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Tennessee Basketball Breaks Ground with Jersey Sponsor | SEC Basketball News
Tennessee basketball is rewriting the script—becoming the first program in the state to feature jersey sponsors, with Axle Logistics, a Knoxville shipping company founded by two alumni, debuting patches on both men’s and women’s uniforms this October. Worth over $3 million annually, this landmark deal also includes a major student-athlete influencer marketing initiative, giving players real-world branding experience. It’s part of a broader NCAA shift allowing jersey sponsorships, a crucial new revenue stream as college athletics grapple with rising costs and NIL deals. Joining elite programs…
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