Latest / CPG Week by BevNET & Nosh
Spindrift Soda and Alani Nu Acquisition
In this episode:
The CPG Week team discusses the launch of a new soda line from sparkling water maker Spindrift just a month after its sale to a private equity group. Then, the group digs into the details of Celsius Holdings' $1.8 billion acquisition of competitor Alani Nu and examines how the deal could impact distribution in the energy drink category as well as what the sale spells for prior owner (and PRIME maker) Congo Brands.
Show Highlights:
0:30 - Pepperoni pizza soda – sip or spit? The group opines on Perfy's limited-edition savory soft drink and why flavor novelty is a solid strategy…
The skinny
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