Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Own Their Google Maps Data
Most local businesses treat Google Maps as a billboard, but the real opportunity lies in data ownership. We look at how independent retailers are using Google Business Profile attributes and post-event updates to capture first-party customer data instead of relying on third-party aggregators. By focusing on specific service tags like 'curbside pickup' or 'wheelchair accessible,' businesses can drive higher-intent traffic. We break down why this shift matters for long-term digital resilience in the current market environment.
#LocalSEO #GoogleMaps #DigitalMarketing…
The skinny
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