcia Riner | Profit Booster®: That's why we're offering a free growth and marketing audit.
• 1:53
  Marcia Riner | Profit Booster®: And in just one powerful session. We'll uncover opportunities to drive real growth for your business.
• 1:59
  Marcia Riner | Profit Booster®: And if you're ready to make an impact visit profitboosterbiz and get started.
• 2:06
  Marcia Riner | Profit Booster®: all right, let's jump into today's episode. Our guest today is Daphne Valson and Daphne is the founder of Valson strategic solutions. She holds the highest international coaching Federation credentials as a master certified coach, and has coached over 400 clients across 4 countries.
• 2:26
  Marcia Riner | Profit Booster®: She is a results-driven
• 2:30
  Marcia Riner | Profit Booster®: executive coach with court and corporate trainer featured on forbes.com, who is passionate about supporting clients with career advancements
• 2:40
  Marcia Riner | Profit Booster®: hang on.
• 2:44
  Marcia Riner | Profit Booster®: Oh, my goodness, hang on!
• 2:51
  Marcia Riner | Profit Booster®: Now, let's jump into today's episode. Our guest today is Daphne Valson Daphne is the founder of Valson strategic solutions. She holds the highest international coaching Federation credentials as a master certified coach and has coached over 400 clients across 4 countries.
• 3:10
  Marcia Riner | Profit Booster®: She is a results driven executive coach and corporate trainer, and has been featured on forbes.com. She is passionate about supporting clients with career advancements, business growth, employee engagement and team culture development.
• 3:28
  Marcia Riner | Profit Booster®: Some of Daphne's clients include leaders from Fortune 50 and Fortune, 500 companies, including United healthcare, Lockheed Martin and Jpmorgan Chase, while those are some heavy hitters. Daphne, welcome to profit with a plan. Podcast
• 3:44
  Marcia Riner | Profit Booster®: thank you so much. I'm glad to be here. Thank you.
• 3:46
  Marcia Riner | Profit Booster®: Yeah, this is exciting. So we all have challenges in our life when we're thinking about getting tasks done and everything. But before we get started on that topic. I'd love to figure out how you got into this space. I mean, you didn't start at your lemonade stand when you were 9 right.
• 4:07
  Daphne Valcin: No, I didn't. However, I did sell rice krispy sheets in high school.
• 4:13
  Daphne Valcin: I did have a whole rice crispy treat business, anyway. But.
• 4:18
  Marcia Riner | Profit Booster®: Yes.
• 4:18
  Daphne Valcin: Where it started was, I have been someone who people would have called a leader for many years of our life starting in my youth.
• 4:27
  Daphne Valcin: and I always found a passion in tapping into the potential of people and their ideas. I spoke at my college graduation at the University of Florida being honored for just the leadership that I had on campus. But the way that that, translated after undergrad was the jobs that I did were mostly around other education, so managing programs or around public relations, my undergraduate degrees in public relations. I was a public affairs manager, for example.
• 4:56
  Daphne Valcin: for an Ed policy organization. But the through line was always tapping into the potential of people and those ideas. So in 2014, after being about to try to get my Mba and work at Deloitte. That was my dream. I fell in love instead, and decided to leave all my dreams
• 5:18
  Daphne Valcin: and move to Florida to a city that I had never heard of to marry my husband, and the way that my husband is it would have went better our 1st year to just be settled down in that city as opposed to trying to do, my Mba. Being wherever in the country that I wanted to be. That was my plan.
• 5:39
  Daphne Valcin: And so I thought, What can I do that allows me to still walk in my purpose and my mission that will bring these things together, but would be able to grow with my family if we were to have a bigger family someday, and for me that was coaching. And so that was in 2014. Since then.
• 5:57
  Daphne Valcin: as you mentioned, I've served many clients over 400 individual clients that are leadership development clients and over 200 organizations, and had the chance to work with Deloitte on one of my contracts that I've done a few years ago, which was a full circle moment. So that's kind of how I ended up becoming the person that I am today and doing the work that I'm doing today as well.
• 6:21
  Marcia Riner | Profit Booster®: I love that story, and it's so cool that you know
• 6:24
  Marcia Riner | Profit Booster®: your situation, not getting married, and, you know, chasing your your husband around. But people spend so much time, energy, and effort in school with this vision and dream that they're going to XY, and Z. And then so many of us never end up in that field or in that role that we originally desired to, because there was a calling right? And and you were like, okay, how do I do this? But it became more natural
• 6:52
  Marcia Riner | Profit Booster®: relationship with what you do versus something that you probably wouldn't have been happy at. Yeah.
• 7:01
  Daphne Valcin: People keep telling me they're like you didn't need that, Mba. Anyway, I had to get coached. I had like 10 coaching sessions with my peer coach that I had to be like, can you coach me that? It's okay not to get my Mba because I really wanted it, and I wanted to focus in my Mba program on human capital.
• 7:19
  Daphne Valcin: and my business is about human capital and entrepreneurship which is so interesting.
• 7:25
  Marcia Riner | Profit Booster®: It is. It's beautiful how it falls into place, and that's why you've been so successful, because it was the natural spot for you to be in, not to get all woo, woo, or whatever. But you know I've been learning a lot through some assessments lately, and and being in that natural environment is always a really, you know, things fall into place right when when you're doing what you're supposed to do. So
• 7:49
  Marcia Riner | Profit Booster®: congratulations on that. That's that's awesome. All right. So so let's talk a little bit. Excuse me about
• 7:56
  Marcia Riner | Profit Booster®: time management, and not in the traditional of marking your calendar down, but working in that natural power and energy that that I think really develops you in getting more done and being more productive
• 8:12
  Marcia Riner | Profit Booster®: right.
• 8:12
  Daphne Valcin: Yeah, yeah, that makes a lot of sense. And I think time management. You mentioned that natural energy. I think that is a big thing to think about is, how do you currently manage time, and why and what you said about assessments, thinking about what is kind of your natural rhythm when you're at your best, I think, are a good place to start when you think about time. Management.
• 8:34
  Marcia Riner | Profit Booster®: I love it, I love it well, I've only been experimenting with this recently, off and on throughout my career, but nothing really kind of landed. I was used to do it more for the the customer side, so I could match and mirror the customer better. But when I did one on myself. It was really interesting, and I, funnily funny, found out that some of my best working hours are like Monday afternoon, from like
• 9:00
  Marcia Riner | Profit Booster®: 3 to 7 or 8 like, I'm just jamming, going. And I'm like.
• 9:05
  Marcia Riner | Profit Booster®: What is that right where I thought it was always a morning girl, which is kind of weird.
• 9:12
  Daphne Valcin: Yeah, everybody's different. And I know a lot of us. If you've been in the space of business ownership or even in career, and really trying to hone who you are as a career leader. You probably read different blogs that say, Wake up at 4 am. Like the most successful people do work at 4 Am. In the morning. But I find that for different people it works differently and part of what influences that
• 9:36
  Daphne Valcin: is our the life context. Basically, so are you a caretaker for parents or for children? Are you someone who maybe you live next to the beach and going out at a certain time of the day is really important to you. Or maybe you're volunteering like there's all so many different things that maybe influence when we're in our natural groove.
• 10:00
  Daphne Valcin: So for me, I feel like before I got married. It was like an hour in the morning. I'd be working on my business pursuits, and then maybe an hour in the evening, after having kids, it's early morning, and then, after everybody goes to sleep.
• 10:16
  Marcia Riner | Profit Booster®: Bye.
• 10:16
  Daphne Valcin: Basically is my is when I'm doing some major work. I know I'm supposed to only be working in the during the day. I know. I know everyone, but for everybody, except.
• 10:25
  Marcia Riner | Profit Booster®: You're you're juggling right.
• 10:28
  Daphne Valcin: I am Jacqueline.
• 10:29
  Marcia Riner | Profit Booster®: The family life and being a wife and a mom on top of running a business. So we women heads up. People out there have to do a lot more because we're juggling a lot more.
• 10:41
  Marcia Riner | Profit Booster®: Yeah, think there's any rules that say you're only supposed to work during the day, because
• 10:47
  Marcia Riner | Profit Booster®: if you only work during the day you wouldn't be doing too much, because you're taking care of the little ones.
• 10:51
  Daphne Valcin: Yeah. And then I have some colleagues that they love to travel, so their work is kind of around their trip to Hawaii or their trip to Paris. They are literally working from anywhere. And so they're trying to balance living life like it's golden delegating to a team and still getting work done. So we all have such different
• 11:13
  Daphne Valcin: contexts that surround the work that we do. So we gotta figure out what works for us in terms of when you're when you're at your best, but also when it comes to the kind of life that you want to live, even outside of work.
• 11:25
  Marcia Riner | Profit Booster®: Love it, love it. Yeah. I built my practice years ago when I left corporate and stepped into this full time and said, Wait a minute.
• 11:33
  Marcia Riner | Profit Booster®: I'm super creative, and I wanted to build a business that I could work with from a beach or a mountaintop right? And I, as long as I had strong Internet right? And and the ability to do what I wanted to do, you know, find people to talk with. I could work anytime and anywhere. But I think I wanna you know.
• 11:53
  Marcia Riner | Profit Booster®: I mean, I'd love to talk about the dreamscape of having that perfect environment right? That is a lot harder than it sounds. But in reality, how do we find that window of time that we can?
• 12:07
  Marcia Riner | Profit Booster®: We can really get more done right, you know. I guess if you're yeah, it depends, I guess, on your environment, right? Because we got people knocking on your door all the time. Then there's constant interruptions. But there's always that. It's I don't know. The energy seems to flow better at certain times.
• 12:26
  Daphne Valcin: It's true. And what I did was I created a framework that helps people, no matter what their environments are like to be able to identify when they can work best in the day so that they can get done the things that they need to do the most. Whether that is your revenue, generating activities for you, or strategic planning or reaching out to key stakeholders, drafting marketing communications.
• 12:50
  Daphne Valcin: This this strategy that I created applies to all of those different things, and more. So it's called targeted time.
• 12:57
  Daphne Valcin: And so the idea of targeted time is that there are probably at least 3 different parts of your day that you can identify so that you can use them best. The 1st time I called your primary time
• 13:11
  Daphne Valcin: that primary time is the time when you're most alert. So for Marcia, for you. That was that Monday afternoon time. So for anyone who's listening or watching you're thinking about. When are you at your best. Maybe that is, in the morning time between 9 Am. To 11 Am. So think of that as your.
• 13:30
  Marcia Riner | Profit Booster®: Right.
• 13:31
  Daphne Valcin: Yeah, the coffee's flowing. Your brain is like working on maximum capacity. Right? Maybe that's your primary time.
• 13:38
  Daphne Valcin: So then think about, when is that secondary time. So the time when you're kind of doing okay. But you're not at your 100%. So for me in the morning will be my primary time. The secondary time would probably actually be that after everybody goes to sleep time for maybe 30 min or an hour. It's it's good to get some work done, some wrapping up, some answering, some emails, but not necessarily my best time.
• 14:05
  Daphne Valcin: And then you have your tertiary time. This may be for you the time when you are ready to stop working because you're not at your best at all. You can get some stuff done, but it's not gonna be strategic work or strategic communication. So once you figure out where your primary time, your secondary time and your tertiary time is that's already a game changer for you.
• 14:29
  Marcia Riner | Profit Booster®: So someone said.
• 14:30
  Daphne Valcin: Hey? I need you on this meeting. I just need you to listen in right. That is not
• 14:36
  Daphne Valcin: critical mind space for you. That might be in your tertiary time. So you say, hey, could you schedule at some point between one and 4 Pm. Anytime Monday through Friday? Just check my calendar. But if you could schedule in an afternoon time, that'd be great or like, I tell, certain clients
• 14:52
  Daphne Valcin: have a calendar or scheduling system set up where for meetings. It is during your depending on the kind of meeting your tertiary time, or maybe secondary time, depending on what kind of meeting that is. So that is one way you can think about that right? What are the things that are.
• 15:09
  Marcia Riner | Profit Booster®: Smart, though.
• 15:09
  Daphne Valcin: Exactly.
• 15:11
  Marcia Riner | Profit Booster®: If you think about it.
• 15:12
  Marcia Riner | Profit Booster®: we we really do have our prime time, and I always thought my prime time was in the mornings right. But in the mornings, you know, before 10 am. I'm thinking, and I don't wanna necessarily talk so. I've identified that.
• 15:27
  Daphne Valcin: Yes.
• 15:28
  Marcia Riner | Profit Booster®: And then I make that window between 10 and 3 for talking appointments or client appointments, or meeting appointments, and then my creativity tends to kind of kick in in the afternoon, which is weird. And so now I
• 15:43
  Marcia Riner | Profit Booster®: blindly already created those kind of windows that work for me to be able to do the stuff that I need to do. So brilliant. Okay.
• 15:53
  Daphne Valcin: Yes.
• 15:54
  Marcia Riner | Profit Booster®: So never schedule a sales meeting before 10 Am. Or after 3.
• 15:58
  Daphne Valcin: Depending on. If that's if that's not the right time for you, and you're not gonna show.
• 16:02
  Marcia Riner | Profit Booster®: Can only use myself as an example. But that's smart. That's really.
• 16:07
  Daphne Valcin: Yeah.
• 16:07
  Daphne Valcin: And I was going to say that, too, the opposite of being able to put the right thing on the right time, just like you're putting the right kind of dart on the right place. Right? So is. Let's say you don't like doing sales calls already. You don't want to schedule them at 3 pm. At the end of your day, for example, if you're not going to get to them, for example.
• 16:35
  Marcia Riner | Profit Booster®: Then move it to the next day. Kind of exercise.
• 16:38
  Daphne Valcin: Move it to the morning. If it's important for you and your business. If you are a sales representative and the morning you are at your best. Maybe that's when you get on your sales calls. As soon as you get into the office. You worked on your list the day before, because the day before, in the afternoon you didn't have to think about it. You literally just pulled the list you looked at where everyone is in terms of the communication. You've done with them
• 17:01
  Daphne Valcin: 9 am. Hey, Bill, it's me calling you. You got all the energy you're excited. You're ready to go versus if you leave it to the end of the day
• 17:09
  Daphne Valcin: you may not get to it. I put that in quotations, because sometimes we don't get to the things that we don't like to do.
• 17:14
  Marcia Riner | Profit Booster®: Oh, yes, I think.
• 17:15
  Daphne Valcin: Common more than.
• 17:17
  Daphne Valcin: But if that's something that's super important to you and your business, maybe it goes to the beginning of the day. Yeah, because if you leave it to the end, this is my story. I did leave profit producing activities to the end of the day, and I didn't enjoy doing them, so they didn't get done for
• 17:34
  Daphne Valcin: probably could be months towards the beginning of my business. Now. They're still at the beginning of the day now. And I'm doing great. Yeah, I'm doing really, really great. But it's because they're at the beginning of the day. And I realize that that's when I need to do the things that I may not be most excited about doing, but that absolutely need to get done. So there's that opposite side of what happens when you're not as strategic.
• 17:58
  Marcia Riner | Profit Booster®: Super important priorities that have to be done. So one of my mentors said that you have to. You know you put something like 3 really, at the most 3 really important things that need to be done that day, and they have to be done first.st But if you can't talk until 10 am. Then that starts at 10. Right? I mean, in all reality of this made up, you know, Time Calendar that we're doing. But
• 18:24
  Marcia Riner | Profit Booster®: that is really, you know, I have to agree with you. That's the best strategy to do. And if you have to jump up and down and psych yourself up and do whatever you need to do. At least you're in the best zone to do it in.
• 18:36
  Daphne Valcin: Exactly. I like how you said the best zone, and I know golden hours. If anybody who's listening, if you've thought, if you've heard of that.
• 18:45
  Daphne Valcin: What golden hours is is the idea that this is your primary time? Do you have a time during the day, every day, or at least once or twice a week, I would say, when you do the things that are absolutely critical for you to do. Maybe it's the planning strategically about your business. Maybe it's reviewing what worked and what didn't work as well for your business or for your career this week, and the work that you're doing. How do you want to shift?
• 19:10
  Daphne Valcin: But having those golden hours where there can be no meetings, there can be no doing day to day stuff in your business or in your career. That's not as meaningful. But you're doing really meaningful, important, valuable work during those golden hours. And in some cases with my clients, everybody knows their team members know do not contact me during my golden hours, because these hours are critical for my role.
• 19:33
  Marcia Riner | Profit Booster®: I love it so. When are those best, those golden hours? Do they tend to be more in that primary or the secondary? I feel like they're best normally fit in the best.
• 19:46
  Daphne Valcin: I feel like they're best in the primary time. And the reason why is these are game, changing things that you can do for your business or for your career. For example, one of my mentors for speaking and training said that sometimes speakers and trainers and I think this is anybody in career business
• 20:04
  Daphne Valcin: can have the fear of success or the fear of failure that prevents them from moving forward on big deals or big contracts. So if someone says
• 20:14
  Daphne Valcin: we have this $40,000 contract. All we need you to do
• 20:19
  Daphne Valcin: is send us over a proposal. It doesn't even have to be complicated. Just send us an idea of what it is that you hope to do for our company.
• 20:30
  Marcia Riner | Profit Booster®: Hmm.
• 20:30
  Daphne Valcin: So if you find yourself saying, Oh, I'm so busy I don't have time. I can't 1 day pass.
• 20:36
  Marcia Riner | Profit Booster®: Have this fully built out deck. That's gonna.
• 20:38
  Daphne Valcin: Yeah.
• 20:39
  Marcia Riner | Profit Booster®: All these things in it, and bells and whistles when.
• 20:43
  Daphne Valcin: Just do it. Yeah, just do it, but especially do it during your golden hours, you say, hey? No meetings. Thursday, between 10 to 12. I will be doing my golden hours during that time. Get it done by Thursday or my perspective on businesses. Sales stuff has to happen first.st So if I'm
• 21:01
  Daphne Valcin: mean like.
• 21:01
  Marcia Riner | Profit Booster®: Every business should have the sales stuff happen.
• 21:06
  Daphne Valcin: It's a $40,000 contract. Yeah. So go ahead. Get that proposal out the way. Instead of writing the post you were going to write or talking to your vendor about something or sending responding to emails that maybe aren't critical.
• 21:19
  Daphne Valcin: Make that gold. Those golden hours happen for the day. Put do not disturb whatever you need to do in order to make that happen, and that's why I say, in some cases golden hours may need to happen every day depending on your role in your organization.
• 21:33
  Marcia Riner | Profit Booster®: And stage of your business.
• 21:34
  Daphne Valcin: Yeah, and stage of your business, or it could be just a once or twice a week thing for one of my clients. It was just once a week for about 2 or 3 h, with his golden hours.
• 21:42
  Marcia Riner | Profit Booster®: Wow! That's really helpful, because, you know we do, we? I think, and don't don't totally quote me. But I think it was Bill gates that said, You know, busy is the new stupid right? Because you do all this stuff that you think you're busy.
• 22:01
  Marcia Riner | Profit Booster®: But you're not because you're not doing those highly prioritized
• 22:06
  Marcia Riner | Profit Booster®: things in the right time. Right? You're filling stupid stuff in there like you said, oh, I have to do this post, or, Oh, I have to send an invoice out right, which is mindless stuff, right? Even though you're getting paid. That's important. But it's something that doesn't need to be done in your highest level in
• 22:28
  Marcia Riner | Profit Booster®: level, or even in your golden hours. It's it's just setting those priorities on the things that really have to get done.
• 22:38
  Daphne Valcin: Yeah.
• 22:38
  Marcia Riner | Profit Booster®: Right time of the day for you.
• 22:40
  Daphne Valcin: And you know what issue comes up that you shared for the people that are that I've had, that are leadership, development clients who they love people so much. They love their team members so much, and they do want to have an open door policy
• 22:55
  Daphne Valcin: we've had to do was think about it. As what are those times in the day when you want to be able to have that open door policy? And when are the times in the day when you really have to be driving your stuff forward, your work forward, and sometimes it's your work forward for the benefit of the people that you care about
• 23:18
  Daphne Valcin: right? Maybe it's those sales activities or those speaking with key stakeholders that would impact your whole team so you can still be a heart centered leader. But get your stuff done by putting boundaries
• 23:31
  Daphne Valcin: on those kinds of interactions, because sometimes those are causing leaders to feel depressed, to feel overwhelmed, to feel like they have no balance to feel like they're not hitting their goals. You can hit your goals and be great and still be heart centered. But having boundaries is actually a really good example for even the people that you're serving as well.
• 23:52
  Marcia Riner | Profit Booster®: And I think that that validates one of the challenges that I think we all face is that we're trying to multitask right? We're wearing all these different hats. We want to be there for the team. We want to have that open door policy. But at the same time you've got priorities of things that need to get done and interruptions. Someone had said
• 24:14
  Marcia Riner | Profit Booster®: that it literally. If you're if you're doing a task and you're interrupted, it takes literally 10 min to get back into the cycle of what you were doing. And so now something that would have taken you 30 min and you were interrupted, now is going to take you 40 min to an hour
• 24:33
  Marcia Riner | Profit Booster®: to get that done which adds that much more you know, to your workload and your time available, because you keep getting interrupted, or chasing shiny objects, or squirrels, or whatever it is that that
• 24:46
  Marcia Riner | Profit Booster®: that do that. But I love the the idea that if we set boundaries for ourselves.
• 24:52
  Marcia Riner | Profit Booster®: that others can find the time to fit into those boundaries.
• 24:57
  Daphne Valcin: Yes, and you sound like you're talking about life in general, too. So yeah.
• 25:02
  Marcia Riner | Profit Booster®: About me. But yeah, exactly.
• 25:06
  Daphne Valcin: Perfect.
• 25:07
  Marcia Riner | Profit Booster®: It is, it is really, it's really important to set those boundaries for those that you're working with clients, family, your friends.
• 25:17
  Marcia Riner | Profit Booster®: spouse, you know even my little dog, who wants to go out for a walk. I'm like Dude. It's not time yet.
• 25:23
  Daphne Valcin: Yeah.
• 25:24
  Daphne Valcin: yes, and, man, I'm sure I'm sure you deal with this because I've seen you do great work, Marcy. I saw some of your reviews on Linkedin that were just
• 25:34
  Daphne Valcin: knocking, knocking it out of the ballpark. And so something that I've seen that you've probably seen, too, is that
• 25:41
  Daphne Valcin: there's also when people are burning themselves out because they don't have those boundaries as well. And so they're trying to do all the things that they feel they need to do in order to push their business forward. But sometimes they're also doing things that maybe are outside of their scope. And I'm going to use myself as an example when I 1st started my business, and I was doing some coaching for some clients, and they said, You know I need a bio, and I would say.
• 26:11
  Daphne Valcin: I can write your bio for you. Or they were like, I just need to work on my website. And I'm like I was a Pr major. I can do your you don't have to pay somebody else. You don't even have to pay me. I'll just do your website for you outside of our site.
• 26:23
  Marcia Riner | Profit Booster®: Jazz.
• 26:24
  Daphne Valcin: So I'd be working at 10 pm. 11 pm. My husband is like, what are you working on? Well, I'm just doing this website for my client. Are they paying you to do that? No, but I just figured I would do it for them because I could do it. So I was doing a lot of extra work, because when you said boundaries with clients
• 26:40
  Daphne Valcin: I did not have them so. Clients could text me. At 10 Pm. 9 Pm, I would text them back. I would do a lot of extra work. And so the problem with that is, even though I love serving. I was not able to show up as my best self
• 26:55
  Daphne Valcin: in my work the next day. So, not having boundaries even with clients, when it comes to that primary time, the tertiary time, the secondary time, can even impact the way that we're showing up in a negative way out of a desire to be in service, but being able to grow our companies means that we're able to have boundaries to be able to grow in the right way.
• 27:18
  Marcia Riner | Profit Booster®: Oh, my goodness!
• 27:20
  Daphne Valcin: Yes.
• 27:20
  Marcia Riner | Profit Booster®: So good it really is, and it is timely for all of us, as we, you know, make it through, you know. The second quarter going into midyear. You know, we're having these challenges
• 27:34
  Marcia Riner | Profit Booster®: of jeez. I had a goal for my business right of making X achieving this, bringing on these people doing this, you know, hitting this market, whatever it is that you had a goal for. And then, if we're not setting those boundaries, and we're not working in our best
• 27:54
  Marcia Riner | Profit Booster®: space, our best time for us that we end up behind the gun right? Because maybe we're not where we thought we'd be, and maybe the goals that we achieved weren't quite there. Some of us may be knocking it out of the park and kudos.
• 28:12
  Marcia Riner | Profit Booster®: Are you doing? Let me know. Come on my show. But for those that aren't.
• 28:18
  Marcia Riner | Profit Booster®: you know, having this time management and this this understanding targeted time and being able to work in your best seems like a natural process that would just allow you to hit those goals and targets a lot easier.
• 28:35
  Daphne Valcin: Yeah. And I think with clients, I think they would say that that's 1 of the areas that I thrive is in helping them with their productivity, their performance, and the relationships that are associated with that productivity and performance at times as well and managing those. But there's 1 client that I think of
• 28:55
  Daphne Valcin: where a lot of these things came into play. She came to me. She was bringing in not so much in her business and had the expenses basically equal to the revenue that was coming in, and was on the verge of filing for bankruptcy. And so she went from having a very successful business in the past to just bringing in around $3,000 in revenue, and then $3,000 in expenses. So 3 months into us working together. She hit the $20,000 mark
• 29:24
  Daphne Valcin: for monthly revenue, and then 9 months into working together, she hit the $52,000 mark
• 29:30
  Daphne Valcin: but a lot of it had to do with the way that she was managing her time
• 29:35
  Daphne Valcin: on a daily basis, how she was able to get things done, and also even what we talked about with the sales. So her sales process was too long. She was selling a very high ticket item. And she basically did like interior design, and so she was waiting days before getting clients quotes. So we transformed that to her being able to get the client the quote, while she was in their home.
• 30:01
  Marcia Riner | Profit Booster®: Oh!
• 30:01
  Daphne Valcin: Within minutes. Yeah. So that was a big part.
• 30:04
  Marcia Riner | Profit Booster®: While they're emotionally engaged.
• 30:07
  Daphne Valcin: Yes, it was a big part of her being able to transform her business, and then delegation as well. So she had to organize herself in order to find someone fantastic, to delegate some of the administrative things to, so she could focus more on where she thrives, which was being the visionary, the creative, the salesperson making sure she was doing the follow up.
• 30:28
  Daphne Valcin: which were all things that were, you know, fantastic for her, so that talks to the boundaries that we talked about, and even the primary secondary, tertiary tertiary time, the understanding her natural flow. That client thought there was something wrong with her because she wasn't able to focus on her business. So we talked about the Pomodoro method, which is basically 30 min work. Take a break for 5 min.
• 30:50
  Daphne Valcin: 30 min work. Take a break for 5 min, and I'm like, during that 5 min break. Go, drink your tea, walk around, talk to your family members, but come back
• 30:59
  Daphne Valcin: after that, after that 5 min break. But for some people again I love how you talked about the the natural flow. You need to take a break and go. Do something like, go be on your phone but for 5 min, and then come back.
• 31:13
  Marcia Riner | Profit Booster®: I guess.
• 31:14
  Daphne Valcin: The way it rings.
• 31:14
  Marcia Riner | Profit Booster®: Set that timer.
• 31:16
  Daphne Valcin: At the time, and she had alarms throughout the day. Right? If this helps somebody, and if alarms work for you, she had alarms to say, it's time to go to break, and it's time to come back. And this is a woman who is in her sixties.
• 31:27
  Daphne Valcin: but was willing to do the work to figure out what worked for her and her business for her to thrive so for anyone who's listening again, whether you're a career professional or you're a business person, and in her case more of a solopreneur. There are a number of things that you can do with your time that could really transform your whole life and your business.
• 31:47
  Marcia Riner | Profit Booster®: It sounds amazing to be able to have that natural flow of a day where you get the things done, you delegate a little bit we've talked. I've had guests on that talked about that all the time, but managing your own time in a way that you can do the things that you need to do, and in her case, going from 3,000 to 20,000 to 52,000, that was
• 32:10
  Marcia Riner | Profit Booster®: beautiful. Get the things done that needed to be done right then and there. Processes right? That made things a lot easier for her and made her more happy, made her clients happy. Everything else. I just love that story, Daphne, because it really hit on everything
• 32:28
  Marcia Riner | Profit Booster®: that we all need to do in our business in our day to day to make it all work out, because
• 32:34
  Marcia Riner | Profit Booster®: business is not the easiest thing to do in the world. But you've got to be able to. It can be if you have the systems in place like you, you just brilliantly laid out for us. So wow, love it. Okay. So
• 32:48
  Marcia Riner | Profit Booster®: you've just ended on a really high note there. How can listeners find out more about you and yours and your consulting solutions that would allow them to have that kind of a life changing moment in their business and be able to handle more without
• 33:07
  Marcia Riner | Profit Booster®: pulling their hair out and screaming, yeah.
• 33:10
  Daphne Valcin: Because I don't want anyone to pull their hair out.
• 33:12
  Marcia Riner | Profit Booster®: No.
• 33:13
  Daphne Valcin: And so.
• 33:14
  Marcia Riner | Profit Booster®: Lot of work.
• 33:15
  Daphne Valcin: He did.
• 33:15
  Marcia Riner | Profit Booster®: So we don't want to be.
• 33:16
  Daphne Valcin: No, and your hair is so cute. So yes, you can find me on Linkedin under my name, Daphne Valson. I'm on Instagram as well, and my username. There is Daphne Valson, too. My website is valsonstrategicsolutions.com. But if you look up Daphne valson.com. You can find me there as well.
• 33:38
  Marcia Riner | Profit Booster®: Love it, and I understand you have something that'll help us right.
• 33:43
  Daphne Valcin: Yes. So when I talked about targeted time, the reason why it's called that is because if you're thinking about a dart and a bullseye. You need the right kind of dart right to throw against the wall. You can't throw a ball against the wall, it's not going to work. And then with the bullseye, you want to make sure that you are positioning yourself to throw that dart in the right place right? Either in the primary section, Secondary section, tertiary section.
• 34:05
  Daphne Valcin: So I created a worksheet that will help people to be able to really think through. When is their primary, secondary, and tertiary times, and then also, what are the right priorities that go in each of those timeframes? So I call that worksheet the targeted time method, maximize your outputs, multiply your outcomes, and you can find that@daphnevalson.com slash targeted time.
• 34:28
  Marcia Riner | Profit Booster®: Brilliant! We all need a little worksheet, because sometimes we just run everything up in our head and think that I can manage it while I'm juggling hats and tasks and roles in my company and trying to be a mother and a wife, and you know, family and everything else. Sometimes it just helps to get it onto paper.
• 34:51
  Marcia Riner | Profit Booster®: You know the old fashioned way, or onto the computer on the paper where you can see it and go. Oh.
• 34:58
  Marcia Riner | Profit Booster®: oh.
• 35:00
  Marcia Riner | Profit Booster®: I can do that right, and if that's on paper, then you know, if it's there, then you've got you. You can even hold yourself accountable to it. So I love the idea.
• 35:11
  Daphne Valcin: Thank you so much. And I have clients that do print these things out so worksheets like this, and just write on it every week to plan out their priorities. So I agree it could be on the computer. You print it out whatever helps you best.
• 35:24
  Marcia Riner | Profit Booster®: I love it. Love it. Okay, wow! Listeners. Hey? Thanks for tuning in today. I hope you picked up some valuable insight and actionable ideas that will help your business be more profitable, and Daphne's little tool, where you print it out and figure out what are your priorities.
• 35:40
  Marcia Riner | Profit Booster®: and what are the times of day. That you should be working on those priority items is going to be a game changer for you, I promise, and if we can all. Just be like her interior decorator. Example that she shared. I mean, whether you're you're an attorney or you're a plumber, or you're running a manufacturing organization. These times are important for all of us, so I would encourage you to go grab her worksheet and try it out
• 36:08
  Marcia Riner | Profit Booster®: all right. As I mentioned, it might be time for a new fresh perspective. My throat is just driving me crazy today. Sorry about that.
• 36:17
  Marcia Riner | Profit Booster®: That's why we're offering a free growth and marketing audit. And in just one powerful session we'll uncover the opportunities to drive real growth in your business, and that might just be some time management that you're working on, too. So
• 36:34
  Marcia Riner | Profit Booster®: another another back and forth for Daphne. So if you're ready to make impact, visit profitboosterbiz, and let's get started, and don't forget to subscribe. You don't want to miss future shows. You can always find profit with a plan on any of your favorite podcast platform. And we're looking forward to more great profitable strategies on next week's show. So until then make your plans and profit with them.
• 36:58
  Marcia Riner | Profit Booster®: Thank you so much, Daphne. This was really really helpful.
• 37:02
  Daphne Valcin: Thank you.