What Happens in the 30 Seconds After You Click “Buy”?
An online order feels instant. Behind the confirmation screen, a piece of software you have never heard of makes hundreds of decisions before a human ever touches your stuff. Today, digital platforms, apps, and technological tools make purchasing a product easier than ever. Though the results are now instantaneous, it took decades for the technology and the cultural response to it to progress to this point. As such, many consumers are no longer concerned about how such a process works, simply that it does. After years of skepticism and even outright resistance, consumers embraced online…
The skinny
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