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Niche Down in the Food Industry: Create a NEW Brand from Reinventions with Roll-Em-Up Taquitos’ Chris Wyland
2 Types of Businesses:
You’ve got “Hammers” and “Nails”.
Most large brands are hammers…
They’ll hit you with large billboards and massive promotions, everywhere, to break down your walls and get you to buy their products.
They’ve got huge market shares because they’ve got the size – under that weight, most smaller brands get bent out of shape.
What most entrepreneurs fail to see is that even nails can make a dent in the industry.
Sharp and focused, nails are what you use for penetration – to make things stick!
Chris Wyland saw that opportunity in many of the brands he has handled!
Chris is an…
The skinny
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