How Franchise Brands Are Using AI to Choose Locations

Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses · May 28, 2026 · 10m · transcript

Lucas and Luna explore how franchise chains and multi-unit operators are increasingly using artificial intelligence to site new locations. Rather than relying on gut feel or simple traffic counts, AI models now analyze demographics, competitor density, drive-time patterns, and even satellite imagery to predict revenue within 10 percent. The hosts walk through a real example: a mid-size quick-service brand that cut its new-store failure rate from 30 percent to under 8 percent by using a location intelligence platform. They also discuss the limits — data quality, bias in training sets, and the…