Rich in Mind, Rich in Heart: Chriselle Lim, Digital Influencer and Co-Founder of bümo

Superwomen with Rebecca Minkoff · Apr 6, 2021 · 35m

Chriselle Lim was an influencer before influencing was a career to aspire to. Having fun with her own YouTube channel in college, she was one of the pioneers who recognized that content could mean more than ironic memes and charming cat videos. Early on, she was invited to Rebecca’s fashion shows before fashion had tapped into the influencer market. Their friendship has been going strong ever since.

Never content focusing in just one area, Chriselle has gone through a digital metamorphosis through her use of various social media platforms over the years. She has also expanded her…