Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
The Rep Who Won by Asking the Buyer Their Budget
In episode 92 of Closing the Deal with Fexingo, Lucas and Luna explore a counterintuitive sales tactic: asking the buyer directly for their budget early in the process. They break down a real case from a mid-market SaaS company where a rep avoided months of wasted effort by getting the number on the table in the first call. The hosts discuss why most reps fear this question, how to frame it without sounding pushy, and the surprising psychology behind buyer honesty when asked the right way. Lucas shares data from Gong showing that deals where budget is discussed in the first meeting close at a…
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