Latest / The Balancing Act with Andrew Temte, PhD, CFA
One Conversation Away: Podcast Marketing with Tom Schwab
What if the metrics you’re chasing — the downloads, the likes, the impressions — are quietly steering your business in the wrong direction?
In this episode of the Balancing Act podcast, Andy speaks with Tom Schwab — founder and CEO of Interview Valet and author of Podcast Guest Profits. A U.S. Naval Academy graduate and engineer who found his way into marketing, Tom brings a systems mindset to one deceptively simple question — what are you actually optimizing for? — and to the conversations that actually grow a business, from why most podcasts die in their first ten episodes to what it takes…
The skinny
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