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Become a Market of One | Businessing
Become a market of one. Get so narrow that when your customer describes their exact problem, you're the only name that comes up.
On today's Businessing, I break down why narrowing your focus is the fastest way to get found and get hired, especially now that people search their symptoms and ask AI instead of typing your industry into Google. Nearly 95% of keywords get ten or fewer searches a month, so the old "rank for your whole industry" playbook is done. Then Angela Allen of Minuteman Press of Brookfield makes the case for direct mail as an underrated way to build trust in 2026. Plus the AI…
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