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Herbalists' Views on the Top-Selling Herbs (Part 9): Aloe & Flax + New Market Data!
This week we continue our investigation into the best-selling herbal supplements in the US. First, an update: the 2024 Herbal Market Report data is here!
The overall picture is very similar to the 2023 data, with most items on the lists simply changing position. The overall market had a 5.4% increase, topping out above $13.2 billion for the highest annual sales on record. Direct-to-consumer commerce – via websites like Amazon, for instance – continues to be the largest fraction of sales.
In the mainstream list, the biggest story is the increase for “mushrooms (other)”, which reached #26…
The skinny
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