Weekly Wrap | The business of the US Open, the PGA Tour becoming a bigger business and the new business of TMRW Golf
Kirsten Corio, chief commercial officer at the US Tennis Association (USTA), takes some time out of her busy US Open schedule to join the podcast to discuss the Grand Slam's data-led strategy.
Before Corio dials in from New York (19:48), SportsPro's George Breare and Tom Bassam hit some of the headlines from the previous week in the sports industry. First up the latest developments from the PGA Tour's attempt to throw money at the LIV Golf problem, then some insight into what Tiger Woods and Rory McIlroy's TMRW Golf venture could mean for the game, before a bit of discussion of what is…
The skinny
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