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Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
The conventional wisdom says ads will ruin AI assistants i.e. the moment ChatGPT or Gemini turns commercial, trust disappears. But I’m not convinced.
Today I'm sharing part of a recent conversation I had with Mike Shields from Next in Media, where I argued that ads inside LLMs could actually be better than anything we’ve seen before.
But here’s the catch: if AI-powered ads really do work, they could create a serious, under-discussed problem for retail media. We dig into why LLMs may become the most context-rich ad platform ever, how that changes shopper intent data, and what it means for…
The skinny
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