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The Power of Repetition in Coaching Workshops · The One Small Change Podcast

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Welcome to the one Small change. I am thrilled that you are here
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again to embark on this journey of exploration,
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exploration and transformation. And
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I am your host, who apparently has rubber lips today,
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Yvonne McCoy. And I bring with me almost 30 years of
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entrepreneurial experience. But I have a huge passion
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for discovering growth through seemingly small changes.
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And so I am glad that you've come today to see what you can get.
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And I try to invite interesting people who can share things
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that you can put to work right away. And today my
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guest is the amazing Janelle Anderson. And
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she's going to share with us how some smaller, unexpected
0:45
decisions sparked a remarkable change and growth in either
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her personal and or professional life.
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Janelle, thank you for being here. Thank you
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for having me, Yvonne. I'm excited to be here. So we've been
1:00
in each other's world for a while and we were just talking
1:04
before the thing that when we met before, we probably weren't doing
1:08
kind of the same thing. And so it is really good to circle
1:11
back and connect with you again. So I want you to tell
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everybody what it is you do and what made
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you shift into doing that and how it's growing your business.
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Yeah, sure. I. What I do now is I help coaches, early stage
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coaches, to build a thriving practice, a thriving
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business, by first of all, creating what I call the client
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enrollment workshop system. So it's a workshop
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that's. That's designed
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to enroll clients, right? It's designed to make them money every single month. It's
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a system so you can run the workshop every month. You're not
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recreating it. It's a refined, tested,
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dialed in workshop that works. And then it becomes a system because
1:55
you're just putting it out there every month. And then that builds their
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clientele, it builds their list, it starts bringing them
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leads, it gives them visibility. And then from there, we
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build all the business structure around that so they have
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everything they need to thrive as a coach. And
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I didn't land here right away. I've been a coach for
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11 years. And before that I was an entrepreneur and a business owner with
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my husband. And. And way before that I was a teacher
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and a school teacher. So when I started coaching
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my, it was midlife, you know, and all the things that
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go with that. So I started working with women going through midlife
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and through a series of just evolutions and changes through the
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years. I landed here working with coaches around workshop,
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and I always did
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workshops. I think that's one of the reasons why I'm doing what I'm Doing now
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because even when I first started my business, I was doing workshops
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in the local library because I figured, why not? You know, I could get a
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group of people in front of me. And with my teaching background, it was really
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easy for me to put together content and teach and have them interact
3:07
with me and, you know, give them work to do. And
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they loved it, you know, so I was really good at that, naturally, just from
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my teaching experience. But I didn't think about
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teaching people how to do workshops until just probably a couple years
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ago. About three years ago, I guess my mentor said you
3:26
should be teaching people to do virtual events because I had been working
3:30
with him on his team and I was doing a lot of three day events
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and of course continuing doing my workshops. And I was really learning and
3:37
refining and learning how to make them,
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how to monetize your workshop and not just teach
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great content, which is what I was doing before.
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So that's how I landed here. And when he first told me that, I thought,
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really? I never thought about that before. But then it made total sense because it
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was my core strategy all along,
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because I use that strategy as well of doing a monthly
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workshop. There are so many things that you said that it would
4:09
be easy for people to miss. Okay. So
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I'm just going to throw out a couple of things that you said that I
4:16
think is really important. The first thing you said
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kind of is you evolved. And I think that's what keeps people
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from doing stuff right away is they're like, I'm not ready. Right. The
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second thing that you said that I think is so important is by
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doing workshops consistently, you're.
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That's what most people are missing in their business, the consistency.
4:40
Yeah. So people know where to find you on a regular basis.
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The other thing. And it brings you. It makes your income more
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consistent too. The other thing that you said,
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if I can remember it, we're talking about consistently.
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Oh, is that a workshop leverages
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your work, so you get to talk to several people at a time
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versus just one on one on one. You know, it leverages your time.
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So that's so important. So do you want to talk about
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one of my favorite topics, which is the fact that people are like, I'm
5:16
doing the same workshop every month.
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Why people are afraid of that. That comes up all the time.
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Yeah. Yes, yes, I get that question all the time. Won't people get
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tired of it? Won't people get bored? Won't they? But the
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reality is that you're always reaching new people, number one.
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If you're doing this correctly, you're always putting it in front of new people, which
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is expanding your reach, expanding your audience, and new
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people are coming all the time. The other thing that kind of
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surprised me, actually, when I started really dialing in just one workshop,
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is that I have people, I have repeat attendees that come
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every time, and they love it. And they always tell me that they get something
5:59
new out of it, because the first time they were wherever they were
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in their journey and. And got something. And then the next time they come,
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they've grown and they're at a different place and they hear something that they didn't
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hear the first time. And maybe they started implementing part
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of it, but not all of it. And then they come back and they get
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more. So it's really not. You're.
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You don't have to worry about that. And every time that you
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deliver it, you're probably going to tweak it a little bit anyway
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and deliver it in a different way. I mean, it's always the same content for
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me, but I. I might highlight something more than I did last time or
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whatever, and your audience is just getting more
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and more out of it. And the other thing I said, the third
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thing is that if you have repeat attendees, maybe they weren't ready
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when they first came to jump into your offer, and now they are.
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Now they're at a place where they realize, well, I actually need help doing this
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thing, and I tried to do it on my own, but I actually need help,
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so I'm ready now to say yes to your offer. I think
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the thing, if I use myself as an example,
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I was like, what do you mean I'm going to do? You know, I think
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the entrepreneurial brain is kind of the squirrel brain, you know, I can do this,
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I can do this. I can, you know, and so, you know, when the
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idea was like, do the same workshop, I was like, oh, my God, this is
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going to be the most boring thing ever. You know, I'm going to be bored.
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So these people are going to be bored, right? And so
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from my side of the equation, what I found
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was that the skeleton of the workshop
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is the same. But what changes every single time,
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first of all, the people who are there. So the energy in the room and
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the questions are different and the interaction and all that kind
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of stuff is different. But instead of, like,
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spreading yourself thin, like, wide, you get
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much deeper into your subject matter. I mean, your
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perspective about it. And, you know, and to me,
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it's. It's. Things need to be relevant and so after each
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workshop, I always look at it and go, where didn't I
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not quite nail it? Why didn't I? You know, and so you kind of.
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You tinker with it enough to make it,
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you know, feel good. But you're right, people come. I have
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people who come over and over and over to my workshop. And
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I think one of the things that you didn't mention
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is that by doing it on a regular basis, it's
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easier for people to find you. It creates momentum. And those people that
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come more than once tend to bring people with them. Yes.
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You know, yeah, it all works to expand
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that reach and that visibility and your authority and your credibility.
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And the consistency of showing up every month,
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you know, that's the other thing, like you're mentioning, like this consistency. It shows
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up, let's say, on LinkedIn or something, and then it comes back again the next
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month, and maybe somebody seen it several times. They're like, huh, I keep seeing this
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workshop. I should go check it out. You know, it's that consistency of always
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showing up in people's feeds and
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the. The ability for them to just come and get
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to know you, you know, that's. The other piece is I love what you were
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saying about the audience change. It changes it because of who's in the room
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and what questions they're asking, what aha's are having. And that's a key
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piece that I teach about workshops, is that
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it's not just about you giving information. It's about the
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interaction with the people. It's about letting them kind of shape your
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event with what they're bringing and what they're asking
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and what the. What they're coming up with. If you give them a little
9:35
exercise to do or you do a coaching spot or
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something. And I always tell my attendees, like, you help shape this
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and make it unique. Everyone is unique because you guys are in the room, you
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know, and that's, to me, like, one of the best parts of running
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workshops is that people. I get to know and see where they're coming from
9:53
and what are they working on and what is their passion. And as they are
9:57
interacting and taking part in the whole
10:00
event, it's just I learn from
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them, and I get a lot of enjoyment out of that interaction and that
10:08
connection with them. And then I think they walk away feeling
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really valued and seen and heard. So I
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think. And again, you said, because I'm doing this, too, there are
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things you're saying that I think people may not be grasping.
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One is that you actually have Activities.
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It is a workshop, it is not a webinar. Right.
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And that's one of the differences that I made too, is
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that I have a workshop and people do
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exercises and they do things in there so that
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they are actually getting something out of it. I'm trying to actually give
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them a real time experience. Yes. The other
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thing I think that I've started doing, which is interesting,
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is I have been doing a pre workshop
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survey and I just started doing this and it's been
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interesting, the feedback that I've gotten. And people seem to fall
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into a couple categories. You've got the people that fill it out but don't come.
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The people that don't, don't come and don't fill it out, you know, and so
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you kind of have an idea of, you know, what's going on.
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And there was a third thing that you said that I thought was, oh,
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when you do the same workshop, it builds your authority and credibility.
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It isn't like you see an activity and you only see it once and
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you never see it again. It's like the people you know see that
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you're, you are doing this thing and this is the thing that you're
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doing that you become known for and
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just, you know, and I'm sure part of what you, you talk about
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is, you've said it is people are ready for things at different times.
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And so sometimes, depending on what your topic is,
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it takes people a really long time. You know, it can take them a short
11:56
amount of time or it can take them a really long time to recognize that
12:00
they have the problem that you're solving. So they may see it one time
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and go, oh, that's interesting, but that's not what I'm working on, right? And then,
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and so, you know, one of the jokes that I tell in my, my workshop,
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it's not a good story, is first of
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all, people have to see you 12 times at least, right? Different
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platforms and stuff. So if you do, you know, if you do more than one
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type of workshop, they now have to see you 24 times you or
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36 times. So that makes it really hard, much better for
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you to have them see you 20 times on the same thing than try
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to stretch it out. But the other thing is
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that I say
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it's like having a mobile store. If you do lots of different things
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on Monday, you're on a one corner and somebody sees you and says, oh, I
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think I'll come back later this week. But by the time they come back, you've
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moved it someplace Else. And you're selling something different. Yeah. So
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it makes it really difficult for them to find you.
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Yeah, yeah, we are. We are definitely on the same
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page. And, and the, the other thing that I would
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say is you're talking about early
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stage. So there are lots of ways to be consistent
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even if you don't do a workshop before you start a workshop. And
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I found, for instance, just showing up at the same
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networking on a regular basis so that you can get your message out
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there. The other thing that I,
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I have, some of my clients use, have office hours. It
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just means that once a month you are someplace where you
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answer questions, but they know where to find you. And you
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also have. Have something, I think, that you can offer people.
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You know, you can say, when you're networking, I have office,
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open office hours, you're more than welcome to drop in and ask questions.
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And that's kind of how I started my workshop, is I did office hours twice
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a month. And I thought, you know what, I was
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getting some clients out of it, you know, because sometimes nobody showed up at one
14:05
person. And we really had a lot of time. But then it was like, I'm
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already putting two hours a week in this, two hours a month.
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And so I had the open office hours that came
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before the workshop so I could feed people
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into it. Right. And then I had the workshop and the
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thing that I, that you. I know what it was. I wanted to point out,
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when you have do the same workshop, you are really
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in rinse and repeat mode. It is. It's
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not like you're creating something from scratch over and
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over, over and over again. I mean, it becomes
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something that's just a normal part of what you do. And
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you can put your times out way in advance so that, you
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know, if somebody comes to register and they go, oh, you know, I
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don't. I can't come to this one. Maybe I'll come to the next one. So
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it is a wonderful way to get people.
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Okay, so this is not about me. What, what?
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I just want to. I just want to affirm that
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this system works. Yes. And.
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And it's a good way to go. I mean, I love it.
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Is there anything else? Like, what is the thing that you find people are
15:20
most resistant to besides, I'm not ready?
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Well, one of the biggest questions always is how. How am I going to get
15:28
people there? Who's going to come? Who would want to come to my workshop? And
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I went through that myself a lot, and
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that's a big thing, because they're again, and you mentioned this earlier, like, wanting to
15:39
get it perfect the first time out, instead of just doing it and testing it
15:43
and changing it. And, you know, I always looked at my workshops as,
15:47
I'm going to test this out and see what happens, you know, and see who
15:49
comes and who likes it. And then I'm going to change it and fix it
15:52
and do it again. And. And instead of waiting to get it perfect, because you'll
15:56
never get it perfect until you actually start doing it. But the other big concern
16:00
is how do I get people there and
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who would even want to come? And especially coaches that don't have a big list
16:07
yet or they don't have a big audience yet. They think, oh, I can't do
16:10
this yet till I have a big audience. But the truth is, this will help
16:13
you build your audience, actually. And don't worry about
16:17
starting off your first one having a bunch of people. What if you just had
16:20
two or three in the room? That's okay. And you're practicing, you
16:24
know, the first few that you do, you're kind of practicing and you. I would
16:28
rather practice on a small group than a large group anyway.
16:32
So I always say just go out and start doing them. Make sure that you
16:36
plan the workshop so that it leads to an offer. That was one of the
16:40
mistakes I made. Make sure you. You know what you're offering and you know
16:45
how you're presenting it, and then from there plan the workshop content
16:48
so that it goes to the offer. It's not a different topic, and it should
16:52
be your core topic anyway, your workshop that you do every month.
16:56
But start with people you know, go in and
17:00
do some direct invites on social media with people that you know
17:04
that you think might be interested to come and just start with that
17:07
and start small and just let it grow. Because the more that you're doing it
17:11
and the more consistently that you're doing it, more people will come, your list will
17:14
grow, your audience will grow. It's a strategy to get
17:18
clients, but it's also a strategy to grow your list and grow your visibility and
17:22
grow your audience and be consistently seen around one
17:26
particular topic. Like, you said that you're the expert in
17:29
this topic. And I know
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this just came to me, it's not quite answering your question, but we were talking
17:36
about different topics and people worrying about the
17:40
same topic being boring. And. And I always have people say, well, you know,
17:44
I have this topic I'm going to do this month and this topic. And then
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they think of all the topics that they could teach on And I'm like, why
17:49
are you giving away everything? You know, in free workshops or even low,
17:53
low cost workshops? All that stuff that you want to teach on should
17:57
be in your program, not giving it
18:00
out bit by bit. Because like you said, people get confused. They don't know what
18:04
you're all about. And you're also giving away expertise that you could be
18:08
packaging inside of a program. And, and so your workshop, your
18:12
should be a taste, it should be an appetizer of what you do.
18:16
Right. And then you can package all that other stuff, all the topics
18:19
you want to talk about into your program and they can pay for it.
18:23
Well, you know, I think the, the, the, one of the things you said that
18:26
always, you know, I always think about and I, I tell my
18:30
clients is you don't put yourself on a pedestal. If you're never on a,
18:34
if you don't put yourself on a pedestal, you don't have to worry about getting
18:36
knocked off. I am so glad that I started
18:40
doing my workshop when I did not have many people because I
18:44
was not good. Yeah, yeah.
18:48
When we start, you know, so you don't want to, you don't want to have
18:51
your first workshop be in front of like 200 people and bomb.
18:56
No, then you will have burnt your list. But I think the
18:59
other thing that's important is I think, I believe
19:03
there are certain, you know, I call them universal principles. You know, there
19:07
are certain things that need to be true. I mean, for me,
19:11
I mean, if you say you're going to have an hour workshop, don't make
19:14
your workshop go for an hour and a half. That just drives me
19:18
crazy, you know, I mean, and so, you know, one of
19:22
the things that I do is, you know, I always have some
19:25
extra things. So if for some reason I'm on, you know, I don't get a
19:29
lot of engagement or I'm on multi, I'm going really fast
19:33
and I'm finished a lot sooner than I think. Then I have, you know, I
19:36
go, does anybody want to play? Does anybody want a hot seat?
19:40
Yeah. And so, you know, we'll do that. And if they don't, I go,
19:44
hey guys, you know what? I'm about quality, not quantity.
19:48
I will gladly gift you back 10 minutes of your day if nobody has
19:52
any other questions. And I will hang out if anybody does. And
19:55
so knowing how to be a little bit flexible. But the
19:59
most important thing I think, and part of what I teach is
20:03
being yourself is being the way that you are. And this
20:07
was the big mistake that I made. Is that
20:10
I had done curriculum development, and, you know, I'd taken
20:14
all these webinar classes, and, you know, I started with,
20:18
I think, 20 some PowerPoint slides. And somebody was like,
20:22
oh, my God, you need to have 50. And then I was like, then they
20:25
went. I talked to somebody else who said 76. And I
20:29
was like, do you know. I mean, I was just kind of listening to all
20:32
this stuff, and I was like, this is not me. I mean, my
20:35
workshop now has 13 slides. That's it.
20:39
Right. Because I want to stop the slides and, you know, the
20:43
PowerPoint and talk to people and interact
20:47
and you learn what your.
20:51
What works for you. I would much rather have
20:57
8 to 12 people in the room or 19 that are actually
21:01
engaged and actually are being involved than
21:05
to have 30 or 40 people that are saying nothing.
21:09
Right, right. You know, and so when I put out my thing, I
21:12
go, this is a real workshop. You want
21:16
clients. So part of that is being on camera.
21:20
Yeah. Be prepared to be on camera. And, you know, when I get there,
21:23
you know, somebody said to me once, I can't believe you
21:27
bullied us to be on camera. And I was
21:31
like, all I said is that, you know, you should be on camera.
21:35
But, you know, what I realized was this probably was not the right person
21:39
for me. Right. Because I'm telling. Part of what I'm talking about is
21:43
helping people to show up and be found. And, you know, and
21:47
if you're not willing to be on camera in. In this kind of a setting,
21:50
which is, know, a safe, then you're not going to. You're not. You're not going
21:53
to probably take the advice that I have about how to find clients either.
21:57
Yeah. Do you know, so you need to have a really
22:01
good, you know, and one of my clients who was like my wingman once
22:05
on a workshop afterwards, said, I don't know who that person was
22:09
that gave that workshop. That's where I was originally going.
22:12
She said, you didn't listen. You didn't pay attention. You didn't,
22:16
you know, respond to the chat. And that's not the coach that I
22:20
love working with. And that. That totally changed everything
22:24
for me. I mean, I was like, I need to really take
22:28
a look at this because I'm not being myself.
22:31
So it's. It's such a good point. And I also say about the
22:35
camera thing is that if you want to put yourself out there, you want to
22:39
be found, you want to lead workshops and speak, you need to
22:43
be on camera when you're attending another event, because People are
22:46
seeing you. And when you ask questions and you put things in the,
22:50
in the chat, people are seeing that. And you never know who's in the room
22:54
that might reach out to you and say, hey, I loved what you said. I
22:56
love what you asked in that workshop. I'd love to work with you, or I'd
22:59
love to meet with you. And you're being seen. You're, you're, you're the
23:03
ones, the ones that are on camera and in, in engaging
23:07
are the ones that are being seen and remembered by everybody else. And
23:10
if you're off camera and there's that black square, which I hate talking to a
23:14
black square, then nobody even knows you're there and nobody pays attention to you,
23:17
and so you're not being seen. So look at attending
23:21
events as a way to get more visible as well as
23:25
hosting it yourself. And practice being on camera and being seen
23:28
and being comfortable with it and interacting. It's all good, you know, it's all going
23:32
to be good for you. And I think the thing to remember
23:36
is this. You know, I have these, these ideas that
23:40
float around in my brain, but, but it made a lot of sense to me
23:45
is someone said to me, one of the
23:48
benefits of participating is there's always somebody that's going to be
23:52
better than you, and there's always somebody who's going to need what you say.
23:56
And so where you are is perfect for the people who need what
24:00
you want, what they need. And so I, One of the things that I
24:03
found when I totally, you know, I was not a
24:07
networker, and so I had to really make myself do that.
24:11
And of course I like everybody else. What I did was I went in and
24:15
saw everybody with a dollar sign on their forehead, you know,
24:19
looking for a client, right? And when I finally went,
24:22
this is not what I'm going for, right? I'm going to make
24:26
connections and, you know, whatever. And
24:30
so it surprises me now that I have consistency of
24:34
networking in certain places and stuff that somebody will say,
24:38
I'll make a comment and somebody else will go, you need
24:42
to talk to Yvonne. She can, you know, And I'm like,
24:48
I'm always, I'm always surprised, you know,
24:53
okay, so before we run out of time,
24:57
which I say every week we. I get into this conversation, it's like, oh, my
25:00
God, the clock is ticking. What are
25:04
three things that you would suggest that people can do right now?
25:09
So I would say, first of all, think
25:13
about, think about doing
25:17
a workshop. Like, put it on your calendar, maybe put it on your calendar a
25:20
couple months from now so that it's on your calendar and you feel like,
25:23
okay, it's on my calendar now I have to do it. Because that will put
25:26
you into action mode to start planning for it. And you need,
25:30
especially if you haven't done one before, you need a couple months to make sure
25:33
you're promoting it and you're planning it. So get it on the calendar.
25:37
And then if you're scared after you do that, just think about
25:41
what is the invitation you want to make inside your workshop?
25:44
What do you want people to do with you after the workshop? And
25:48
plan that, like whether it's a discovery session to a coaching program or
25:52
a course or something you're selling in the workshop. What
25:56
is that all about? What are the results and transformation they're going to get from
25:59
working with you? Really, like write those down. Not, not the
26:03
features. Like, we're going to have these sessions and we're going to have this and
26:06
this and this. But what's the result? What's in it for them?
26:10
What's going to be good for them? And then take your, take that and
26:14
plan your workshop. One good technique
26:18
is to think about what are some of the false beliefs they're going to come
26:21
up or they have around that topic or around that
26:24
subject that you is in your program, Right. So if you help people with
26:28
exercise and nutrition, for example, and you want to invite them into
26:32
a program for them to lose weight or something, what would
26:35
be some false beliefs they're going to have about that and talk about that
26:39
in your workshop and then constantly just talk about
26:43
when people work with me. This is how we overcome that. And here's another
26:47
one that's common and get them interacting with you. And yeah, yeah, that's something
26:51
I struggle with. And here's a little mindset shifter, a
26:54
prompter, you know, let them do a little exercise with you. But all along
26:59
you're, you're talking to them about those pain points and those
27:03
challenges they have. And you're also saying, you know, in my, in,
27:07
I'm going to make an offer later. I always tell people at the beginning, I'm
27:10
going to offer something at the end of this. And then you're talking about
27:14
in, in my program that I'm going to be offering soon, this is what we
27:17
do. And that way you are right, really priming the pump and you're answering
27:21
those questions in their mind. So don't be afraid to do your first
27:25
workshop, but kind of plan it that way first so that you're not Just
27:29
don't dive deep into all kinds of things. I
27:32
guess I'm not giving you simple things here, but put it on the
27:36
count. But you were saying some really good stuff. So do this, do the next
27:39
thing. And I want to say something too. The last thing I'd say is don't
27:43
overstuff, don't, don't fill your workshop with
27:47
so much information that they can't digest it and absorb it.
27:51
Take out probably most of it and just leave. What feels like to
27:55
you, Nothing. It's really something for them. Because then like you said earlier, you can
27:58
go deeper into it, you can spend more time around it and you're giving them
28:02
an appetizer, not a full buffet. And you don't have to create so
28:06
much content. And then that way they can absorb it, they can digest it, they
28:09
can process it. Then they're going to want the full meal, the full
28:13
buffet at the end, which is awesome.
28:17
And one of the great things that you can do is
28:22
find every opportunity that you can to
28:25
speak before your workshop. Because one,
28:29
it will help you. I mean, you may just take one little thing that you
28:33
want to have in your workshop and talk about that and you get comfortable talking
28:36
about it. And then whenever you're speaking, you can offer your
28:40
workshop and that'll help you to grow your list. The other
28:44
thing I do is I will say to ChatGPT,
28:48
you know, if I have a point, what is, for instance, if we're
28:52
talking about exercise, what are the top seven
28:56
reasons people don't exercise? Or, you know, or if you, if
28:59
you're saying women over 50, you know, you go, what are the top reason
29:03
seven reasons women over 50 don't exercise? Yeah,
29:07
and I always say, I say I always use seven because
29:11
two of them are usually crappy ideas. You know, two of
29:15
them are maybe two or three of them, maybe things that I've already
29:18
taken into consideration. And then there's like one or two that are
29:22
like, I never thought about this, you know, because it's taking a
29:26
more universal view of things. And
29:30
I find that, I find that really helpful just to
29:33
brainstorm and to get it going. But I
29:37
love everything that you're saying. So what is your gift?
29:41
So I have created what I call the Clients framework.
29:46
It's a seven step process to build this kind of workshop from start to
29:49
finish. And Clients is an acronym. So the gift is
29:53
my guidebook that walks you through that framework.
29:57
It's called Workshops that Win Clients. And it'll walk you through
30:00
the seven steps of the client's framework so that you can start
30:04
planning a workshop and plan it so that it's, you know,
30:08
going to keep people involved and get them to that want to step into
30:11
your offer. And with that, once you download it
30:15
on the next page, it gives you a free ticket to my event,
30:19
Virtual Events Bootcamp, where we actually do the whole thing together with
30:23
you over three days. We use that framework and we build your workshop
30:27
plan together over three days so you can come to that for
30:31
free. And you have your guidebook, you have all, all the
30:35
seven steps, and you also do your monthly workshop.
30:39
So yeah, if my monthly. Well,
30:43
my monthly workshop is called the client enrollment workshop. And I talk about my framework
30:46
and we dive into one piece of it and I get them thinking about, you
30:50
know, how this could work for them and what we work on one piece of
30:54
it together. I do a little demo of what kind
30:57
of offer you could create because that's really the first
31:01
thing you need to before you plan your workshop. And a lot of times
31:04
coaches just are selling sessions and they're not selling an actual
31:08
program that speaks to the results and transformation. They're just
31:12
saying, hey, we'll have 12 sessions and whatever. Right? I'm laughing
31:16
because one of the first talks that I did,
31:20
I had a dynamite talk and I had a dynamite offer and the
31:24
offer did not match the talk at all. I mean, I went to a three
31:27
day workshop about building your talk and stuff, and the
31:31
first thing she said is, let's we reverse engineer this. Yes.
31:35
And I went, oh, my God, this is why this is not working. Because this
31:38
offer has nothing to do with my. Exactly.
31:42
I've done that so many times and
31:46
people look at you kind of like, huh. So if nothing.
31:49
So I'm going to tell you to register for, for the boot camp.
31:54
This is an evergreen podcast. So, you know, if for some reason
31:58
it's, you know, you're probably going to do it more than once. I do
32:02
it three times a year, so whenever. So, you know, but,
32:05
but I, I think the key point to this is that
32:09
it's sometimes it's the simplest, most common sense things
32:13
that you can't figure out on your own when you're doing it's.
32:17
And you think to yourself, I should have known that.
32:21
Anyway, so that's why, that's why you need an outside perspective and you need help.
32:25
All right, just very quickly, the fun question. When was the last time
32:29
you did something new for the first time? Well,
32:33
recently, actually, I was visiting my daughter early February.
32:37
This. Just this month or last Month. And she,
32:41
she loves to do this thing called eco printing with plants and
32:45
stuff. So we did this whole project together. I'd never done that before, and
32:49
it was super fun. When she first was telling me about it, I couldn't quite
32:52
get what it was, but we just spent one
32:56
day, you know, taking all these flowers and plant pieces and printing them
33:00
on paper. And I ended up with three or four that
33:04
I really love. Like, you can turn them into cards or you can frame them
33:07
or whatever, but you're actually printing with plant matter.
33:11
And so that was really fun. That sounds
33:14
fun. That's. I've seen different people do different versions of that.
33:19
Okay, it's time for a commercial, guys. So if you
33:22
enjoyed this, I hope you will subscribe, share and engage on
33:26
social media about this podcast. And like I said, one of the reasons that
33:30
I did this is I wanted to bring people into the community
33:33
that maybe you haven't met. And the whole idea of this is to fuel your
33:37
quest for growth and impact. And so I hope that you'll continue to
33:41
join me on the one small change. And it, sometimes it's
33:45
the tiniest shifts that you do over time that will give
33:48
you monumental transformation. And there are a couple of
33:52
episodes in there that, you know, I just talk on my own,
33:55
but every, get, every guest has a
33:59
gift. And so I hope that you go in and take a look because
34:03
it's like a personal library that you can go and use
34:06
to grow your business. So, Janelle. Yes. Give
34:10
me some last words of wisdom. So there's something that
34:14
we've sort of talked about a little bit, and I, and I really wanted to
34:17
bring this home and that is that, you know, the first
34:20
question coaches will always ask me is how do I find clients?
34:24
But you've talked about it before during this talk that you want to be
34:28
found. So I always say the right question to ask yourself is,
34:32
how do I help my clients find me so that
34:36
you're not chasing after them? That energy of like, I have to go find
34:39
clients. No. When you create a monthly workshop like we've been talking
34:43
about, or any kind of visibility, like the weekly show or the
34:46
twice a month office hours, you are.
34:51
I, I like to think of the analogy of a highway and you're looking, you're
34:54
driving, and you're like, I want some coffee. And you look for the coffee shop
34:57
sign and now you know where to find the coffee. It's like you're putting a
35:01
sign in the road where your clients are out there looking. And
35:04
so you're letting. You're helping them find you. You're not
35:08
chasing after them. And one statement that
35:11
turned so much of this around for me was my clients
35:15
are already looking for me. My clients are looking for me.
35:19
They're out there on the highways. They're looking for me. It's
35:22
not that I have to go convince them they're looking for me. So I want
35:26
to create a way for them to find me.
35:29
You. You wanna. I absolutely agree with you that your
35:33
right clients are looking for you. And if you do not
35:37
show up consistently, you are doing them a disservice.
35:40
Yes. Oh, God, this was good. All right,
35:44
guys, we gotta go. And I say that every week. We run out of time
35:48
and we gotta go. But this is what I want you to remember.
35:52
Change is simple, but it's not always easy. It requires courage,
35:55
resilience. Resilience. And a willingness to step out of your comfort
35:59
zone. If you're not feeling a little bit nervous, then I think it means you
36:03
don't care. At least that's what it means for me. So I hope that you
36:06
will continue to join me on the one small change. And
36:10
until then, I want you to stay very,
36:13
very curious. Janelle, thank you so
36:17
much for your time and wisdom. Thank you for having
36:21
me. It was a pleasure. This was great. Goodbye,
36:24
everybody. Bye. Bye.