Scaling Algorithmic Customer Acquisition | Nicole Collins, 213Deli, Co-Founder
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The modern performance marketing framework is broken, driven down by rising customer acquisition costs and the steady decay of organic reach on traditional networks.
In this episode, Nicole Collins, co-founder of 213Deli and former founding team member at Ipsy, outlines the structural adjustments brands must make to thrive within algorithmic social media marketplaces.
Deconstructing early-stage subscription e-commerce architectures and evaluating their viability in today's…
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