Latest / The Inspired Stories Podcast / From Pizza to AI: Cas Maxwell's Entrepreneurial Journey Across Rural Ohio | Restaurant & Franchises Series
Transcript
- 0:03Welcome to another edition of the Inspired Stories podcast,
- 0:07where leaders share their experiences so we can learn from
- 0:10their successes and be inspired by how they've overcome
- 0:13adversity. My name is Anthony Kotaspodi,
- 0:15and today's guest is Kaz Maxwell.
- 0:18He's a visionary entrepreneur and community leader who grew up
- 0:22in rural Appalachia and has expanded his business ventures
- 0:25across Ohio with prospecting efforts in Poland and Jamaica.
- 0:30At the age of 23, he opened his first restaurant, showcasing his
- 0:34early commitment to hospitality and community engagement.
- 0:37He is the Co founder of AI OW, now a certified career College
- 0:43in Ohio specialized in AI training, software development
- 0:46and game based learning. The institution focuses on
- 0:50workforce development and innovative solutions for real
- 0:54world challenges. He also owns Enjoy Brands, which
- 0:58includes Maxwell's Pizza and River Valley Social, embodying
- 1:02his vision of being the cornerstone of enjoyment across
- 1:06all communities. Beyond his business ventures, he
- 1:09serves as a board member of the Citizens National Bank of
- 1:13Mcconnellsville and the Ohio Chamber of Commerce's Small
- 1:16Business Council. He has served on multiple
- 1:19community boards and is a passionate storyteller and
- 1:22photographer, sharing human experiences and untold stories
- 1:26through his YouTube channel. The rest of the story.
- 1:29Before we get into the good stuff, today's episode is
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- 1:59Now back to our guest today, the Co founder of Maxwell's Pizza,
- 2:02among many other ventures. Kaz, I appreciate you making the
- 2:05time to Share your story today. Thanks for having me on the
- 2:08show, Anthony. So Cass, you have a variety of
- 2:12different business interests. Maybe let's go through them
- 2:15chronologically. Which one did you start 1st and
- 2:19how did the idea come about? So the first one would have been
- 2:24Maxwell's Pizza that was open that in 2016 going on 9 years
- 2:31now here in just a couple months.
- 2:33So that started. I never really wanted to be.
- 2:36I didn't think I wanted to be an entrepreneur when I was in
- 2:39college. I always did at a young age.
- 2:42I've got several different businesses that we started, you
- 2:45know, from snow shoveling to lawn care to at one point me and
- 2:49my buddy like in 3rd grade were taking large erasers, drawing
- 2:53designs and stamping them on people like tattoos and charging
- 2:55$0.25 for those. So I've had AI didn't really
- 2:58realize that I was, I had that in me until I kind of got out of
- 3:03college and I realized, OK, this is something that has been in
- 3:06me. I've been around it a lot of my
- 3:08life as well. My parents have a sporting goods
- 3:11store that they opened when I was in freshman in, in high
- 3:15school. So I kind of been around it been
- 3:17in it. Then when I got out, you know,
- 3:20there was this opportunity with a a lot in Zanesville, OH, they
- 3:24decided to get that my parents helped me get that loan to
- 3:28secure the the building and start working on renovations.
- 3:33I was 23 at that time, had only experience I had in a
- 3:36restaurant, was working at Buffalo Wild Wings as a server.
- 3:39So not very much experience. Needless to say, it was a, it
- 3:44was a mess opening up. You know, we had a lot of school
- 3:47of Hard Knocks there before we opened.
- 3:51I brought on two of my friends from college, Paul and Steve,
- 3:54who are still my business partners to this day.
- 3:56And so they kind of we divvied up and said, hey, you're in
- 3:59charge of this, I'm in charge of that, you know, you're in charge
- 4:01of this and got the doors open. And yeah, it was a hit.
- 4:06You know, we were super busy, like I said, had to learn
- 4:09through the school of Hard Knocks on how to make a menu,
- 4:12how to run a staff, how to train managers.
- 4:15And then from there, we opened up a couple more pizza shops, 1
- 4:20being kind of our flagship location, which is in
- 4:22Mcconnellsville, Ohio. It has rooftop patio seats
- 4:25about, you know, a hundred 150 people, just a full dining
- 4:29experience, full menu. And then most recently it was
- 4:33River Valley Social, which is it was an old bowling alley.
- 4:37We bought completely gutted it, renovated it.
- 4:39You know, it was your typical crusty bowling alley, as you can
- 4:43imagine. And we turned it more into a
- 4:45family Event Center, added, you know, virtual golf, a different
- 4:48food concept, a bar, darts. You know, we're adding an arcade
- 4:52right now. Should be in in the next two
- 4:54months. And yeah.
- 4:56And then came AI out after that, which is a that's a whole other
- 5:00story I'm sure we'll get into. Well, let's see in a little bit.
- 5:02We've got a few things to unpack the pizza stuff here before we
- 5:05get into that, which I'm excited to dive into.
- 5:08So right out of college, your parents help you get a loan to
- 5:13buy a vacant lot. But what was the inspiration
- 5:17behind starting specifically a pizza place to start with?
- 5:21Was your family in that business?
- 5:22Did you grow up around that? I know you said BW Threes was
- 5:25kind of your only related work experience prior.
- 5:30I think it it was twofold. So food has always been a
- 5:33passion of mine before in college, that was always kind of
- 5:37my secondary thing I wanted to do was culinary arts.
- 5:40I never pursued it just because it didn't, I guess, call to me
- 5:45as as hard as political science did.
- 5:48I know that sounds completely random, but so I've always had a
- 5:52passion for cooking. I, I grew up, you know,
- 5:54alongside my mom in the kitchen and she'll vouch for me.
- 5:56You know, I was cooking family dinners in like 6th grade.
- 5:59So I've always loved the kitchen, always loved food and
- 6:02the creation around it. And then as far as the concept,
- 6:05I think that probably spawned from my dad growing up, worked
- 6:09at a Dr. thru basically, you know, selling beer, alcohol.
- 6:14And then also they had a pizza as well to where they made
- 6:18pizza. And so I think that kind of came
- 6:21that was always in the back of the mind.
- 6:24And then, as you know, I got out of college, started looking at
- 6:27different types of restaurants and what's going to work.
- 6:29Well, pizza, you know, being 23, pizza just sounded like, you
- 6:34know, who doesn't love pizza? And so I think having that
- 6:37little bit of memory in the back of my mind and then also loving
- 6:42pizza and knowing that it's thought it was an easy business.
- 6:45How about that? I thought it was, it's not an
- 6:47easy business, I'll tell you that right now.
- 6:49So I think that's kind of what culminated to to me choosing
- 6:54that Ave. So you didn't really know how to
- 6:58open a restaurant, but somehow you got it open.
- 7:01Were there mentors or other people that you could kind of
- 7:04lean on as you were going through those early steps?
- 7:08Definitely, yeah. I tried to surround myself with
- 7:12as many people that knew more than I did.
- 7:16You know, I, I was very aware of the fact that, you know, I knew
- 7:20nothing and that I needed to learn and absorb.
- 7:23Still like that to this day, you know, anytime I can learn off
- 7:26somebody. So yeah, I mean, I surrounded
- 7:28myself with other restaurant tours that I tried to network
- 7:32with our current food provider at that time.
- 7:36I linked up a lot with them with their in house chefs to help
- 7:39design the menu, design the dough.
- 7:43And yeah, I really just tried to surround myself with supporting
- 7:46people that, you know, are going to at least guide me a little
- 7:49bit on how we can make this work.
- 7:51But at the end of the day, you know, the the cards fall when
- 7:53the when the door opens for the first time.
- 7:55So nobody can prepare you for that.
- 7:57I can get, I can tell you that. So you said that it did I hear
- 8:01you correctly that it was kind of a a hit right away like you
- 8:04guys were busy from the get go? Yeah, definitely.
- 8:07So where we opened up in Zanesville, it's in South
- 8:11Zanesville, which is a little less populated than the north
- 8:15side of Zanesville. So it's a very tight knit
- 8:17community. And so when something happens,
- 8:20everybody knows about it. So it's it's not like opening up
- 8:22in the middle of Columbus where you have to have this gigantic
- 8:25PR push. You know, it's when you open up
- 8:27in South Zanesville, you know, everybody knows.
- 8:30So everybody wants to try it and you got to be on your, you know,
- 8:33kind of your best behavior when you have those doors open.
- 8:36So, yeah, I mean, when we open the doors, it was, I think
- 8:40everybody had a 10 mile radius, ordered a pizza in the first two
- 8:43days. So it was it was crazy.
- 8:45It was a fun. It was a fun nightmare.
- 8:48How's that? Yeah, you.
- 8:50Jumped right into the deep end right away.
- 8:53So was the pizza delicious from the start or did you guys kind
- 8:57of make some missteps and have to tweak it along the way?
- 9:01Yeah. I mean, of course I'm going to
- 9:03say it was delicious from the start, but yeah, there was,
- 9:05we've had several iterations over the years.
- 9:07I mean, we've try to listen to the customers, figure out what
- 9:10they want. We've redone our dough a couple
- 9:13times. I have a lady that currently
- 9:16still to this day does our dough in the mornings and she's
- 9:18actually perfected the recipe. So she took our original recipe
- 9:21and was like, hey, Cassie, I'm going to do this that and we did
- 9:24some testing. And so she's like, in my
- 9:27opinion, perfected it. And so, yeah, there's been
- 9:30several iterations. We've messed with the sauce a
- 9:31little bit, changed up cheeses before.
- 9:34You know, everybody is very particular about their pizza.
- 9:37You know, everybody goes to the same spot every, you know, every
- 9:40week, every month they order from their favorite spot and
- 9:43they usually don't mix it up. So it's a, it's a hard industry
- 9:47to drive a wedge into a family and say, hey, you should try
- 9:49here instead of ordering at your, the place you've ordered
- 9:51for 20 years. So.
- 9:53But it sounds like you guys, you sort of had a hook right from
- 9:56the beginning because you were new in this small town.
- 9:59And so everybody tried you what in those first two days as you
- 10:02pointed out, what was the repeat business like?
- 10:06So we definitely started at the highest highs.
- 10:08Like I said, everybody tried. And then from there, you know,
- 10:10it kind of to me, it's like working in these small, smaller
- 10:15towns. What we've seen is you start at
- 10:18the peak, you start the busiest you're going to be, and then it
- 10:21kind of you get to where you're you're going and then you start
- 10:23to increase again versus in the city, it seems like you start
- 10:26kind of start down here and you're working, working, working
- 10:29your way up. It's like completely opposite in
- 10:31these rural communities because everybody knows you're the new
- 10:34guy in town. But yeah, I mean repeat
- 10:37business. I mean, it was great.
- 10:39You know, we had a lot of people loyal to us.
- 10:41We worked really hard on being the kind of a community beacon
- 10:46and just investing, you know, all of our extra money into
- 10:51whether it was Maysville High School, you know, the sports,
- 10:53feeding the teams, whether it was breast cancer awareness, you
- 10:57know, fundraisers, giving this guy, you know, $100 for his
- 11:02aunt's funeral, like whatever that was.
- 11:04You know, we very to this day, very rarely say no to a, to a
- 11:08fundraiser of sponsorship. And so I think that's what
- 11:11really made us successful, was just being a part of the
- 11:14community. Interest the last one you threw
- 11:16out there was kind of an interesting one, $100 for
- 11:19somebody's aunt's funeral. This is like an.
- 11:22Employee, this is just like somebody from the community.
- 11:26Just the community and I think if you're a retail business
- 11:29owner and you have a storefront, not even retail, just anybody
- 11:33who has a brick and mortar, I think they'll resonate with the
- 11:36amount of people that you have come through on a daily, weekly
- 11:39basis with Flyers saying, you know, hey, my, you know, mom, my
- 11:43uncle, whoever passed away, we can't afford the funeral.
- 11:45We're doing a fundraiser for them or you know, my son needs a
- 11:49surgery. We're having a, a fundraiser.
- 11:51So those happen, I mean daily, weekly basis.
- 11:54And so if we can't donate cash, you know, we always try to, hey,
- 11:57we can at least donate product. We can donate gift cards for
- 11:59like sign an auction. But that's truly the, in my
- 12:04opinion, the game changer when you're in small communities like
- 12:07that is just always being there, showing up to the events,
- 12:11supporting the events. You know, if there's a, if
- 12:14there's a Big Brother's Big Sister's fundraiser showing up
- 12:16to the Buckeye pep rally, you know, whatever that that is,
- 12:18like just just being there as the business that makes all the
- 12:22difference in those type of communities.
- 12:25Let me play the cynic for just a moment.
- 12:26How can you measure that? RO I I mean, this is the kind of
- 12:32thing that I think a lot of people do out of the goodness of
- 12:34their own heart. Yeah, and.
- 12:36That's wonderful. It's a great way to do it.
- 12:38But you talked about it being a a game changer in terms of the
- 12:41business. How are you kind of able to
- 12:44connect the dots to say that that drove more business?
- 12:49Yeah. So if you're looking for a
- 12:53quantifiable answer, I would say probably, you know, everywhere
- 12:58we go, we tried to drop whether it's coupons, Flyers, you know,
- 13:01that type of stuff. So quantifiably, I mean, we can
- 13:04see those come to the door and be redeemed.
- 13:07But I don't think that's how we measure success on that.
- 13:12It's definitely a good of our heart thing.
- 13:14You know, we're we of course. Yeah, it's a great, it's great
- 13:18that people are going to come in and give U.S. business for that.
- 13:20But I feel like at the root, that's not why we originally did
- 13:23it. But I think to measure success,
- 13:25we see it's just word of mouth, you know, you hear you hear
- 13:28people coming in. Oh, I saw you guys at at this
- 13:31event or Hey, thank you for donating this or donating that.
- 13:34So it's very much a word of mouth.
- 13:36And, and in a small community, you'll start hearing that buzz
- 13:40and you'll start hearing people ask you, hey, I know you were
- 13:43here. Would you be willing to do this?
- 13:44So it culminates into a reputation that I think if you
- 13:50are to pull someone off the street in those areas and say,
- 13:52hey, what do you think about this company?
- 13:55You'll hear them say, Oh yeah, they, they do a lot for the
- 13:57community. They, you know, I've heard
- 13:58they're a good place to work at just that type of stuff.
- 14:01So I think that's how, I don't know.
- 14:04Did I answer your question? I think perfectly, yeah.
- 14:06Thanks, Cass. You mentioned that running a
- 14:10pizza business is not easy. What's the hardest thing about
- 14:14it? The hardest thing about it, I
- 14:21would say, I mean, it's, there's a couple things #1 like I was
- 14:27saying, everyone's so particular about their pizza.
- 14:29Everybody knows what type of pizza they like, where they
- 14:32order their pizza from. So to disrupt that and try to
- 14:35get them to come in as a a very difficult thing.
- 14:37And, and pizzas are highly customizable as well.
- 14:40And so the amount of ingredients you have to have on hand and
- 14:45just managing the inventory and spoilage, you know, everything's
- 14:47fresh. You know, it's fresh vegetables,
- 14:49it's usually fresh meat. You know, you can imagine one
- 14:52pizza has like 30 different items you can put on it so that
- 14:56you you have to have this huge amount of inventory just for
- 14:58pizza. It's not the count.
- 14:59You know, we have a whole menu. So it's like not to manage, you
- 15:02know, chicken wings and Subs, salads, wraps, you know, all of
- 15:04that other inventory that comes along with it.
- 15:07And then I think just the, the leadership side of things, you
- 15:10know, with the team you have, you know, it's a very young
- 15:15team, you know, always, you know, it's pizza shops and
- 15:20usually tend to attract people that are in high school, you
- 15:22know, the first, first time jobbers.
- 15:25And so helping them carve that path, Hey, this is what a job
- 15:29looks like. This is how you should conduct
- 15:31yourself in a job. These are the time, you know,
- 15:35these are the times to go with the flow.
- 15:36These are the times to push back and also creating that middle
- 15:40management cause usually those people are, you know, 1819 years
- 15:44old. So they're still very young
- 15:46first time leadership, you know, and so there's a lot of mistakes
- 15:49made, you know, saying this or saying that and you're like, I
- 15:51maybe I wouldn't have said it like that, but so I'd say those
- 15:54are the two biggest challenges in in that industry.
- 15:59You know, from what I understand Maxwell's has built a reputation
- 16:03for a very welcoming atmosphere. Curious if there have been any
- 16:08intentional design or customer service choices that you made
- 16:13early on that help to kind of really foster this community
- 16:16feel? Definitely, Yeah, everything
- 16:21that we have ever done since day one has been customer focused.
- 16:26I mean that's like customer and team focus, I should say as
- 16:28well. We have always tried to, you
- 16:31know, any new training, any new menu, I mean, you name it, you
- 16:35know, the customer's always at the front of mine and going, OK,
- 16:37how do we make this more of a welcoming experience for the
- 16:40guest? Do we always hit that on the
- 16:42head? No.
- 16:43I mean, there's plenty of times, months, years, you know, it's an
- 16:46ebb and flow of just trying to, you know, keep everything where
- 16:49you want it to be. But yeah, I mean, we have
- 16:52implemented just a huge set of core values that we did
- 16:56originally that we've really always stuck to.
- 17:00And so it's we call it our sauce culture and SAUCED each of those
- 17:04stands for something. And you know, C stands for care.
- 17:07You know, S is service with a smile.
- 17:09And so we tried to implement those core values into how we
- 17:12treat our team, how we treat our guests.
- 17:14You know, if we're designing a new store, you know, we even
- 17:18invoke that into designing that to make the guests feel that as
- 17:22well. So yeah, I mean, it's it's very
- 17:24much intentional. We want to be that type of a
- 17:28company. How far into the history of
- 17:32Maxwell's were you before you said we've got something
- 17:35repeatable here. I want to open up a second
- 17:37location. Before the first one even
- 17:40opened. I know that sounds funny, but I,
- 17:44I just, I don't know, I have this problem anytime I dream, I
- 17:50dream way too big. And so, yeah, after the first
- 17:54one's open, I was like, all right, let's let's go to the
- 17:55second one. And so, you know, we opened the
- 17:58second one very, very quickly, actually within two years of the
- 18:03first one. And so, yeah, to answer your
- 18:07question, I mean, it was a hit. And I was like, this is this is
- 18:10really cool. I I really like this and let's
- 18:11let's keep moving. So rooftop patio in kind of
- 18:18rural Ohio, were you a little nervous about introducing
- 18:23something like that? I'm sure it was.
- 18:25Well, I'm assuming it was the first of its kind in the area,
- 18:28am I right? Absolutely.
- 18:29Yeah. OK.
- 18:31I don't know if I was nervous, but there were nervous people,
- 18:34yes. You know, my big thing was, you
- 18:40know, I grew up in, I grew up in that area, you know, I grew up
- 18:42in Mcconnellsville my entire life.
- 18:44Love it to death. And I just felt like I knew what
- 18:49we were missing and I was like, there's so many people in this
- 18:51community that leave every weekend to go to Zanesville or
- 18:56go to Columbus anytime they want something that's slightly
- 19:01elevated, they leave the county and that money leaves the county
- 19:05because there's I mean, it's nothing for someone to drive to
- 19:08Columbus on a Friday, hour and a half drive from Mcconnellsville
- 19:11to go have a nice steak dinner. You know, that's that just, it
- 19:14happens every weekend. So the building that I
- 19:18remodeled, I had saw it and it was a old tire shop originally.
- 19:25I've been vacant for years. And it was just like just
- 19:27totally decrepit. And I called the gentleman who
- 19:30owned it and I was like, hey, you know, can I buy this?
- 19:32And he's like, well, if you buy this and this house.
- 19:35And he gave me like this sweet killer deal.
- 19:39And yeah, we built that up and it immediately took off.
- 19:42People love the fact that you could get that city experience,
- 19:47but in this country atmosphere this, you know, slightly
- 19:50elevated, you know, we, we don't ever want to consider ourselves,
- 19:53you know, pretentious. That's not at all we are.
- 19:56But it's just this casual fun. It almost feels like you're on
- 20:00the beach during the summer. You know, it overlooks the
- 20:02river. It's like, it's a really, really
- 20:03good vibe. So people lost.
- 20:06It. The Muskingum River, OK, which
- 20:08is a it's a pretty big river too.
- 20:10So it's it's it's a lot of fun. We have live music and.
- 20:14Is it the same menu as the original Maxwell's?
- 20:17It is, yeah. So we've both stores now have
- 20:21the same menu and we've, we've since expanded our original
- 20:25store to add more seating and a patio there and, and all the
- 20:28stuff as well. So.
- 20:31OK, so then at some point you decide that you're going to open
- 20:36kind of a very different concept, River Valley Social, a
- 20:41family Event Center. Tell me how the inspiration for
- 20:45that came about. So the rooftop patio location
- 20:51right next door is this bowling alley, right?
- 20:55And so you could almost sort rock from it, from the pizza
- 20:58shop and the family who owned it.
- 21:03I think they were just getting older and they were like, all
- 21:05right, I think I'm, I'm ready to retire from this.
- 21:08And so he had approached me and was like, would you be willing
- 21:11to buy this? Originally it was a no.
- 21:15And then, you know, we, we got to thinking more on it and we're
- 21:18like, hey, why don't we buy this, tear it down and build a
- 21:22parking lot. That was originally what we were
- 21:23going to do because we needed more parking for the pizza shop.
- 21:27And the more I personally got to think of it, I'm like, you know,
- 21:30I grew up in this bowling alley. This is a staple of the
- 21:32community. Kids have nothing to do around
- 21:34here. Families have nothing to do.
- 21:36Let's, you know, let's make this into a family Event Center and
- 21:41let's bring more people to Morgan County, which is where
- 21:45McConnell's was at. So I think the inspiration was
- 21:49just around building the community up more too.
- 21:52You know, it's my hometown. There's a lot of good people and
- 21:54good seats in that town right now that are doing a lot of
- 21:56great things from, you know, the brewery to the Bed and breakfast
- 22:00to Myers Market. I mean, there's so many fun
- 22:03things that are building up that community.
- 22:04And it's like this is just another nail in the coffin to
- 22:08just start dragging people into our community.
- 22:12So I think that's really where that spurred from was just
- 22:15community development. And how long has that been open
- 22:18now? A little over two years now.
- 22:21How's that going? Good, good.
- 22:23We're just slowly creeping up, you know what I mean?
- 22:26It's a whole different challenge opening a bowling alley versus
- 22:31a, a restaurant. You know, there's a whole
- 22:33different set of skills and learnings.
- 22:35You know, just, I was never a bowler, so I didn't realize.
- 22:39Once again, bowlers are very particular.
- 22:40There's a lot of stuff you have to do in that bowling alley to
- 22:44make it successful for them. And we're still working out
- 22:46those kinks. And we're very excited for this
- 22:49year 'cause like I said, we're adding the arcade, which people
- 22:52are pumped for and we're pumped for.
- 22:55And we've, you know, the beer gardens all built out.
- 22:57And so we're going to have, you know, full live bands this
- 23:00summer and it's, it's going to be a fun summer, so.
- 23:02When does the arcade open? They said within two months.
- 23:06So it's I'm kind of at the mercy of the the gaming company, but
- 23:10they it's looking like the end of February.
- 23:12OK. So we're recording this in kind
- 23:14of early to mid January 2025. By the time this comes out, it's
- 23:19going to be pretty close to being opened.
- 23:22Fingers. Oh, yeah.
- 23:23Right. Nice.
- 23:24Well, that's perfect. Yeah, that's perfect.
- 23:26OK. So you have done well with these
- 23:30pizza restaurants. You are getting some really
- 23:33great momentum with this family Event Center you have.
- 23:38I'm going to use the words you become kind of a cornerstone of
- 23:40the community there. It seems to me logical that you
- 23:45would kind of keep building out in this particular arena of food
- 23:51and hospitality. But you've got an AI company.
- 23:56Yeah. How did that come about?
- 24:00Yeah, the $1,000,000 question, what's the pizza guy doing in,
- 24:02in technology, right. That came about.
- 24:08So when ChatGPT dropped and November of 22, you know, I
- 24:13think everybody can agree it changed the world that day, you
- 24:17know, And so we recognize that when I say we, I mean me and
- 24:22Trace, who's my business partner in this and we started to just
- 24:28talk about it. And our, our late and great
- 24:29friend, Tom Johnson, who unfortunately passed away a
- 24:34couple of months ago, He's the one who kind of linked us
- 24:37together and was like, hey, guys, you know, this is
- 24:41something you look at, you know, there could be a business
- 24:43created around this. And so Trace is also an
- 24:46entrepreneur. And, and so I think we just kind
- 24:48of came together with our minds and we found kind of this Ying
- 24:51and Yang of, of what his strengths are, what my strengths
- 24:54are and said, let's do this, you know, let's create this program.
- 24:57There was, there's a government program out there that allows
- 25:02you to train people and, and they kind of reimburse for it.
- 25:04So we started looking into that, submitted our curriculum and got
- 25:09approved and that. So that was kind of the initial
- 25:11step. What?
- 25:12Did the company do? So we do several different
- 25:15things. One of the things is AI
- 25:18training. So we basically will go into a,
- 25:22a company. Let's say you're a not, let's
- 25:25just say you're a law firm, right?
- 25:26And you want to get your team trained up on how to integrate
- 25:30AI tools into their workflow. So you would call us in, we'd
- 25:33work with your team for about 10 hours, and we'll take them
- 25:35through the absolute basics, like let's say you've never even
- 25:39heard of AI. You know, we're going to take
- 25:41you through demystifying it, opening your laptop, you know,
- 25:44what are these tools? Where are they even located #1
- 25:47And then we go all the way through actually getting you
- 25:50interacted with those tools, creating custom products
- 25:53through, you know, something as simple as ChatGPT, you know,
- 25:57custom GPTS or all the way up into an actual developed AI
- 26:01product, depending on how far you want to take it.
- 26:04And like I said, that usually lasts 10 hours.
- 26:05And then we, we end the class with a 2 hour capstone to where
- 26:09they're actually creating a work solution and they work on it for
- 26:13two weeks and then bring it back to us and go, hey guys, look
- 26:15what I created. And we help them critique and,
- 26:18and analyze how they can best get efficiency out of, out of
- 26:23AI. So that's, that's one arm.
- 26:26The other arm is software development.
- 26:30So we've developed 2 products so far.
- 26:34One is a game based learning system.
- 26:36It's about a, once again, it's about a 10 hour long game, but
- 26:39it teaches high schoolers how to use AI through gameplay.
- 26:42So they actually start and they save the world pretty much
- 26:46through gameplay. So they start in ancient Egypt
- 26:49and they work their way all the way to the future where they
- 26:51launch a rocket. And through all of these periods
- 26:53in time they use AI to solve real problems that happened back
- 26:56then. So 1 is like they're in
- 27:00California and they're helping Atari launch the first game and
- 27:04they have to actually program the game for Atari to create a
- 27:07real game. And then in the future they're
- 27:09launching a rocket and they have to use material science AI, you
- 27:13know, platform and to analyze materials to figure out, you
- 27:16know, what's going to be best in that rocket to get it launched
- 27:19in to Mars pretty much. So it's a a lot of fun, you
- 27:24know, another product, Flash AI and it's a investigator's
- 27:28assistant. So if you're a detective and you
- 27:32know, you're spending hours upon hours analyzing body Cam footage
- 27:35and interrogation footage, jail phone calls, this is a all in
- 27:39one platform that digests all that information.
- 27:44You can then ask the the data questions.
- 27:47So you know, what was the psychoanalysis of the person?
- 27:50You know, what are they give me the timeline of, of events, you
- 27:54know, did they contradict themselves at all?
- 27:56From the body Cam to the to the interrogation.
- 27:59It'll actually give you a synopsis time stamp it create
- 28:02reports for you. I mean, it's a it's an amazing
- 28:05software that takes police work from basically hours to minutes.
- 28:12And yeah. And we're like I said, we're a
- 28:14career college now. So we're, we're jumping into
- 28:17some K12 post secondary education and some also working
- 28:22with higher Ed. So.
- 28:23OK, lots to unpack here. So I, I'm kind of understanding
- 28:29maybe 3 buckets. There's sort of the education
- 28:32component, which is now a, a credentialed college.
- 28:35Yes. OK.
- 28:37And then the software development, you kind of, you
- 28:40have two products at the moment. And so let's, let's talk more
- 28:44about the education piece 1st and then we'll get into the
- 28:47products. So what does it mean to be and
- 28:49tell me if I'm using the the wrong lingo to be a credentialed
- 28:52college? So basically what that means is
- 28:56we can offer post secondary credentials in the state of Ohio
- 28:59so we can develop curricula, be able to put people through and
- 29:05offer them certificates. We're working on getting CCP
- 29:09certified as well to where we can college credit plus to where
- 29:14we can work with high school students, get them, you know,
- 29:18college accredited classes that will then transfer to their
- 29:22university of choice, whether that's OSU or, you know, Kent
- 29:25State. I'm saying that because I'm a
- 29:26Kent State grad, but you know, we're working on, on that right
- 29:30now. We're at the complete infancy of
- 29:33that. You know, we just got approved
- 29:34as a career college about two months ago.
- 29:37So we're very much at the infancy, but it, it seems like
- 29:40a, a, a good road to be on. Was that a difficult process to
- 29:44go through? Yeah.
- 29:47I mean, you know, we had to go through director training, had
- 29:49to get approved and pass all those tests to, to run a college
- 29:53and, and learn all of the nuances and laws around, you
- 29:57know, how you advertise yourself, how you enroll
- 30:00students, how, you know, administrations are treated like
- 30:03all this stuff. And then we had to go through a
- 30:05curriculum process where he submitted our current curriculum
- 30:09and then several board reviews and then, you know, eventually
- 30:14interviews and, and approval. So it was probably a six month
- 30:19process I would say. So you guys were and still are,
- 30:25I presume, providing AI education to individuals and in
- 30:29corporate environments, people are like, hey, I'm hearing about
- 30:32AI all over the place. I don't have any idea what it
- 30:35is. I need to wrap my head around
- 30:36it. And so you guys have been
- 30:38providing that training. What was kind of the inspiration
- 30:42for still staying in the education space, but kind of
- 30:46branching off into wanting to be a credentialed college?
- 30:48What was the opportunity that you spotted there?
- 30:53So we saw we, you know, like I said, we work a lot in the K12
- 30:57space. That's a huge part of our
- 31:00company right now. And so I think we just saw an
- 31:03opportunity to be the first AI College in the nation as far as
- 31:10we know. And Intel's one of our partners
- 31:12and we we talk with them every week.
- 31:15And as far as they know too, we're the only one.
- 31:18There's some colleges. Athlete.
- 31:20That's right. Yeah.
- 31:21And that's the AI. College in the country.
- 31:24That's right. And we're, we're staking our
- 31:25claim on that as well. And so, you know, there's
- 31:28colleges having some AI classes, but our college is solely
- 31:31focused on AI. I mean, we do no other
- 31:35curriculum but AI. So we call it the AL Academy and
- 31:40we're setting up our first one right now at Hocking College.
- 31:42We're enrolling 10 students through this AI, you know,
- 31:48Academy. And yeah, I mean, we'll, we'll
- 31:51see how it goes. It's going to be, we think it's
- 31:53going to be great. I mean, we have some great
- 31:55projects laid out and it's it's fun.
- 32:00So is the idea that somebody would actually get some kind of
- 32:03a diploma from our AI or is it that they would get sort of a, a
- 32:10base of courses that would give them a certificate of completion
- 32:15or more that, you know, hey, you've got some credits here and
- 32:19now you can transfer those to Kent State or wherever?
- 32:22Right, Yeah. So the the latter is kind of
- 32:25where we are now. So these students are going to
- 32:28come out with basically a, a certificate #1 and that
- 32:34certificate's going to be, or I should say, a certification
- 32:38rather. And it's going to be in
- 32:39basically AI literacy, AI coding, no code programming, you
- 32:43know, all that stuff. And then, you know, they're
- 32:47going to also get credits to be able to transfer to, you know,
- 32:50whether it's Hocking College, you know, OSU one day, you know,
- 32:54like you said, Kent State, whatever.
- 32:55So like I said, we're very much in the embassy.
- 32:58We're working through that process of, OK, how do we
- 33:00become, how do we align with the, with the standards of other
- 33:04colleges? Because that's really what it
- 33:06is. The, the college reviews those
- 33:08and go, you know, does that match our curriculum?
- 33:10If it does, we'll transfer these credits.
- 33:13And that's usually a conversation you have to have
- 33:16with the college to make sure that your standards are aligning
- 33:18with their standards. And so we're going through that
- 33:21process right now. So hopefully one day you know
- 33:24all of our classes will be accredited and you can transfer
- 33:27them anywhere in Ohio and does that.
- 33:32Mean having individual conversations with each of the
- 33:36universities and colleges in the state.
- 33:40Yeah, that's what kind of what we're understanding is making
- 33:43sure, because the worst thing that happened is a student goes
- 33:45through and then, you know, OSU looks at it and goes, no, this
- 33:49isn't, we're not going to accept these, you know, that's not very
- 33:52good for us. So yeah, we're going to have a
- 33:54lot of internal conversations with at least the big guys
- 33:57because from what we've heard is if the big guys accept it, then
- 34:00probably everybody else will too.
- 34:02So I think they're kind of potentially paving that way.
- 34:05I don't want to speak for the colleges because I'm not sure,
- 34:07but yeah. Does it have to align with a
- 34:10course that they're already offering?
- 34:12Like years ago I spent a year in college studying abroad and
- 34:18there was this whole like back and forth process of like, OK,
- 34:21I'm taking these management courses.
- 34:24Does this course description sound very similar or the same
- 34:28to another course at Ohio State so that my credits could
- 34:31transfer back? Is it the same kind of thing
- 34:33here? Yes, that's what I'm learning.
- 34:37I don't want to say definitively, but that from what
- 34:40I've learned so far, yes, I think that's how that works is
- 34:43you basically need to, they need to find a, a class that it
- 34:47aligns with and and that will be in kind of replacement of that
- 34:52class. You see what I'm saying?
- 34:54But the the problem right now is it's a very much chicken or the
- 34:58egg because it's AI so new that not a lot colleges don't have to
- 35:02go out yet, right. So it's kind of a blessing and a
- 35:06curse. It's a blessing because we're
- 35:07really paving the way. But it's a curse because when
- 35:10you talk to people about AI, they're like, well, we don't
- 35:12even have that, you know, we don't have policy for that yet.
- 35:15Is there a path or a need for you guys to license your
- 35:20curriculum to other colleges and universities?
- 35:23That's they say, like, yeah, we think this is a thing, but we
- 35:26don't know where to get started with it.
- 35:28I think so. I mean that's, that's a a rock
- 35:30we've definitely flipped and we're trying to move into as
- 35:33well is kind of curriculum development and licensing.
- 35:38That's originally where we started the company was was with
- 35:41that thought. And so it's definitely something
- 35:44that we want to continue to have conversations with, but
- 35:47nothing's been locked down in in concrete yet with that.
- 35:50So then on the software development side, are you guys
- 35:54developing software for other folks or are you developing your
- 35:58own ideas for commercialization? It's our own ideas, yeah.
- 36:04Yeah. So these have all been kind of
- 36:06spawned internally. So the first one that you
- 36:09mentioned is a gameplay situation that teaches high
- 36:14schoolers how to use AI by kind of weaving through some
- 36:18historical events. How is this being used today?
- 36:23So right now it's went through about 100 students so far.
- 36:28And we're we're basically using one of the, it's called IMAP.
- 36:33It's an individual micro credential program.
- 36:35It's through the state. And so these students, you know,
- 36:38go through the class and then after they've finished, they get
- 36:42a micro credential from us through the state of Ohio that
- 36:46basically says they're AI ready. And that certification's backed
- 36:49by Intel as well. It comes with the Intel industry
- 36:53certificate. And so that's kind of how we're
- 36:56utilizing it now. I think in the future we'd like
- 36:58to weave that into maybe like summer camps or potentially, you
- 37:06know, getting it into a school as a part of a curriculum.
- 37:11Is, is the future for Jumper, I guess.
- 37:13And fun fact too, Jumper was developed by high schoolers.
- 37:17So we brought in several high schoolers through a high school
- 37:21tech internship program last year and we gave them this idea
- 37:25and they like, this was solely developed by high schoolers,
- 37:29which is absolutely crazy that a 10 hour game was developed by,
- 37:34you know, 17/18/19 year olds, which is really cool.
- 37:37So they're they're, they're an impressive group, that's for
- 37:40sure. I've got two boys who are 8 and
- 37:4310. Any plans to come out with
- 37:47something that would be a little bit more age appropriate for
- 37:49that bracket? I probably not in the near
- 37:55future. We're really focusing on 9
- 38:00through 12 right now. But what's funny about AI and
- 38:03education in general is that I'm sure you're already seeing with
- 38:07with your kids with AI, They're learning at such an advanced
- 38:10rate and they're going to be tackling 12th grade issues in
- 38:166th grade very soon. Yeah, that AI gives the power to
- 38:20someone like our high school tech interns to do something
- 38:24that would usually take a A10 year tenured game developer to
- 38:28do. Now they just did it with no
- 38:29gaming experience using AI and and using that thought partner
- 38:34and all of that. So I would after this, I can
- 38:38give your kids access to this game, but I would challenge them
- 38:40to just try to walk through you maybe.
- 38:42How would you say they were? 8:00 and 10:00.
- 38:45So maybe the 10 year old in the next year or two, I think they
- 38:49would be able to understand most of the concepts in the game.
- 38:53I think you'll see that that education level is going to be
- 38:55pushed back and back and back, and you're going to have 8th
- 38:58graders working with, you know, hardcore material science and
- 39:03development stuff here in the next couple years.
- 39:05Yeah, fascinating. And I think you're probably
- 39:07right, the 8 year old isn't quite there.
- 39:09This was about a year or so ago. I introduced him to ChatGPT for
- 39:14the first time and I had the paid version where you could
- 39:16have a conversation, you know, dialogue with it on on my
- 39:20iPhone. And he was just enthralled with
- 39:22it. But he couldn't wrap his head
- 39:25around that. It wasn't a real person that he
- 39:27was talking to. So he kept asking questions
- 39:30like, you know, who are your friends and are you married and
- 39:33do you have any kids? And it's, he's giving very
- 39:36appropriate answers back that says, you know, I'm not a real
- 39:39person. I but it just, it keeps bouncing
- 39:43off of him. So I yeah, I think he's a little
- 39:45bit early in sort of understanding what it is and how
- 39:48it works. But isn't that fascinating
- 39:50though, what you just said about the questions that he's asking?
- 39:54Yeah, that's a, it's a big topic right now.
- 39:56And AI is the the ethical side of things and how?
- 40:01A child doesn't know that it's not a real person.
- 40:04And so, you know, we have to be very watchful as this stuff's
- 40:06developed in the future that there it's very clear that this
- 40:09is not a real person, that this is not someone that you should
- 40:13you take everything with a grain of salt kind of.
- 40:16So it's just, it's kind of fascinating you said that
- 40:18because that is a huge issue right now and understanding the
- 40:22future of of AI, especially with youth and, and everything
- 40:26surrounding that. So.
- 40:29OK, now I want to get into what is it called?
- 40:32Flash AI? Yeah.
- 40:34Is this the body Cam footage product?
- 40:37It is, yeah. This sounds beyond wild.
- 40:39Let me see if I understand it. So law enforcement officers, a
- 40:45lot of them, they wear body Cam body cameras, and we're
- 40:50recording all kinds of data throughout the day, right.
- 40:53And I have no idea. I I'm just guessing because I,
- 40:56I'm not involved in law enforcement.
- 40:58I don't know what goes on behind the scenes.
- 40:59But I have to assume that a lot of this data, a lot of this
- 41:03footage probably doesn't get used, doesn't get leveraged in
- 41:06any way, is not useful. Maybe it gets stored on a server
- 41:09for a little while and it would just be too time consuming to go
- 41:13back and to be able to leverage it in some kind of useful way.
- 41:17What I think I understand that you guys are doing is you're
- 41:21feeding all of that footage, video and the audio into an AI
- 41:26tool that analyzes that and can be, I don't know, like a like
- 41:34another law enforcement advisor. You can ask questions to it and
- 41:38say, hey, what happened on, you know, in this particular
- 41:42incident? Are there training opportunities
- 41:44available to where, you know, the officer maybe could have
- 41:48done something a little bit differently?
- 41:52You're recording interrogations, you know, did that person give
- 41:56the same consistent answer throughout, like trying to
- 42:01analyze like are there inconsistencies that might
- 42:04suggest that this is untrue? Like, I don't know, I'm just
- 42:08kind of rambling here, but it seems to me like the the
- 42:11possibilities are huge. Definitely.
- 42:16And that's what we think too. It spawned, you know, Trace, my
- 42:20business partner was training a set of law enforcement and they
- 42:24were talking about, hey, we've got these interrogations, we
- 42:27have all these files and it just takes forever to go through and
- 42:31we have to rewatch, rewatch. So that's really where it
- 42:33spawned from. And then we brought it
- 42:36internally and then Neil, who's on our team, really took it and
- 42:40ran and developed this thing. But Trace also mentions that we
- 42:45were in a meeting yesterday about this and he mentioned
- 42:47something that was really cool. He said he thinks this is the,
- 42:49the DNA of 2025, right to where? So when DNA first came out years
- 42:55ago, it broke so many cases and it just, it flipped the, the law
- 43:00enforcement world upside down. And so we're thinking this AI
- 43:03product is the is the same way DNA was back then.
- 43:06You know, you can not only feed current cases in there, but you
- 43:10know, imagine Anthony over as we look across 10 years from now,
- 43:14let's say, let's say this gets implemented today.
- 43:17Well, think about you have this closed loop server.
- 43:19You know, it's it's just the information here that it's
- 43:22looking at. It's not worrying about the
- 43:23Internet. You know, it has no clue there's
- 43:26even outside world. It's just focusing on the data
- 43:27you're giving it. And so over 10 years, you're
- 43:30going to have so many interrogations, so many body Cam
- 43:33footage, you know, so much stuff.
- 43:35And then let's say I bring you in for an interrogation one day
- 43:38and you start talking and I feed this into our main server.
- 43:41But then it clicks and it ten years ago, someone mentioned,
- 43:44you know, Anthony's name. Then it connects the dot from 10
- 43:47years ago. Wait, wait.
- 43:48You know, this guy was mentioned here 10 years ago.
- 43:51And so, you know, you've got this.
- 43:52It can scan this massive amount of footage and connect dots that
- 43:56we would not be able to connect. That's the long term vision.
- 44:00But yeah, I mean, in the in the near future here.
- 44:02I shouldn't say in the near future.
- 44:04I mean, today it's ready to go. But yeah, you can upload body
- 44:07Cam footage, interrogation phone logs and it's going to basically
- 44:13read all that stuff for you and connect the, the red rope and
- 44:17spit out and say this guy, you know, says it's here, but he
- 44:21wasn't there at 11:00 because on the body Cam footage, you know,
- 44:25he was here or, or whatever. So it's very deep, it's very
- 44:29analytical, very accurate and it's safe.
- 44:33You know, we're all, we're CGI compliant and we've, you know,
- 44:36on Amazon, Govcloud and you name it.
- 44:38So it's a cool product, yeah. So we sort of spitballed a
- 44:43little bit on where this could go, but you're telling me that
- 44:46there is a version of this product that is ready to go
- 44:49right now, today, January 10th, 2025?
- 44:52Correct. Yep.
- 44:55And we're we've got kind of a beta going on as well.
- 44:59So I have a dear friend at the Cleveland Police Department.
- 45:02He's in a gang unit up there and there they've got a beta
- 45:06account. And here in the next 30 days,
- 45:09they're going to start launching it and putting some cases in.
- 45:14And so he's excited to see this and he thinks it's going to be a
- 45:19big time help because, you know, he said with these gang cases,
- 45:22he's like, I can have 8/10/20 hours of interrogation footage.
- 45:26And he says, you know, when they're sitting in jail, he said
- 45:30there's nothing really to do. So people talk on the phone all
- 45:32the time. So he's like, as long as you got
- 45:33quarters. So he's like, they'll be another
- 45:356 or 8 hours a day, a day of of phone logs.
- 45:39And he's like, so imagine being a detective because he said on
- 45:42these phone logs, these people are talking and they're talking
- 45:45to their mom, they're talking to their friend, their girlfriend.
- 45:47And they just get so comfortable.
- 45:48They'll slip up and say, oh, you know, and then they don't even
- 45:51realize they're saying that. But for a detective to have to
- 45:53go through 8 hours of footage every day, yeah.
- 45:57I mean, it could be 100 hours of phone logs.
- 46:00Nobody has time for that. So this will all do that for
- 46:04them and and help them connect the dots.
- 46:07Then once again, it time stamps it.
- 46:08So it's not the AI making that final decision.
- 46:11You know, the detective clicks on that time stamp, actually
- 46:13listens to it. That's.
- 46:15Highlighting the data to bring to somebody's attention.
- 46:18It's not like it's judge, jury and executioner.
- 46:21It's just hey, 0 in somebody focus on this thing right here.
- 46:24This seems like it's highly relevant and then a human being
- 46:28gets involved and you know, can start their work.
- 46:30It just it makes everything so much more efficient for them.
- 46:33You says like police officer, they're going through all these
- 46:36like in person interrogations and they don't have time to
- 46:40listen to the phone logs, right. And, and to be clear, these are
- 46:43phone logs in prison. So they're, they're recorded.
- 46:47The prisoners know they're recorded.
- 46:49Sometimes they forget, but this is, this is this is a common
- 46:53thing. This isn't like a like an
- 46:55unknown privacy concern. No, yeah.
- 46:57And they, and as far as I know too, you know, they know that
- 47:01it's all a recorded line. I mean, when you're, when you're
- 47:03put in there that this is all this is being recorded.
- 47:07And then also, you know, if, if they get a subpoena to seize
- 47:10like cell phones, you know, it can also analyze text as well.
- 47:14So you can upload your, the phone's text messages and they
- 47:17can scan through that. And you know, so, so you can
- 47:20just imagine how many days, weeks, months it takes to go
- 47:25through all this information for a detective.
- 47:28And not to mention police forces are as short staffed as they've
- 47:32ever been. And so yeah, it's, we're, we're
- 47:36really hoping it's going to make things more efficient and, and
- 47:39help those guys get home quicker to their families eventually.
- 47:43So is the is the intent for this first beta test that they will
- 47:50upload sort of a combination of body Cam footage and these phone
- 47:53logs for specific gang related cases and let's kind of see what
- 47:59surfaces, is that the idea? Yeah, I mean the idea is to is
- 48:03to yeah, get it in the field like a real life scenario, not
- 48:07previous cases, like real time cases and, and have them upload
- 48:11this stuff and make sure that it's a critical thought partner
- 48:15for them and and assistant and that it gets their job done
- 48:18faster and better. So that's, that's the goal of
- 48:21this beta is, you know, we know the product works, we're very
- 48:25confident in it, but we're not detectives.
- 48:29And so do that. And then it also has a
- 48:32prosecuting attorney side too. You know, once the police
- 48:35officers get all their stuff, they hand it to the prosecuting
- 48:38attorney. Well, they've been going to do
- 48:39the same thing and make sure everything's accurate, make sure
- 48:42that they can, you know, sway a jury or sway a judge.
- 48:45And so there's a prosecuting attorney aspect too, where they
- 48:48can then go to them, they can type in questions and and verify
- 48:52all of the stuff the detective hands over.
- 48:56It's fascinating. It seems to me that there would
- 48:58be a tremendous amount of computing power required here.
- 49:03I mean, video takes up lots of space, audio less, but still,
- 49:08and then to have to run through it and analyze it.
- 49:11Am I correct? Like is the, I mean, you
- 49:14mentioned that you're on Amazon's government product, the
- 49:18the computing power, the infrastructure has to be
- 49:21enormous or am I, am I overshooting it?
- 49:24No, I mean, internally it's not enormous, but yes, I mean on the
- 49:28on the hosting side, which thankfully we don't have to
- 49:32worry about. But yeah, I mean on the Amazon
- 49:35Govcloud side, I mean, yes, they have is a mega system of not
- 49:40only servers, but just checks and balances, you know, making
- 49:42sure that everything's safe and secure.
- 49:44You know, I believe the FBI uses Govcloud as well.
- 49:47So you can imagine how big that infrastructure is, from
- 49:52backlogging data to firewalls to, you know, server farms to
- 49:56underground bunkers. I'm sure there's servers, you
- 49:58know, like all this data has to be checked, double checked,
- 50:02triple checked. So I can only imagine how big
- 50:06that network is. Assuming that of course you're
- 50:10going to learn things in this beta, right?
- 50:12They're going to be things that you didn't think about, blind
- 50:14spots that that's normal process of developing any new product,
- 50:18whether it's software or not. So you take that feedback,
- 50:21you'll refine the product and then are there already kind of
- 50:26like next steps that you have in mind for after this beta kind of
- 50:31concludes? Yeah, I mean, we during the
- 50:35beta, we're hoping so we've been working with the police
- 50:39departments to design this thing from the beginning anyways.
- 50:42And so hopefully, obviously not all, but hopefully 80% of the
- 50:46major kinks are worked out and then we can work out these other
- 50:4920. But yeah, I think the next step
- 50:51is, you know, really hitting the pavement and getting this thing
- 50:55to a national level and getting it into every piece of local law
- 51:00enforcement to campus law enforcement to you had mentioned
- 51:04training as well. That's a huge opportunity with
- 51:07this is it can re watch the body Cam footage.
- 51:10Listen what the officer said and give the chief some feedback on,
- 51:14you know, well, you know, Cass was saying this, you know, he
- 51:17probably should have said this or Cass did this.
- 51:20That's really good. You know, you praise him on
- 51:22that. So it will do all that as well.
- 51:24So yeah, we're definitely seeing just taking it to the hopefully
- 51:28the national and state state stage at least, but eventually
- 51:31hopefully the national stage here in the coming year.
- 51:35I'm probably getting the cart way in front of a horse here,
- 51:39but assuming that you kind of go on this trajectory that you
- 51:43envision, I wonder if at some point the US government comes in
- 51:48and says, hey Kaz, this is great.
- 51:51You cannot market this or license this overseas.
- 51:55You see foresee something like that happening I.
- 51:59Mean. I mean.
- 51:59What you're talking about is kind of mind.
- 52:03Blowing. I mean, yeah, I I could see many
- 52:07things happening with this product.
- 52:10I don't know. Yeah, I don't know, Anthony,
- 52:14that's a that's a great question.
- 52:15I I'm assuming they can do that, right?
- 52:18I I don't know, is that legal, you know, to do to stop a
- 52:21business? I don't know but.
- 52:24I would say that if you get to that point that you have been
- 52:27doing something really well and that you've got a lot of great
- 52:30forward momentum here in the States.
- 52:31I have bigger problems probably than that, but I mean, yeah, I
- 52:34mean the goal. Hopefully we grow it and you
- 52:38know, someone looks at acquisition one day.
- 52:40I mean, I think that's that's any, that's a very, that's a big
- 52:44goal of ours, hopefully so. What growth plans do you have
- 52:48for the hospitality restaurant space that you're in?
- 52:52Yeah. So we have we're, we're going
- 52:55through a a path of basically restructuring and figuring out,
- 53:01you know, who do we want to be when we grow up again.
- 53:03You know, we, we kind of did that once and now we're doing it
- 53:07again. So I think what we're looking at
- 53:08now is we're going to be very picky about our next spot.
- 53:14We want to make sure that the location, location to us is
- 53:18everything and that location as far as foot traffic, but
- 53:20actually is it overlooking a water source?
- 53:23Can we put a rooftop patio like a very unique specific location
- 53:28and building It takes, but I think we we just want to do
- 53:32slow, steady growth to, you know, potentially 10 stores.
- 53:37I think we're looking at for this next in total over the
- 53:41course of, you know, probably the next 5 to 10 years.
- 53:45We're actually all coming together here soon to
- 53:48everybody's kind of making their own predictions on what they
- 53:50want out of the company. And then we're going to come
- 53:52together here within the next 30 days to bring everybody's, yeah,
- 53:56right, right. And give and take and and make
- 53:58sure everybody's on the same playing field.
- 54:00You know, as you were describing some of the things that you
- 54:03believe has have made your concepts so successful, it made
- 54:07me wonder, like, clearly there have to be other kind of small
- 54:12rural communities like Mcconnellsville in other parts
- 54:16of Ohio or, you know, West Virginia, Kentucky's not too far
- 54:20away, where there could be sort of the same dynamic at play
- 54:27where, you know, if people want a little bit of a different
- 54:30experience, they're having to, you know, drive an hour or two
- 54:33out of town. But you could introduce
- 54:36something that keeps people there.
- 54:38And you, because of, you know, the way that you guys approach
- 54:42business and you get so involved in the communities that, you
- 54:46know, you very quickly become this, you know, trusted partner
- 54:51there that people just gravitate to.
- 54:53Is do you think about it in the same way or do you want to keep
- 54:56it a little bit closer to home like in terms of geography?
- 55:02Yes, I think we want to keep it closer to home and that's just
- 55:07better to with just marketing, you know, just organically
- 55:11growing close to each other, you know, kind of having that name
- 55:15recognition. You know, Marietta is a very
- 55:19close community to us. It's only 45 minutes away from
- 55:22Mcconnellsville and people know us down there because we have
- 55:26some people that travel back and forth and you hear all the time,
- 55:28hey, you guys need to bring one of these down here.
- 55:30So keeping it close and keeping it just far enough to where it's
- 55:34not really affecting your current business, but close
- 55:37enough to where people can recognize the name as you come
- 55:39in. You know, that's, that helps
- 55:43just the reputation of the marketing spend tremendously.
- 55:46So I think, yeah, we we want to stay close.
- 55:51Sorry, I'm just bringing up maps on my computer here because I'm,
- 55:56I know the area a little bit. I I live in Columbus, which
- 55:59isn't too far away, and I'm just kind of curious to understand
- 56:02the geography to see, yeah, what else is nearby.
- 56:05Obviously you guys know that this area, well, way better than
- 56:08I do. And you've already spotted out,
- 56:10you know, where those other growth opportunities could be.
- 56:13Is, is Athens like another community?
- 56:17That would make sense. Yeah, definitely.
- 56:20And Athens is, you know, we're very close to Hocking Hills as
- 56:22well. So you know, that whole Athens
- 56:26Nelsonville area, you know, we've, we've talked about, we've
- 56:31talked about another location in Zanesville as well.
- 56:35There's, yeah, there's, there's several little communities down
- 56:38there that we're all like, you know, it's all Athalacian
- 56:41communities. Like, you know, there's all
- 56:43that, I don't know, it just seems like Appalachian people
- 56:47stick together. You know, we're all kind of the
- 56:49same in some way. I found that getting to Columbus
- 56:51as well and networking, It's, it's kind of, it's cool.
- 56:55It's a cool community. Because Pecansville is, it's a
- 56:57pretty small town. It is big enough where you guys
- 57:01have done really well with it. And as I'm if, if Google Maps is
- 57:05accurate in terms of like the size of the font, you know,
- 57:08indicating the size of the town, you have lots of opportunities
- 57:11around there. Yeah, it is very small.
- 57:14We're the town itself is 1600 and our whole county only has
- 57:1915,000 people. But we're a big, a big Taurus
- 57:22county. We have huge amounts of outdoor
- 57:26recreation, hunting, fishing. We've got Jesse Owen State Park
- 57:30in the county. So it's we get a lot of that
- 57:33traffic throughout the summer. To draw people in.
- 57:35Cass, I want to shift gears on you now and ask about the
- 57:38serious challenge that you've overcome, whether it was
- 57:41something personal, professional, maybe something
- 57:43that intertwined the two. I thought that was like getting
- 57:47through it and some lessons that you learned.
- 57:52So the, I think the biggest, the biggest challenge I ever had in
- 57:57business would have been I tried to open a restaurant actually up
- 58:01here in Columbus. As a matter of fact, it opened
- 58:04and it did not succeed. And so that was a huge, as you
- 58:09can imagine, blow to everything. And it was what really sucked is
- 58:15I, you know, I borrowed money from my mom's four O 1 Ki
- 58:18borrowed money from my grandma's, borrowed some money
- 58:21off my brother-in-law. My grandpa actually took a home
- 58:25mortgage to help as well. So that was a, you know, they
- 58:31they all invested in me, but it didn't succeed.
- 58:34And so I'm not the type of guy that's going to go, OK, sorry
- 58:36about your luck. You know, it's it's I got to
- 58:38repay that. So to this day, you know, as of
- 58:41here just recently, pretty much everybody's paid off, paid back,
- 58:44which is great. But that was a that was a hard
- 58:48time. You know, I was like 20, what
- 58:51I've been 27 and you just think it's the end of the world.
- 58:57Like seriously, you know, is just spiraling depression.
- 59:00You're just like, you know, you feel like a failure.
- 59:02You don't want to tell anybody because, you know, you just feel
- 59:06like you're going to be judged. And maybe some people did, but
- 59:10it's, you know, it's, it's hard to understand if you've never
- 59:14ran a business or and but what it taught me was number one, as
- 59:21cliche as it sounds, it's just money.
- 59:22You know what I mean? There's always a way out.
- 59:23Like don't ever let yourself get in depression because of a
- 59:27financial hiccup. Like you can always dig your way
- 59:29out of a hole. Don't let it define you.
- 59:33You know that that happened and I think also that you don't
- 59:40really realize how much you learn on those failures.
- 59:43Like it was, I say it's the best, worst thing that ever
- 59:46happened to us because the amount of stuff we learned from
- 59:49that is, I mean, from negotiating out of a lease to
- 59:54how to get certain loans, you know, when you're low on cash
- 59:57like that, how to. Refinance I mean, it taught me
- 1:00:02so much and just a location, you know, we the the problem was we
- 1:00:06went to a bad location and I still stake, you know, the claim
- 1:00:09on that. It was just a, it was a we were
- 1:00:12led into that location by some people that were probably saw
- 1:00:15some young 20 year olds and I was like, all right, you know,
- 1:00:18we can get them to sign. And they did paid way too much
- 1:00:22for lease, you know, didn't understand, you know, triple net
- 1:00:26and you know, you know what I mean?
- 1:00:27Like I learned so much. And so now, you know, it's
- 1:00:30definitely helped develop myself and Paul and Steven to the
- 1:00:33business owners we are today. We know what a good deal versus
- 1:00:36a bad deal looks like, and you can't, you can't learn that
- 1:00:40stuff in school. I'm telling you, that's the the
- 1:00:43best learning experience a guy can have is failure.
- 1:00:45And, and I want to give some context to this because, you
- 1:00:47know, you talked about spiraling depression, you talked about,
- 1:00:50you know, you, you can't understand what it's like unless
- 1:00:52you've been through. And that's right.
- 1:00:55Like for folks who haven't been in a position where they've
- 1:00:59started a business that hasn't worked out, you know, because
- 1:01:04I've been in this situation before, I've had some successes,
- 1:01:06I've had some failures too. And it is not an overt
- 1:01:11exaggeration to say that it feels like a death, like it
- 1:01:16feels like the death of a person.
- 1:01:20But in I'll, I'll speak for myself, it, it, it seems to
- 1:01:24linger even longer, right? Because it, it feels like it is
- 1:01:30a complete reflection of who you are and your, your worth and
- 1:01:34your value as a person. And it's really hard to shake
- 1:01:37that feeling. Would you feel the same way?
- 1:01:40Absolutely. I mean, it's, if you, if this
- 1:01:44podcast would have happened four years ago, let's say even three
- 1:01:49years ago, I probably wouldn't even have brought it up.
- 1:01:51You know, it was it was such a, and it still is kind of a sore
- 1:01:54subject even when I'm in that area of Columbus.
- 1:01:57You know, it makes you irk a little bit.
- 1:02:00Yeah. And it is a defining moment.
- 1:02:02You know, it really is. It truly is a defining moment in
- 1:02:06a entrepreneur's life when you have a failure.
- 1:02:07I mean, it it, you know, it takes you like a man, it whacks
- 1:02:13you like a baseball bat, you know, and, and but you know
- 1:02:17what, I think what Teddy Roosevelt had that man in the
- 1:02:20arena quote, you know what I mean?
- 1:02:21Like it's all about it's the people who stepped up and
- 1:02:24actually got into the arena, whether they win or lose versus
- 1:02:28just standing on the outside of the arena pointing fingers.
- 1:02:30And and so I, I, I wear it as a honorable badge.
- 1:02:34Now that got through it, you know, learned some stuff, but
- 1:02:36yeah, it it hey, lingers. That's that's a fact.
- 1:02:40Yeah, I love what you're talking about with Teddy Roosevelt
- 1:02:43because I made a decision a long time ago that life is not meant
- 1:02:47to be a spectator sport. And so take the good, take the
- 1:02:52bad, take the UPS takes the downs, but I want to be in the
- 1:02:55game. Coach put me in.
- 1:02:56And it sounds like you're wired. The same kind of way,
- 1:02:59definitely, yeah. And if you hadn't taken that
- 1:03:02experience, if you hadn't had that significant set back those
- 1:03:05losses, right, there's like you said, there were so many things
- 1:03:08that you learned from it. There were probably other
- 1:03:11mistakes that you would have made in some of your businesses
- 1:03:15if you had not gone through that previously.
- 1:03:18Yeah. And so when you were going
- 1:03:21through those struggles, realizing that you're going to
- 1:03:23have to close this down and then closing it down, then having to
- 1:03:25live through the the aftermath, what were some of the things
- 1:03:28that got you through those difficult times?
- 1:03:31What were your What was your support network, your coping
- 1:03:34mechanisms like? Yeah, Well, I mean, definitely
- 1:03:41my parents, I mean, they were, they're a huge, they're just a
- 1:03:44huge supporter of everything, you know.
- 1:03:47And so I mean, talking with them just and everybody, I think the
- 1:03:53biggest thing was the fact that I, I borrowed money off people
- 1:03:56and I failed with their money. That that if it had been my
- 1:03:59money, it'd probably be a little different.
- 1:04:00But the fact that I used somebody else's money, that's
- 1:04:02what really, that's what really hit me hard.
- 1:04:05And so I think talking to all those people and just assuring
- 1:04:09them, hey, you know, it may not be tomorrow, but in the next
- 1:04:125-10 years, I will get you paid back.
- 1:04:14Like that's my, you know, I am going to get you paid back.
- 1:04:17And I think just for them to say, hey, you know, yeah, sucks,
- 1:04:19but it's OK. You know what I mean?
- 1:04:22It happens. We we gave you this with
- 1:04:26understanding that this could potentially happen and that we
- 1:04:29were just, you know, happy to see you try.
- 1:04:32And then obviously, you know, happy to hear we're gonna get
- 1:04:37our money back too, you know, so I think that support network
- 1:04:40held and my dad as well. I love my dad to death, but he's
- 1:04:46not, you know, he's your typical daddy.
- 1:04:48We don't really have a lot of heart to heart things.
- 1:04:50As he gets older, we're having more.
- 1:04:52But you know, he, we had some heart to hearts and he always
- 1:04:56said, he said they can't eat your son, which I don't even
- 1:04:59know what that means. But he, he always just said they
- 1:05:00can't eat you. And basically like they can't
- 1:05:02take who you are like they can, the bank can foreclose.
- 1:05:05They can take everything from you, your other businesses, you
- 1:05:08know, you can whatever, but they can't, you know, you're still
- 1:05:10you and you can always get out of it and you can always, you
- 1:05:15know, make yourself another day, you know what I mean?
- 1:05:17So. Yeah, no, that's great.
- 1:05:19They can't eat you. Yeah.
- 1:05:21I get what he means. Yeah, just exactly the way that
- 1:05:25you explained it there. Before I ask my last question, I
- 1:05:30want to make sure that we give voice to your YouTube channel.
- 1:05:33Tell us about that. Oh, yeah, yeah.
- 1:05:35Thank you. Yeah, I got a little rest.
- 1:05:38Of the story, which for an old guy like me, reminds me of Paul
- 1:05:43Harvey, old NPR guy. Does that ring?
- 1:05:46Do you know that connection? No.
- 1:05:48Does he? Did he have a show that was
- 1:05:49named that? On NPRI, don't remember if it
- 1:05:52was the name of his show but at the end of it he would always
- 1:05:55say and now you know. Oh, rest of the story.
- 1:05:59That's a. There you go.
- 1:06:00Have to look that up. But tell me, tell me what your
- 1:06:03YouTube channel is about. You know, it's a, it's just a
- 1:06:07passion project, but I have always loved travelling.
- 1:06:12I've always loved culture. You know, I've always, I grew
- 1:06:16up, like I said, in rural Appalachia, never made to the
- 1:06:19city, never, you know, never got out of the county growing up
- 1:06:22really, except for like Myrtle Beach vacations.
- 1:06:25So I always had like a huge curiosity of the world, like
- 1:06:27what's out there, you know, And so when I finally got older and
- 1:06:31got to the age where I could afford to travel, you know, I
- 1:06:34finally made it to Europe, I think not until I was 30, but it
- 1:06:39just sparked this, you know, fever of, I want to check out
- 1:06:41all these people. I always loved watching Anthony
- 1:06:44Bourdain from every iteration of, of shows that he had.
- 1:06:49And I was like, I want to be that guy, you know, I want to
- 1:06:52understand people on a different level from all around the world
- 1:06:55because at the end of the day, we're all the same in some way,
- 1:06:57shape or form. And so that's what I kind of set
- 1:07:00out to do with this was I took a camera.
- 1:07:03It's, it's in my opinion, well produced for a kid that doesn't
- 1:07:06know anything about editing. I'd take it very seriously.
- 1:07:08And I bought nice cameras and mics.
- 1:07:10And yeah, I interview people, I travel and try to bring that's
- 1:07:18the the unique parts of the world to your desktop, you know,
- 1:07:21places that people wouldn't usually travel.
- 1:07:24Yeah, I'm not going to Paris, France and interviewing someone
- 1:07:27from the Eiffel Tower. Like that's not what this is
- 1:07:29about. It's about.
- 1:07:29Off the beaten path. Yeah, nitty gritty, putting
- 1:07:32myself in situations that people are watching on.
- 1:07:34I would never do that, you know what I mean?
- 1:07:37So yeah, you're. Truly channelling your inner
- 1:07:41Anthony Bourdain, it sounds like.
- 1:07:43Yeah, that's my, that's my game plan.
- 1:07:45Sell all the businesses one day and then just, you know, travel
- 1:07:48and make travel vlogs. All right, Cass, I've got one
- 1:07:51more question for you. But before I ask it, I want to
- 1:07:53do 2 things. First of all, for everybody
- 1:07:55listening today, I know that you love today's content.
- 1:07:57Cass has been awesome. So please hit the like share
- 1:08:00subscribe button on your favorite podcast app.
- 1:08:03Cass, I also want to let people know the best way to get in
- 1:08:05touch with you if they're just want to meet you as a person or
- 1:08:08they're curious about some of the different business ventures
- 1:08:10you've got going on. What would that be?
- 1:08:13Yeah, I mean, the best way you can obviously find me on
- 1:08:15LinkedIn. I'm on there.
- 1:08:16Just Cass, Maxwell CAS, you can e-mail me.
- 1:08:21I've got two different emails either Cass at Maxwells pizza,
- 1:08:26that's Maxwells with an s.com or Cass at AIL.
- 1:08:31You know, AIOWL dot dot org. So either one of those you can,
- 1:08:36I mean on Instagram too, YouTube, whatever, you can hit
- 1:08:40me up and I'll I'll definitely respond back so.
- 1:08:42Great. So last question for you, Cass.
- 1:08:45You know I generally ask this question of people who are sort
- 1:08:48of focused on a particular industry and asking, you know,
- 1:08:52what you see are kind of the big changes coming in the next
- 1:08:54couple of years with you kind of having, you know, your hands in
- 1:08:58a few different things. Maybe just pick one of them and
- 1:09:02tell me what you think kind of the the changes that are coming
- 1:09:05to that space are going to look like in the next couple of
- 1:09:07years. That's a great question.
- 1:09:14Both the industries of men are are definitely going to be
- 1:09:16changing. I'm probably going to pick the
- 1:09:17AI side just because of its disruption right now.
- 1:09:23The changing thing that I think is going to happen is, you know,
- 1:09:28AI is not going to take your job, but somebody who knows how
- 1:09:30to use AI is. AI is not going to replace
- 1:09:33humans in the next several years, but that is going to
- 1:09:37streamline and it's going to take a instead of knowledge,
- 1:09:42like people are really going to have to push themselves to keep
- 1:09:44up. And the people that don't do
- 1:09:46that are really going to suffer from it, which is unfortunate.
- 1:09:52But at the end of the day too, it's easy.
- 1:09:54You know, you can take classes, you can literally just go on
- 1:09:57YouTube and learn as well. So that's going to be the
- 1:10:02disruptor and from, from hearing what open AI and Google is
- 1:10:05saying that what we've seen so far is just a mere scratch of
- 1:10:10the surface of what we're about to see in the next 5 years of,
- 1:10:13of how this AI and AGI is going to start to revolutionize
- 1:10:17things. So it's, you know, buckle up.
- 1:10:21I think you know what I mean. Buckle up and, and try to stay
- 1:10:24on it. I mean, just do your best to
- 1:10:28learn and educate because if you can integrate this stuff, it's
- 1:10:32it'll really change your change your life for sure.
- 1:10:34Yep. And remember folks, it's not a
- 1:10:36spectator sport. That's right, get in the arena
- 1:10:40job. According to CAS.
- 1:10:41But somebody who knows how to use it will so the time to get
- 1:10:45involved and educate yourself about it.
- 1:10:47For sure. Well, CAS, I want to be the
- 1:10:48first one to thank you for sharing both your time and your
- 1:10:50story with us today. I really appreciate it.
- 1:10:53Thank you, I had a lot. This is my first podcast so I I
- 1:10:55had a lot of fun. I appreciate you inviting me.
- 1:10:58Absolutely. You did great.
- 1:10:59You should do more of them. Thank you.
- 1:11:01Folks, that's a wrap on another episode of the Inspired Stories
- 1:11:04podcast. Thanks for learning with us
- 1:11:06today.