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208: Cómo escribo artículos · Triunfa con tu blog | Marketing Online

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  In this episode. I want to reveal to you the strategy or method I
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  use when writing articles for my blog. First of all, what I need
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  is an idea of content, and usually ideas come to me in different ways.
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  When you listen to podcasts, when you write or some content or create
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  some content for a social network, such as Instagram, or if someone asks
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  me any questions or if I am reading any posts, I see any comments,
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  any questions that they have left in other publications, both mine and other
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  people. Depending on all this information, what I do is see if I
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  ' ve written any articles already on that topic or not, if I can
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  improve that article depending on some question by adding something extra and depending on that,
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  if I haven' t written any articles on that topic, I write
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  it when I write it, as I do according to my experience. Everything
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  I do, basically I publish it based on my previous experience and knowledge,
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  and I start to think about how I do it, how my learning phase
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  has been, what I implement. I' ll give you an example.
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  The other day I am posting in a new instruction account information on how to
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  grow Instagram an instruction account and earn money from it. So I' m
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  creating specific content talking about it and in my mind, because the first thing
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  you need is an idea. It is worth how I generate ideas from something
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  that you like that you have knowledge, that there is opportunity and that you
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  can generate income, because I will create a post talking about it. I
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  can also create an article with that information talking about it. I can also
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  create an episode of podcast talking about it. I reused a lot of content
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  and in this case I was creating that ladder to create a business from Instagram,
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  and one of the latest posts was creating your business plan, knowing how
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  you' re going to make money from that idea and developing that. First
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  you get the idea, then you go good. First you have to see
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  what you' re going to sell, how you' re going to sell
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  it, and I put it out. I take out all those ideas and
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  organize them. What did I do? I have this on my blog.
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  I don' t have it written, because I' m going to write
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  it that post that I already thought about for Instagram I generate this article for
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  my blog. What I do in addition is after I already have all that
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  information based on my experience. That' s why it' s important to
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  talk about something you have knowledge of. It' s not mandatory, though.
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  We can use artificial intelligence for that. For example, in fact,
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  I use the tool write it down I leave the description link to generate content
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  articles that I don' t have much idea about, or even to generate
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  a base content that I then throw away and optimize. And I do this
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  on other blogs, but my main blog on Borja giron com what I write
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  is all my personal. That' s how I sort of differ. The
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  point is that after that I also do what I do to, for example,
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  how to create your Google Search business plan. I am looking to create
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  a business plan and I see what Google is offering those results and in this
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  particular case, I saw that the results, those first positions in positions,
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  were very low quality content, that is, it was written as if it
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  were for a book that had copied and pasted it without real examples, with
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  rare words that understand us not useful to the user. And I' ve
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  completely changed it. That' s why I created that article that' s
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  differentiating from the rest and I hope it' s positioned on Google, that
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  Google is able and people see that differentiating value. However, it' s
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  not the most important thing that Google puts me on. For that you already
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  know that if you want to learn about seo you have my podcast seo for
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  Google, the most important thing is to know that I have that article and
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  that if someone asks me about how to create a business plan. I have
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  that article and I have that post on Instrarm and besides, I will create
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  an episode in one of my podcasts in which I can help specifically the digital
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  podcast marketing or podcast the last few days or both. You know I usually
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  publish the same content on different dates on different podcasts from time to time,
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  because not the audience. You who are listening to this episode probably don'
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  t listen to the rest of my thirteen podcasts, but you can listen to
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  this and someone else or just this one. That' s why it'
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  s important to reuse content both at the level of different podcasts and in different
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  formats, because time is the most important thing. I' ll publish it
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  later, I' ll write it down. The article organized by an introduction
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  a knot and an outcome, some conclusions that I add at the end and
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  all organized by short phrases, which is what I usually do now that they
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  go more direct to the point, as if it were a news letter easier
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  than not always, but I do have it in my mind and bold in
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  every sentence, in every paragraph, a bold one some specific link. If
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  I talk about something else, even when I mentioned in this article how to
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  create a business plan, I had to mention the issue of sales funnels and
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  I said I talked about sales funnels. I haven' t talked about it.
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  So I' m going to create another article and an Instagram post talking
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  about sales funnels and how I make them a basic sales funnel for Instagram.
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  I' ll even create an episode of the Instagram podcast, about sales funnel
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  for installation of podcast, digital marketing, about sales funnels for businesses in general
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  online and all depending on how I create my sales funnels explaining it. I
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  don' t use paragraphs, I don' t use weird words, I
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  don' t try to put technicalities, I don' t look at other
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  contents just what' s in my mind. What I do, I put
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  it out and this again makes me different is much simpler. There are some
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  references from the marketing world that it' s as if you' ve been
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  asked to chat hept that surely some of them do it and they start reading
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  your experience, is that you completely disconnect. If you don' t count
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  your experience, I, at least, if there' s a podcast that
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  ' s read and over is poorly prepared, because, for example, oscar
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  ceito. I think a lot of the episodes aren' t interviews, but
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  a lot of their episodes are prepared and you can read it, but it
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  ' s like he' s telling me. And there' s the big
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  difference. And that takes a lot of experience, a lot of time and
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  knowing what is being talked about. But in my case, this episode I
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  ' ve released, I' ve read the notes I' ve prepared before
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  and I don' t have the notes in front of you because I'
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  m recording it with my cell phone in the car that I want to throw
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  more episodes when I can' t have the recording site, I can'
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  t stop recording episodes and that' s why right now I don' t
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  have a script in front of me. I just read it to myself a
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  little earlier. Those key points I wanted to play in this episode and that
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  title and that' s it, and so I explain to you how I
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  believe in this case, this episode that I just explained to you, but
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  I also explain to you how I believe the articles on my blog why,
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  because I just tell you how I do it and I don' t have
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  to read a script to tell you how I create an article on my blog
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  or, how I create an episode of podcast or how I create an Instagram
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  post. Because it' s my day- to- day life and that
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  greatly facilitates my work. Again. If you have fifty blogs of different themes,
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  chat GPT or the tool write it you put a title and write it
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  to you and then you can modify it, shout at me, put links
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  to other articles, change some aspects that are more robotic and conclusions and with
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  that you can create articles of great quality, whether you have knowledge or not.
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  However, s Google, If you' re interested in positioning, gives
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  a lot of priority to the writer, so try to work your personal brand
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  a strong hug. I hope you liked it. Remember that you can continue
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  learning with me, joining the club of entrepreneurs wins from Borja Giron with Barra
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  Club I repeat, Borja Giron with Barra Club I see you inside a strong hug