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The Lead Magnets That Were Growing My Business Were Also Killing It

Lead magnets were helping me grow my email list. At one point, I had created more than 50 lead magnets and grown my list to nearly 10,000 subscribers.

But there was a problem: my business wasn't growing the way I expected it to.

I was creating checklists, cheat sheets, guides, and Instagram resources because I knew how to make them and saw other people doing the same. What I didn't realise was that my lead magnets weren't connected to the offers I wanted to sell.

In this episode of The Candid Code, I'm sharing what I learned from that experience and why growing your email list isn't enough if…

The skinny

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