Latest / Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity
How Airbnb Built Trust Through Design
In this episode of Building Brands with Fexingo, Lucas and Luna explore how Airbnb turned trust into its core brand asset, long before the pandemic upended travel. They trace the company's journey from air mattresses to a global platform, focusing on the pivotal redesign in 2014 that made listings feel more human, the evolution of reviews and identity verification, and how the company rebuilt its brand around belonging after the COVID crisis. Along the way, they discuss the concrete design choices—like professional photography and the 'Superhost' program—that helped Airbnb…
The skinny
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