The Hiring Playbook Every Business Needs Right Now

Delivering Marketing Joy · Jun 23, 2026 · 8m

Hiring has changed. The organizations that consistently attract and retain great people aren't simply posting jobs and hoping for the best—they're intentionally building a brand that people want to be part of. In this video, I talk about the ideas behind my book, TARGET For Talent, and why I believe one of the biggest mistakes companies make is treating hiring as an HR problem instead of a marketing opportunity. The principles in TARGET For Talent are designed to help organizations think differently about recruitment, employee engagement, company culture, and retention. By applying proven…