Why Journey Maps Miss the Mobile App Deep Link

Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing · Jul 7, 2026 · 7m · transcript

Episode 97 of Customer Journey with Fexingo reveals a blind spot in most journey maps: the mobile app deep link. Lucas and Luna explore how a simple deep link—sending users directly to a specific in-app screen from a push notification, email, or ad—can dramatically improve conversion and reduce friction. They use the example of a retail app where a 'flash sale' notification that deep-linked to the sale page saw 3x the conversion of one that dumped users at the home screen. The hosts discuss why journey maps often treat 'app' as a single touchpoint, missing the critical…