Episode 513: Emily Hickey: Scaling Brands, Marketing That Converts, and Building What Lasts

Miss Understood with Rachel Uchitel · Dec 23, 2025 · 1h 32m

What actually makes a brand break through and stay relevant long after the hype fades? I wanted to explore that question with someone who sees behind the scenes of real growth, not just what looks good online. In this episode, I sit down with Emily Hickey to talk about what performance marketing really means, why specificity matters more than volume, and how the smartest brands focus on what is already working instead of chasing every new idea. We get into product positioning, influencer strategy, why hero products matter, and how marketing decisions connect directly to identity and behavior…