Enhance Pickleball: Owning the Content Game, $65K Nightmare, and How They Built the Brand | S3 E7
Connor Hance and Drew Baird are the founders of Enhance Pickleball — the most-followed pickleball content creators, with more YouTube subscribers and Instagram followers than anyone else in the sport.
In this episode, Connor and Drew sit down with Roscoe and Jared to tell the full story of how Enhance Pickleball was built — from a bootstrapped Amazon side project to a paddle and content brand that's changed how the sport is marketed and taught.
Connor and Drew break down the business decisions that defined Enhance — what made the Dink Master their first real hit, why they resisted paddles for…
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