The Manager’s Playbook 049: Nima Nasseri - Content, Consistency, Algorithms, Artist Strategy & The New Music Industry

The Manager's Playbook · Dec 16, 2025 · 1h 34m

In this episode of The Manager’s Playbook, I sit down with Nima Nasseri, artist manager for Hit-Boy, former VP of A&R Strategy at Universal Music Group, and one of the clearest thinkers in the modern music business.

This conversation is about the shift most artists and managers are still resisting.

We’re no longer in a talent-first industry. We’re in a content-led, motion-driven business where consistency, systems, and storytelling matter more than waiting to be discovered. Nima breaks down how TikTok, short-form content, and algorithms have quietly replaced traditional A&R and why artists…