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Savannah Engel On How to Make Yourself Indispensable · Clyde Confidential

• 0:05
  Speaker 1: Be tough to each other.
• 0:06
  Speaker 2: We'll cut it out.
• 0:08
  Speaker 1: We had to cut something out because I said something
• 0:10
  Speaker 1: very inappropriate.
• 0:11
  Speaker 3: About me.
• 0:12
  Speaker 4: Wow.
• 0:12
  Speaker 2: Wow.
• 0:19
  Speaker 3: Hi, everyone.
• 0:20
  Speaker 2: Welcome back to another episode of Quiet Confidential. It is
• 0:22
  Speaker 2: my pleasure to introduce you to my guests today. I
• 0:25
  Speaker 2: have Savannah Engel, who is the CEO and founder of
• 0:28
  Speaker 2: Savvy and her vice president of Savvy, Claire O'Connor. Hello, ladies.
• 0:34
  Speaker 2: hey girl hey thanks for joining I know it's the
• 0:37
  Speaker 2: middle of the summer and I just it's also a
• 0:40
  Speaker 2: Wednesday so tough scheduling but thanks for being here.
• 0:43
  Speaker 1: You're a PR agency in New York City in the
• 0:45
  Speaker 1: middle of August it is high time of is it
• 0:49
  Speaker 1: your craziest time yeah I mean it's always our craziest
• 0:52
  Speaker 1: time but this is particularly crazy yeah yeah.
• 0:55
  Speaker 2: Damn why is is it just because it's like it's.
• 0:57
  Speaker 1: Like the prep of fashion week we're still we're half
• 0:59
  Speaker 1: fashion half hospitality and Every restaurant or bar we rep
• 1:03
  Speaker 1: wants to open the same week as every fashion show
• 1:06
  Speaker 1: that we have. So it's really awesome.
• 1:07
  Speaker 2: Understood.
• 1:08
  Speaker 3: Well, Godspeed.
• 1:10
  Speaker 1: Blessings and prayers.
• 1:11
  Speaker 2: You've got this.
• 1:12
  Speaker 3: Yeah, we need it. Thanks, babe.
• 1:14
  Speaker 2: Okay, so your company has exploded over the last couple years.
• 1:17
  Speaker 2: Let's go back to the beginning. What you've built is
• 1:19
  Speaker 2: so cool. How did you fall into this?
• 1:22
  Speaker 1: Oh, my God. Okay, so the way I got into PR,
• 1:24
  Speaker 1: I was at SMU, and I was on homecoming court.
• 1:28
  Speaker 1: And I was, when you're on home county court, you
• 1:31
  Speaker 1: throw all these parties for, like, there's parties. You have, like,
• 1:33
  Speaker 1: five parties. And I took over, not the Green Elephant.
• 1:36
  Speaker 3: What was it called?
• 1:37
  Speaker 1: Bowery Bar, whatever in Dallas, SMU. It used to be called,
• 1:41
  Speaker 1: what was it called? It was great. Anyway, and I
• 1:45
  Speaker 1: remember throwing a party, and my friend Teddy's sister was there,
• 1:48
  Speaker 1: who was already in New York working. I had been
• 1:51
  Speaker 1: drinking too much. She had been drinking too much. And
• 1:53
  Speaker 1: we became best friends. And she was like, you should
• 1:56
  Speaker 1: be my intern. And she was in PR at Michael Kors.
• 1:59
  Speaker 1: So originally, I was going into human rights. I had
• 2:01
  Speaker 1: three majors. That's the path I was going. Take me
• 2:04
  Speaker 1: into the Darfurian crisis. I'm ready for it. And then
• 2:08
  Speaker 1: I did this internship. And one day, I was on
• 2:12
  Speaker 1: the wrong floor at the right time. And I happened
• 2:17
  Speaker 1: to be poking through some clothes. And at the time,
• 2:19
  Speaker 1: my accent was even thicker because I'm like full Mississippi.
• 2:22
  Speaker 1: And I look at a piece of clothing. I go, whoo!
• 2:24
  Speaker 1: I love the shit out of that. And then I
• 2:27
  Speaker 1: hear this cackle behind me. Like a Long Island cackle.
• 2:32
  Speaker 1: And all of a sudden I turn around and it's
• 2:34
  Speaker 1: Michael himself. And he is just dying. And I was like, child,
• 2:37
  Speaker 1: where are you from? So anyway, I had a great
• 2:40
  Speaker 1: internship summer. I was a terrible intern. And I am doing,
• 2:44
  Speaker 1: because I had three majors, I was doing an extra
• 2:46
  Speaker 1: semester at college. And so, and I was like applying
• 2:49
  Speaker 1: to law school and human rights things, doing the whole thing.
• 2:53
  Speaker 1: And a position opened up in October and Michael and
• 2:57
  Speaker 1: Billy and Leah Jacobson, everybody, my original boss was like,
• 3:00
  Speaker 1: you need to hire, let's go after Savannah. She was
• 3:05
  Speaker 1: our intern. And so they were like, can you be
• 3:07
  Speaker 1: here tomorrow? I was like, absolutely. Cause I changed my
• 3:10
  Speaker 1: resume where I was. I had said, no, I'm in
• 3:12
  Speaker 1: New York city and I live at this apartment or whatever.
• 3:15
  Speaker 1: And so I was like my friend's apartment on the
• 3:17
  Speaker 1: Upper East side. And, um, well, essentially, um, Flew up,
• 3:22
  Speaker 1: and I was like, Mom, Dad, we got to get
• 3:23
  Speaker 1: me a New York. Flew up the next day. I
• 3:25
  Speaker 1: remember I watched the September issue of the movie. At
• 3:28
  Speaker 1: the same time, Devil Wears Prada had come out and
• 3:30
  Speaker 1: all this other stuff. And so, I don't even think
• 3:33
  Speaker 1: that had come out yet. And I went in for
• 3:35
  Speaker 1: the interview, and Michael and I had a hilarious interview together,
• 3:39
  Speaker 1: and I got the job. Well, this is like before
• 3:42
  Speaker 1: Zoom and everything, like finishing classes and online learning. So
• 3:46
  Speaker 1: it's the financial crisis. And so literally, I go to
• 3:48
  Speaker 1: my teachers at SMU, and I'm like, I got a
• 3:51
  Speaker 1: job in New York City, so I actually, I have
• 3:53
  Speaker 1: to go, but I still have to graduate from college.
• 3:55
  Speaker 1: And that's how it happened. Like, I fell into Michael Kors.
• 3:59
  Speaker 1: And so when I was there, it was like 150,
• 4:01
  Speaker 1: 250 people, not a huge company. It was pretty big.
• 4:04
  Speaker 1: But we were going public, so I was there for
• 4:06
  Speaker 1: all of that. And that's Marian and Waterman, who I
• 4:09
  Speaker 1: learned so much everything from as well, that came in.
• 4:13
  Speaker 1: And then after we went public, I got poached by Barney's.
• 4:18
  Speaker 1: And then I went, that was when the press went
• 4:19
  Speaker 1: to the left. And it's like when kind of everybody
• 4:22
  Speaker 1: that was from the Gucci group era came in, like
• 4:24
  Speaker 1: Mark Lee, Daniella Vitale, Charlotte Blackman, and then Dennis Friedman
• 4:28
  Speaker 1: came over from W, and it was this really cool place.
• 4:30
  Speaker 1: But like my boss left after six months to be
• 4:33
  Speaker 1: the SVP at Dior, and it was just me and
• 4:35
  Speaker 1: my boss, and we were all alone for a long time,
• 4:37
  Speaker 1: and I had to learn.
• 4:38
  Speaker 3: All this stuff.
• 4:39
  Speaker 1: Anyway, I'm going to tell this really fast. This is
• 4:41
  Speaker 1: so getting long. Then I found, Michael found out that
• 4:44
  Speaker 1: I was looking at other jobs and was like, because
• 4:47
  Speaker 1: Allure was going to hire me on and then I
• 4:49
  Speaker 1: had gotten offers from other places and he was like
• 4:51
  Speaker 1: no Savvy belongs to me and so pretty much all
• 4:55
  Speaker 1: my jobs were kind of canceled and my salary was
• 4:57
  Speaker 1: doubled and I was created a position to do VIP
• 4:59
  Speaker 1: and events at Michael Kors and I went back and
• 5:03
  Speaker 1: then I ended up going into music and I was
• 5:05
  Speaker 1: head of fashion and branding at First Access in for
• 5:08
  Speaker 1: North America and then worked with Warner and had the
• 5:11
  Speaker 1: whole roster there too so I was kind of doing
• 5:13
  Speaker 1: both Am I supposed to tell how I got my company?
• 5:16
  Speaker 3: No, this is amazing.
• 5:17
  Speaker 2: I also didn't realize that you've really touched every asset
• 5:19
  Speaker 2: of the business.
• 5:20
  Speaker 1: Oh my God, everything. And then, Claire, you're going to
• 5:22
  Speaker 1: get to your, I'm so sorry, this is so long-winded.
• 5:24
  Speaker 3: No, it's no good.
• 5:26
  Speaker 1: I am very close to finishing. So then I left,
• 5:28
  Speaker 1: and I kind of loved being in music, but fashion
• 5:30
  Speaker 1: had become so much from the old world of fashion where.
• 5:33
  Speaker 3: Like blackberries were.
• 5:33
  Speaker 2: Pre-Instagram, yeah.
• 5:35
  Speaker 1: Babe, I had blackberries thrown at my face. I loved
• 5:37
  Speaker 1: the structure. I loved the fear. I know that sounds crazy,
• 5:39
  Speaker 1: but like love Stockholm Syndrome.
• 5:41
  Speaker 3: That was the best time. Love it.
• 5:43
  Speaker 1: And so I was so uninspired by the industry that
• 5:48
  Speaker 1: I was really inspired by music. I poorly play the banjo.
• 5:52
  Speaker 1: And I'm from where Delta Blues originated. And so anyway,
• 5:57
  Speaker 1: I had a company with Chloe Kaye, who's now a
• 5:59
  Speaker 1: big DJ, and Alex Cronin, who's now a big stylist.
• 6:04
  Speaker 1: And we had this company where we were all doing
• 6:07
  Speaker 1: branding and creative branding for emerging rappers. And in music,
• 6:12
  Speaker 1: what we were really bad at, we were really good
• 6:14
  Speaker 1: at our jobs. We were really bad at making money.
• 6:16
  Speaker 1: We just didn't know how to do that. So all
• 6:18
  Speaker 1: of a sudden, all of us started going off on
• 6:20
  Speaker 1: our own careers. I shattered my leg on my 30th
• 6:23
  Speaker 1: birthday in Aspen. And I don't remember starting a company
• 6:28
  Speaker 1: because I was on painkillers for like four or five months.
• 6:32
  Speaker 1: But I did. And at that point, I was like
• 6:34
  Speaker 1: doing bookings for online. So all the celebrity bookings for
• 6:37
  Speaker 1: online for W Magazine. I was doing all these crazy
• 6:39
  Speaker 1: odd jobs. And I started a company with my best
• 6:42
  Speaker 1: friends by launching her brand, Markarian. And so I always
• 6:46
  Speaker 1: say she tricked me because I don't remember it. But
• 6:49
  Speaker 1: she might have tricked me. Anyway, that's how I started
• 6:51
  Speaker 1: my company, which is terrifying.
• 6:53
  Speaker 2: I mean, that is the most epic story I've ever heard.
• 6:56
  Speaker 1: Like American pharmaceuticals.
• 6:58
  Speaker 2: Everyone I know who's really good at their job, who's
• 7:00
  Speaker 2: doing something... like so naturally has always fallen into it
• 7:05
  Speaker 2: ass backwards. Like the same thing happened to me.
• 7:07
  Speaker 1: I didn't even know what PR was.
• 7:09
  Speaker 3: Yeah.
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  Speaker 1: Such a bad assistant.
• 7:10
  Speaker 2: But it's like, you're like, Oh wait, I'm, I'm doing
• 7:12
  Speaker 2: the things that I'm already good at and I have
• 7:14
  Speaker 2: all these amazing relationships.
• 7:15
  Speaker 3: So like, here we are.
• 7:17
  Speaker 1: Yeah.
• 7:17
  Speaker 3: I have arrived. Yeah.
• 7:19
  Speaker 1: Okay.
• 7:20
  Speaker 3: Hell yeah.
• 7:21
  Speaker 1: Sorry.
• 7:21
  Speaker 3: I freaking love that.
• 7:22
  Speaker 1: Long story.
• 7:22
  Speaker 2: I mean, no, that was amazing. And I have so
• 7:25
  Speaker 2: many more questions. You, your interaction with Michael Kors is hilarious.
• 7:31
  Speaker 1: I love him. I love Ian Lance.
• 7:33
  Speaker 3: Hilarious.
• 7:33
  Speaker 1: And John Idol.
• 7:34
  Speaker 2: I worked at the Michael Kors store in Georgetown when
• 7:36
  Speaker 2: I was in college.
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  Speaker 3: Yes.
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  Speaker 1: MK for life.
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  Speaker 2: And I also worked at the Rockefeller Center when I
• 7:41
  Speaker 2: was an intern.
• 7:42
  Speaker 1: Leaning into MMK, leaning into that sub lines during the
• 7:46
  Speaker 1: recession and watches and everything, they leaned into recession proof.
• 7:51
  Speaker 1: They killed it.
• 7:52
  Speaker 2: Great company. Amazing company. Is Savvy that nickname? Did that
• 7:57
  Speaker 2: stem from Michael Kors?
• 7:59
  Speaker 1: No.
• 7:59
  Speaker 3: That's fairly new.
• 8:01
  Speaker 1: Fun fact. S-A-V-I is not my nickname. It's S-A-V-V-Y or
• 8:06
  Speaker 1: S-A-V or Vanna is my nickname.
• 8:09
  Speaker 3: Who calls you Vanna?
• 8:10
  Speaker 1: A lot of people back then, like Vanna White. And
• 8:13
  Speaker 1: so Savvy, we worked with our friend Essie DiStefano who
• 8:17
  Speaker 1: helped us do the rebrand because it used to be
• 8:18
  Speaker 1: called Savanny and a little PR, but I don't like
• 8:20
  Speaker 1: us to think of ourselves as a PR company.
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  Speaker 3: Because you didn't remember starting it, so that was the
• 8:23
  Speaker 3: easiest route to go.
• 8:24
  Speaker 1: I didn't know what to call my fucking company. I
• 8:26
  Speaker 1: was like, I was at Soho House, and I'm like,
• 8:28
  Speaker 1: I guess I'll call it this.
• 8:30
  Speaker 3: I love it.
• 8:32
  Speaker 1: And, again, I don't really remember. And what was I saying? Savvy,
• 8:38
  Speaker 1: she helps with the rebrand.
• 8:40
  Speaker 3: Because, look, if you.
• 8:41
  Speaker 1: Call it S-A-V-V-Y, you're competing against actually a bunch of
• 8:45
  Speaker 1: strip clubs and then a ton of nail salons and
• 8:48
  Speaker 1: strip malls, all related to strip. You go on there
• 8:52
  Speaker 1: and type the word in Savvy, and you're going to
• 8:54
  Speaker 1: see Savvy Nails, Savvy Brows, Savvy Eyes, Savvy Times, so
• 8:59
  Speaker 1: many Savvys. Savvy sexy times.
• 9:01
  Speaker 2: We like savvy with an I.
• 9:02
  Speaker 1: Yeah, yeah, yeah. Savvy legs. You know what that means.
• 9:05
  Speaker 1: You know, sorry.
• 9:07
  Speaker 2: Okay, we like savvy with an I.
• 9:09
  Speaker 1: Yeah.
• 9:10
  Speaker 2: Okay, so it did not stem from Michael Kors. It
• 9:12
  Speaker 2: stemmed from some other stuff. But he called you that,
• 9:14
  Speaker 2: which I find very endearing. And clearly thought very.
• 9:17
  Speaker 3: Highly of you.
• 9:18
  Speaker 1: I love him.
• 9:19
  Speaker 2: What do you think made, it's so rare, I feel like,
• 9:21
  Speaker 2: for interns to get that exposure to the fashion designer himself.
• 9:25
  Speaker 2: What do you think made you so indispensable as an
• 9:27
  Speaker 2: intern back in the day?
• 9:28
  Speaker 1: Babe, I was a shitty intern. I was hungover every
• 9:31
  Speaker 1: single day. I am a personality hire. I will tell
• 9:34
  Speaker 1: you that right now. You can still get by being
• 9:36
  Speaker 1: a personality hire.
• 9:37
  Speaker 2: I honestly think I was the same. Like, we were
• 9:40
  Speaker 2: all going out on, like, Wednesdays, like, dollar beers at
• 9:43
  Speaker 2: Turtle Bay and then Brother Jimmy's.
• 9:44
  Speaker 3: Who was it?
• 9:48
  Speaker 2: You have to be somewhat organized to have all the
• 9:50
  Speaker 2: jobs that you've had and to start a company. But
• 9:52
  Speaker 2: maybe that's where Claire comes in. Hire your weaknesses. okay
• 9:57
  Speaker 2: so how long have you guys been working together.
• 9:59
  Speaker 1: Uh eight almost eight years oh my gosh years it
• 10:03
  Speaker 1: actually might be like tomorrow or today.
• 10:06
  Speaker 2: Yeah it is huge yeah eight years damn that's a
• 10:09
  Speaker 2: long time so one year after you actually started yeah
• 10:12
  Speaker 2: technically year one of them And were you guys friends
• 10:15
  Speaker 2: prior or did you?
• 10:16
  Speaker 1: How did you know?
• 10:17
  Speaker 3: No, we're actually recently friends.
• 10:19
  Speaker 1: We actually have had each other for all these years.
• 10:20
  Speaker 3: Last year it started.
• 10:21
  Speaker 1: I can't stand.
• 10:22
  Speaker 3: Her, but I love her now.
• 10:24
  Speaker 1: And so her cousin had, no, actually my first assistant
• 10:29
  Speaker 1: was Victor.
• 10:30
  Speaker 3: Yeah, one of our best friends.
• 10:32
  Speaker 1: Victor, one of her best friends because then he worked
• 10:34
  Speaker 1: for Markerian. Shout out to Victor. We love you. Victor
• 10:38
  Speaker 1: was my assistant. And then he left to work at
• 10:41
  Speaker 1: Markerian and then I hired your cousin on who had
• 10:46
  Speaker 1: just left Vogue. And so I was like, great, I
• 10:49
  Speaker 1: have no money to pay you and experience. You know,
• 10:51
  Speaker 1: this is like, there wasn't no doll's hair. Doll's hair.
• 10:54
  Speaker 2: At the beginning, I feel like that's a hard thing
• 10:56
  Speaker 2: to do. Like I was, my first assistant, I was
• 10:58
  Speaker 2: paying her $ 20 an hour while she was still in
• 11:01
  Speaker 2: school before I finally admitted to myself, like I gotta,
• 11:04
  Speaker 2: I gotta pay for help because like I need help. Yeah.
• 11:06
  Speaker 1: And it takes a second because you have to like,
• 11:09
  Speaker 1: my parents, look, I went to SMU, had a beautiful childhood,
• 11:11
  Speaker 1: I'm very blessed, but like, cut off you know like
• 11:15
  Speaker 1: figure it out sis you're in New York.
• 11:17
  Speaker 2: Well you figured it out girl you figured it out
• 11:19
  Speaker 2: and so.
• 11:20
  Speaker 1: That was my first assistant and Claire came on as
• 11:22
  Speaker 1: an intern I'll let you tell the I mean you
• 11:24
  Speaker 1: you should actually you can tell them the inappropriate story
• 11:27
  Speaker 1: of how you first met me yeah.
• 11:28
  Speaker 3: We'll start from before so I was 18 and I
• 11:31
  Speaker 3: was in school nobody.
• 11:34
  Speaker 1: Do the math you look so young Claire is still
• 11:35
  Speaker 1: a VP.
• 11:36
  Speaker 2: I'm not gonna ask you nobody do the math but
• 11:37
  Speaker 2: you have amazing skin you look very young.
• 11:39
  Speaker 3: Um yes I am 12 So I was 18. I
• 11:44
  Speaker 3: was in school my freshman year at American University for
• 11:47
  Speaker 3: politics and international relations. And I hated the school. So
• 11:51
  Speaker 3: I left after a year, and I decided to take
• 11:53
  Speaker 3: a gap year. And I was sitting at home, and
• 11:56
  Speaker 3: my cousin posted on Instagram that she needed a New
• 11:59
  Speaker 3: York Fashion Week intern, and I wasn't doing anything. So
• 12:02
  Speaker 3: I said, why not? And I started, and I am
• 12:05
  Speaker 3: sitting on this couch right now. Never left. Left for
• 12:08
  Speaker 3: a brief period of time, but maybe we'll get there. Yeah.
• 12:10
  Speaker 1: No, but Claire literally met. I mean, it's inappropriate. It's fine.
• 12:13
  Speaker 3: Oh, so I arrived to her. We worked out of
• 12:14
  Speaker 3: her apartment until 2020. So 2018 to 2020.
• 12:18
  Speaker 1: One bedroom, like railroad house in the West village.
• 12:21
  Speaker 3: Like you just moved in. There was nothing there.
• 12:22
  Speaker 1: There was nothing there.
• 12:24
  Speaker 3: You actually worked out of, you bought me books. She
• 12:27
  Speaker 3: sent me to buy books for a new apartment. Um,
• 12:31
  Speaker 3: and I arrived on my first day, knocked on the door.
• 12:35
  Speaker 3: She opened it. She wasn't wearing a lick of clothing,
• 12:37
  Speaker 3: not even a bra, not even underwear.
• 12:39
  Speaker 2: Good morning.
• 12:40
  Speaker 3: Welcome to work. Welcome to work.
• 12:42
  Speaker 1: Me too, y'all. Like, I'm sorry. I just didn't. I'm like,
• 12:45
  Speaker 1: I grew up like I'm a naked person sometimes, you know?
• 12:48
  Speaker 3: So I said, okay. I don't know what I texted
• 12:50
  Speaker 3: my parents. I was like, I'm just going to grab
• 12:52
  Speaker 3: a towel.
• 12:52
  Speaker 1: Let me get changed.
• 12:53
  Speaker 3: Hey, girl.
• 12:54
  Speaker 2: It's so funny because so many of our male candidates
• 12:56
  Speaker 2: will reach out to us. And I've told this story before.
• 12:59
  Speaker 2: They're like, why aren't I a fit for this role?
• 13:00
  Speaker 3: I'm like, well.
• 13:01
  Speaker 2: She kind of wants a female because there's just stuff.
• 13:04
  Speaker 2: It's like when you're someone's assistant, it's so intimate. And, like,
• 13:07
  Speaker 2: you will catch them at home in a moment. Sometimes
• 13:08
  Speaker 2: you're naked. Sometimes you're naked.
• 13:09
  Speaker 3: We don't have time. Yeah. Yeah.
• 13:12
  Speaker 1: It was just different back then. Like, you just take
• 13:13
  Speaker 1: off your clothes in the middle of a sample closet.
• 13:15
  Speaker 1: You just throw on something else and you go out
• 13:17
  Speaker 1: for the night. You know?
• 13:18
  Speaker 3: Hot summers in New York. Yeah.
• 13:20
  Speaker 1: Yeah.
• 13:20
  Speaker 3: It was.
• 13:21
  Speaker 1: It was a hot summer. Essentially, I recognize Claire's talent were...
• 13:26
  Speaker 1: ahead of everyone else's talents that was working for me.
• 13:29
  Speaker 1: And I said, why am I, why are all these
• 13:30
  Speaker 1: people working for me? I just want you to work
• 13:32
  Speaker 1: for me.
• 13:34
  Speaker 3: So I did.
• 13:34
  Speaker 1: I said it. Yeah.
• 13:35
  Speaker 3: The rest is history. And you guys have been together
• 13:37
  Speaker 3: for eight years. We have, we've been together many places.
• 13:40
  Speaker 3: We've been two together.
• 13:41
  Speaker 2: You're just in a visa together.
• 13:42
  Speaker 3: We're just in a visa together. We, that's all we
• 13:46
  Speaker 3: actually can say.
• 13:46
  Speaker 1: It was. Thank you, Bronson.
• 13:50
  Speaker 3: We made a lot of connections. I think we could
• 13:51
  Speaker 3: say that.
• 13:53
  Speaker 1: We made a lot of impressions.
• 13:55
  Speaker 3: Um, And according to work, that was a networking trip.
• 14:00
  Speaker 3: And it really was. It really was.
• 14:01
  Speaker 2: Honestly, they're all networking trips, to be honest.
• 14:03
  Speaker 1: I gave those business cards out until 3 in the morning,
• 14:05
  Speaker 1: let me tell you.
• 14:06
  Speaker 3: I love that.
• 14:07
  Speaker 2: When I went to Cannes last year, I did the
• 14:12
  Speaker 2: Cannes Film Festival last year, and it was amazing. And
• 14:15
  Speaker 2: I brought these little cards that said, can't stand your assistant,
• 14:19
  Speaker 2: but C-A-N-N-E-S. And I would go to parties, and I
• 14:22
  Speaker 2: would drop them on tables. And I would get clients.
• 14:24
  Speaker 3: That is so smart.
• 14:25
  Speaker 2: And I did the same thing at the Super Bowl.
• 14:26
  Speaker 2: I wrote, does your assistant fumble?
• 14:28
  Speaker 1: Wait, that's a great idea.
• 14:29
  Speaker 3: And I would literally drop them.
• 14:30
  Speaker 1: Claire and I have different visions of Cannes. It's more
• 14:32
  Speaker 1: of a dark period of my life. Yeah. So every
• 14:34
  Speaker 1: time I think of Cannes, it's like where I've really struggled.
• 14:36
  Speaker 3: Well, we actually have made a lot of good friendships
• 14:38
  Speaker 3: out of that. Well, hopefully we'll all go back together
• 14:39
  Speaker 3: and not struggle.
• 14:40
  Speaker 1: Totally, totally.
• 14:40
  Speaker 3: Trauma bonding is what I mean.
• 14:42
  Speaker 2: Yeah, next year we'll do it.
• 14:44
  Speaker 1: I know, I kind of want to do Cannes Lions. Okay, anyway.
• 14:46
  Speaker 3: Very fun festival.
• 14:47
  Speaker 2: But I'm the same as you.
• 14:48
  Speaker 3: Like, I'm scrappy.
• 14:49
  Speaker 2: Like, I treat all these things like networking because we
• 14:53
  Speaker 2: all work in a business of people.
• 14:55
  Speaker 1: There's always a yes instead of a no.
• 14:56
  Speaker 2: There's always someone to meet.
• 14:57
  Speaker 1: There's always something that's a need. Yeah.
• 14:59
  Speaker 2: You can fill the void.
• 15:00
  Speaker 3: 100%.
• 15:00
  Speaker 4: Yeah. 100%.
• 15:01
  Speaker 3: Okay, so wait. You started off as assistant and then
• 15:04
  Speaker 3: how did you grow?
• 15:04
  Speaker 1: Oh, intern.
• 15:05
  Speaker 3: Okay, sorry. Intern.
• 15:07
  Speaker 2: And then how did you move your way up the ladder?
• 15:09
  Speaker 3: So I feel like it was kind of like I
• 15:11
  Speaker 3: was the only choice for a while.
• 15:13
  Speaker 2: There was no one else.
• 15:14
  Speaker 3: We really like, I feel like we were both in
• 15:16
  Speaker 3: like really interesting times in our lives individually. And we
• 15:20
  Speaker 3: kind of just, like, needed each other. We really did.
• 15:22
  Speaker 3: And we didn't really need, we didn't know that.
• 15:23
  Speaker 1: That was not our, we did not.
• 15:25
  Speaker 3: There were weeks where, like, we, it was, like, really
• 15:28
  Speaker 3: just us for a while.
• 15:29
  Speaker 2: Yeah.
• 15:30
  Speaker 3: There were periods, like, month periods after people left and
• 15:33
  Speaker 3: moved on where it really was just us.
• 15:35
  Speaker 1: We worked until 6 in the morning every night, 5
• 15:36
  Speaker 1: in the morning doing lists. Like, I'm talking every night
• 15:38
  Speaker 1: we were working until 4 or 3. And the same,
• 15:40
  Speaker 1: I mean, that's how I worked those hours as an
• 15:43
  Speaker 1: assistant manager or coordinator. I worked until 3 or 4
• 15:46
  Speaker 1: in the morning. I mean, I wanted to. It.
• 15:47
  Speaker 3: Yeah. I also was commuting from Connecticut at this time. Oh,
• 15:50
  Speaker 3: there were times when you were 18. So I lived
• 15:51
  Speaker 3: at home.
• 15:52
  Speaker 1: Claire would live at the blow up bed at the end.
• 15:53
  Speaker 3: So I would leave.
• 15:54
  Speaker 1: I love this.
• 15:55
  Speaker 3: I would leave her apartment at like midnight, take the
• 15:57
  Speaker 3: train home, come back the next morning, wake her up sometimes.
• 16:01
  Speaker 1: Yeah.
• 16:02
  Speaker 3: And during fashion week, yes, we did live together.
• 16:05
  Speaker 1: We did. She would live at the bottom of my
• 16:07
  Speaker 1: bed in an air mattress and it was hilarious.
• 16:09
  Speaker 3: Photographic evidence.
• 16:10
  Speaker 1: But like, when I tell you that the apartment was
• 16:12
  Speaker 1: full of 17 interns, like an assistant, like, We had
• 16:16
  Speaker 1: to bring in an extra table. There's one bathroom. Oh,
• 16:20
  Speaker 1: my God, it was horrible.
• 16:21
  Speaker 3: And this is really toxic, but we.
• 16:23
  Speaker 1: We did 17 events that year.
• 16:25
  Speaker 3: Yes, but also there was one season where we, like,
• 16:27
  Speaker 3: forgot to eat and she just ordered probably, like, 20
• 16:30
  Speaker 3: bags of potato chips for everyone. And she eats so fast.
• 16:35
  Speaker 3: She ate the chips so fast, it actually scratched her
• 16:38
  Speaker 3: throat and she had to go to the doctor. She
• 16:39
  Speaker 3: had to go to the emergency room.
• 16:41
  Speaker 2: While you had 17 interns in your apartment.
• 16:45
  Speaker 1: What's this, my esophagus?
• 16:46
  Speaker 3: It cut her esophagus.
• 16:47
  Speaker 1: No, babe, I burned a hole in my esophagus. Oh, wait,
• 16:50
  Speaker 1: what were the chips?
• 16:51
  Speaker 3: The voodoo chips.
• 16:52
  Speaker 1: Yeah, I love the voodoo chips. Nola, I don't know,
• 16:55
  Speaker 1: come on, Cajun style. And so, oh my God, y'all.
• 17:00
  Speaker 1: I had like an open thing and get this. After
• 17:02
  Speaker 1: I finally got diagnosed, I had to keep working because
• 17:04
  Speaker 1: we had to go throw a big diesel party, an
• 17:07
  Speaker 1: anti-Valentine's Day party at a strip club in L.A. And
• 17:10
  Speaker 1: you could smoke in the strip club. So then I
• 17:12
  Speaker 1: was like.
• 17:12
  Speaker 3: It was like getting in there in that cut. God
• 17:14
  Speaker 3: damn it.
• 17:14
  Speaker 1: I'm dying. You know? And anyway, we lived.
• 17:18
  Speaker 2: Damn. But like how fun is it to look back
• 17:21
  Speaker 2: on those days and be like before I really took off,
• 17:23
  Speaker 2: I had 17 employees in my apartment and we were
• 17:26
  Speaker 2: just like doing it. Like it's so fun to be
• 17:30
  Speaker 2: able to reflect like that.
• 17:31
  Speaker 1: It is true.
• 17:31
  Speaker 3: Sort of. I don't even remember these things until we
• 17:34
  Speaker 3: start talking about them.
• 17:35
  Speaker 1: I know. I remember it very vividly.
• 17:36
  Speaker 3: And we had the rack of black clothing.
• 17:39
  Speaker 1: And everybody, I put all my black clothing. Everybody would
• 17:42
  Speaker 1: just bring all their black clothing. And what would happen
• 17:44
  Speaker 1: is people would be wearing different pieces of clothing. Because
• 17:46
  Speaker 1: we'd come in and somebody would come in and grab clothes.
• 17:48
  Speaker 1: And we'd have to go to something else.
• 17:49
  Speaker 3: Like six shows a day. Sometimes like come back.
• 17:51
  Speaker 1: It was truly like six shows a day. Because we
• 17:53
  Speaker 1: were being hired by all these different agencies. It was
• 17:55
  Speaker 1: to do work, side work. And we were cheap. So
• 17:59
  Speaker 1: we just did everything.
• 18:02
  Speaker 3: We would do, like, just photo. Or we would do, like,
• 18:04
  Speaker 3: just VIP.
• 18:05
  Speaker 1: Or we would just do seating.
• 18:05
  Speaker 3: Or just front of house.
• 18:06
  Speaker 1: Or just this. And we'd have to change every time
• 18:08
  Speaker 1: because we'd be sweating our faces off. Or, like, what
• 18:11
  Speaker 1: was the show in the skate park?
• 18:14
  Speaker 3: Oh, that was actually my first fashion show ever. It
• 18:16
  Speaker 3: was John Elliott.
• 18:17
  Speaker 1: Spring, summer 2018. Pier 59.
• 18:19
  Speaker 3: Yeah.
• 18:20
  Speaker 1: There's a photo of me in the New York Times.
• 18:22
  Speaker 3: Oh, it's amazing with Justin Bieber.
• 18:23
  Speaker 1: Making the way for Justin and Hailey Bieber. That's when they.
• 18:25
  Speaker 3: Announced that they were new. I hope that's framed in
• 18:27
  Speaker 3: your office summer.
• 18:28
  Speaker 1: Y'all, I was sweating in places that.
• 18:30
  Speaker 3: Well, they made us wear long sleeve black t-shirts.
• 18:32
  Speaker 1: I should have never been sweating. I should have never
• 18:34
  Speaker 1: been sweating in those places.
• 18:35
  Speaker 2: It's such an interesting point that you bring up the
• 18:37
  Speaker 2: whole communal black clothing rack because a lot of, I
• 18:41
  Speaker 2: feel like kids these days don't know what's up with that.
• 18:44
  Speaker 2: Like if I ask someone to go to an event,
• 18:47
  Speaker 2: my team is very appropriate.
• 18:48
  Speaker 3: It means you are the hired help.
• 18:50
  Speaker 2: Some other assistants, they cannot get it right.
• 18:53
  Speaker 1: No.
• 18:53
  Speaker 2: They cannot get right.
• 18:54
  Speaker 3: We've had people show up in like Hervé Leger bandage
• 18:56
  Speaker 3: dresses and.
• 18:57
  Speaker 1: Heels and it's like, what do you think you're doing?
• 19:01
  Speaker 1: I've had some other founders of PR firms that are like,
• 19:04
  Speaker 1: I'm not going to wear black. Are you okay with that?
• 19:05
  Speaker 1: And I'm like, but maybe I hire on. I'm like,
• 19:08
  Speaker 1: I'm wearing black. That's all I say back. Like if
• 19:10
  Speaker 1: I'm throwing an event, I wear black. Sure.
• 19:12
  Speaker 3: Why not?
• 19:13
  Speaker 1: Look, we're doing a podcast. PR has changed. We're not
• 19:15
  Speaker 1: totally behind the scenes anymore. Like I give quotes sometimes
• 19:19
  Speaker 1: to different news.
• 19:20
  Speaker 3: You know what I mean?
• 19:20
  Speaker 1: We're doing things and like, yeah. Obviously, but it's a
• 19:24
  Speaker 1: sign of respect. We are, we should be asked questions.
• 19:28
  Speaker 1: We are holding it all together. We are not part
• 19:30
  Speaker 1: of the guests.
• 19:30
  Speaker 4: Totally.
• 19:31
  Speaker 1: We are the, like, we are behind the scenes.
• 19:32
  Speaker 3: It's also helpful to guess. They know who to ask questions.
• 19:34
  Speaker 1: Yeah, it's like, you need to know what to do.
• 19:36
  Speaker 1: I'm all black. Ask me.
• 19:37
  Speaker 3: If no one can find you. 100%.
• 19:38
  Speaker 1: I got a headset.
• 19:38
  Speaker 3: Talk to me.
• 19:39
  Speaker 1: It's like Red Flats Queen in the black dress.
• 19:41
  Speaker 2: The black, when I saw that, I was like, she's perfect.
• 19:43
  Speaker 1: No, I've been her.
• 19:44
  Speaker 3: Yeah.
• 19:45
  Speaker 2: We've all been her, but like, she knew, she's like,
• 19:48
  Speaker 2: I'm gonna wear something appropriate and wear comfortable flats so
• 19:50
  Speaker 2: I can run and like dictate the street.
• 19:51
  Speaker 3: But honestly like the red is really good too like
• 19:53
  Speaker 3: all in black I don't remember if she's all in
• 19:54
  Speaker 3: black but like the girl in the red.
• 19:55
  Speaker 2: Flats yeah if you wanna pop like great but she
• 19:58
  Speaker 2: knew what to do I don't allow red flats but
• 19:59
  Speaker 2: we're here for it yeah you know what I'm saying
• 20:01
  Speaker 2: though it's like the neutral outfit wearing like comfortable shoes
• 20:04
  Speaker 2: instead of being the assistant who shows up in like
• 20:06
  Speaker 2: full glam and stilettos and you're like huh.
• 20:09
  Speaker 1: I'm like, it's your biggest.
• 20:10
  Speaker 3: Yeah.
• 20:10
  Speaker 2: Yeah.
• 20:11
  Speaker 1: Good luck. You're literally going to break.
• 20:12
  Speaker 3: Yeah, it does.
• 20:13
  Speaker 2: It's so important. Speaking of talking about giving quotes to people,
• 20:18
  Speaker 2: I read an article about you recently on.
• 20:21
  Speaker 3: Vogue.
• 20:23
  Speaker 2: I read an article about you recently in Vogue about
• 20:26
  Speaker 2: how you've been a bridesmaid 40 times.
• 20:28
  Speaker 3: 40 times, baby.
• 20:29
  Speaker 2: That is insane.
• 20:31
  Speaker 1: Yeah.
• 20:31
  Speaker 2: But I also thought to myself while I was reading it,
• 20:34
  Speaker 2: I was like, it's because she's so amazing at cultivating relationships,
• 20:37
  Speaker 2: like personally, professionally, like it all ties in.
• 20:40
  Speaker 1: I love friends and I love people. I'm an extroverted extrovert.
• 20:43
  Speaker 1: When I walk into a room, that's when I get
• 20:47
  Speaker 1: my serotonin and oxytocin and everything. You know, some people
• 20:52
  Speaker 1: have to recharge at home. I don't ride the subway
• 20:56
  Speaker 1: as much as I used to. But there are times
• 20:58
  Speaker 1: where I have to go stand in really crowded places
• 21:00
  Speaker 1: if I'm down or anything, and it kind of boosts me.
• 21:02
  Speaker 3: It's a weird thing.
• 21:03
  Speaker 1: But I love people. It's like my one superpower, right?
• 21:07
  Speaker 1: One thing is that I'm super ADHD, so keeping up
• 21:10
  Speaker 1: with some people is hard. Because I think we still
• 21:13
  Speaker 1: have the relationship, but it's hard for me to be
• 21:16
  Speaker 1: able to call them all the time and do things
• 21:18
  Speaker 1: like that. But if you're my friend, and you know
• 21:20
  Speaker 1: who I am, you know I still love you, and
• 21:22
  Speaker 1: I'd do freaking anything for you at any point. And
• 21:25
  Speaker 1: so that... Those are relationships that when they get me,
• 21:30
  Speaker 1: they know that I'll always be there for them. And
• 21:32
  Speaker 1: it's also part of it because I'm Southern, right? Like,
• 21:35
  Speaker 1: I'm from Mississippi. I went to, you know, all-girls Christian
• 21:39
  Speaker 1: camp in North Carolina, Camp Greystone. I then went to
• 21:43
  Speaker 1: boarding school in Asheville, North Carolina, like hippie boarding school.
• 21:46
  Speaker 1: I then went to SMU. Like, I am so Southern.
• 21:48
  Speaker 1: So that's a lot of friend groups that are Southern,
• 21:50
  Speaker 1: plus New York, plus, like, I've spent so much time
• 21:53
  Speaker 1: in London and Europe.
• 21:54
  Speaker 3: Like, oh, my gosh.
• 21:55
  Speaker 1: L.A.? And L.A., I've done the L.A. weddings. I only
• 21:59
  Speaker 1: like the Antanas. I actually hate L.A., FYI.
• 22:02
  Speaker 2: Again, I think I'm going to die on the hill
• 22:04
  Speaker 2: of I'm the only person who still likes L.A.
• 22:06
  Speaker 3: But we'll see. I like L.A.
• 22:08
  Speaker 1: For like 10 to 12 days at a time.
• 22:10
  Speaker 3: In the winter, it's very nice. It is really nice.
• 22:12
  Speaker 3: I get to go by myself.
• 22:14
  Speaker 1: I just think that, look, if I always had to
• 22:17
  Speaker 1: choose between moving anywhere in America and L.A., I'd choose
• 22:22
  Speaker 1: the South. Come on, the weather's great.
• 22:25
  Speaker 2: The food's better.
• 22:27
  Speaker 1: We, like.
• 22:27
  Speaker 2: Would you ever move back home?
• 22:30
  Speaker 1: No, and I say that, look, I always want to
• 22:32
  Speaker 1: have something in the Delta, right? Like, you know, I
• 22:36
  Speaker 1: always want to hunt down there or do something of
• 22:38
  Speaker 1: that nature and we have great parties, but I don't
• 22:41
  Speaker 1: ever really want to quit working and you really can
• 22:43
  Speaker 1: only do our job in New York.
• 22:44
  Speaker 2: London, LA.
• 22:47
  Speaker 1: Let's not say LA. New York, London, Paris, and Milan.
• 22:50
  Speaker 1: And so... And I love those cities. I need a city.
• 22:53
  Speaker 1: I like the anonymity of a city. I like that
• 22:56
  Speaker 1: I can, you know, as social as I am, maybe
• 22:59
  Speaker 1: I'm not social one night. You know? It's like, I
• 23:02
  Speaker 1: love the city. Nobody knows each other's business.
• 23:06
  Speaker 3: Yeah. I hear you.
• 23:07
  Speaker 2: I'll probably move back to New York.
• 23:08
  Speaker 1: We'll see. Yeah.
• 23:10
  Speaker 2: I don't know.
• 23:10
  Speaker 1: Who knows?
• 23:11
  Speaker 2: Who knows? I literally changed my mind on the subject. Like,
• 23:14
  Speaker 2: I play a game with myself on the daily.
• 23:16
  Speaker 1: New York's back, baby.
• 23:17
  Speaker 2: I know.
• 23:18
  Speaker 3: It does feel really good.
• 23:19
  Speaker 1: Let's go Knicks.
• 23:20
  Speaker 3: Um.
• 23:21
  Speaker 2: Okay, so when you first started your company, you were
• 23:23
  Speaker 2: primarily doing just fashion?
• 23:25
  Speaker 1: No, we started our company as an events and VIP company.
• 23:27
  Speaker 2: Okay.
• 23:28
  Speaker 3: Not even PR, not traditional PR at all.
• 23:30
  Speaker 1: Not traditional PR. Traditional PR came when we, look, we
• 23:33
  Speaker 1: did a little bit of it for our clients to
• 23:35
  Speaker 1: sign on, but, like, it wasn't our focus. I wouldn't
• 23:38
  Speaker 1: even say it still really is. But during COVID, there
• 23:43
  Speaker 1: was no event. I mean, we were coming up with
• 23:44
  Speaker 1: the craziest ideas ever. We did so much traditional press.
• 23:47
  Speaker 1: We were actually giving out free PR advice.
• 23:49
  Speaker 3: Yeah.
• 23:50
  Speaker 1: 30 to 45 to an hour sessions.
• 23:52
  Speaker 3: Wow.
• 23:52
  Speaker 1: For free. Schedule with us and we would tell you
• 23:55
  Speaker 1: how to. We would try to.
• 23:57
  Speaker 3: That's so genius. Between people on a way. Five, six
• 23:59
  Speaker 3: a day.
• 23:59
  Speaker 1: One after another. And it was just like, for us,
• 24:02
  Speaker 1: my thought process on it. And like so many people
• 24:04
  Speaker 1: posted about it and everything. Like the entire industry was like,
• 24:07
  Speaker 1: this is amazing what Saab's doing. You know, we did it.
• 24:10
  Speaker 1: But it also, slightly selfish because it made our brains
• 24:13
  Speaker 1: continue to think. And be creative.
• 24:15
  Speaker 3: We had nothing else to do.
• 24:16
  Speaker 1: There wasn't. And, like, we were fighting for our clients to, like,
• 24:19
  Speaker 1: be in any credits of, like, what swimsuit to wear
• 24:21
  Speaker 1: when you have a mask on. But, like, you know.
• 24:24
  Speaker 3: Right.
• 24:25
  Speaker 1: And so I was in Mississippi. I sent everybody home.
• 24:27
  Speaker 1: And I was back in Mississippi.
• 24:30
  Speaker 3: You were in Rhode Island. Rhode Island, yeah.
• 24:32
  Speaker 1: And so we started doing this advice. But it really
• 24:36
  Speaker 1: kept our brains thinking. And we would be. talking to
• 24:39
  Speaker 1: all these different businesses, it reminded me of my time
• 24:41
  Speaker 1: at Barney's because it was so many different categories and
• 24:43
  Speaker 1: different ways of doing things and different levels of brands
• 24:46
  Speaker 1: that it was really great for us. And we met
• 24:49
  Speaker 1: a lot of amazing people and did a lot of
• 24:51
  Speaker 1: interesting things from it.
• 24:52
  Speaker 2: So cool. So what would you say is the core
• 24:55
  Speaker 2: focus of your business now?
• 24:57
  Speaker 1: Look, I think the idea of traditional PR or what
• 25:00
  Speaker 1: you think of as a PR agency doesn't exist anymore.
• 25:02
  Speaker 1: I mean, clearly it does. I just don't think it
• 25:05
  Speaker 1: moves the needle. And so we like to put our
• 25:07
  Speaker 1: focus on I mean, everybody uses this term, community building.
• 25:11
  Speaker 1: I feel like we used it before everybody else did.
• 25:13
  Speaker 1: But there are two ROIs you should be doing, and
• 25:16
  Speaker 1: this is what our company does. You either are making
• 25:17
  Speaker 1: money to every event, every VIP, everything we do has
• 25:20
  Speaker 1: some type of kickback, or you're building a new community.
• 25:25
  Speaker 1: The problem with traditional press, I love all of my editors.
• 25:29
  Speaker 1: I love y'all forever. There are paywalls in front of everyone.
• 25:34
  Speaker 1: So you're looking at a very small amount of people
• 25:36
  Speaker 1: that are going to remember their damn password and log
• 25:38
  Speaker 1: in every time.
• 25:39
  Speaker 3: And it's mostly us who are paying for it because
• 25:42
  Speaker 3: we have to.
• 25:42
  Speaker 1: How am I going to push a brand out like that?
• 25:44
  Speaker 1: How am I going to make money for something or
• 25:46
  Speaker 1: this consumer good? You have to think about other ways
• 25:49
  Speaker 1: to involve people. Is it events, activations, VIP? And what
• 25:52
  Speaker 1: is VIP? Just celebrity? No. Is it just an influencer?
• 25:55
  Speaker 2: No.
• 25:56
  Speaker 1: It could be the curator of the Guggenheim. It could
• 25:58
  Speaker 1: be the new top doctor at MD Anderson. There's so
• 26:02
  Speaker 1: many different ways to think about this. And then partnerships
• 26:05
  Speaker 1: and collaborations are a no-brainer. that's gaining a community that
• 26:08
  Speaker 1: another thing you're, you're feeding off each other. But you know,
• 26:11
  Speaker 1: we go in and redo like strategy. I mean, you
• 26:13
  Speaker 1: can talk about this.
• 26:15
  Speaker 3: No, it's completely true. I think one of the things
• 26:16
  Speaker 3: that we are best at is finding new communities, but
• 26:20
  Speaker 3: also finding interesting partners for our clients.
• 26:24
  Speaker 2: So, and how do you do that? Like, cause that
• 26:26
  Speaker 2: in itself is a matchmaking.
• 26:27
  Speaker 1: It's a lot of, a lot of research.
• 26:29
  Speaker 3: A lot of research, a lot of conversation with our
• 26:32
  Speaker 3: clients too about their goals, but also like what their
• 26:34
  Speaker 3: other interests are. So, One of our clients is Tanner Fletcher.
• 26:38
  Speaker 3: They're a very small brand, gender neutral. They're on the
• 26:41
  Speaker 3: CFDA Vogue Fashion Fund. We started working with them probably
• 26:44
  Speaker 3: two years ago. We met them in, I think so,
• 26:48
  Speaker 3: we met them in Paris. Cornered them. At a cocktail party, networking.
• 26:54
  Speaker 3: Cornered them. Thank you, Ian Malone, for introducing us. He
• 26:57
  Speaker 3: would kill me if I didn't say that. He would
• 26:59
  Speaker 3: come to our office with a gun. And we met them.
• 27:03
  Speaker 3: We took them out to dinner. That's not the story,
• 27:05
  Speaker 3: but we love them. They are two gay men who
• 27:09
  Speaker 3: love antiquing, and they love doing their home, but they
• 27:11
  Speaker 3: make clothes that look like interior design and look like architecture.
• 27:16
  Speaker 3: So for their first big show that we did last,
• 27:18
  Speaker 3: oh my God, it will almost be a year, last September,
• 27:21
  Speaker 3: we did this partnership with Etsy, and Etsy had never
• 27:25
  Speaker 3: done a fashion collaboration before in that area.
• 27:28
  Speaker 1: We actually love Etsy. They do a lot.
• 27:30
  Speaker 3: We do.
• 27:31
  Speaker 1: Shout out to the Etsy team. Great marketing team over there.
• 27:33
  Speaker 3: Yes, they are. I probably have.
• 27:36
  Speaker 4: The amount of things that I buy on Etsy is.
• 27:39
  Speaker 3: You can get clothes. I mean, people think of it as, like, crafts. Oh,
• 27:42
  Speaker 3: my God.
• 27:42
  Speaker 1: I love Etsy.
• 27:43
  Speaker 2: Handbags, like.
• 27:44
  Speaker 3: Oh, yeah.
• 27:45
  Speaker 1: We have Savvy Stanley's. We do.
• 27:47
  Speaker 3: That's love. Yeah. But they, like everyone else, get a
• 27:51
  Speaker 3: lot of things there, and they decorate their home with Etsy,
• 27:54
  Speaker 3: and so we partnered with them, and we did this...
• 27:57
  Speaker 3: That show. Oh, my God. I think everyone was crying.
• 28:00
  Speaker 3: It was amazing. It was, like, their first big show ever.
• 28:02
  Speaker 3: They are two... 27, 28-year-olds, no one has money. These
• 28:08
  Speaker 3: shows cost like $ 350, 000.
• 28:11
  Speaker 1: $ 500, 000.
• 28:12
  Speaker 3: That's impossible. And it's impossible to get that many eyes
• 28:17
  Speaker 3: on a brand that's small outside of New York City.
• 28:19
  Speaker 3: We all know what the Vogue Fashion Fund is. We
• 28:21
  Speaker 3: all know what the CFDA is because we work in
• 28:23
  Speaker 3: that business. But someone in Minnesota where they're from doesn't
• 28:26
  Speaker 3: know what that is unless they're related to them. And
• 28:28
  Speaker 3: there's like 100 people that are related to them. Don't worry.
• 28:30
  Speaker 3: They all work the show. They all come to the show.
• 28:31
  Speaker 1: Love them.
• 28:32
  Speaker 3: They all work. They all do the chairs. It's really cute.
• 28:34
  Speaker 3: But we partnered with them and we did this show
• 28:36
  Speaker 3: where basically it was, I mean, we had like 300
• 28:39
  Speaker 3: people all set up. There was a moving truck. And
• 28:42
  Speaker 3: when the show started, the door opened and the models
• 28:45
  Speaker 3: started walking out and they were all carrying either vintage
• 28:48
  Speaker 3: items for Etsy or we did a collaboration with them.
• 28:50
  Speaker 3: So collaboration home items. And they walked around the runway
• 28:54
  Speaker 3: and they were setting up a room in the middle.
• 28:56
  Speaker 3: So it was like they were decorating their house. for
• 28:59
  Speaker 3: when their family was coming over so there was a
• 29:01
  Speaker 3: lamp there were cool rugs curtains and they were all
• 29:04
  Speaker 3: wearing the clothes and like to look around and see
• 29:07
  Speaker 3: people just like open their mouths and be like what's
• 29:10
  Speaker 3: going on so confused like we had I had never
• 29:13
  Speaker 3: seen that we had you know Virginia Smith we had
• 29:16
  Speaker 3: Nicole Phelps we had all of the biggest people in
• 29:19
  Speaker 3: fashion that are like still of that Old age fashion.
• 29:24
  Speaker 3: You're not old, but you know what I mean? They're
• 29:25
  Speaker 3: not old, to be clear. Icon.
• 29:27
  Speaker 2: Pre-Instagram era of fashion.
• 29:30
  Speaker 3: Yeah, people that, like, honestly are my gender, younger than me,
• 29:36
  Speaker 3: they don't know these people anymore, which is crazy. But, like,
• 29:39
  Speaker 3: I have never. done a show top to bottom where
• 29:43
  Speaker 3: all of those people have been sat in the same
• 29:45
  Speaker 3: room together, and it was crazy. It's true, because we
• 29:48
  Speaker 3: work with.
• 29:49
  Speaker 1: So many small brands. Yeah. Obviously. I had Anna there
• 29:52
  Speaker 1: every year. I worked with her security. Everybody's there. It
• 29:55
  Speaker 1: was a different time. But for a brand like this,
• 29:57
  Speaker 1: that was a huge deal. And the thing is, it's like,
• 30:00
  Speaker 1: Everybody wants to be a brand like that, right? But
• 30:02
  Speaker 1: there's this authenticity that they have that doesn't exist in
• 30:05
  Speaker 1: every brand. And fashion has become so saturated.
• 30:08
  Speaker 3: That's why our hospitality business has.
• 30:10
  Speaker 1: Been fun because fashion PR is very manual. Everything takes time.
• 30:17
  Speaker 1: You're handling physical clothes. Everything is slow. You're working on
• 30:20
  Speaker 1: emails where people don't even respond to emails anymore. And
• 30:23
  Speaker 1: then this hospitality business kind of gives us a little
• 30:25
  Speaker 1: different life too because we get to mix it with fashion.
• 30:28
  Speaker 1: And that's why all these clients are coming to us now.
• 30:30
  Speaker 1: But fashion is, the industry has become very saturated. And there's,
• 30:36
  Speaker 1: I think everybody thinks they can just walk in one
• 30:38
  Speaker 1: day and say, I'm going to start a fashion line. Right.
• 30:40
  Speaker 3: You have no training.
• 30:41
  Speaker 1: You haven't even taken a class.
• 30:43
  Speaker 3: There's no shame in taking a class. We suggest that
• 30:45
  Speaker 3: all the time.
• 30:45
  Speaker 1: All the time. I'm always like, do not talk to me.
• 30:48
  Speaker 1: You go right on down to FIT right now and
• 30:50
  Speaker 1: take a pattern making to classes right now. And then
• 30:52
  Speaker 1: you take an embroidery class right now. You have no
• 30:54
  Speaker 1: idea what you're talking about. So, you know, we have
• 30:57
  Speaker 1: built some brands when I tell you from the ground up,
• 30:59
  Speaker 1: from the ground up where I'm literally like, okay, here's
• 31:01
  Speaker 1: a warehouse.
• 31:03
  Speaker 3: Okay.
• 31:03
  Speaker 1: Use this factory.
• 31:05
  Speaker 3: Okay.
• 31:05
  Speaker 1: Here's your pattern maker. No, do not use that in
• 31:08
  Speaker 1: border in India. Use this in border.
• 31:10
  Speaker 3: Cause we get all the feedback on the other side.
• 31:12
  Speaker 3: So like if we're dressing a celebrity and we're sitting
• 31:15
  Speaker 3: with a stylist, they're like, what's going on? I picked
• 31:17
  Speaker 3: this up and it's all falling off and we know
• 31:19
  Speaker 3: where it's coming from too. And we work with many
• 31:22
  Speaker 3: different brands. And so we can kind of see the difference.
• 31:25
  Speaker 3: through all of it and make suggestions that way. I
• 31:27
  Speaker 3: think that's also like.
• 31:28
  Speaker 1: It's even the simplicity of, like, corsets or the way
• 31:30
  Speaker 1: the seams are finished. You know, all that kind of
• 31:33
  Speaker 1: stuff is so... It's an art form.
• 31:38
  Speaker 3: It really is.
• 31:40
  Speaker 1: That's why a lot of the majors work so well. Like,
• 31:43
  Speaker 1: you look at Laura Piana or Brunello Cucinelli and things
• 31:45
  Speaker 1: like that. Like, it's the quality. And the problem with
• 31:48
  Speaker 1: a lot of this... It's just noise.
• 31:51
  Speaker 3: Yeah. And it's all the same, too.
• 31:52
  Speaker 1: Like... Everybody wants to create the same.
• 31:54
  Speaker 3: Yeah.
• 31:54
  Speaker 1: There's no... Sorry, we're sounding real.
• 31:57
  Speaker 3: But to go back to partnerships with Etsy, and honestly,
• 32:01
  Speaker 3: Etsy I'm speaking to does this count as one of
• 32:05
  Speaker 3: our deliverables in the contract that I'm speaking about the collaboration.
• 32:07
  Speaker 3: We'll get back to that.
• 32:09
  Speaker 1: But they- That deal memo and contract.
• 32:14
  Speaker 3: It wasn't a partnership anyone had seen before. So like, okay,
• 32:16
  Speaker 3: you go to a show and- I mean, it's genius.
• 32:19
  Speaker 3: That's so cool. Lipstick. And obviously, someone's doing hair and makeup,
• 32:22
  Speaker 3: someone's doing whatever. beauty shoes. That's great. And we love
• 32:28
  Speaker 3: all of our partners who do that because that completes
• 32:30
  Speaker 3: our show and it brings the artistic vision to life.
• 32:32
  Speaker 3: But like I had people, people still come up to us.
• 32:36
  Speaker 3: We've actually done two partnerships with them with Tanner Fletcher
• 32:38
  Speaker 3: and we're in the middle of another one with another brand.
• 32:40
  Speaker 3: But it is like, you just need to do something
• 32:43
  Speaker 3: that people are going to talk about because there's nothing
• 32:46
  Speaker 3: left to say about fashion week. There's nothing left to
• 32:49
  Speaker 3: say about clothes. There's nothing left to say. really, in general,
• 32:53
  Speaker 3: about anything that people have been doing in fashion for
• 32:55
  Speaker 3: the last five years. I feel like the shows are now...
• 32:57
  Speaker 3: Do something weird. Do something different.
• 32:59
  Speaker 2: I feel like the shows are now, it's like, which
• 33:00
  Speaker 2: influencer is sitting in the front and, like, taking a
• 33:03
  Speaker 2: photo and, like, getting the Instagram shot. And there's rarely
• 33:05
  Speaker 2: a show where you can walk away and actually have
• 33:08
  Speaker 2: people look up and focus on what's happening.
• 33:10
  Speaker 3: And, like, either the clothes or the pieces. So.
• 33:14
  Speaker 2: That's super rare and good for you ladies. I mean,
• 33:16
  Speaker 2: how did you come up with that?
• 33:19
  Speaker 1: People come to us because we come up with the
• 33:21
  Speaker 1: craziest and kitschiest ideas. Like we've thrown a, for Tom Bolo,
• 33:25
  Speaker 1: this is one of my favorite parties I've ever thrown,
• 33:28
  Speaker 1: is I did a foot fetish party because they had
• 33:30
  Speaker 1: done a collaboration with Tom Wesselman. He was a pop
• 33:33
  Speaker 1: artist that had the lips of the cigarette hanging out.
• 33:35
  Speaker 1: He also did a foot series. We didn't tell the
• 33:37
  Speaker 1: estate about it.
• 33:39
  Speaker 3: And I grew up a fetish party.
• 33:41
  Speaker 1: In the East Village bathhouse. got mafia'd on the way in.
• 33:44
  Speaker 1: Like literally walked in and they go, you can load in.
• 33:47
  Speaker 1: And I go, why are there still naked people everywhere?
• 33:50
  Speaker 1: And I was like, we did. And so I was like, okay.
• 33:53
  Speaker 1: I went and grabbed like $ 2, 000 or $ 3, 000 in cash.
• 33:55
  Speaker 1: And I go, may I load in now? They were like,
• 33:58
  Speaker 1: load in. So I had people literally sucking on toes
• 34:02
  Speaker 1: for charity. And I had people like swimming in every pool.
• 34:07
  Speaker 1: And we had a DJ downstairs. I was serving. At
• 34:09
  Speaker 1: one point, we didn't have enough bartenders. Oh, my God.
• 34:10
  Speaker 3: Yeah, we were bartending.
• 34:11
  Speaker 1: So I had to bartend. And the only thing I'm
• 34:13
  Speaker 1: good at is I'm not good at making drinks. So
• 34:15
  Speaker 1: I was like, you can order shots or a beer
• 34:17
  Speaker 1: from me. What do you want?
• 34:18
  Speaker 3: Tequila soda, vodka soda. Anything complicated, tequila soda.
• 34:22
  Speaker 1: No lies.
• 34:23
  Speaker 3: We can't cut anything.
• 34:23
  Speaker 1: We opened it up till 4 a.m. because I was like,
• 34:25
  Speaker 1: just keep all the $ 100, 000 worth of alcohol.
• 34:26
  Speaker 3: People were wearing communal bathing suits. They had communal bathing
• 34:29
  Speaker 3: suits there. And people were like, well, everyone's going in.
• 34:32
  Speaker 3: So like, yeah.
• 34:32
  Speaker 1: Everybody was naked. I was like, we didn't think anybody
• 34:35
  Speaker 1: was going to be naked. I'm in like jeans.
• 34:37
  Speaker 3: There were things happening in the saunas.
• 34:38
  Speaker 1: And I was like.
• 34:39
  Speaker 3: BFA was trying to go in and I was like, no, no, no.
• 34:41
  Speaker 3: I don't know if it was Matt. I was like, no, no.
• 34:44
  Speaker 1: But it was wild. And then another time we did
• 34:46
  Speaker 1: a Sopranos party and I had a stripper pole and strowled.
• 34:49
  Speaker 3: Stripper almost fell because it was like a standalone stripper pole.
• 34:50
  Speaker 3: What was it called?
• 34:51
  Speaker 1: The Bang Bang Club? What's it called in the Sopranos?
• 34:53
  Speaker 1: The Bing Bang Club? Oh, it's.
• 34:55
  Speaker 3: Bada Bing.
• 34:56
  Speaker 1: Bada Bing.
• 34:56
  Speaker 3: It is Bada Bing. It's Bada Bing.
• 34:58
  Speaker 1: And so we made this and. it actually was where
• 35:01
  Speaker 1: the Sopranos were filmed, into the Bada Bean Club, and
• 35:04
  Speaker 1: I had strippers, installed a stripper pole in the middle,
• 35:06
  Speaker 1: and had strippers doing it, and the inside had somebody
• 35:09
  Speaker 1: rolling Cuban cigars. We were serving gabagool. It was amazing.
• 35:13
  Speaker 3: We all were leopard, and we had really long red nails.
• 35:15
  Speaker 1: Every single one of us had long nails and red leather.
• 35:17
  Speaker 3: They were falling off.
• 35:19
  Speaker 2: So when you guys float these insane but amazing ideas,
• 35:23
  Speaker 2: does someone have to be.
• 35:24
  Speaker 3: Like, There are a lot of people that say no.
• 35:26
  Speaker 1: Yeah.
• 35:27
  Speaker 3: Like, how do you do it?
• 35:28
  Speaker 1: We did a crush party for the Rune.
• 35:29
  Speaker 3: You kind of have to explain it like this.
• 35:30
  Speaker 1: Yeah. Oh, my God.
• 35:31
  Speaker 3: With this, like, energy.
• 35:32
  Speaker 1: I don't know if y'all remember Hector's. Hector's was that
• 35:36
  Speaker 1: diner that used to be a meatpacking next to the Standard.
• 35:38
  Speaker 1: It sadly closed after 80. Yes.
• 35:40
  Speaker 3: We were the last event there. We were, like, the
• 35:41
  Speaker 3: last people there. Yes, I remember Hector's. I know.
• 35:43
  Speaker 1: It closed, like, the next week.
• 35:44
  Speaker 3: And we took it over.
• 35:45
  Speaker 1: We did a crush party where you had to be taken.
• 35:47
  Speaker 1: You had to bring somebody you liked or somebody you
• 35:50
  Speaker 1: wanted to get rid of.
• 35:51
  Speaker 3: Basically, we have a crush list in our office because
• 35:54
  Speaker 3: we're all girls.
• 35:54
  Speaker 2: I keep a singles list in my phone.
• 35:56
  Speaker 1: We have a crush list. But we have crushes. Some
• 35:57
  Speaker 1: of these people aren't even straight.
• 35:59
  Speaker 3: I mean, some of them are celebrities. Some of them
• 36:01
  Speaker 3: are people in real life. Some of them are boyfriends
• 36:03
  Speaker 3: of people who work with us. But when we have
• 36:05
  Speaker 3: a party where we can invite them to, we're like, okay,
• 36:08
  Speaker 3: where's the crush list? We have a crush list.
• 36:10
  Speaker 1: We update it.
• 36:11
  Speaker 3: We need to update the crush list. We have a
• 36:13
  Speaker 3: couple more, actually.
• 36:14
  Speaker 1: We need to get another whiteboard and put our crush
• 36:16
  Speaker 1: list up.
• 36:17
  Speaker 3: That was my hate list, but you guys took it down.
• 36:19
  Speaker 1: We had a hate list, too. We had a.
• 36:20
  Speaker 3: It's like the burn book. Put it in the book.
• 36:22
  Speaker 3: It's a burn book.
• 36:22
  Speaker 1: We had a burn book, too.
• 36:24
  Speaker 3: Someone took it down when I was away. This one party...
• 36:25
  Speaker 3: Scary burn book.
• 36:26
  Speaker 1: We hired an Elvis impersonator to marry everyone. I had
• 36:30
  Speaker 1: somebody running around. I married, like, five gay men.
• 36:33
  Speaker 3: And I sent a video to her mom, and she
• 36:34
  Speaker 3: didn't know what to say.
• 36:35
  Speaker 1: She didn't know what to say. And then we had.
• 36:37
  Speaker 3: I felt bad.
• 36:37
  Speaker 1: I had one of my friends in a diaper, and
• 36:40
  Speaker 1: he's running around with.
• 36:41
  Speaker 3: Oh, my God, Lucas.
• 36:43
  Speaker 1: With.
• 36:43
  Speaker 3: Oh, we had a water gun with tequila in it.
• 36:45
  Speaker 1: A cupid rings on, and he was shooting arrows at
• 36:48
  Speaker 1: everybody inside of this space. We had condoms everywhere. We
• 36:51
  Speaker 1: were smoking cigs outside. We had my other friend, Bunny,
• 36:54
  Speaker 1: had on a cupid thing, and she had water guns
• 36:56
  Speaker 1: full of tequila that she was squirting in people's mouths.
• 36:58
  Speaker 3: I think it was Lalo. Thanks, Lalo. It was Lalo.
• 36:59
  Speaker 1: Good Lalo, our client. It was hilarious. I mean, like.
• 37:05
  Speaker 2: thank God for you guys because I feel like there's
• 37:07
  Speaker 2: so many.
• 37:08
  Speaker 1: Not everybody loves those events.
• 37:09
  Speaker 3: No, like, I would love those events. We also just, like,
• 37:12
  Speaker 3: do what we would want to do, like, on a
• 37:15
  Speaker 3: Saturday night.
• 37:15
  Speaker 1: We have another event coming up at our new client
• 37:18
  Speaker 1: Bar Leone, and I want to come up with some
• 37:20
  Speaker 1: ideas like that. I just need to, like, percolate more.
• 37:23
  Speaker 3: I want you to throw me a party.
• 37:25
  Speaker 1: But you have to give us, like, a theme and
• 37:27
  Speaker 1: then let us go wild with it.
• 37:28
  Speaker 3: Okay.
• 37:29
  Speaker 1: Like we've done for Rachel Ansel.
• 37:30
  Speaker 3: And I have to like contradict a lot of what
• 37:32
  Speaker 3: you stand for. There's just so.
• 37:33
  Speaker 2: Many sterile events.
• 37:33
  Speaker 1: It's a high low.
• 37:35
  Speaker 3: It's a high low.
• 37:35
  Speaker 1: We took them to the box.
• 37:36
  Speaker 3: That's what I was just going to say, yeah.
• 37:38
  Speaker 1: And I, it was a collab with Dunkin' Donuts and
• 37:40
  Speaker 1: we had like Dunkin' Donuts on boobs and like pink
• 37:43
  Speaker 1: everywhere and like people dancing and things. For less dancers, yeah.
• 37:47
  Speaker 1: I think I saw a penis. I don't know. And
• 37:49
  Speaker 1: it might have had a donut on it, but it
• 37:51
  Speaker 1: was great.
• 37:52
  Speaker 3: Like, 87% of those people had never been to the
• 37:55
  Speaker 3: box before, and they were all in pink. They were
• 37:56
  Speaker 3: all in sparkles. It was great. They were so, like,
• 37:58
  Speaker 3: wary walking in. That's crazy.
• 37:59
  Speaker 2: I haven't been to the box in a couple years.
• 38:01
  Speaker 2: I don't know that I need to go back in.
• 38:02
  Speaker 1: You don't need to go.
• 38:04
  Speaker 2: It's so fun when you're with a crew who wants
• 38:06
  Speaker 2: to go.
• 38:06
  Speaker 3: And you end up there. You can't decide to go there.
• 38:09
  Speaker 1: Margaritaville is a funny one, too. Oh, yeah.
• 38:12
  Speaker 3: Rachel Antonoff. We love Rachel, our client. We did a
• 38:14
  Speaker 3: party at Margaritaville last May.
• 38:17
  Speaker 1: Like, in Times Square with a pool.
• 38:19
  Speaker 3: People, again, were in the pool. No. But she always
• 38:22
  Speaker 3: does these hilarious t-shirts that we have to wear at
• 38:24
  Speaker 3: all the events, and the one at that event was
• 38:27
  Speaker 3: I Got Crabs at the Rachel Antonoff Margaritaville event.
• 38:29
  Speaker 1: Isn't that funny?
• 38:30
  Speaker 3: And three weeks ago, I was wearing it to drop
• 38:32
  Speaker 3: my laundry off, and a family friend of my parents
• 38:35
  Speaker 3: did see me on the street and stopped to talk
• 38:37
  Speaker 3: to me, and they definitely clocked the shirt, so I
• 38:39
  Speaker 3: had to rush away. But then we.
• 38:40
  Speaker 1: Did, like, Reformation at the New York City Ballet.
• 38:43
  Speaker 2: Yeah.
• 38:43
  Speaker 3: Which is, like, insane. You need a span. You guys
• 38:47
  Speaker 3: clearly have span.
• 38:48
  Speaker 1: But those are, like... That's where we have the most fun.
• 38:51
  Speaker 1: And then VIP we're really good at. I mean, I
• 38:54
  Speaker 1: was doing it, Mike, of course, so long as Claire's
• 38:56
  Speaker 1: now running that department. And it's partnerships and collabs are fun.
• 39:01
  Speaker 1: The thing is, we're not saving the world here. Let's
• 39:05
  Speaker 1: make it fun. It doesn't need to be $ 8 million.
• 39:08
  Speaker 1: Don't take it too seriously. Oh, my God.
• 39:12
  Speaker 3: Don't hire us if you want a serious party. Be cool.
• 39:16
  Speaker 3: There's just so many boring things.
• 39:19
  Speaker 2: Dinners that you can go to or like brand activations
• 39:21
  Speaker 2: with the same people and you're sitting there and you
• 39:23
  Speaker 2: don't really know anyone and no one's talking to each
• 39:25
  Speaker 2: other so it's like they don't know how to shake
• 39:27
  Speaker 2: your hand yeah and then going to one of these
• 39:29
  Speaker 2: parties it's just like it's night.
• 39:30
  Speaker 1: And day I mean there's a thing that I always
• 39:32
  Speaker 1: do at every dinner that we do I bring out
• 39:34
  Speaker 1: right after abs tequila shots and make everyone but there
• 39:38
  Speaker 1: are certain brands that that does not fly for and then.
• 39:41
  Speaker 3: I'll give the yay or nay before usually it's.
• 39:43
  Speaker 1: A yay or nay where I'm like let's read the
• 39:44
  Speaker 1: room and that always gets people going yeah But it's
• 39:48
  Speaker 1: just also, like, hilarious to.
• 39:51
  Speaker 3: It's fun to see people, like, come out of their shells, too.
• 39:53
  Speaker 2: Yeah, because I feel like at all these events that
• 39:55
  Speaker 2: we've all been to a million times, people really don't
• 39:58
  Speaker 2: talk to each other. And it's so, they can be
• 40:00
  Speaker 2: really awkward and, like, not fun.
• 40:01
  Speaker 3: Like, I'll play this game.
• 40:03
  Speaker 2: And they spend an arm and a leg on them.
• 40:04
  Speaker 3: They spend so much money on it.
• 40:06
  Speaker 1: Oh, sorry, go ahead.
• 40:07
  Speaker 3: No, I was just saying, like, the first event of
• 40:09
  Speaker 3: every fashion week, it's usually, like, the CFDA event or something.
• 40:12
  Speaker 3: I will play this game where it's like, how long
• 40:14
  Speaker 3: can I go without asking about the weather? How busy
• 40:15
  Speaker 3: are you this week? Everyone, how busy are you? How's
• 40:17
  Speaker 3: your summer? How do you feel? What are you doing?
• 40:20
  Speaker 3: I'm like, Oh my God, it's like the first event.
• 40:22
  Speaker 2: Yeah.
• 40:22
  Speaker 1: But I don't have anything.
• 40:23
  Speaker 3: Let's do dinner soon.
• 40:24
  Speaker 1: Yeah. I mean, we actually, one event that I recently
• 40:27
  Speaker 1: attended that I thought was actually really done well. And
• 40:29
  Speaker 1: it felt like an old school fashion party was the, um,
• 40:33
  Speaker 1: the one that we didn't do this event, but our
• 40:35
  Speaker 1: clients were involved. The Tanner Fletcher boys did a J
• 40:37
  Speaker 1: crew collab and it was when they did that whole,
• 40:39
  Speaker 1: It was last year. It was like Kalina Strada. All
• 40:41
  Speaker 1: these different designers came in with J.Crew. And they threw
• 40:44
  Speaker 1: it in an old art gallery. And it just felt,
• 40:47
  Speaker 1: it was such an interesting group of people. It wasn't
• 40:49
  Speaker 1: the same people. It was a well-done party that when
• 40:52
  Speaker 1: I walked in, I was like, this is excellent.
• 40:55
  Speaker 3: It was nice because it was, so this is.
• 40:57
  Speaker 1: And we have no claim to it. We didn't do
• 40:59
  Speaker 1: any of it.
• 40:59
  Speaker 3: No, we didn't. I was very impressed. It was Carlotto.
• 41:02
  Speaker 1: Carlotto, did I?
• 41:03
  Speaker 3: Yeah. But that's a collaboration, like again, Tanner Fletcher. We
• 41:06
  Speaker 3: got to keep that. We got to talk about the
• 41:07
  Speaker 3: other clients after this.
• 41:08
  Speaker 1: Yeah, I know. Dog shows.
• 41:10
  Speaker 3: We, I mean, J.Crew, I love. I worked on, I
• 41:14
  Speaker 3: invited Olympia and the amazing J.Crew girls to every single
• 41:18
  Speaker 3: Tanner Fletcher event. They didn't come to any of them.
• 41:20
  Speaker 3: You guys are busy, like, no worries. For probably a year,
• 41:24
  Speaker 3: and then finally we got an email. Someone new joining
• 41:26
  Speaker 3: their marketing team, and they reached out for this collaboration.
• 41:30
  Speaker 3: And it was, they were doing a roll neck remix,
• 41:32
  Speaker 3: the classic roll neck sweater. I have a couple. They're
• 41:35
  Speaker 3: the best. And they chose five New York City-based designers.
• 41:39
  Speaker 3: Tanner Fletcher was one of them to reimagine the sweater.
• 41:41
  Speaker 3: And so it was so cool. We got to go
• 41:44
  Speaker 3: to their office and see how they do everything, work
• 41:48
  Speaker 3: with Olympia, and do a whole photo shoot that we
• 41:51
  Speaker 3: would have never been able to do prior. But going
• 41:53
  Speaker 3: into a J.Crew store and seeing something that you worked
• 41:57
  Speaker 3: on for so long that you grew up wearing, like
• 41:59
  Speaker 3: I am a Crew Cuts J.Crew girl through and through.
• 42:00
  Speaker 3: We haven't even talked about it. I'm sorry, Claire. I
• 42:02
  Speaker 3: keep interrupting you. I just ignore it. She always does this.
• 42:05
  Speaker 3: It's a disease. It's okay.
• 42:07
  Speaker 1: Our biggest accomplishment is actually dressing the First Lady.
• 42:09
  Speaker 3: Oh, yeah. We got to get to that. We went
• 42:13
  Speaker 3: to 2021. Like, we dressed the First Lady for the inauguration.
• 42:18
  Speaker 2: That is so special.
• 42:19
  Speaker 1: I mean, that's crazy. And I worked so hard to
• 42:22
  Speaker 1: make that happen.
• 42:22
  Speaker 3: And it's your best friend's brand? Yeah.
• 42:24
  Speaker 1: I worked so hard to make that happen. When I
• 42:26
  Speaker 1: was at Michael Kors, I had worked a lot with
• 42:28
  Speaker 1: Michelle Obama, and we had done a lot of Hillary's
• 42:31
  Speaker 1: campaign as well. Michael is very big in the Democratic Party,
• 42:36
  Speaker 1: as is Anna Wintour. And so, whatever you believe in.
• 42:40
  Speaker 1: And so, I knew how to do these fittings, and
• 42:43
  Speaker 1: I knew how it worked, and I knew how they
• 42:45
  Speaker 1: had to pay, and I knew how they had to
• 42:46
  Speaker 1: do everything, and I knew the way it was happening,
• 42:49
  Speaker 1: because we had made Obama so much stuff, and we
• 42:52
  Speaker 1: had made Hillary so much stuff, very secretly, but that
• 42:55
  Speaker 1: was part of the campaigns and everything. So, I kind
• 42:58
  Speaker 1: of knew what to do. And I was like, okay, before...
• 43:02
  Speaker 1: any of these first ladies get into the primaries, I'm
• 43:05
  Speaker 1: going to go ahead and start reaching out to their teams.
• 43:07
  Speaker 3: Smart.
• 43:07
  Speaker 1: And I was like, you want a sock? I'll make
• 43:09
  Speaker 1: you a sock.
• 43:10
  Speaker 3: You want pants? I can make you pants.
• 43:11
  Speaker 1: COVID, by the way. You want a jacket? I'll make
• 43:13
  Speaker 1: you any jacket you want. You want anything? I will,
• 43:15
  Speaker 1: I will knit you a beanie. And so like, that's
• 43:19
  Speaker 1: how far I took it since it's all them. And
• 43:21
  Speaker 1: I followed up and I fall. I mean, I am,
• 43:23
  Speaker 1: I have, when you're a publicist, there's like also big
• 43:26
  Speaker 1: personality publicists. You just don't really ever get embarrassed and
• 43:29
  Speaker 1: you have no shame because And you don't actually recognize
• 43:31
  Speaker 1: when you're being annoying, so you just keep going. And
• 43:33
  Speaker 1: eventually they give in.
• 43:34
  Speaker 3: You have to dissociate. Well, that's why they're good at
• 43:36
  Speaker 3: their jobs.
• 43:37
  Speaker 1: My motto in life is there's always a yes inside
• 43:40
  Speaker 1: of a no.
• 43:40
  Speaker 3: Remember that, kids?
• 43:42
  Speaker 1: There's always a yes inside of a no.
• 43:43
  Speaker 2: There's no such thing as no. There's no such thing
• 43:45
  Speaker 2: as no.
• 43:46
  Speaker 1: And so I– sorry. It was around– I don't even
• 43:52
  Speaker 1: remember the month. Maybe it was around, like, October.
• 43:54
  Speaker 3: It was the fall.
• 43:56
  Speaker 1: And– This is when the Bidens have gotten to a
• 44:00
  Speaker 1: bigger level where it was between them and I don't
• 44:02
  Speaker 1: remember who else. And I got a call back and
• 44:06
  Speaker 1: it was Bailey Moon. And I had known Bailey because
• 44:08
  Speaker 1: he addressed some celebrities that we had done. And he
• 44:10
  Speaker 1: used to be.
• 44:10
  Speaker 3: At Gabriella Hearst.
• 44:12
  Speaker 1: And I remember him from that. And he reached back
• 44:15
  Speaker 1: and was like, Sav, let me call you. So he
• 44:18
  Speaker 1: called me and goes, you're one of the short list
• 44:20
  Speaker 1: of designers that are going to do the inauguration. And
• 44:24
  Speaker 1: what sucks is that it was COVID. So At any
• 44:28
  Speaker 1: other inauguration, I would have gotten to be there. The
• 44:31
  Speaker 1: designer would have gotten to be there. We would be
• 44:33
  Speaker 1: doing the fittings in the White House. Well, not in
• 44:35
  Speaker 1: the White House, but wherever it is.
• 44:36
  Speaker 3: Right, in person, yeah.
• 44:37
  Speaker 1: And in this time, it's like we're driving to Delaware,
• 44:40
  Speaker 1: and we have to wait for security. They have to
• 44:42
  Speaker 1: tap us down. They have to test us.
• 44:43
  Speaker 3: Yeah, I was in a rental car driving down there.
• 44:44
  Speaker 1: And we have to pass it on. So it was
• 44:46
  Speaker 1: very different. But it still was an incredible moment. I mean,
• 44:51
  Speaker 1: I remember I set up a war room that day
• 44:53
  Speaker 1: in the office. Yeah. Every other second, my phone was
• 44:57
  Speaker 1: ringing with the New York Times, with Today Show, with MSNBC, CNN, everything.
• 45:04
  Speaker 1: And I'm just like, hi, hi, hi, hi.
• 45:07
  Speaker 3: Sending someone down to the showroom because Allie was in
• 45:09
  Speaker 3: the Hamptons.
• 45:10
  Speaker 1: It was a cool experience.
• 45:10
  Speaker 3: Wasn't there. We were on the phone with her all day.
• 45:13
  Speaker 2: That is like a monumental career moment for you.
• 45:16
  Speaker 1: Yeah, it was the biggest moment of my career. I
• 45:18
  Speaker 1: will say that.
• 45:19
  Speaker 3: And then what did we do that night?
• 45:20
  Speaker 1: We blacked out.
• 45:21
  Speaker 3: How'd you celebrate? We went to Corner Bistro because that's
• 45:24
  Speaker 3: our favorite place.
• 45:25
  Speaker 1: I was carried. Actually, and Corner Bistro has now been sold.
• 45:28
  Speaker 1: I think it's now owned by the daughter or whatever,
• 45:30
  Speaker 1: so it's all different bartenders. But it's next door to
• 45:32
  Speaker 1: my apartment, and we used to really work there. I mean,
• 45:36
  Speaker 1: they knew us by name. They knew our orders. They
• 45:39
  Speaker 1: knew where I lived.
• 45:40
  Speaker 3: They checked in on me.
• 45:40
  Speaker 1: They carried one of us out of there, our limp bodies.
• 45:44
  Speaker 1: We ended up at some inauguration parties.
• 45:46
  Speaker 3: No, I don't even think that.
• 45:47
  Speaker 1: We took 13 shots together. So that's another thing about
• 45:49
  Speaker 1: our company. No, we shouldn't talk about our wild nights
• 45:53
  Speaker 1: at our bonding times.
• 45:53
  Speaker 3: Another thing is that I am Savannah Engel's publicist. Yeah, yeah, sorry. Well, also,
• 45:57
  Speaker 3: we wanted to go out so badly. We wanted to
• 46:01
  Speaker 3: go out so badly. We were so drunk. We found
• 46:03
  Speaker 3: some random house party. We walked in. We were ready to.
• 46:05
  Speaker 1: I don't even remember who invited us.
• 46:07
  Speaker 3: No idea where we were. We were so ready for
• 46:09
  Speaker 3: people to receive us and be like, we can't believe
• 46:12
  Speaker 3: that we can speak to you in person. Like, we're
• 46:14
  Speaker 3: so proud of you. Like, you two are like, wow,
• 46:16
  Speaker 3: what a duo. No one cared at all. I think
• 46:20
  Speaker 3: we sat... I remember there was like a window. People
• 46:23
  Speaker 3: were outside on a roof. And then you and I
• 46:25
  Speaker 3: looked at each other and we were like.
• 46:27
  Speaker 2: But you guys were celebrating for yourselves and no one else.
• 46:31
  Speaker 3: That's it. Hilarious. Sounds really fun.
• 46:34
  Speaker 1: No, it was a team.
• 46:35
  Speaker 3: I'm sorry.
• 46:36
  Speaker 1: I know I should talk about us having wild nights.
• 46:37
  Speaker 1: But we do what we built at Savvy as a
• 46:40
  Speaker 1: real family. And when I tell you we're all like sisters,
• 46:43
  Speaker 1: we really are. And I know that sounds so douchey.
• 46:45
  Speaker 1: Everybody says that. But can we please do Sammy's Romanian
• 46:48
  Speaker 1: this year?
• 46:50
  Speaker 3: Yeah, it was up to you.
• 46:51
  Speaker 1: We usually rent out Cafe Select.
• 46:53
  Speaker 3: The back room is really fun.
• 46:53
  Speaker 1: I'm the one that falls off the table into the
• 46:55
  Speaker 1: wine glasses.
• 46:56
  Speaker 3: You pulled me down last time.
• 46:57
  Speaker 1: I did pull her down.
• 46:58
  Speaker 3: There's a photo of actually us mid-air.
• 46:59
  Speaker 1: And all of our employees are like.
• 47:02
  Speaker 3: Fell on a wine bottle.
• 47:02
  Speaker 1: But we have fun. And the last time we did it,
• 47:04
  Speaker 1: we ended up, we did a Knicks game and we
• 47:06
  Speaker 1: ended up at karaoke until 6 a.m. We're going to
• 47:08
  Speaker 1: go to the Rangers game this year because we can't.
• 47:10
  Speaker 3: Afford Knicks tickets. I know.
• 47:11
  Speaker 1: And we're going to do something like.
• 47:12
  Speaker 3: Congrats, guys, but we're priced out. We're priced out.
• 47:14
  Speaker 1: We should do Sammy's in the fall. But the whole team,
• 47:16
  Speaker 1: it's just like fun.
• 47:17
  Speaker 3: It sounds so fun.
• 47:19
  Speaker 1: We have a lot of fun together, but we also.
• 47:21
  Speaker 3: We hang out all the time, but like everyone else,
• 47:23
  Speaker 3: we hang out all the time.
• 47:24
  Speaker 1: I instill, there's one thing that I will say about
• 47:26
  Speaker 1: my team, work ethic that is so impressive in a
• 47:31
  Speaker 1: generation that generally is generalized. A lot of times, wow,
• 47:35
  Speaker 1: there was a lot of that word for not working.
• 47:38
  Speaker 1: We have instilled a community. Right now it's all girls,
• 47:41
  Speaker 1: but we are open to many boy applicants come along.
• 47:45
  Speaker 3: That's right.
• 47:47
  Speaker 1: And they care so much about the work. And that's
• 47:54
  Speaker 1: something that I had in my old days because it
• 47:57
  Speaker 1: was so hard to get a job in fashion. We're
• 48:00
  Speaker 1: a little girl from Mississippi working at a big company
• 48:02
  Speaker 1: like that, doing fashion weeks in the middle of Bryant Park.
• 48:06
  Speaker 2: Dream, yeah.
• 48:07
  Speaker 1: I worked so hard and I cared so much that...
• 48:13
  Speaker 1: To see that in our company when I hear about,
• 48:16
  Speaker 1: when I even watch other companies, it's just different. It
• 48:19
  Speaker 1: hits different. And the workload at our company is a lot.
• 48:23
  Speaker 1: And it pushes people to different boundaries. And it's because
• 48:26
  Speaker 1: I also believe that we should go above and beyond
• 48:28
  Speaker 1: for our clients. And it's the community we've built within
• 48:34
  Speaker 1: our company.
• 48:34
  Speaker 3: Yeah, and I think it's also because we do work
• 48:36
  Speaker 3: primarily with up-and-coming designers, emerging designers. And so you become
• 48:40
  Speaker 3: so close with them.
• 48:41
  Speaker 1: And restaurants, everyone.
• 48:42
  Speaker 3: Yes, we're promoting the newly expanded hospitality division.
• 48:45
  Speaker 1: Honestly, we should take Eagle to our fashion business.
• 48:47
  Speaker 3: It's crazy. She'll get it in there, like, a couple
• 48:48
  Speaker 3: more times. Or we could do, like, a little, like,
• 48:50
  Speaker 3: disclaimer at the end.
• 48:52
  Speaker 1: Yeah.
• 48:53
  Speaker 3: Yeah, we love you guys. But you become so close
• 48:56
  Speaker 3: with them. So, like, Allie was Savannah's best friend. Now
• 49:00
  Speaker 3: she's one of my closest friends. We're all going to
• 49:01
  Speaker 3: dinner tonight. Tanner and Fletcher are two of my closest friends.
• 49:04
  Speaker 3: Tanner and I have the same birthday, and we've worn
• 49:06
  Speaker 3: it at the same time.
• 49:07
  Speaker 1: No way.
• 49:07
  Speaker 3: Which is difficult, because we fight all the time in public,
• 49:09
  Speaker 3: but we don't mean it. But all of our clients, like,
• 49:12
  Speaker 3: you are there from the beginning, so it feels like
• 49:14
  Speaker 3: your brand, too. And, like, we don't have budgets. Like,
• 49:19
  Speaker 3: Chanel stands out. laurent like even like an ula johnson
• 49:22
  Speaker 3: or like a mid-tier brand that's sold in most retailers
• 49:26
  Speaker 3: we don't have budget to pay someone to wear things
• 49:28
  Speaker 3: i don't think most people understand nine out of ten
• 49:32
  Speaker 3: people on a red carpet are paid if they're not
• 49:35
  Speaker 3: paid their stylist is paid or they're paying for glam
• 49:38
  Speaker 3: the stylist should be paid Oh, yeah, totally. 100%. But, like,
• 49:41
  Speaker 3: an extra styling fee on top of that. We don't
• 49:44
  Speaker 3: do that because we can't. So we work 100 times
• 49:48
  Speaker 3: harder to get one thing on a carpet. And when
• 49:51
  Speaker 3: it doesn't happen, like, when I tell you that we
• 49:54
  Speaker 3: are one of two choices... thousands of times. It's, like, heartbreaking.
• 50:00
  Speaker 3: It is heartbreaking. Like, I've definitely let it get to me. It's, like,
• 50:03
  Speaker 3: an emotional, like... It's emotional.
• 50:04
  Speaker 1: It makes you question, like, your value in life.
• 50:06
  Speaker 2: Yeah.
• 50:07
  Speaker 1: Not because of that, but, like, honestly, what is my
• 50:09
  Speaker 1: purpose here?
• 50:09
  Speaker 3: And then your client's upset, too, and you're like, I
• 50:11
  Speaker 3: don't know what to tell you because I'm upset. And, like,
• 50:13
  Speaker 3: we did everything we could. And it's always at the
• 50:15
  Speaker 3: 11th hour.
• 50:16
  Speaker 2: Always.
• 50:17
  Speaker 1: I won't lie. I was on the phone with this
• 50:18
  Speaker 1: past Met until, like, 4 in the morning with three
• 50:20
  Speaker 1: different clients crying. And it was just... We were going
• 50:23
  Speaker 1: to go to the Met parties, and then I just
• 50:24
  Speaker 1: sat on the floor on headphones. I fell asleep in
• 50:26
  Speaker 1: our client's room. And I just talked to my clients
• 50:29
  Speaker 1: until four in the morning. And then not to bring
• 50:31
  Speaker 1: in the hospitality business, but that's the same thing. Everybody
• 50:34
  Speaker 1: we work with, I've been friends with since I first
• 50:36
  Speaker 1: moved to New York and was a little, you know,
• 50:38
  Speaker 1: bar rat running around, you know, blacking out or whatever.
• 50:42
  Speaker 1: I went to a party college, all right? I'm sorry.
• 50:43
  Speaker 1: I'm from the Delta. We drink a lot. And so I,
• 50:48
  Speaker 1: these people were bartenders. They owned these small places, whatever.
• 50:51
  Speaker 1: Now they're like major people in nightlife, major restaurateurs, which
• 50:55
  Speaker 1: reminds me I need to call one of them back.
• 50:58
  Speaker 1: to see them succeed is really awesome because these are
• 51:00
  Speaker 1: actual friends. Almost every one of our clients is a friend.
• 51:04
  Speaker 3: And what does that say about you guys and your relationships?
• 51:07
  Speaker 3: It's true. It doesn't always work.
• 51:08
  Speaker 1: Out with friends. It doesn't. Sometimes just we don't match.
• 51:11
  Speaker 3: It's best when you, we have a lot of friends
• 51:13
  Speaker 3: that we work with that we were friends with before,
• 51:15
  Speaker 3: but it works really well when you become friends as
• 51:18
  Speaker 3: you grow too.
• 51:19
  Speaker 2: Yeah, totally.
• 51:20
  Speaker 3: Instead of going in the opposite way, which a lot
• 51:22
  Speaker 3: of people tend to do. They don't want to mix
• 51:25
  Speaker 3: business with friendships too much it can get it can get.
• 51:28
  Speaker 1: Bad we all know that like be more honest when
• 51:32
  Speaker 1: it's just some people can't take the heat right like
• 51:35
  Speaker 1: and that can hurt a friendship.
• 51:36
  Speaker 3: Or you don't want to say something because then your
• 51:38
  Speaker 3: other friend is going to say something and you can't
• 51:40
  Speaker 3: really vent about like not saying that that happens to
• 51:43
  Speaker 3: us but like it's.
• 51:45
  Speaker 4: Common i girls found a good balance yeah honestly my
• 51:48
  Speaker 4: belief is i'm never going to bullshit my client if
• 51:50
  Speaker 4: i think they're wrong i tell them to their face
• 51:51
  Speaker 4: they're wrong yeah and if they think i'm wrong they
• 51:53
  Speaker 4: can tell it to my face and we can have
• 51:54
  Speaker 4: it out but I am going to tell you when
• 51:57
  Speaker 4: I think you're wrong.
• 51:58
  Speaker 1: Yeah.
• 51:58
  Speaker 3: That's why you pay me. Because also you pay us. Yeah, exactly.
• 52:00
  Speaker 1: We're not supposed to just do what you do.
• 52:02
  Speaker 2: How do you deal with managing clients' disappointment? Let's say
• 52:05
  Speaker 2: if an actress chooses a different look last minute for
• 52:08
  Speaker 2: the carpet.
• 52:09
  Speaker 1: You give them the straight facts.
• 52:11
  Speaker 3: Straight facts, but also being in that position and being
• 52:16
  Speaker 3: in that room is also a huge deal.
• 52:19
  Speaker 1: It is a major deal.
• 52:21
  Speaker 3: Even like having a conversation with a stylist, like, a
• 52:25
  Speaker 3: law roach or an aaron walsh we love and we
• 52:27
  Speaker 3: work with all the time like even getting like we
• 52:29
  Speaker 3: send a new brand and no one oh my gosh
• 52:30
  Speaker 3: jessica faster we.
• 52:31
  Speaker 2: Love you um love jessica faster she is actually whatever
• 52:34
  Speaker 2: molly dixon's molly i mean we love it jason remember
• 52:37
  Speaker 2: my roommate jason's.
• 52:38
  Speaker 3: Our brother yeah jason didn't want me to go back
• 52:41
  Speaker 3: to college and then i.
• 52:42
  Speaker 1: Did i was so afraid to tell him i didn't
• 52:44
  Speaker 1: want her to go back to college i was like
• 52:45
  Speaker 1: you don't need college just stay.
• 52:47
  Speaker 3: But she tells a story she says i never let
• 52:49
  Speaker 3: her go back and then she doesn't finish the story
• 52:52
  Speaker 3: and so i always have to say like i want She.
• 52:54
  Speaker 1: Graduated with a 4.0 while working.
• 52:55
  Speaker 3: If you didn't say that, I would have assumed that
• 52:57
  Speaker 3: you had just stayed. No, I went back, and then
• 52:59
  Speaker 3: I finished my last final of college sitting in the
• 53:03
  Speaker 3: lobby of the Carlton and Cannes. Amazing. As I was
• 53:07
  Speaker 3: waiting between fittings, and it was a paper on genocide,
• 53:10
  Speaker 3: and I was there for fittings with see-through crystal dresses.
• 53:15
  Speaker 3: I traveled with eight suitcases by myself.
• 53:17
  Speaker 1: I had to throw a crawfish bowl.
• 53:19
  Speaker 3: Oh, yeah. One of the suitcases I had to buy
• 53:21
  Speaker 3: in Gatwick. And it was just beats. And there's cobblestone
• 53:26
  Speaker 3: streets there. But you did it and you figured it out.
• 53:30
  Speaker 1: She did. I was like, you're going to do great. Bye.
• 53:31
  Speaker 4: Yeah.
• 53:33
  Speaker 3: There were some tears.
• 53:33
  Speaker 1: Yeah. Always tears. A lot of crying. I mean, next question. Sorry.
• 53:37
  Speaker 2: No, I mean, I'm just what you said earlier about
• 53:40
  Speaker 2: like everyone in your team being so excellent and having
• 53:43
  Speaker 2: a really good worth ethic. You clearly like. it stands
• 53:46
  Speaker 2: out to me a lot because I used to be
• 53:48
  Speaker 2: an assistant and so did you, and you actually like
• 53:51
  Speaker 2: did all the internships and did all the lower level jobs.
• 53:53
  Speaker 2: So now being the boss, I think it's really easy
• 53:56
  Speaker 2: for you and I to both recognize how to build
• 53:58
  Speaker 2: teams and who's going to be excellent.
• 54:01
  Speaker 3: Yeah.
• 54:01
  Speaker 2: It's hard to craft.
• 54:04
  Speaker 3: So hard.
• 54:04
  Speaker 1: I will say I have not to talk bad about
• 54:06
  Speaker 1: the younger generation, but I, they don't think like we
• 54:09
  Speaker 1: do always.
• 54:10
  Speaker 3: Yeah, no, it's crazy. And like you, uh, And it's
• 54:13
  Speaker 3: just different.
• 54:13
  Speaker 2: Being available after 6 p.m., it's like, that has been
• 54:17
  Speaker 2: the most difficult for me to understand.
• 54:19
  Speaker 1: Last night, we missed a 10 p.m. email, and I
• 54:22
  Speaker 1: am the boss. But like, and I wasn't in copy.
• 54:25
  Speaker 1: And they didn't respond to it, and it's for a
• 54:27
  Speaker 1: client that's in a different time zone. And I was like, ladies,
• 54:32
  Speaker 1: you're in client services. I go, that means you're always on.
• 54:37
  Speaker 1: You've watched the movies. You know what PR is. You
• 54:39
  Speaker 1: don't get to turn off your phone. You don't get...
• 54:42
  Speaker 1: To turn off on email. It is a new thing
• 54:47
  Speaker 1: that I let people have vacations where they're not working.
• 54:51
  Speaker 1: But we have a brand new employee. She has a
• 54:52
  Speaker 1: vacation right now. We are opening four or five new
• 54:55
  Speaker 1: restaurants in the next month. She's working this vacation. She
• 54:58
  Speaker 1: can be in Hawaii, but she is working. And I've
• 55:02
  Speaker 1: maybe taken one vacation where I have not worked. I've
• 55:06
  Speaker 1: actually really never. I'm the boss. I can't disconnect. But
• 55:08
  Speaker 1: I also had guilt. I never wanted to disconnect. It
• 55:10
  Speaker 1: gave me purpose in life. I love my career. And
• 55:14
  Speaker 1: at our level, the career defines you actually. And I
• 55:18
  Speaker 1: think taking that away would take away who I am
• 55:21
  Speaker 1: and my own.
• 55:22
  Speaker 3: Yeah.
• 55:23
  Speaker 1: I don't know who I am without my career.
• 55:24
  Speaker 2: How do you leave for a week?
• 55:26
  Speaker 3: How do you not know what's going on?
• 55:28
  Speaker 1: Oh my God.
• 55:29
  Speaker 3: I can't imagine. It makes me sick.
• 55:31
  Speaker 1: We're really behind on emails and I pretty much think,
• 55:35
  Speaker 1: I've never been so stressed out and we sat on
• 55:36
  Speaker 1: a nine hour flight with no Wi-Fi and I just.
• 55:38
  Speaker 3: Was like, oh my God, we had so much work
• 55:41
  Speaker 3: to do.
• 55:42
  Speaker 1: Because usually the flights are pretty good on the way
• 55:44
  Speaker 1: back from Europe, but this time it wasn't working. I
• 55:47
  Speaker 1: hate that plane. It was an old plane.
• 55:49
  Speaker 3: It was like the Delta Enzyme 300.
• 55:52
  Speaker 1: I thought I was going to throw my computer down
• 55:54
  Speaker 1: the aisle. Like I was so angry.
• 55:56
  Speaker 3: They reset it twice because we asked them to.
• 55:57
  Speaker 1: And then I ended up landing and I'm working to what,
• 55:59
  Speaker 1: 5 a.m. time where I was because I have so
• 56:03
  Speaker 1: much to do, which is fine. But it's like, I
• 56:06
  Speaker 1: have to stay on or else there's no way to
• 56:07
  Speaker 1: catch up.
• 56:08
  Speaker 2: I don't know how to turn off.
• 56:09
  Speaker 3: I literally don't know how.
• 56:10
  Speaker 2: To turn off.
• 56:11
  Speaker 3: I mean, I had to leave our lunch in Ibiza
• 56:13
  Speaker 3: and go. I sat in the car and had to
• 56:15
  Speaker 3: send emails. You did.
• 56:17
  Speaker 1: You were gone for a while.
• 56:19
  Speaker 3: Yeah, I was gone for a while.
• 56:20
  Speaker 1: You were gone for a while. It was rough. And
• 56:22
  Speaker 1: then she took herself. She goes, I just need to
• 56:23
  Speaker 1: go into the ocean.
• 56:24
  Speaker 3: Oh, yeah. And they were so worried about me. Our
• 56:26
  Speaker 3: friend's husband, shout out Keith.
• 56:27
  Speaker 1: We love Keith.
• 56:28
  Speaker 3: And Hillary. We love Keith. They were like, where is Claire?
• 56:30
  Speaker 3: Because I was in the car.
• 56:31
  Speaker 1: I was like, Claire is having a moment in the
• 56:32
  Speaker 1: ocean right now. And I come down. She's like under
• 56:34
  Speaker 1: the dock.
• 56:35
  Speaker 3: I was by myself. I was.
• 56:36
  Speaker 1: She's like holding herself under the dock, just staring.
• 56:38
  Speaker 3: No, I'm not.
• 56:38
  Speaker 2: At least you know what you need to, you know, reset.
• 56:41
  Speaker 3: I was really worried. You okay?
• 56:44
  Speaker 1: She's literally like just holding, staring.
• 56:46
  Speaker 3: Like one by one, they came to check on me.
• 56:47
  Speaker 3: And I was still kind of just like floating.
• 56:49
  Speaker 1: It's amazing.
• 56:49
  Speaker 3: Of course, my phone was like in one hand.
• 56:50
  Speaker 1: But.
• 56:51
  Speaker 3: And then you go back to work. You go back
• 56:53
  Speaker 3: to work.
• 56:54
  Speaker 1: Yeah.
• 56:54
  Speaker 3: I like it.
• 56:55
  Speaker 1: I love it. I love my job.
• 56:56
  Speaker 3: I love what I do. I love that I'm busy.
• 56:58
  Speaker 2: And like how, like it's such a privilege to love
• 57:00
  Speaker 2: what you do and it's so amazing. Like I feel
• 57:03
  Speaker 2: the same way and I think also what you said
• 57:05
  Speaker 2: earlier about letting your team be wherever but like be working.
• 57:08
  Speaker 2: Check your phone. There's no such thing as not checking
• 57:10
  Speaker 2: your email.
• 57:11
  Speaker 1: It's not that hard.
• 57:11
  Speaker 3: I know that you're looking at your phone.
• 57:13
  Speaker 2: There's people who don't.
• 57:14
  Speaker 1: Check your fucking email.
• 57:15
  Speaker 3: Are you crazy?
• 57:16
  Speaker 2: Yeah. It's confusing to me that people don't know how
• 57:18
  Speaker 2: to do both. It's like you can be remote, but
• 57:22
  Speaker 2: also just like, all you have to do is look,
• 57:24
  Speaker 2: pick it up.
• 57:25
  Speaker 1: It's already attached to you.
• 57:26
  Speaker 3: I know you never let go of it.
• 57:28
  Speaker 1: Just click on the Gmail app. It's real simple.
• 57:33
  Speaker 2: But then there's always the person who's like, well, if
• 57:35
  Speaker 2: I'm technically off, I have to do this.
• 57:37
  Speaker 3: No, you don't.
• 57:37
  Speaker 2: No, you don't.
• 57:39
  Speaker 3: It's a job. It's how you make money.
• 57:40
  Speaker 1: Don't you want to eat? Sorry.
• 57:42
  Speaker 3: You're right. I'm actually going to tell the story.
• 57:46
  Speaker 1: I'm going to tell it. I'm going to tell the
• 57:48
  Speaker 1: four-day story. The assistant.
• 57:52
  Speaker 3: Oh, my God.
• 57:53
  Speaker 1: Oh, my God.
• 57:54
  Speaker 3: I'm scared. We actually don't know which one.
• 57:57
  Speaker 1: You're talking about. It was actually proposed to us from
• 57:58
  Speaker 1: a major editor. Oh, yeah. And she did not know
• 58:00
  Speaker 1: any better. I thought this girl was going to work
• 58:02
  Speaker 1: her booty off.
• 58:03
  Speaker 3: She had come from another country. Another country.
• 58:07
  Speaker 1: And, like, we're offering her, like, she had a work visa.
• 58:10
  Speaker 3: Oh, yeah.
• 58:10
  Speaker 1: We're, like, giving you a way to stay in the country.
• 58:12
  Speaker 3: We're, like, she's here to work. She loves fashion. She
• 58:14
  Speaker 3: wants to work. She was connected with this editor, which
• 58:17
  Speaker 3: we love and trust. And that says a lot when
• 58:20
  Speaker 3: you get an endorsement from someone like that. And you're like, absolutely.
• 58:23
  Speaker 2: Right.
• 58:24
  Speaker 3: Yeah.
• 58:24
  Speaker 1: This girl, day four.
• 58:26
  Speaker 3: I think, I literally think it was two or three.
• 58:28
  Speaker 3: By the way, she arrived.
• 58:29
  Speaker 1: Was it? Was it three?
• 58:30
  Speaker 3: She doesn't have a cell phone plan. We later find
• 58:34
  Speaker 3: out that she had been in the country for like
• 58:36
  Speaker 3: two months.
• 58:37
  Speaker 1: She couldn't, so she wasn't receiving, a lot of her
• 58:40
  Speaker 1: stuff was done on iMessage and WhatsApp, but a lot
• 58:42
  Speaker 1: of it was done on iMessage. Yeah. And so- Because
• 58:46
  Speaker 1: I don't believe in Slack. I fucking hate it.
• 58:48
  Speaker 3: Well, we did an intro meeting with everyone, and then
• 58:50
  Speaker 3: she immediately said she had to go to Verizon. Well,
• 58:52
  Speaker 3: I sent her there.
• 58:53
  Speaker 1: I was like, you need to go to Verizon.
• 58:54
  Speaker 3: But, like, why don't you do it before?
• 58:55
  Speaker 2: Two months in the United States without a phone plan?
• 58:57
  Speaker 3: That's crazy.
• 58:57
  Speaker 1: And you want to stay in America.
• 58:58
  Speaker 3: That's on purpose.
• 58:59
  Speaker 1: So, anyway, she goes, can I speak to you, Savannah?
• 59:03
  Speaker 1: And I was like, sure. And I go, motherfucker. What
• 59:07
  Speaker 1: is this child? Is she going to quit?
• 59:08
  Speaker 3: Who knows? She goes. so I'm, like, not good at this.
• 59:15
  Speaker 1: And I was like, good at what? She was like, this.
• 59:19
  Speaker 1: And I was like, your job? And she goes, yeah.
• 59:23
  Speaker 1: And I go, are you good at everything? And she
• 59:27
  Speaker 1: just was very offended by that question.
• 59:29
  Speaker 3: Mind you, she was sitting next to an assistant for
• 59:31
  Speaker 3: two days just watching them.
• 59:32
  Speaker 1: Oh, yeah, yeah, yeah.
• 59:33
  Speaker 3: Just onboarding.
• 59:33
  Speaker 1: No questions asked. I don't like it. I go, you
• 59:36
  Speaker 1: don't know what you're doing. Of course you don't. I
• 59:39
  Speaker 1: don't even think I've let you do a calendar invite yet.
• 59:41
  Speaker 1: I'm pretty sure you have been a glorified FedEx runner,
• 59:44
  Speaker 1: and that's only across the street.
• 59:45
  Speaker 3: I doubt she did that. But she also was like,
• 59:47
  Speaker 3: I don't know who any of these people are. I
• 59:49
  Speaker 3: was like, you're not supposed to. It's okay.
• 59:50
  Speaker 1: And she goes, I don't know if I want this.
• 59:53
  Speaker 1: I go, but you don't know what the job is.
• 59:55
  Speaker 1: What are you talking about? Right.
• 59:56
  Speaker 3: She went out for four days.
• 59:57
  Speaker 1: At one point, I shouldn't have ended it this way,
• 1:00:01
  Speaker 1: but I literally looked at her and I go, don't
• 1:00:03
  Speaker 1: you need money?
• 1:00:03
  Speaker 2: But it's also just like, aren't you curious?
• 1:00:08
  Speaker 3: Yeah. No curiosity.
• 1:00:09
  Speaker 2: The people who don't sit there and ask the questions
• 1:00:11
  Speaker 2: and who just stay silent and are like, this is
• 1:00:13
  Speaker 2: too hard for me. It's like, no, you actually need
• 1:00:15
  Speaker 2: the hard job to learn shit.
• 1:00:17
  Speaker 3: You have to. I think everyone should cry at work.
• 1:00:22
  Speaker 3: I think everyone should cry.
• 1:00:23
  Speaker 1: They always cry hidden.
• 1:00:24
  Speaker 3: I used to go to the 18th floor.
• 1:00:25
  Speaker 1: I'd grab some ice on the ice machine. I'd go
• 1:00:28
  Speaker 1: bawl my eyes out. The mailroom would give me the
• 1:00:31
  Speaker 1: key to the bathroom on the mailroom floor. And I'd
• 1:00:33
  Speaker 1: go cry. And I'd put the ice under my eyes.
• 1:00:36
  Speaker 1: And then I'd go up there. And I'd be fine.
• 1:00:38
  Speaker 1: And I cried every day.
• 1:00:40
  Speaker 3: For like 12 years. The six-floor showroom at the OTB building.
• 1:00:42
  Speaker 1: And I cried. I mean, I've cried to Claire where
• 1:00:44
  Speaker 1: I literally had to call her and I'd go, I
• 1:00:46
  Speaker 1: have to shutter the company. Shutter is when I'm like,
• 1:00:49
  Speaker 1: to a new level of stress and, like, failure.
• 1:00:52
  Speaker 3: Oh, no. Right? Oh, yeah.
• 1:00:55
  Speaker 1: That's when I'm in a dark place. I say, shudder.
• 1:00:57
  Speaker 1: And Claire goes, oh, God. Okay, I'm coming. Yeah.
• 1:01:01
  Speaker 2: You know what to do when that happens.
• 1:01:03
  Speaker 3: Yeah. It's mostly yelling.
• 1:01:05
  Speaker 1: Cooper and Lauren have been with us for, like, four
• 1:01:06
  Speaker 1: or five years, which I think is a testament as
• 1:01:08
  Speaker 1: well that everybody stayed with us.
• 1:01:09
  Speaker 3: Yeah, we love them.
• 1:01:10
  Speaker 1: And, like, we have a great team.
• 1:01:12
  Speaker 3: It sounds like it.
• 1:01:13
  Speaker 2: And people are staying.
• 1:01:13
  Speaker 1: And we now have an amazing COO who has changed
• 1:01:17
  Speaker 1: our business, changed my life. Her name's Sarah left. Shout
• 1:01:19
  Speaker 1: out to Sarah left has.
• 1:01:21
  Speaker 3: My, I would be dead.
• 1:01:23
  Speaker 1: We would not have the business.
• 1:01:24
  Speaker 3: I'm not even trying to be funny.
• 1:01:26
  Speaker 1: Since I'm telling you in the past two to three years,
• 1:01:28
  Speaker 1: we have tripled in size. We have tripled in growth.
• 1:01:32
  Speaker 3: She started last year.
• 1:01:33
  Speaker 2: Yeah.
• 1:01:33
  Speaker 1: I mean, even in the past year I am talking,
• 1:01:36
  Speaker 1: it is a major change and it's, you know, we
• 1:01:39
  Speaker 1: got to that level. Right. And we had the person
• 1:01:41
  Speaker 1: that's in there because my mind is not business money.
• 1:01:44
  Speaker 1: No y'all. I'm a creative. Like, Let's hope I'm paying taxes, right? Like,
• 1:01:49
  Speaker 1: I am, by the way. And she's brought something amazing
• 1:01:55
  Speaker 1: to our company. But every single person that's joined our
• 1:01:58
  Speaker 1: company has brought something amazing. I love our team. And
• 1:02:01
  Speaker 1: I'm just doing, and right now they are stressed. We
• 1:02:03
  Speaker 1: have 15 events the first two weeks of September, which
• 1:02:05
  Speaker 1: is a lot of work. And they are so stressed,
• 1:02:08
  Speaker 1: and I am trying to do everything in my power
• 1:02:10
  Speaker 1: to alleviate that. And I hope that shows that I'm
• 1:02:12
  Speaker 1: a good boss in any way. But, like, I just
• 1:02:15
  Speaker 1: want them to. to enjoy and have fun in what
• 1:02:18
  Speaker 1: they do and just be proud of their work.
• 1:02:20
  Speaker 3: I mean, working for you sounds like so much fun.
• 1:02:23
  Speaker 2: And I also think that a lot of CEOs and
• 1:02:25
  Speaker 2: founders tap out and they're like, oh, I have people
• 1:02:28
  Speaker 2: to take.
• 1:02:28
  Speaker 3: Care of it.
• 1:02:28
  Speaker 2: But the fact that you're still this involved and care.
• 1:02:31
  Speaker 1: This much still. I do care. I have anxiety about it.
• 1:02:33
  Speaker 1: I do, maybe.
• 1:02:34
  Speaker 2: You work so hard.
• 1:02:35
  Speaker 3: You deserve all of this. It's great.
• 1:02:37
  Speaker 1: Sometimes I run away, but I'm working the whole time
• 1:02:39
  Speaker 1: and they're like, please just go away, Seth.
• 1:02:41
  Speaker 3: I respect you so much. I beg her to go away.
• 1:02:43
  Speaker 1: I know. It's a hard position. To go from being
• 1:02:47
  Speaker 1: a startup founder where you are in the weeds and
• 1:02:50
  Speaker 1: you are overseeing everything, and it is so intense. Poor
• 1:02:53
  Speaker 1: Claire is dealing with that now because she is overseeing
• 1:02:56
  Speaker 1: a lot of things, almost everything, because I'm having to
• 1:02:59
  Speaker 1: run the business. And that shift over the past year
• 1:03:01
  Speaker 1: and a half has been a growing pain for all
• 1:03:04
  Speaker 1: of us because not only does that stress come on
• 1:03:07
  Speaker 1: me as a founder and as a leader, that stress
• 1:03:10
  Speaker 1: leads into the company as well. And it causes... It's
• 1:03:13
  Speaker 1: an interesting... shift when you go from that.
• 1:03:16
  Speaker 2: Yeah.
• 1:03:16
  Speaker 1: It's a hard shift to, to be the CEO.
• 1:03:19
  Speaker 3: You had a very hard time with it.
• 1:03:20
  Speaker 1: I had a really hard time not having my hands
• 1:03:22
  Speaker 1: in the weed of everything and doing it and then
• 1:03:24
  Speaker 1: going to like, okay, this is what's happening. Just update
• 1:03:28
  Speaker 1: me instead of, I'm not.
• 1:03:31
  Speaker 3: Explaining as well, but like being on every email, being.
• 1:03:33
  Speaker 1: On every email, I'm still on probably way too many
• 1:03:35
  Speaker 1: emails and more emails than I should be. And then
• 1:03:39
  Speaker 1: sitting there and doing finance meetings and going over contracts
• 1:03:41
  Speaker 1: and sitting with my lawyer all the time and doing
• 1:03:42
  Speaker 1: this and this and this and this and this and
• 1:03:44
  Speaker 1: closing business and that's all I focus on and everything.
• 1:03:46
  Speaker 1: And that was a really hard shift for me. But
• 1:03:49
  Speaker 1: that's just me as a person.
• 1:03:50
  Speaker 3: I understand. I'm literally going through it right now.
• 1:03:53
  Speaker 1: It's a really difficult growth, and it was not comfortable
• 1:03:56
  Speaker 1: for me, which made it actually uncomfortable for the whole team.
• 1:03:59
  Speaker 1: And so as a leader, you have to remember that
• 1:04:01
  Speaker 1: whatever you're putting out there is what they also are
• 1:04:03
  Speaker 1: putting out there. Because it's all, like, I mean, we're
• 1:04:06
  Speaker 1: all in the same cycle. We're all menstruating at the
• 1:04:08
  Speaker 1: same time. We are.
• 1:04:10
  Speaker 3: No, like, we actually are.
• 1:04:12
  Speaker 1: The tampon box runs out, okay?
• 1:04:14
  Speaker 3: It's really, really difficult. We are all on our period
• 1:04:16
  Speaker 3: at the same time, y'all. And actually, oh, no, we
• 1:04:20
  Speaker 3: won't be on it for Fashion Week. Maybe I shouldn't
• 1:04:22
  Speaker 3: have shared that, but we won't.
• 1:04:23
  Speaker 1: We won't be on our period for Fashion Week? No.
• 1:04:24
  Speaker 3: The week after.
• 1:04:25
  Speaker 1: Yes, we are.
• 1:04:26
  Speaker 3: The week after. But we have a week in between, so.
• 1:04:28
  Speaker 1: Third week, people.
• 1:04:29
  Speaker 3: Third week. Mark your calendars, guys.
• 1:04:31
  Speaker 2: Everyone mark your calendars.
• 1:04:32
  Speaker 3: Yeah, after, like, September 15th. yeah but I also like
• 1:04:37
  Speaker 3: think it's important to note before Sarah came in it
• 1:04:40
  Speaker 3: really was just her and I like the icon of
• 1:04:44
  Speaker 3: our group chat is a blind person like the blind
• 1:04:47
  Speaker 3: person emoji because we actually had no idea what we were.
• 1:04:50
  Speaker 1: Doing I thought I wanted to be a lawyer like
• 1:04:54
  Speaker 1: I know I built a business but I have no
• 1:04:55
  Speaker 1: idea how to build a business but she literally like
• 1:04:57
  Speaker 1: determination my friend but it's a.
• 1:04:59
  Speaker 2: Lot of like just like optimistic delusion it's like you
• 1:05:02
  Speaker 2: kind of have to just like you have to be
• 1:05:03
  Speaker 2: so yeah you're like i know what i'm doing i
• 1:05:05
  Speaker 2: know what i'm doing and then you just got to
• 1:05:07
  Speaker 2: do it like you kind of just have to have
• 1:05:08
  Speaker 2: that mindset of like this is going to work like
• 1:05:11
  Speaker 2: i've got.
• 1:05:11
  Speaker 1: This totally totally i talked to a lot of people
• 1:05:14
  Speaker 1: that want to start a pr agency like at right
• 1:05:16
  Speaker 1: out of college and i cannot say with enough enthusiasm
• 1:05:22
  Speaker 1: that is the dumbest fucking thing you can do you
• 1:05:24
  Speaker 1: have got to learn from your elders And if you
• 1:05:28
  Speaker 1: can go into corporate, do it. If you can go
• 1:05:29
  Speaker 1: into an agency, do it. If you can go into anything,
• 1:05:32
  Speaker 1: do it. You will not learn. Don't you want to
• 1:05:37
  Speaker 1: not make the mistakes? That's the thing, right? You're going
• 1:05:41
  Speaker 1: to make plenty of mistakes as a founder, but if
• 1:05:44
  Speaker 1: you can get a good base of 10 years of
• 1:05:47
  Speaker 1: learning from those mistakes and learning from your elders and
• 1:05:50
  Speaker 1: learning from your bosses, you will make much less extreme
• 1:05:54
  Speaker 1: mistakes that could actually ruin you and take you down. So, yeah,
• 1:05:57
  Speaker 1: I do think that, like, there's, you know, this entrepreneurship,
• 1:06:02
  Speaker 1: I love it, and some people are built to be entrepreneurs,
• 1:06:04
  Speaker 1: and it's amazing to fail, fail, fail until they make it.
• 1:06:06
  Speaker 1: But if you have the opportunity to learn in the industry,
• 1:06:09
  Speaker 1: especially ours, it is all about human interaction.
• 1:06:13
  Speaker 3: You can't teach it.
• 1:06:14
  Speaker 1: You have to pick up the phone. That's actually the
• 1:06:16
  Speaker 1: biggest thing I want to tell you. For everybody that
• 1:06:17
  Speaker 1: wants to do PR, fashion, whatever the fuck you want
• 1:06:19
  Speaker 1: to do, use the fucking phone.
• 1:06:21
  Speaker 3: It's a lost art form.
• 1:06:23
  Speaker 1: Email is not always going to work. I called everyone
• 1:06:26
  Speaker 1: and we had landlines.
• 1:06:27
  Speaker 3: Text.
• 1:06:28
  Speaker 1: Call them and text them. That is a real relationship.
• 1:06:30
  Speaker 1: Go to drinks with them. Go to coffee.
• 1:06:31
  Speaker 2: Go to the weird.
• 1:06:32
  Speaker 3: And we'll pay for it. Go to the weird.
• 1:06:33
  Speaker 1: Raves at the bathhouses. I don't care. But do something.
• 1:06:37
  Speaker 1: It is human. Your social network is your worth.
• 1:06:40
  Speaker 3: In your career.
• 1:06:41
  Speaker 1: Period.
• 1:06:42
  Speaker 3: I mean, period.
• 1:06:44
  Speaker 2: If someone doesn't respond to your email, call them.
• 1:06:46
  Speaker 1: Call them. Find their number. Stalk them on the internet.
• 1:06:48
  Speaker 1: Find them.
• 1:06:48
  Speaker 3: Find their boyfriend.
• 1:06:49
  Speaker 1: Find their mother. Whatever you need to do.
• 1:06:50
  Speaker 2: If your boss wants a reservation at Fort Charles and
• 1:06:53
  Speaker 2: they're not picking up the phone or the email, show up.
• 1:06:55
  Speaker 3: Get your ass to Fort Charles. Go walk there.
• 1:06:58
  Speaker 2: Go shake a hand.
• 1:06:58
  Speaker 3: Say hi.
• 1:06:59
  Speaker 2: I work for so-and-so. How do you think I got
• 1:07:00
  Speaker 2: my contact there? I walked there myself.
• 1:07:02
  Speaker 1: You're like, hi.
• 1:07:03
  Speaker 2: Shout out to the Fort Charles team.
• 1:07:04
  Speaker 3: Love you.
• 1:07:05
  Speaker 2: Might need a rest.
• 1:07:06
  Speaker 1: Yeah.
• 1:07:07
  Speaker 3: Love you.
• 1:07:07
  Speaker 2: But, like, that's how you do it.
• 1:07:09
  Speaker 3: Totally.
• 1:07:09
  Speaker 2: And you have to, I think so many young people,
• 1:07:12
  Speaker 2: now that I'm in this space of getting people jobs
• 1:07:14
  Speaker 2: and recruiting, they all are so focused on, well, I
• 1:07:17
  Speaker 2: want to be a producer, and, like, I'd rather do
• 1:07:20
  Speaker 2: that right now. It's like, no, no, no, you have
• 1:07:21
  Speaker 2: to go be an assistant so you can learn and
• 1:07:24
  Speaker 2: make your mistakes in a safe environment instead of getting
• 1:07:26
  Speaker 2: thrown into the fire.
• 1:07:27
  Speaker 1: I do think CAA does a really great thing, or WME,
• 1:07:30
  Speaker 1: and you have to start in the mailroom. Oh, yeah.
• 1:07:32
  Speaker 1: You have to start in the mailroom. 100%.
• 1:07:34
  Speaker 2: What were you going to.
• 1:07:35
  Speaker 1: Say about the way we talk together?
• 1:07:37
  Speaker 3: Just like our relationship.
• 1:07:38
  Speaker 1: Claire and I have the weirdest relationship because we're like truly.
• 1:07:40
  Speaker 3: Sisters, right? She told me earlier she wanted to talk
• 1:07:42
  Speaker 3: about this.
• 1:07:42
  Speaker 1: And there are certain things that, you know, we have to,
• 1:07:46
  Speaker 1: even though we can literally dig at each other and
• 1:07:48
  Speaker 1: fight like sisters and be cunty to each other. I
• 1:07:51
  Speaker 1: should cut that word out. Be tough to each other.
• 1:07:53
  Speaker 2: Maybe we'll cut it out.
• 1:07:55
  Speaker 1: We had to cut something out because I said something
• 1:07:57
  Speaker 1: very inappropriate.
• 1:07:58
  Speaker 3: About me.
• 1:07:59
  Speaker 1: Wow.
• 1:08:00
  Speaker 2: Wow.
• 1:08:00
  Speaker 1: But we have a really good way. of handling each
• 1:08:03
  Speaker 1: other and a trust system. And I have that with
• 1:08:05
  Speaker 1: Sarah as well. And now we have that with Cooper
• 1:08:06
  Speaker 1: and Lauren because they're at that level. And, you know,
• 1:08:11
  Speaker 1: I want everyone that works for me to have an
• 1:08:13
  Speaker 1: ownership in the company. And I've always said this. This
• 1:08:16
  Speaker 1: isn't just my company. This is us building something, and
• 1:08:20
  Speaker 1: I can't do it without you. So we're at that
• 1:08:24
  Speaker 1: point where I think all of our top leadership has
• 1:08:27
  Speaker 1: a real interest in succeeding Or the fact that I
• 1:08:33
  Speaker 1: beg them every day not to quit. Which I do.
• 1:08:36
  Speaker 3: I'm like, three more years?
• 1:08:37
  Speaker 2: Literally, my team, I'm like, if you're unhappy, you'll tell me, right?
• 1:08:40
  Speaker 3: Like, you can't leave. I would die.
• 1:08:44
  Speaker 1: How's the feelings today?
• 1:08:45
  Speaker 2: Yeah.
• 1:08:46
  Speaker 1: Did I do that right?
• 1:08:47
  Speaker 3: Yeah, totally. I mean, you and I fight 15 times
• 1:08:50
  Speaker 3: a day.
• 1:08:50
  Speaker 1: Oh, my God. More like 100.
• 1:08:52
  Speaker 3: 100. Sometimes we don't speak to each other.
• 1:08:54
  Speaker 1: Yeah, sometimes we actually don't speak to each other.
• 1:08:56
  Speaker 2: I can't imagine that.
• 1:08:57
  Speaker 1: Oh, well, i mean we communicate still on text right
• 1:09:00
  Speaker 1: but like.
• 1:09:01
  Speaker 2: Not willingly like no eye contact or yeah yeah it's no.
• 1:09:04
  Speaker 3: Oh my god that would be crazy um it must
• 1:09:06
  Speaker 3: be kind of crazy for people to watch that well
• 1:09:08
  Speaker 3: we have to like explain to new people who come
• 1:09:09
  Speaker 3: in we're like she'll say something and i'm like hi
• 1:09:11
  Speaker 3: actually remember when we looked at the clock earlier and
• 1:09:13
  Speaker 3: it said 12 20 and you can't talk to me
• 1:09:15
  Speaker 3: until 12 32 Time's not up yet. We gotta wait.
• 1:09:18
  Speaker 1: You have to wait. All of us sit there and
• 1:09:19
  Speaker 1: we'll announce in the office and I'll be like, because
• 1:09:21
  Speaker 1: I believe in an open office.
• 1:09:22
  Speaker 3: We just have to have an open office.
• 1:09:24
  Speaker 1: We're expanding our office and it's time that I have
• 1:09:27
  Speaker 1: to get my own separate office.
• 1:09:29
  Speaker 3: I need my own separate office.
• 1:09:30
  Speaker 1: We share it with always the hinting group. Nate Hinton,
• 1:09:32
  Speaker 1: shout out to my brother. I love him. We love him.
• 1:09:34
  Speaker 1: He's gonna have to get an office too. It's time
• 1:09:36
  Speaker 1: to that point. We're big enough that it can't be
• 1:09:37
  Speaker 1: a full open office where I'm just yelling all the
• 1:09:39
  Speaker 1: time because I'm so loud. But like, we'll literally yell
• 1:09:42
  Speaker 1: up in the middle of the room and be like, okay,
• 1:09:44
  Speaker 1: going nonverbal. it's an announcement don't talk to me for
• 1:09:48
  Speaker 1: an hour.
• 1:09:49
  Speaker 3: No seriously in March we were in Milan for fashion
• 1:09:54
  Speaker 3: week and we obviously weren't talking we weren't speaking and
• 1:09:58
  Speaker 3: we were out to dinner with a bunch of friends
• 1:10:00
  Speaker 3: oh my god and they all we were going to
• 1:10:02
  Speaker 3: go to Como for one day it's a bunch of
• 1:10:03
  Speaker 3: our Italian friends.
• 1:10:04
  Speaker 1: And because we had like clients yeah it was.
• 1:10:06
  Speaker 3: The weekend so we didn't have shows that day and
• 1:10:07
  Speaker 3: we never let ourselves do anything fun never And so
• 1:10:10
  Speaker 3: we're like, let's just like, why do we have to
• 1:10:11
  Speaker 3: stay in a hotel? She was like, I've never been
• 1:10:12
  Speaker 3: to Venice.
• 1:10:12
  Speaker 1: I go, you've never been to Venice.
• 1:10:13
  Speaker 3: Well, they were, oh, sorry. They were all like, we
• 1:10:17
  Speaker 3: don't go to Como. We're going to Venice tomorrow. Come
• 1:10:19
  Speaker 3: with us. We were like, okay, let's go.
• 1:10:21
  Speaker 1: What happened is the crazy Italians went till 5 a.m.
• 1:10:25
  Speaker 1: And we went to bed, like, because we were exhausted,
• 1:10:28
  Speaker 1: to get on our train. We show up.
• 1:10:31
  Speaker 3: We get there. She and I, first of all, we're
• 1:10:33
  Speaker 3: getting on the train. She doesn't know how to buy
• 1:10:35
  Speaker 3: a train ticket. So we're like maneuvering everything. And we
• 1:10:39
  Speaker 3: get on the train. barely speaking just like oh did
• 1:10:41
  Speaker 3: you get the water and headphones in and we get
• 1:10:46
  Speaker 3: to Venice and they all text us they're like oh
• 1:10:48
  Speaker 3: we're not coming until tonight we're like.
• 1:10:49
  Speaker 1: Are you kidding me we were in Venice alone we
• 1:10:53
  Speaker 1: are now it.
• 1:10:54
  Speaker 3: Was so awkward we were literally walking around like oh
• 1:10:57
  Speaker 3: like oh the bridge over there and this I think
• 1:10:59
  Speaker 3: we have a selfie that's like so weird because your
• 1:11:01
  Speaker 3: mom was like what are you guys doing we're like
• 1:11:02
  Speaker 3: oh here we are we got in a gondola Not speaking.
• 1:11:06
  Speaker 1: We were in the scuttle alone.
• 1:11:08
  Speaker 3: I go, hi sir, actually we're not really speaking right
• 1:11:10
  Speaker 3: now so it might be really awkward. Oh yeah, I
• 1:11:13
  Speaker 3: made this video and I was like, me and Savannah
• 1:11:17
  Speaker 3: Engel haven't spoken for, yeah, spoken for like what, 12 hours?
• 1:11:22
  Speaker 3: End up on a gondola together? They showed up at
• 1:11:24
  Speaker 3: like 9 p.m.
• 1:11:25
  Speaker 1: No, no, no, we had at Bellini's.
• 1:11:27
  Speaker 3: I know, at night.
• 1:11:28
  Speaker 2: We probably heard you guys were fighting and then they
• 1:11:30
  Speaker 2: did it on purpose.
• 1:11:31
  Speaker 1: No, we took the last train back.
• 1:11:33
  Speaker 3: Oh, you had to run.
• 1:11:35
  Speaker 1: We had a race. I mean, we should have just
• 1:11:37
  Speaker 1: stayed in Venice, honestly.
• 1:11:39
  Speaker 3: On the street?
• 1:11:40
  Speaker 1: It was, but it was like, it's like funny.
• 1:11:43
  Speaker 3: We always end up like in these situations where people
• 1:11:46
  Speaker 3: are like, what are you guys doing here? Like, we
• 1:11:49
  Speaker 3: went to Glastonbury one year.
• 1:11:51
  Speaker 1: Oh, Dua Lipa knows us, but doesn't know why she
• 1:11:53
  Speaker 1: knows us. And I'll tell you why. There was a
• 1:11:55
  Speaker 1: season where we saw her at a Golden Globes party,
• 1:11:58
  Speaker 1: and then we saw her at a Grammy party, and
• 1:12:00
  Speaker 1: then we saw her at a, Oscars thing, and then
• 1:12:04
  Speaker 1: we saw her during Fashion Week. Then we saw her
• 1:12:07
  Speaker 1: in May, in Feb, in Milan. We ran into her
• 1:12:10
  Speaker 1: in Paris.
• 1:12:11
  Speaker 3: At this point, she's just waving to us. Let's just
• 1:12:13
  Speaker 3: be like, oh, good to see you.
• 1:12:14
  Speaker 1: No, she didn't even do that.
• 1:12:15
  Speaker 3: She's the one that waved. She's the one that waved first.
• 1:12:17
  Speaker 1: She goes, hey, y'all, because she recognized us so many times.
• 1:12:20
  Speaker 1: She thought she knew us. So then we're at Glastonbury.
• 1:12:22
  Speaker 1: She's the headliner, and we're walking. We have VIP pass. Whatever.
• 1:12:26
  Speaker 1: We're in that area, and we're walking around, and she
• 1:12:29
  Speaker 1: was like, she sees us and goes, hey, y'all, and
• 1:12:31
  Speaker 1: I'm like, Hey, Dua.
• 1:12:33
  Speaker 3: Everyone we're with was like, was that to you?
• 1:12:35
  Speaker 1: She doesn't say, hey, y'all. She was like, hey, guys.
• 1:12:38
  Speaker 1: You know what I mean? And it was like, it
• 1:12:39
  Speaker 1: came to the point where people were like, did Dua
• 1:12:42
  Speaker 1: leave but just waved to y'all? We're like, yes. She
• 1:12:44
  Speaker 1: doesn't know she's not our friend.
• 1:12:45
  Speaker 3: That's amazing.
• 1:12:46
  Speaker 1: She just thinks that she knows us. We actually don't
• 1:12:48
  Speaker 1: know each other.
• 1:12:48
  Speaker 3: But, like, if I were her and I met you, like.
• 1:12:50
  Speaker 3: We saw each other at Kos.
• 1:12:51
  Speaker 1: We saw each other at this party.
• 1:12:52
  Speaker 2: You're a very memorable person.
• 1:12:53
  Speaker 3: Like, I would probably. Like the red hair. Yeah.
• 1:12:55
  Speaker 1: The red hair and the loud southerner.
• 1:12:57
  Speaker 3: Yeah. She literally.
• 1:12:59
  Speaker 2: I'd probably get the same thing if I were Julie.
• 1:13:01
  Speaker 1: She genuinely, like, thought she knew us.
• 1:13:03
  Speaker 3: Surprised she didn't pull you backstage. No, what a shame.
• 1:13:06
  Speaker 3: That would have been fun for her.
• 1:13:07
  Speaker 1: That's amazing.
• 1:13:07
  Speaker 3: We probably should have.
• 1:13:08
  Speaker 1: Leaned into that more.
• 1:13:09
  Speaker 3: But, like, relationships.
• 1:13:10
  Speaker 2: It's like seeing Dua, like, one of the biggest pop
• 1:13:13
  Speaker 2: stars in the world.
• 1:13:14
  Speaker 1: But it was hilarious.
• 1:13:15
  Speaker 2: Yeah, clearly leave a lasting impression on people.
• 1:13:17
  Speaker 1: Didn't get the wedding invite.
• 1:13:18
  Speaker 3: She didn't know where to send the invite.
• 1:13:19
  Speaker 1: Dang it. No.
• 1:13:21
  Speaker 2: Yeah, mine must have gotten lost in the mail, too.
• 1:13:23
  Speaker 3: Yeah, totally. Well, ladies, like.
• 1:13:26
  Speaker 2: So cool what you've built together.
• 1:13:28
  Speaker 3: Like, eight years is insane. Thanks, babe. Like, goals.
• 1:13:31
  Speaker 2: Couple goals, right?
• 1:13:32
  Speaker 3: Yeah. Ooh, that's going to keep me up at night.
• 1:13:34
  Speaker 2: Yeah.
• 1:13:36
  Speaker 3: No, but it's like you, like, I'm also in a
• 1:13:38
  Speaker 3: relationship with my employees.
• 1:13:40
  Speaker 2: Like, it's like you're in it every day. You're talking
• 1:13:42
  Speaker 2: all day long. You're going through mood swings together. You're
• 1:13:44
  Speaker 2: traveling together.
• 1:13:45
  Speaker 3: You have to have fun together. Yeah. And we always
• 1:13:48
  Speaker 3: find our own fun.
• 1:13:49
  Speaker 1: We have fun.
• 1:13:50
  Speaker 3: You could stick us in a room with a million
• 1:13:52
  Speaker 3: strangers and.
• 1:13:53
  Speaker 2: No, you're the best party host and guest.
• 1:13:55
  Speaker 3: Seriously.
• 1:13:56
  Speaker 1: We have enough of you in fun time.
• 1:13:57
  Speaker 3: Yeah. Yeah.
• 1:13:58
  Speaker 2: Well, thank you guys for coming on. This was so nice.
• 1:14:01
  Speaker 1: Megan found me my assistant. Megan found our clients our assistant.
• 1:14:05
  Speaker 3: And everyone has been amazing. Well, right back at you.
• 1:14:09
  Speaker 3: Thank you for all the referrals. So sweet.
• 1:14:11
  Speaker 1: Love you.
• 1:14:12
  Speaker 3: Love you.
• 1:14:13
  Speaker 2: So nice to meet you. Nice to meet you, too.
• 1:14:14
  Speaker 3: All right, guys. Well, thanks for tuning in. And if
• 1:14:17
  Speaker 3: you need an events, marketing, PR, VIP.
• 1:14:21
  Speaker 1: Yeah.
• 1:14:22
  Speaker 3: Community at WeAreSavvy.com.
• 1:14:23
  Speaker 1: Community at WeAreSavvy.com.
• 1:14:25
  Speaker 3: Also, if you're looking for a job.
• 1:14:27
  Speaker 1: Oh my God, please, we're hiring. Just please, God, so
• 1:14:29
  Speaker 1: you have experience. I need you, I need you, I
• 1:14:31
  Speaker 1: need you.
• 1:14:31
  Speaker 3: And I hope you've watched this entire thing before flying.
• 1:14:34
  Speaker 2: I think this might have been the funniest episode.
• 1:14:37
  Speaker 1: Yay!
• 1:14:38
  Speaker 3: Thank you, everyone.
• 1:14:38
  Speaker 1: Money!