Player Acquisition, Casino Loyalty & The Cost of Playing it Safe
How do you convince a valuable casino player to try a property they've never visited, especially when they're already getting great offers somewhere else?
This week on MaxBet, Hillary McAfee sits down with Craig Shacklett, CEO and co-founder of URComped, to talk about the business of casino player acquisition, what makes an offer worth traveling for, and why playing it safe can sometimes be the more expensive decision.
With approximately 600,000 players registered on the URComped platform, Craig has a unique perspective on how operators attract new customers, evaluate player value, and…
The skinny
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