Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing
Listen in for another great episode, this time with Raviv Turner, CEO at CaliberMind. In addition to being the Co-Founder & CEO of CaliberMind, Raviv is also an angel investor and mentor at Techstars and a regular speaker at marketing & AI events.
We're talking about how he sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. For a full transcript, go to the Heinz Marketing blog starting 4/30/18.
Some highlights:
Your data strategy is your B2B growth strategy (quick overview of the paper)
Without a clear and concise data-driven marketing strategy, B2B…
The skinny
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