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Heart, Humor, and Business Hustle with Angela Tipton · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Welcome to the heart-led Business Show where Passion meets purpose.
• 0:40
  Tom Jackobs: And today we have the fabulous Angela Tipton, co-founder of Tipton Franklin Marketing Strategies with her scientific smarts and strategic savvy Angela's redefining the landscape for AgTech and biotech businesses.
• 0:54
  Tom Jackobs: One bold ethical strategy at a time.
• 0:56
  Tom Jackobs: So get ready for insights that are as refreshing as a spring breeze and as vibrant as a garden in bloom.
• 1:03
  Tom Jackobs: Let's dive into Angela's heart-led journey.
• 1:06
  Tom Jackobs: Welcome to the show, Angela.
• 1:07
  Angela Tipton: Thanks, Tom.
• 1:08
  Angela Tipton: It's great to be here.
• 1:09
  Tom Jackobs: Awesome.
• 1:10
  Tom Jackobs: I'm really excited for our conversation'cause I don't get a lot of marketing and AgTech and biotech folks on the show.
• 1:17
  Tom Jackobs: So it's always good to have another perspective of heart-led businesses and I'm really excited to hear your story and find out why you have a heart-led business.
• 1:29
  Tom Jackobs: But before we do that, what's your definition of a heart-led business?
• 1:34
  Angela Tipton: Yeah, so this is a one that I was thinking about for a while, and I think that you can define a heart-led business in a lot of ways, but I'll give you my perspective on it.
• 1:43
  Angela Tipton: To me, a heart-led business is one that really helps change the world for the better.
• 1:48
  Angela Tipton: It makes people's lives better.
• 1:50
  Angela Tipton: It makes life a little bit easier to live.
• 1:52
  Angela Tipton: It makes something easier.
• 1:53
  Angela Tipton: It just does better.
• 1:54
  Angela Tipton: It contributes to the world in some way so that you can wake up the next day and feel like you've done.
• 1:59
  Angela Tipton: A great job doing something, whether you've touched someone's life or you did something impactful for their business, which is something that I like to think about that allows them to work more efficiently, effectively, allow them to do more with their business so that they can then make an impact on the world.
• 2:16
  Tom Jackobs: I love that.
• 2:16
  Tom Jackobs: That's a really nice definition and really broad as well in terms of, a lot of people can feel really good about the work that they do and the impact that it's having on other people's lives.
• 2:27
  Tom Jackobs: I love that.
• 2:27
  Tom Jackobs: That's awesome.
• 2:28
  Tom Jackobs: Thank you for that.
• 2:30
  Angela Tipton: Yeah, absolutely.
• 2:31
  Angela Tipton: And yeah, I agree.
• 2:32
  Angela Tipton: I think that there are so many businesses that maybe we don't even think about it intuitively, but really can be heart-led.
• 2:38
  Angela Tipton: We think about the day-to-day businesses that we might drive past on the street, down the road the plumbers and mechanics and all of those things.
• 2:45
  Angela Tipton: I think many of those really can be heart-led and they're so important.
• 2:49
  Angela Tipton: They're so critical.
• 2:50
  Angela Tipton: They might do small things here and there and be in their own focus and their own niche, but they really do make an impact, even if it's just a plumber coming in to, to fix a repair, that, that makes someone stay just a little bit better.
• 3:04
  Angela Tipton: Right?
• 3:04
  Tom Jackobs: Exactly.
• 3:05
  Tom Jackobs: Especially if the toilet's overflowing, so that's awesome.
• 3:09
  Tom Jackobs: Yeah, I had a FinTech financial technology company on early on in the show.
• 3:14
  Tom Jackobs: And that I was like I'm not quite sure, but when he was explaining just the impact that, that FinTech has and his technology has on people, it just made sense.
• 3:24
  Tom Jackobs: I was like, yeah, that is, that's really heart-led.
• 3:26
  Tom Jackobs: So yeah, I think it does encompass a lot of different businesses.
• 3:29
  Tom Jackobs: Yeah.
• 3:30
  Tom Jackobs: So tell us a little bit about your business and what makes it heart-led.
• 3:35
  Angela Tipton: Yeah, so I am a co-founder of Tipton Franklin Marketing Strategies, and in our business we help biotech and AgTech businesses reach broader audiences and connect with investors and help grow their businesses.
• 3:50
  Angela Tipton: The way I like to look at it, and this is the reason why I got into the biotech business, to begin with years and years ago.
• 3:56
  Angela Tipton: Biotech to me is changing the world.
• 3:58
  Angela Tipton: We're talking about new innovations in the medical world, new pharmaceuticals that can help cure diseases or help improve conditions.
• 4:08
  Angela Tipton: On the agricultural side of it, we're talking about better ways to feed the world, a growing population, being better with our farming techniques.
• 4:17
  Angela Tipton: Or on the AgTech side, we're talking about helping farmers do better in their jobs.
• 4:22
  Angela Tipton: And what I'm really passionate about what I do is that we can help those businesses do the next level of what it is that they wanna do and really continue increasing the impact that they're having on the world.
• 4:36
  Angela Tipton: And that is why I'm excited about what I do because I really do believe that so many of these businesses are doing great things in the world.
• 4:44
  Angela Tipton: They just might need a little bit of help on the marketing side.
• 4:46
  Angela Tipton: Marketing is one of those things that can be.
• 4:49
  Angela Tipton: Really complex and unless you're getting the world that word out about the great work that you're doing for the world it can be really hard to have the full impact that you want, but there's so much potential there.
• 5:00
  Angela Tipton: So what I love to do is help those businesses increase the level of impact that they're having, which is just makes my day that much more exciting.
• 5:10
  Tom Jackobs: Yeah, exactly.
• 5:11
  Tom Jackobs: Now I'm gonna play a little devil's advocate here, if you don't mind.
• 5:15
  Tom Jackobs: So when I think about AgTech or biotech.
• 5:20
  Tom Jackobs: First thing that comes to mind is big pharma and big farms.
• 5:23
  Tom Jackobs: And, Monsanto or whatever.
• 5:25
  Angela Tipton: Sure.
• 5:27
  Tom Jackobs: And just that the food sources are getting just weird now and not really nutritious.
• 5:34
  Tom Jackobs: So are you working with kinda the smaller farms and helping them like grow or helping those other heart-led businesses really produce a product that people can be really proud of as well.
• 5:47
  Angela Tipton: Yeah, that's a great question.
• 5:48
  Angela Tipton: And yes, we do mainly work with smaller to medium sized businesses.
• 5:52
  Angela Tipton: We don't do a ton of work with some larger businesses.
• 5:55
  Angela Tipton: I have here and there.
• 5:56
  Angela Tipton: It's just not something that we do quite as much of.
• 5:58
  Angela Tipton: And it's funny that you talk about the controversy that is Monsanto, I'll give you a little bit backstory in my career, but years ago I worked for Bayer Crop Science, and I don't know how closely you followed the news, but Bayer some years ago bought Monsanto.
• 6:15
  Angela Tipton: And I was actually right in the middle of this controversy and everything that was going on, and it was very strange to work for a company like that.
• 6:25
  Angela Tipton: And being on the inside, it felt to me like a very strange choice to purchase Monsanto.
• 6:30
  Angela Tipton: It wasn't something that I stood behind, but it was one of those things that, hey, my company has decided to do this.
• 6:35
  Angela Tipton: I guess we're going along for the ride.
• 6:38
  Angela Tipton: But really I think what it comes down to with a lot of businesses like that is that yes, there are some concerns about the science and their approaches, but really what we need to do as a science community at large is we need to be better at communicating and being more transparent and honest about the things that we are doing.
• 6:58
  Angela Tipton: I understand having been in the science world for a long time, there's a lot of concern about IP, intellectual property.
• 7:05
  Angela Tipton: There's a lot of stiff competition in the field and I get that companies wanna keep that IP as close as they can.
• 7:12
  Angela Tipton: There are stories that come out that are valid where IP gets stolen and that can really be very costly to a company.
• 7:20
  Angela Tipton: So it's understandable why there are concerns about speaking about certain things, but I think on the other side of it, it comes at a very grave cost.
• 7:28
  Angela Tipton: There's lack of understanding.
• 7:29
  Angela Tipton: There's that lack of transparency, and I think truly, especially being in the world of marketing, we need to be more transparent.
• 7:37
  Angela Tipton: We need to be more honest about what we're doing and why we're doing it, and allow people to make their own decisions one way or another.
• 7:44
  Tom Jackobs: Yeah, exactly.
• 7:45
  Tom Jackobs: And with that transparency comes vulnerability and just, opening up that heart as well to look at different views and, accept what other folks are saying as well.
• 7:57
  Tom Jackobs: And just molding that into the business.
• 7:59
  Tom Jackobs: Yeah.
• 8:00
  Tom Jackobs: I love that.
• 8:00
  Tom Jackobs: Yeah.
• 8:00
  Tom Jackobs: Transparency is absolutely imperative in business and for sure.
• 8:06
  Tom Jackobs: Yeah.
• 8:07
  Tom Jackobs: So tell us how you're bringing in the heart specifically, maybe some stories that you might have of some of the heart-led initiatives that you've helped with for some of your clients.
• 8:19
  Angela Tipton: Yeah.
• 8:20
  Angela Tipton: So some of the things that I've done with some of my clients, I'm just trying to think of a good recent example.
• 8:26
  Angela Tipton: Actually one that comes to mind is a case study that I put together.
• 8:29
  Angela Tipton: It was actually a very simple task.
• 8:31
  Angela Tipton: But ended up having a really big impact.
• 8:33
  Angela Tipton: And case studies are one of those things that can really be a simple way of telling your story and the impact that you're making on the world.
• 8:40
  Angela Tipton: So I, I get pretty excited about projects like this one in particular.
• 8:44
  Angela Tipton: But this client was, had a really complex instrument that they were using and was really struggling with how to best tell the story because once you start getting into those technical and nitty gritty details, some of that stuff gets boring.
• 8:57
  Angela Tipton: It gets dry and it's just not really engaging and very interesting.
• 9:00
  Angela Tipton: But, when you focus on the value that it's providing and what it's doing for the world, and it might be a really simple thing.
• 9:08
  Angela Tipton: In this particular case, this was an instrument, I'm trying to remember, it's been so long now, but this particular instrument was one that was designed to help improve safety.
• 9:18
  Angela Tipton: And security for consumers on some level.
• 9:21
  Angela Tipton: And again, I can't remember all the specifics, but because it's been a while, but I just remember that after the project was done, the client came back and said, wow this is usually a really dry subject.
• 9:32
  Angela Tipton: It's hard to make something that's really engaging and really interesting and you did a great job of outlining the story and conveying the impact that it had.
• 9:40
  Angela Tipton: And I just remember having experiences like I've had others like that, but that makes me feel good.
• 9:45
  Angela Tipton: That makes me feel like I've done a good job of helping that person, that company, tell their story in a way that was really meaningful, that was engaging for their audience, and really helped convey the value and the impact that business was having.
• 9:59
  Angela Tipton: That to me, is being heart-led in the work that I do, is that I help increase that transparency.
• 10:05
  Angela Tipton: We talked about transparency and also tell that story in a way that is engaging and interesting and captivates people in a way that ignites all sorts of feelings of excitement and great emotions that really give them that business, the level of impact that they are seeking.
• 10:24
  Tom Jackobs: Yeah, absolutely.
• 10:24
  Tom Jackobs: And I do sales training and sales coaching, but in integrate storytelling into that because a lot of times sales can be a little, little dull.
• 10:34
  Tom Jackobs: And in the research that I've done in storytelling, especially for dry subjects and when people are giving speeches and things like that, a lot of times it's very technical and we always try to wrap a story around it like you did with yours, and it gets into initially it gets into people's heads, but ultimately that story because it is a story, filters down into their heart and it just opens up the possibility and it's so amazing when you tell a really good story and you can see that audience just go along with the ride with you, and you can see their emotions go with your emotions, and it's just, it's a beautiful thing that you can't get if you just do well this is what this thing does, and it does 5% better than this, and 12% better than that.
• 11:17
  Tom Jackobs: It's super boring that way, but the story is very engaging in it.
• 11:22
  Tom Jackobs: I think there was a study that was done in a Yale study, I believe, where they did a functional MRI on a storyteller, and then two participants, or two listeners to the story.
• 11:34
  Tom Jackobs: And what they found is that the same parts of the brain lit up on the storyteller as they did with the story receiver.
• 11:42
  Angela Tipton: Interesting.
• 11:42
  Tom Jackobs: Yeah, so it was like this neuro connection that was happening while the story was being told, which is just, is really fascinating.
• 11:49
  Tom Jackobs: I'm sure if it was like a statistics or something like that, the receiver's brains would be completely turned off at that point.
• 11:57
  Angela Tipton: Yeah, I agree that there's something about stories that really helps us connect in different ways, right?
• 12:03
  Angela Tipton: It's how we connect to our history.
• 12:05
  Angela Tipton: It's how we connect to trials and tribulations.
• 12:08
  Angela Tipton: We talk about story brand was one of those things that I got really big into at one point, and we talk about the hero's journey and it's really simple.
• 12:15
  Angela Tipton: We hear it over and over again, but there's something to that story or that story frame really that captivates us and engages us.
• 12:23
  Angela Tipton: We can relate to that here on some level, even if we have no similarities to them.
• 12:28
  Angela Tipton: It's funny, I, this reminds me of, I, I just started watching with my husband.
• 12:32
  Angela Tipton: It's been out for a while, but we just started watching Breaking Bad.
• 12:36
  Angela Tipton: And we didn't know what to expect when we first got into it.
• 12:38
  Angela Tipton: But, talk about a storyline that I feel like I would have no relation to, and you start to feel bad for this guy and then you remind yourself, wait a second he's a drug lord, should I feel bad for him?
• 12:51
  Tom Jackobs: Yeah, that, that story itself and just the character DeVeelopment that he goes, the actor goes through is just amazing.
• 12:59
  Tom Jackobs: The transformation from season one through the end.
• 13:03
  Tom Jackobs: It's fascinating.
• 13:04
  Tom Jackobs: It's such a good show.
• 13:05
  Tom Jackobs: I'm glad you brought that up.
• 13:07
  Angela Tipton: Yeah.
• 13:08
  Angela Tipton: It is it's one of those things that, like I said I feel like I could never normally relate to, but you do.
• 13:12
  Angela Tipton: You start to feel bad for the guy and you think, wow, he is having a tough time.
• 13:16
  Tom Jackobs: A tough time driving selling his drugs.
• 13:21
  Tom Jackobs: That's crazy.
• 13:22
  Tom Jackobs: So let's shift gears a little bit here and let's talk about everybody's favorite topic.
• 13:27
  Tom Jackobs: Money and profits.
• 13:29
  Tom Jackobs: A lot of heart-led businesses, they struggle with that whole concept of still making a profit because they, a lot of times they feel like I really can't charge because this is all about my purpose, my heart, which I understand.
• 13:41
  Tom Jackobs: I was there once as well.
• 13:43
  Tom Jackobs: But how do you balance the profit side and making money in your business and making money for your clients as well through their, your marketing and still being heart-led.
• 13:53
  Angela Tipton: That's a great question and I think this is one that many of us debate and we try to consider and especially those of us that got into business for the right reasons, right?
• 14:02
  Angela Tipton: Wanting to make a difference in the world.
• 14:04
  Angela Tipton: Money is one of those things that can feel pretty yucky.
• 14:07
  Angela Tipton: Yes, it's a tool.
• 14:08
  Angela Tipton: It's something that we all need to survive, at least on some level.
• 14:12
  Angela Tipton: But it's one of those things where we actually grew up feeling a lot of these negative things, some positive things too, about money.
• 14:19
  Angela Tipton: So it can be really hard to balance that.
• 14:22
  Angela Tipton: And the way I look at that is that I look at the fact that I have a responsibility to not only myself, but to my family.
• 14:31
  Angela Tipton: I have a responsibility to the businesses around me.
• 14:35
  Angela Tipton: So what that means is that I have to not only balance what I want in terms of being heart-led, but I have to make some sort of an income because if I am just doing all of this work for free.
• 14:47
  Angela Tipton: I'm gonna be outta business within a matter of a few weeks, and then I can't continue to make the great impact that I'm making, and then I can't continue to help these businesses make the great impact that they're having.
• 14:56
  Angela Tipton: So I look at it as really, it's a financial responsibility at this point to do what I need to do to maintain business.
• 15:03
  Angela Tipton: Now, of course, there's a balance to that.
• 15:05
  Angela Tipton: There's extremes on either side where you're not charging enough or you're charging too much.
• 15:11
  Angela Tipton: So you have to figure out where that balance is.
• 15:13
  Angela Tipton: And, the way I look at it is I focus on aligning my business with my values and, I check in with myself every so often.
• 15:21
  Angela Tipton: Is the work I'm doing with this client, is this aligned with my values?
• 15:25
  Angela Tipton: Do I feel good about the work I'm doing?
• 15:27
  Angela Tipton: Am I charging an a good amount where I have this balance between one, making that impact, but then also two, making sure that I'm keeping the lights going for days and weeks to come.
• 15:39
  Angela Tipton: Am I doing what I need to do from that standpoint, and there's not an easy, straightforward answer, there never is.
• 15:46
  Angela Tipton: But one of the things I, I learned with that is that it also comes down to mindset.
• 15:50
  Angela Tipton: And I've done a lot of work on mindset, money, mindset, things like that.
• 15:55
  Angela Tipton: And I think that work for me has been really valuable because I've learned that there were some really deep ingrained beliefs that I had, some that were really good and were serving me, but there were others that were not and were making me get in my own way.
• 16:10
  Angela Tipton: And this was coming out in ways that I didn't even expect.
• 16:13
  Angela Tipton: And I think that mindset work has really helped me, one, understand myself and understand the limitations I have or the kind of roadblocks that I run into when it comes to things like that.
• 16:25
  Angela Tipton: That way I can actively and proactively identify that, recognize that in myself, and then address it right then and in the moment.
• 16:33
  Angela Tipton: To answer your question, there's not a straightforward answer, but I think a lot of this can be served or better understood when you start to uncover your mindset and make sure that your work is aligned with your values.
• 16:47
  Tom Jackobs: Yeah, absolutely.
• 16:49
  Tom Jackobs: So were there some specific exercises that you went through?
• 16:52
  Tom Jackobs: I'm always curious about mindset too, but any specific things that you went through to help you overcome some of the negative money mindset that you had?
• 17:02
  Angela Tipton: Yeah, absolutely.
• 17:03
  Angela Tipton: So there were a few things I used I've always been a really avid reader, so I love to read books on money mindset type concepts.
• 17:12
  Angela Tipton: And in some of those books I read, there were some really great exercises, some questions I could ask myself about, how does this make me feel about this?
• 17:20
  Angela Tipton: Or how does that make me feel?
• 17:22
  Angela Tipton: And as I started doing that, I started uncovering some things.
• 17:24
  Angela Tipton: I thought, oh, I guess that does resonate.
• 17:27
  Angela Tipton: Oh, that surprises me.
• 17:28
  Angela Tipton: The first step is that awareness.
• 17:30
  Angela Tipton: And you can get that awareness from reading like I did.
• 17:33
  Angela Tipton: You can also get it through meditation a walk in the park, or you can do this.
• 17:37
  Angela Tipton: There's all sorts of different strategies that you can use to get that awareness, but for me it was really reading and uncovering the questions or asking myself the questions that I found in a lot of those books that I was reading.
• 17:49
  Angela Tipton: From there, once I had that awareness, so first that was a big light bulb moment for me.
• 17:54
  Angela Tipton: That was a oh yeah, okay, now I can do something about this.
• 17:58
  Angela Tipton: And once I had that awareness, I started to DeVeelop habits and routines to help me address that, help me understand when I was having that thought, for instance, and that way I could approach that with curiosity and ask myself, okay, is this true?
• 18:13
  Angela Tipton: Do I actually feel this way?
• 18:15
  Angela Tipton: Is there something else going on here?
• 18:17
  Angela Tipton: So it doesn't end with awareness.
• 18:19
  Angela Tipton: And to this day, my, my mindset work continues.
• 18:21
  Angela Tipton: I think it's one of those things you exercise like you do when you exercise your body.
• 18:26
  Angela Tipton: You also have to exercise your mind.
• 18:28
  Angela Tipton: And so I, I have those habits that I continually practice, revisit, make changes to and so on.
• 18:34
  Angela Tipton: But for, yeah, for me, it started with just reading a few books that I really enjoyed.
• 18:39
  Tom Jackobs: That's awesome.
• 18:40
  Tom Jackobs: Do you remember the title of any of those books that?
• 18:44
  Angela Tipton: Yeah, so one of my favorites is you are a Badass at Making Money by Jen Sincero.
• 18:50
  Angela Tipton: That was one that I really liked.
• 18:52
  Angela Tipton: There's another one called the Audacity to be Queen by Gina DeVee.
• 18:56
  Angela Tipton: There were a couple honestly I have a whole list of books that I every so often will revisit.
• 19:01
  Angela Tipton: Another one actually that I really is, that's a little bit more focused on business is Tim Ferriss' The 4-Hour Workweek.
• 19:09
  Tom Jackobs: Yep.
• 19:09
  Angela Tipton: It's really one of those that just helps challenge some of those ingrained beliefs and ideas you might have about work and money and how you work for money.
• 19:17
  Angela Tipton: Quite a few and I always like to find new books to read too.
• 19:20
  Angela Tipton: There's always something new I learn which I love.
• 19:22
  Tom Jackobs: Yeah, exactly.
• 19:23
  Tom Jackobs: Yeah.
• 19:24
  Tom Jackobs: I do audio books and I just love just hearing the, hearing those books and trying to relate it back to how I can put that practice into my life as well.
• 19:34
  Tom Jackobs: It's just, it's great.
• 19:36
  Tom Jackobs: That's awesome.
• 19:37
  Angela Tipton: It is.
• 19:38
  Tom Jackobs: So are there any specific and pieces of advice that you can share with other heart-led business owners that might be struggling with the profit side of the business and specifically around when you get a client that is questionable in terms of if you can or should help them, but maybe the money isn't there in terms of in the bank account, and you're like, yeah, I'm gonna take them no matter what because I just need the money.
• 20:07
  Tom Jackobs: Are there's some, because that, that usually comes up is people tend to put away some of their beliefs because they're, they have that scarcity mindset and are there certain things that you've done to overcome that?
• 20:21
  Angela Tipton: Yeah, absolutely.
• 20:22
  Angela Tipton: And that's a great question.
• 20:23
  Angela Tipton: And honestly, years ago I found myself in a similar situation, so I have done that before and that was actually why that business I ended up going, walking away from and ended up closing for that being one reason.
• 20:37
  Angela Tipton: But there were other reasons involved with that too.
• 20:39
  Angela Tipton: But yeah, having been there, I, I know how that feels.
• 20:42
  Angela Tipton: You have this mindset of.
• 20:44
  Angela Tipton: I've got to make that income somewhere.
• 20:46
  Angela Tipton: I've got to do this, and ugh, it doesn't feel great.
• 20:49
  Angela Tipton: This doesn't feel aligned with my values, I'm just gonna do it.
• 20:51
  Angela Tipton: And I've done that.
• 20:52
  Angela Tipton: And honestly, looking back on some of those experiences, that's where some of my mindset work honestly came in because I realized that I was taking on those clients, not out of an alignment with my values.
• 21:05
  Angela Tipton: Of course, it was out of that feeling of need at that feeling of scarcity that, that fear that I had about money or not being able to get enough of it.
• 21:15
  Angela Tipton: And I can honestly say that I don't regret those experiences.
• 21:19
  Angela Tipton: They weren't great experiences to have.
• 21:21
  Angela Tipton: They were hard admittedly but you know what I think they taught me some really important lessons.
• 21:26
  Angela Tipton: They helped me understand myself and the struggles that I have.
• 21:31
  Angela Tipton: So I'd say that if you feel yourself being faced with the same situation, I think first of all, that's a really tough choice to have to make and sometimes you feel like you have to make that choice, and maybe you do.
• 21:43
  Angela Tipton: And that situation, hopefully you at least learn something outta that.
• 21:46
  Angela Tipton: I know I certainly did, but you have to find a balance.
• 21:50
  Angela Tipton: And I think it's much more important to lean on your values and being heart-led because one that's gonna make you feel much better as a person that you are doing the work that you're doing, that's gonna help you lighten up in the work that you're doing and also continue to contribute and to the businesses that you're gonna wanna contribute to or to the consumer, whoever it is that you're selling to.
• 22:10
  Tom Jackobs: So I
• 22:10
  Angela Tipton: think it's really important to revisit your values, revisit your mindset.
• 22:16
  Angela Tipton: Ask yourself, why do I feel like I need to take this on right now?
• 22:20
  Angela Tipton: And is there something else that I could be doing instead?
• 22:22
  Angela Tipton: I think that's a really important question to ask yourself is what could I do instead of taking this on because it forces you to think of something that is uncomfortable.
• 22:32
  Angela Tipton: You have to think of doing something that is maybe outside of your comfort zone that you haven't considered.
• 22:38
  Angela Tipton: Maybe you find clients somewhere else, for instance.
• 22:41
  Angela Tipton: I know I had to ask myself those kinds of questions and eventually I got to the right answer.
• 22:45
  Angela Tipton: It took me a little while.
• 22:48
  Angela Tipton: But I think that anyone that is facing those kinds of struggles, I, I think you just need to ask yourself is this right for me?
• 22:54
  Angela Tipton: Is this aligned with me?
• 22:55
  Angela Tipton: And if it's not.
• 22:57
  Angela Tipton: Then think about it a little differently.
• 22:59
  Angela Tipton: Try something you haven't tried yet, even if you feel like it's not gonna succeed, give yourself an opportunity to do something different, because leaning into being heart-led and leaning into your values is gonna be much more impactful for you in the long term.
• 23:14
  Tom Jackobs: Enables you to sleep better at night.
• 23:15
  Tom Jackobs: One thing that I do is with a team, we have our core values in terms of the company.
• 23:21
  Tom Jackobs: And I tell them, if there's ever a question, just go back to the core values because those written core values will show you the way and we'll help you make that decision.
• 23:30
  Tom Jackobs: And I do that personally as well.
• 23:32
  Tom Jackobs: When a client comes and says, Hey, I wanna work with you, and then, it's a little bit questionable.
• 23:36
  Tom Jackobs: I'm like what are my core values?
• 23:38
  Tom Jackobs: Okay.
• 23:38
  Tom Jackobs: Yeah.
• 23:38
  Tom Jackobs: Nope.
• 23:39
  Tom Jackobs: Sorry.
• 23:39
  Tom Jackobs: Can't work with you for whatever reason.
• 23:42
  Tom Jackobs: Yeah.
• 23:42
  Tom Jackobs: And it's hard at the time, especially when the bank account is dwindling down and you really have to lean on those core values.
• 23:49
  Tom Jackobs: Otherwise it's just, it's gonna be a soul suck.
• 23:52
  Tom Jackobs: Yeah.
• 23:53
  Angela Tipton: Yeah.
• 23:54
  Tom Jackobs: Cool.
• 23:55
  Tom Jackobs: I can't believe the time has gone by so quickly.
• 23:58
  Tom Jackobs: But tell us how can people learn more about what you're doing in terms of your marketing and potentially work with you?
• 24:03
  Angela Tipton: Yeah, so the best place to check us out is we have a website.
• 24:06
  Angela Tipton: It's tiptonfranklin.com.
• 24:08
  Angela Tipton: We also have a really handy guide.
• 24:11
  Angela Tipton: We're big on technology, of course, and we have this really handy guide on the Leaders Guide to AI strategy.
• 24:17
  Angela Tipton: So it's a good way to really, if you're interested in AI and you wanna use some of these tools to streamline the work that you're doing, it's a really great quick start guide to just help you get started.
• 24:27
  Angela Tipton: And we also help businesses in their own journey with AI, that's one of the things that we do as well.
• 24:33
  Angela Tipton: We're very passionate about technology.
• 24:35
  Angela Tipton: We love what it can offer to the world, so we're doing all sorts of fun and innovative things when it comes to not only ai but other tools as well.
• 24:43
  Angela Tipton: And so that's what we're passionate about doing, is helping people and organizations find the tools and the strategies that will help make them the most effective at what they do.
• 24:52
  Tom Jackobs: Oh, that's awesome that, that's music to my heart and my ears as, as well, because I'm big into the AI and how to use that along with a heart-led business and in sales as well.
• 25:03
  Tom Jackobs: And I know a lot of people struggle with just how do you integrate the AI with your workflows and it really is pretty easy.
• 25:11
  Tom Jackobs: But it does take some thought as well to make sure that.
• 25:14
  Angela Tipton: It takes some time too, especially right now.
• 25:16
  Angela Tipton: I Just in the last few years, the tools that are available.
• 25:20
  Angela Tipton: The AI world, they've just exploded.
• 25:21
  Angela Tipton: So if you're not staying up to date with it, you can very easily be behind and not even realize it.
• 25:28
  Angela Tipton: So unless you're very closely following this space, you can lose track of where things are at.
• 25:34
  Angela Tipton: So that's something that we do.
• 25:37
  Angela Tipton: It's really keen to Travis and myself to follow up with AI tools and integrate the new, newest and greatest of what we can into the work that we're doing.
• 25:47
  Tom Jackobs: Awesome.
• 25:47
  Tom Jackobs: Great.
• 25:47
  Tom Jackobs: Thank you again so much for taking the time outta your day and spending with us, and with the audience.
• 25:52
  Tom Jackobs: I really appreciate you being here today.
• 25:55
  Angela Tipton: Thank you, Tom.
• 25:55
  Angela Tipton: It's been great to be here.
• 25:57
  Tom Jackobs: Awesome.
• 25:57
  Tom Jackobs: And thank you listeners for watching the show today.
• 26:00
  Tom Jackobs: I really appreciate that you have taken the time to do that and make sure that you're checking out everything that Angela's doing, and we're gonna provide all that into the show notes and along with the links to the books that she had suggested as well.
• 26:12
  Tom Jackobs: So it's all right down there in the show notes.
• 26:14
  Tom Jackobs: Make sure you check that out.
• 26:15
  Tom Jackobs: And while you're there in the show notes, there's probably gonna be a little button that says, rate and review the show.
• 26:20
  Tom Jackobs: If you could do me a favor and do that, I'd really appreciate it.
• 26:23
  Tom Jackobs: And until next time, lead with your heart.
• 26:27
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 26:32
  Speaker 2: Join us next time for another inspiring journey into the heart of business.