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LeBron James' First NBA Game Wasn't in the "First Game": The Air Zoom Generation Story
23 years ago, on October 29, 2003, LeBron James played his first NBA game at Arco Arena against my Sacramento Kings, and he wasn't wearing the shoe Nike calls the "First Game." In this episode, Nick Engvall tells the real story of the Nike Air Zoom Generation: the $90 million rookie deal, Aaron Cooper and the design team, the Hummer H2 theory, the colorway that actually debuted on his feet, and why the "First Game" pair is really from his first home game a week later.
Plus a sidebar from my own career: in 2017 at StockX we partnered with Nike to bring back the very first Air Zoom Generation…
The skinny
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