How to Use AI to Win in Marketing
This episode is basically a tactical hands-on walkthrough for using AI in creative, without turning your ad account into generic "AI slop."
Will Sartourious, owner of Selfmade.co, an agency that focuses on AI personas and AI performance creatives, joins us to lead us through his AI creative process and the importance of AI adoption in the social creative space. He primarily lumps current AI creative usage into two buckets:
Type 1: "Clone this ad for me." Fast volume, but you drift into sameness.
Type 2: Use AI to do the thinking work (research, synthesis, structure), then let humans do the…
The skinny
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