Rory Sutherland — Behavioral Science, Marketing, and Persuasion (EP.54)
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
In-group vs. Out-group
Fractal nature of behavioral science
Pricing heuristics
"Woke" persuasion
Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com
The skinny
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