skinny.

Latest / Summary Judgment: The ins, outs, and in-betweens of Personal Injury Law

Predatory Marketing

Why do some of the most aggressive, over-the-top lawyer ads seem to work—and what are clients actually getting when they hire the person behind the billboard? Josh and Aaron explore the psychology and history behind personal injury advertising, from Supreme Court decisions protecting lawyer advertising to the perception that ruthlessness equals effectiveness. They also discuss why choosing an attorney should go deeper than marketing, and how transparency, values, reputation, and genuine advocacy can tell you far more about who will actually be in your corner. actually be in your corner.

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The skinny

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