Latest / Three Minutes of Clarity
Internationalisation Mistakes That Kill Momentum
Most Swiss SMEs that fail abroad were not rejected by the foreign market. They were abandoned by the home one.
The pattern is quiet and common. A company commits to international expansion. The first year is hard, as it always is. Then the best people get pulled back to domestic priorities. Nobody decides to stop. The initiative starves until it fades - and the company concludes "the market was not right."
Drawing on years of operating experience, Christoph Walser sets out the mistakes that kill international momentum and how to avoid them:
Why the home market, not the foreign one, is the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.