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Ep. 343 SUCCESS BACKWARDS?
There's a story behind every booking. Today Mark and Darren examine how our 'booking stories' can reveal what is necessary to get more bookings now.
SNIPPETS:
• Go back to the well
• Revisit the decisions that led to previous bookings
• Trace the full path of the booking
• Identify people who could help lead to your next booking
• Ask: "What was I doing back then, that I need to start doing again?"
• Recover abandoned tools, tips, and techniques
• Apply new technology to 'old school' principles
• Go back to the principle of relationship-building
• Reconnect with prospects who said 'No'
• A…
The skinny
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