FOCUS vs. Attention
The David Alliance
TDAgiantSlayer@gmail.com
Garth Heckman
The digital world is explicitly engineered to capture and fragment our attention. Dr. Gloria Mark, a leading informatics researcher at the University of California, Irvine, tracked digital behavior and found that the average attention span on a single screen has plummeted from 2.5 minutes in 2004 to just 47 seconds today.
When your focus breaks, it doesn’t just snap back. It takes an average of 23 minutes and 15 seconds to fully return to a deep focus state after a single interruption because your brain gets caught in "intervening…
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