#109 What Makes a Practice Easy to Refer – and Easy to Choose

Serve First, Sell Later Marketing · Feb 5, 2026 · 26m

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Most professionals already know that showing up matters. The real question isn’t whether marketing should be consistent — it’s whether that kind of consistency is actually realistic inside a busy, demanding practice. In this episode, Sylvia Garibaldi breaks down a more practical way to think about marketing — one that goes far beyond posting on social media and doesn’t rely on constant effort, pressure, or reinvention. Instead of treating marketing as a collection of tasks, this conversation reframes it as a system — one designed to support visibility, relationships, and…