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Solopreneurship Starts With One Question: What Do You Really Stand For?
What do you really stand for, and how could knowing the answer transform your business?
In this episode of The Life-First Solopreneur, Carly and Joe sit down with Paul Ingram, a 30-year faculty member at Columbia Business School and author of What Do You Really Stand For? (Harvard Business Review Press). Paul makes the case that authenticity, not niching, is what makes a personal brand compelling, and that authenticity flows directly from clarity about your values.
Paul doesn't just talk theory. He walks Carly through a live "laddering" exercise, using something as simple as summer plans with…
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