Latest / Beyond Fulfillment Podcast / From Teenage Entrepreneur to Fintech Visionary: How Ran Grushkowski Built & Scaled Global Payments
Transcript
- 0:00Foreign.
- 0:06Ron Grushkowski, welcome to Beyond Fulfillment.
- 0:10Thank you for having me, Dave.
- 0:12Yeah, absolutely.
- 0:13We're so excited you took the time to be here.
- 0:17So, Ron, you grew up in Israel and by the time most kids were worried about homework, you had already built and sold your first company.
- 0:27You started a digital music distribution platform at 14 and you were able to exit at 16 before Napster even existed.
- 0:35And then you spent the next two decades building fintech companies that, that quietly power billions of dollars in global payments.
- 0:43And most people have never heard of you.
- 0:46And that's actually kind of the point.
- 0:48So let's go all the way back.
- 0:50Who is Ron Grushkowski and what was it like growing up in Israel with an entrepreneur, entrepreneurial mind?
- 0:56And what made you realize at 14 that you could actually build something real?
- 1:03So first of all, thank you for having me on the show.
- 1:05And as I mentioned, throughout my career I was kind of in the background trying to keep low profile and just do what I love, which is build companies.
- 1:14But I guess it's this time to share some of the story and hopefully inspire a new generation of entrepreneurs to follow suit.
- 1:21So as you mentioned, I did grow up in Israel.
- 1:24At the age of 14, I was an aspiring DJ and I was looking for ways to access music, watch the latest thing.
- 1:32And at the time there was a store in Tel Aviv where you have to go and buy those mini vinyls and it would take a long time to be able to get the latest and greatest in the store
- 1:43in Tel Aviv.
- 1:44So you would read online about his new music, but it would take a long time until I could get my hands on it.
- 1:49And then this new format came about called MP3s.
- 1:52I'm like, ah, there must be a better way to distribute music online with this new format.
- 1:56And I was looking for it and I couldn't find it, so I built it.
- 2:00Now at the time I didn't know much of engineering, so I was kind of scrappy and looking for people who can code and build at the time, servers and set them up.
- 2:11And it was hard work but paid off essentially within two years.
- 2:17It was considered one of the most trafficked websites in the world, definitely in electronic music.
- 2:23And a private equity firm approached me and I got bored, you know, two years in at 16 years old and I was able to sell the company.
- 2:32So that's kind of how the career started.
- 2:34I wasn't looking to be an entrepreneur.
- 2:35I wasn't even looking to build a business.
- 2:37I just had the need to access the music faster and timing opportunity and Maybe will got me in that space.
- 2:48And then at the age of 18 or so I moved to the US with my family, moved to California.
- 2:54Then I went to attend school.
- 2:56I studied UC Berkeley on a full scholarship, computer science.
- 3:00And while while in school I got pulled to co found.
- 3:05At the time it was this new idea to allow people to send remittances over the Internet.
- 3:11This is 2008, so super early to essentially build new ways to KYC or know your customer or identify people online, accept fraud and payment online and obviously satisfying regulatory requirements on how do you do all of that over
- 3:31the Internet?
- 3:32Again, super early days there were no great solutions to take a photo of ID and verify it like exists today.
- 3:39Definitely before AI.
- 3:41So learn a lot.
- 3:43Got into this company and stayed in fintech ever since.
- 3:47And then five years ago, specifically remittances, of course, border remittances.
- 3:51Then about five years ago I was fortunate to sell my latest company in that space called usend.
- 3:57We sold it to Banco Inter out of Brazil, very large digital bank.
- 4:02I think Today they announced 44 million clients where I served as CEO and CTO.
- 4:08And it's about the same time that my current company was founded.
- 4:12It's a company called MassPay that I joined as the operating co founder, the CEO this past January.
- 4:21And that's a very short version of my career, but I've done a lot in between.
- 4:26Okay, yeah, no, appreciate that overview.
- 4:28I've got so many questions.
- 4:29Let's go back to the beginning.
- 4:31This, this first company, true MP3 first of all.
- 4:34So you exited at 16.
- 4:36I, I mean you're not in the U.S.
- 4:38you're not even legally allowed to sign a contract at 16 years of.
- 4:42I mean, what's it like selling a company at 16 years old?
- 4:48So you know, it's, it's.
- 4:50I think being that young and being naive was a blessing because I didn't have to work with too many lawyers and getting investment banker involved and the stuff that I've done when I was much older that oftentimes maybe
- 5:05yield better results but complicate the whole process.
- 5:09It was a private equity, it was somewhat affiliated or more familiar with what we do.
- 5:14They were doing some business with us and it just felt like the right thing to do.
- 5:19And they promised to continue running the company, which for me was important.
- 5:23And I just wanted to get back to the next thing I was looking for, new initiatives, new things I want to work on again.
- 5:3016 year old.
- 5:32So it was a relatively simple process compared to what we do today.
- 5:39The company was not huge, but it was quite significant, at least at the time, for an online company.
- 5:46Okay, and to, to go back to that too, you said, you know, you're, you're an aspiring DJ at 14, you're hearing about digital music, you, you, you want to get your hands on the latest stuff, but you, it
- 5:58takes too long with that distribution model, with the vinyl and all that.
- 6:01And you said you, you've read about MP3s, but you couldn't find like a viable solution, so you built it.
- 6:08I mean, how is a 14 year old, right, with this idea in his head?
- 6:12How do you go about tangibly, tangibly building like this, this cutting edge technology that's good, that ultimately transformed the way we consume music.
- 6:22Like how you go about putting that together at such a young age.
- 6:27So again, out of need.
- 6:28But it actually quite a challenge because at the time my English wasn't great, so I was literally using a dictionary to draft emails to send to various record labels out of Europe that I used like AltaVista or whatever
- 6:42was the search engine at the time to identify.
- 6:45And it took a long time to be able to get the first record labels to come and say, yes, I'll allow you to distribute the music to professional DJs through your platform.
- 6:57Well, simultaneously there was, unfortunately, I don't remember his name, but he was one of the core contributors for the Linux project.
- 7:04He was an Israeli guy, an engineer, and I was able to convince him to help me build the original code for the platform, which was at the time with CGI or Perl as the programming language.
- 7:19So it took a while, but I was motivated because I knew that this is a better mousetrap, not for everybody else.
- 7:25I wasn't thinking in the scope of a company.
- 7:27I was just thinking for my own needs, said if I would need it, I'm sure others would as well.
- 7:32So again, it was in retrospect, now when I do see 14 year olds and my nephews and my nieces are beyond that age, I'm like, oh my God, you know, it feels so young.
- 7:43But at the time it just felt very natural because my parents were very supportive and they gave me the resources and the money I had, my bar mitzvah money to utilize some of that to buy the physical servers.
- 7:55Again, it's not, it's before the cloud days.
- 7:58So we had to buy, to buy servers and negotiate with hosting companies and physically drive and set them up.
- 8:03And we set it in Israel and we did in Sweden and we did in other countries.
- 8:07So we have global distribution of Those actual physical machines.
- 8:12So it was a lot to do but I was motivated, it was a lot of fun and I learned a lot and that was my forte into programming because I did not program the original code.
- 8:21I had other engineers starting with this Linux developer and growing from there and people were so intrigued by whatever it is we were doing.
- 8:29We had a lot of volunteers.
- 8:32At the end of it we were running essentially like a monthly billboard where we would rank top songs, top tracks and we had a lot of aspiring DJs submitting their tracks.
- 8:44So we will rate them and publish them and some of them became very famous afterwards.
- 8:50So it was a lot of fun.
- 8:53Spent a lot of time with people that I enjoyed and thankfully it was great listening to the greatest music at the time.
- 8:59Back then we called it progressive trance, now it's called dance music.
- 9:03Just the music genres have shifted but it was a really, really cool.
- 9:09Definitely cool for a 14 year old, but cool in any way respect.
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- 9:55Okay.
- 9:56Wow.
- 9:56Yeah, you certainly were a natural entrepreneur.
- 9:59You know again taking your bar mitzvah money and, and buying servers and putting all these pieces together and getting the right people to help you and ultimately exiting like you said that that's incredible.
- 10:10All right, so you move to the us you get, you go to, you have a scholarship to UC Berkeley and then you get I guess like asked to help co found this startup.
- 10:22This next startup.
- 10:24Yes, exactly.
- 10:25So I became friends when I moved to LA with another entrepreneur who received an opportunity to join as a marketing co founder to this company.
- 10:37Super early company didn't have much going on for it and they were looking for a tech leader cto.
- 10:44So he convinced me to join along with them and we were three co founders that essentially created this product that was a MasterCard on Maestro.
- 10:53It's a MasterCard branded card that we would produce in the US and then we would ship it to the beneficiary.
- 11:00So let's say Dave, you're trying to send money to your cousin Guatemala.
- 11:04We would produce the card in the U.S.
- 11:06ship it to Guatemala using FedEx and using different processes, we'll be able to authenticate and verify both you as a sender and your cousin as the beneficiary, so we can meet and exceed the compliance requirements that existed at
- 11:21the time.
- 11:21The challenge was very significant, both technologically but also from a compliance perspective.
- 11:27We had to work with regulators and explain why what we do is essentially exceeding and meeting the regulatory requirements for identifying somebody online for the purpose of remittances.
- 11:39So again, learn a lot, spend time with some world renowned experts.
- 11:44One of them unfortunately has passed away is a gentleman named Kevin Mitnick who taught me a lot about social engineering and hacking.
- 11:51So learn a lot was a great experience.
- 11:54And ultimately that was my entry into FinTech.
- 11:58Okay, all right.
- 11:59And then did that company get sold also?
- 12:02No.
- 12:02So that company pivoted like two times.
- 12:06And unfortunately.
- 12:08So as I mentioned, we have three co founders.
- 12:09The one who got me in unfortunately was bought out during one of those pivots.
- 12:17And in the last pivot I was named the CEO.
- 12:21So I was CTO the whole process.
- 12:23And I was named CEO by a request for of the investors.
- 12:28And unfortunately the co founder, the third co founder was not a huge fan of the move and kind of made it very challenging for us to, to make it a success.
- 12:39And it was a total failure ultimately.
- 12:42Okay, all right, and then you stayed in Fintech.
- 12:46So what's the next, I guess, major, major exit beyond that was Usend, is that right?
- 12:54Correct.
- 12:55Okay, tell us how that came about.
- 12:58So Usend was a remittance company.
- 13:01Traditional.
- 13:02Imagine moneygram, Western Union, same kind of model with agent locations offering people the ability to send money from the US to Brazil.
- 13:11And the CEO, Fernando and I met throughout my career in my previous company, ultimately failed.
- 13:17And we wanted to do something together digitally.
- 13:21We felt that building digital online remittances could serve us well, starting with Brazil, because the company had roots in that, in that corridor, but growing beyond that.
- 13:33And we joined forces and we developed online remittances under the brand Usend.
- 13:40But we decided to try to offer something that is very unique, which is a US dollar bank account to a foreign national.
- 13:47The premise was you have somebody who's in this case Brazil, but other countries as well that are selling stuff on Amazon or on Etsy, and essentially they're conducting business online and it's very challenging for them to get money
- 14:00back into their home country because it's exchange rate.
- 14:03But then they still need to promote the business in the US So they have to Maybe spend money on Facebook ads or Google Ads.
- 14:09So they have a lot of back and forth conversion.
- 14:12So what if we could offer them a US dollar account where they're going to earn the money in US dollars, spend in US Dollars saving those exchange rates, but only remit back whatever money they want ultimately.
- 14:23So that was the promise.
- 14:25And it was very challenging to find a bank in the US that is willing to play with us.
- 14:29But ultimately we did and we developed a product that we called the Global Account, which is, as it sounds, an account, a US dollar account that is offered for foreign nationals.
- 14:39Start again with Brazilians.
- 14:41And the combination of a Global account, a US dollar bank account with a linked debit card.
- 14:47So you can literally spend it off for ads or whatever it is.
- 14:52Whatever business you conduct in the US combined with your ability to move the money back home, in this case Brazil, in other countries proved like a very good business model.
- 15:02And virtually after we unlocked it, we received three offers to acquire the company.
- 15:07So we started the process and ultimately Inter is the company who end up buying the company.
- 15:13Okay.
- 15:13All right.
- 15:14And so that was the first of its kind product at that time, right?
- 15:17Like that?
- 15:18No, no other banks were doing in.
- 15:19That as far as we know.
- 15:21That was the first definitely digital court order bank account with a debit card that was offered in the U.S.
- 15:28yes.
- 15:29Okay.
- 15:29And so when you, when you look back too, because ultimately had a very successful exit.
- 15:34But looking back, what was like in terms of scaling that that company.
- 15:39Right.
- 15:40And like you said, it was very challenging to, to convince people, people to believe and to, you know, that, that get people to basically banks to participate.
- 15:50What's the biggest lesson you took away.
- 15:52From that whole process so you learn throughout your career?
- 15:58Honestly, I learned more for my failures than I learned from my successes.
- 16:01Because when you succeed, you don't know what worked.
- 16:04You know, they ultimately worked.
- 16:05But there's a lot of stuff that didn't work that you didn't know.
- 16:08But when it doesn't work, you, it really clearly tells you what doesn't work.
- 16:12So by the time we went to pitch the Global Account model to some of the banks, I knew that a, you need to have the right team, you need to have the right partners, you need to have the
- 16:22right vision, what it is you're selling.
- 16:23Because ultimately you're looking to convince everybody about what it is you're trying to ultimately develop.
- 16:29And then it boils down to execution.
- 16:31So you really need to have the right strong team that can execute in whatever is the vision.
- 16:36So we were Looking essentially we felt the puck is going in the market.
- 16:41We identified a path to get to where the puck is going, essentially meet the market before the market gets there.
- 16:47And with the right team, we were able to build the proper technology, the proper compliance manuals.
- 16:53And with that we went to various banks, presented to them and ultimately got one bank to agree.
- 17:00And I think it, it was very fruitful both for us and for the bank because after they launched our program, they got many other interested parties and companies that wanted to do the same.
- 17:10So I think it served them well.
- 17:12So it's really, it's understanding where the market is going, identifying where the puck is going and building towards it, combined with again, selling the vision to everybody that needs to be around it, which is initially your team, maybe
- 17:25your investors and ultimately your partners that you're going to work with.
- 17:29And then execution is key.
- 17:30If you can execute and you can build confidence with people that you know how to execute, over time you can unlock a lot of opportunities.
- 17:39Okay.
- 17:40And I love that you mentioned you learn more from your failures too.
- 17:43So I mean, looking back from the company that didn't work out, where ultimately there was friction with the other co founder and everything basically, you know, fell apart.
- 17:53What do you take from that situation?
- 17:57Starting with pick the right people.
- 18:00Don't get sucked into situations that you don't control, especially around people.
- 18:06So let's say your company gets merged and you now have to spend time with people that you don't necessarily enjoy or like, do something about it, because you cannot change people.
- 18:17It's not going to happen.
- 18:19So either they shift, you shift, something got to change because you friction is something that slows companies down.
- 18:28And ultimately again, it was a net positive for me.
- 18:30I learned a lot from the negative experience.
- 18:33But I could have saved a lot of time if I would come to understand that you cannot change people.
- 18:39I was under the assumption at a time that as long as I will continue building value for the company, at the time as the leader of the company, that particular co founder that was no longer involved with the
- 18:49company was just on the board, would essentially say, this is great, you are building value for the company and for me as a shareholder.
- 18:57But ultimately people are people and people have egos and people have motivations that are not necessarily rational sometimes.
- 19:04And it's important to be cognizant of that because it could be a co founder, it could be an investor, it could be a partner, it could be an employee.
- 19:12And it's really important to understand where people's framework is what is the state of mind, what motivates them and remove friction.
- 19:21And that's again what we've done at usend.
- 19:23That's what we're able to get to.
- 19:26That's nine figure exit in a relatively short period of time.
- 19:28And that's exactly what we're doing at MassPay.
- 19:30And that's what we're able to grow as fast as we have because we are able to bring the people that we want to spend time with, corral the partners that we want to work with and be very picky,
- 19:41not just take the first person that's coming through the door, the first investor.
- 19:45Again, MassPate, we did not raise any money.
- 19:47We are very fortunate to be in that position.
- 19:48But even partners, we don't partner with every company who wants to work with us because we cannot have friction.
- 19:56Our goal is to reduce friction and execute as fast as we can.
- 19:59So definitely learn that people can serve a lot of friction, so much so that they will eventually destroy the company.
- 20:06Which was a great lesson for me.
- 20:08Wow.
- 20:09So I mean it sounds like that failure basically became the lesson that, that led to your next two, you know, big successes.
- 20:19Right.
- 20:20In terms of the, the lesson you took about people.
- 20:23Okay, okay, so let's talk about MassPay.
- 20:27So how did this company come about?
- 20:30So this company was co founded by three of us, three good friends that ultimately just want to do something together.
- 20:38Jeff Katz, veteran in the payments industry was the co founder and CEO of a company called Mercury Payments.
- 20:46Sold it in 2016 to Vantiv Worldpay.
- 20:50Uzi Liao, an OG in the, in the Internet world there was a company at the time was called Packard Bell had significant lion's share in the PC world.
- 21:01He was head of Internet there, a very successful entrepreneur.
- 21:05So all three of us independently build wealth but also very successful what we do.
- 21:10And we became very good friends.
- 21:12And when I exited Yusan we said we want to do something together.
- 21:17So we decided we're going to build a company.
- 21:19In the beginning I was a co founder but I was not available to be an operator.
- 21:24Jeff and Uzi spent most of the time at the company and ultimately Jeff was a CEO and ran the company.
- 21:31And the premise was to combine my expertise on payouts, on distribution.
- 21:37Now at the time I was direct to consumer so I came from remittances allowing somebody to send money to their family abroad.
- 21:45But we felt that as Covid is hitting and again this is like 2020 Covid was happening.
- 21:52And we recognized that while consumers, when you send money to Your grandma, you are not going to be able to change the way grandma wants to receive the money.
- 22:02So let's say you find a cheaper, easier way for you to send the money, but grandma has to change the way she gets the money.
- 22:08That's not going to happen.
- 22:10If grandma wants to get the money in a local grocery store, you're going to have to figure out a way to send grandma the money that way.
- 22:17The behavior on businesses was different.
- 22:19So let's say you are a seller on Etsy and Etsy pays you with a prepaid card.
- 22:24Guess what?
- 22:25That's how you get paid.
- 22:26Prepaid card.
- 22:27You're not going to change the way Etsy pays you.
- 22:29So we felt that as Covid is happening and people are moving online and looking to earn more money online as secondary income people are locked up in their, in their homes they're going to have now.
- 22:38Second, like those side businesses, we felt that businesses could benefit from the same optionality that remittances have, essentially getting people paid however they want to get paid some way of it in remittances.
- 22:53So that was the premise.
- 22:54Now Jeff has a lot of experience with B2B.
- 22:56I had experience with direct to consumer remittances and we felt that we can combine it together and build a B2B or B2C business that can offer businesses the ability to send people money however people want to receive the
- 23:09money.
- 23:10It was a very grand goal, if you will, because most of those networks that facilitate remittances were not familiar with B2B or B2C.
- 23:22They don't know how to do compliance on it.
- 23:24They don't understand how to do underwriting, they don't do transaction monitoring on it.
- 23:27So we had to go through the network, some of them that we had a lot of relationship with because of my 15 years experience in the industry and convince them to allow us to access them on a B2B
- 23:37and B2C type of transaction.
- 23:40So that was one part.
- 23:41The second part is we had to build banking framework to be able to onboard clients in the US and then build technology and build compliance framework to support all that.
- 23:51So it took us about five years to do all of this and we unlocked all of it essentially this past December.
- 23:56So we were generating some revenue throughout, actually quite significant revenue because even though the vision was not complete, it was enough to generate enough value for companies out there that needed access to whatever it is we built.
- 24:12But this past December we really unlocked big parts of this infrastructure.
- 24:20We have about 15 sponsor banks in the US today, more than 80 global correspondents around the world.
- 24:26We had Direct processor for visa direct, enabling B2B and B2C for all Visa and MasterCard endpoints around the world.
- 24:33So we felt that the infrastructure is strong enough that now we are essentially going to market strongly.
- 24:40And if you look at our numbers, they are nothing short of miraculous.
- 24:44We are EBITDA positive, generating tens of millions of dollars in ebitda.
- 24:51We are pursuing many billions of dollars a year, and our growth is tremendous.
- 24:55This past quarter we grew close to 400%.
- 24:58So very tremendous growth.
- 25:00It is enabled by essentially my whole career learning to execute, picking up the right team, knowing where the puck is going, and corralling everybody around that goal, which is very exciting.
- 25:11And that's why I'm back in business, if you will.
- 25:14It's not for monetary reasons.
- 25:16I could retire.
- 25:17It's really because, A, I love building, but B, we believe that we can really affect the way businesses pay and move money around the world.
- 25:26And ultimately, however people get paid around the world, which is a great, great thing for, for society and humanity and ultimately for us.
- 25:35Okay, and like, looking at that too, where like, like you said, after some of these exits, you know, you don't need to work anymore.
- 25:42And then you started this company with a couple of your friends because you really had this idea and you wanted to do something together.
- 25:49And you really spent five years building this quietly before you even went to market because there's so much work to do.
- 25:57It's a grand vision and it took a lot of, a lot of time and effort to put all this infrastructure together.
- 26:03So when you look at last December, when you finally launch and you go to market and like you said, it takes off, and now you're generating tens of millions in ebitda and like 400% growth at this past quarter,
- 26:17like, how much fun is that, given the road it was to get here and now seeing these types of results?
- 26:23So one thing that you learn throughout the processes, the process, is the fun.
- 26:29I mean, the hardship is fun, obviously, the successes are fun.
- 26:33Those are easy to be fun for everybody.
- 26:35But I truly enjoy the process.
- 26:37I enjoy the way I'm not looking for a particular end goal.
- 26:41We're not looking to be a public company or sell for a certain amount.
- 26:47These are not our goals.
- 26:48Our goals is to enjoy every day impact the lives of obviously the people around us, the employees, the staff, our partners, but ultimately everybody.
- 26:56We touch and we touch many millions of people a month.
- 26:58And our goal is to touch billions of people.
- 27:01So we are really enjoying the process.
- 27:03We're enjoying the way it's obviously a lot more fun when you are extremely successful and you're making money and everybody's excited.
- 27:09But honestly, I enjoy the hardship and the long days that you start when there's nothing.
- 27:16I enjoy them just as much.
- 27:18So learning to enjoy the process, I think is a thing.
- 27:21And not looking towards an end goal is something everybody needs to understand and focus on.
- 27:26Love that.
- 27:27Okay.
- 27:28And so when you look at where you're positioned now with, with MassPay, like what, what's next for you?
- 27:35So MassPay is just at the beginning, it's its infancy.
- 27:38It's just a lot of growth is educating people about the problem and the solution that MassPay offers and ultimately improving the way companies, our clients are able to distribute, fund essentially.
- 27:54When you think about it, before the Google Cloud and Amazon Web services and cloud computing, it was really hard for somebody to.
- 28:03It was like a moat to be able to have servers all over the world and being able to have actual infrastructure to just serve, just be online.
- 28:13And now with the cloud computing, any college student can go and spin off the same ecosystem that any other company has.
- 28:21Our goal is to do the same with funds distribution.
- 28:24If you look today at large companies, large enterprises, some of them, they pride themselves on the fact that they built a global way to pay vendors and people.
- 28:35It's like a moat.
- 28:35It's a competitive advantage.
- 28:37And what MASP is doing is enabling again, a college student to have a better ecosystem to compete and perform better, which ultimately benefits them as a business.
- 28:49But also the people that they pay, the people that transacting with the business, their businesses that are getting paid by them.
- 28:54If it's a B2B transaction, and our goal is to get it to such a level that it's as easy as somebody opening a merchant account on stripe.
- 29:03Somebody can go online and in a matter of seconds they're able to distribute funds all over the world in the most efficient way for people to get paid.
- 29:11And that is our goal.
- 29:13Okay.
- 29:14All right.
- 29:15And Ron, if people want to learn more about MassPay or the other work that you've done or just get in touch with you for, for any other reason, what's the best way people can reach out to you online?
- 29:27Yeah, so me personally, obviously LinkedIn, you can follow me on X.
- 29:32The company is MasterPay IO.
- 29:34We have social media, obviously can reach out to our website.
- 29:37Always looking to learn about new use cases, how it is we can help various companies to distribute funds and if anybody's looking for personal advice, happy to just DM me on X.
- 29:47I'm happy to reply.
- 29:49Okay.
- 29:50All right.
- 29:50We will link all that in the show notes for everyone.
- 29:52All right.
- 29:53Well, Ron, thank you so much for taking the time to be here and sharing all this incredible wisdom from your journey with our listeners.
- 29:59We greatly appreciate it.
- 30:01Take it.