Latest / Answer Engine Optimization (AEO): The AI Search Podcast
Selling AI Search: Beyond the Buzzwords
In this episode of AEO Engine, we explore how selling AI Search Optimization to decision makers requires reframing risks like losing the Amazon Buy Box or violating MAP policies, moving beyond buzzwords to real ROI.
Key takeaways:
Google AI Overviews drove a 25% decline in organic click-through rates for retail sites in 2025.
Perplexity AI citations now account for 12% of referral traffic for B2B SaaS brands.
AEO Engine's structured data framework improved AI answer visibility by 300% for early adopters.
Amazon's Buy Box algorithm increasingly factors in AI-generated product summaries from…
The skinny
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