Latest / Destroy The Hairdresser
The Weirder the Salon, the Better the Business with Guest Katya Yoshida
What happens when you stop trying to build the salon you think you're supposed to own and build the one you actually want?
In this episode, David sits down with Destroy the Hairdresser student and Capybara Hair Lounge owner Katya Yoshida to talk about her journey from nearly leaving the industry altogether to building one of the most unapologetically unique salons we've seen.
Katya shares how discovering DTH challenged everything she thought she knew about pricing, salon ownership and what a "professional" salon was supposed to look like. They get into hourly pricing, gratuity-free culture…
The skinny
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