Latest / The Unofficial Shopify Podcast
ShipBob CMO on Peak Season 2026
He's shipped over a billion units. He says your Black Friday gets decided in September.
Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's no single boogeyman, just tariffs that pushed brands global, an exploding channel mix, and AI quietly eating the back office.
What you'll learn:
Why right now is "inbound peak" and what to send your 3PL before October
The real warehouse math: when one node beats five, and why split shipments crush margins
The only two levers that lower shipping…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.