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Skincare Beyond the Face, The Butt Mask You Never Knew You Needed · Skin Anarchy

• 0:00
  SPEAKER_01: Hey guys, welcome back to another episode of Skin Anarchy.
• 0:03
  SPEAKER_01: This is Ekta.
• 0:04
  SPEAKER_01: I'm really, really excited today because the brand we're going to be introducing to you is something that's founded on much more than just topical beauty that we're always seeing a lot of, you know, everywhere.
• 0:15
  SPEAKER_01: It's a really holistic brand focused on beauty but also sexual wellness.
• 0:21
  SPEAKER_01: I think it's just such an important conversation to have, especially right now, you know, with everything that's going on.
• 0:26
  SPEAKER_01: Last year was super hectic for a lot of people.
• 0:28
  SPEAKER_01: And I feel like oftentimes these topics get buried, the overall conversation around beauty.
• 0:33
  SPEAKER_01: So without further ado, I want to introduce you guys to Sylvia Weisenberg, who is the founder of Body Beauty.
• 0:38
  SPEAKER_01: So welcome, Sylvia.
• 0:39
  SPEAKER_01: I'm so excited to host you.
• 0:41
  SPEAKER_03: Thank you so much for having me, Ekta.
• 0:43
  SPEAKER_03: And I'm excited to share my crazy passions for everything, I think for life.
• 0:49
  SPEAKER_01: Yeah, no, I'm excited to chat with you because it's such a unique brand that you've created and you have such a diverse background, Sylvia.
• 0:56
  SPEAKER_01: I mean, it's very impressive how many places you've lived and really seen in the world.
• 1:01
  SPEAKER_01: Not only well traveled, but they've lived in multiple areas of the world.
• 1:04
  SPEAKER_01: Like you have a more deeper understanding what people are looking for when they think about wellness, beauty, healthcare.
• 1:10
  SPEAKER_01: So I'd love to start there and learn more about you and your experiences and how they led to the vision of body.
• 1:17
  SPEAKER_03: Because of my accent, it took me to so many places and destinations and put me into really incredible situations.
• 1:25
  SPEAKER_03: So I was born in Poland.
• 1:27
  SPEAKER_03: Um I moved to Australia when I was 16.
• 1:30
  SPEAKER_03: I studied there, I finished my high school, I enrolled to the University of Notre Dame, which they have an outpost in Perth in Australia.
• 1:41
  SPEAKER_03: Um and later I moved to America to finish my studies.
• 1:46
  SPEAKER_03: I also studied in Siena because I have a double major in business communication and Italian.
• 1:52
  SPEAKER_03: So I thought I can't miss on uh not living in Italy, especially when you are careless and carefree and young and nothing matters.
• 2:03
  SPEAKER_03: I lived uh in Siena for six months, so I went there for a semester, and it was an incredible culinary experience, but also woke me up to fashion.
• 2:16
  SPEAKER_03: I think uh it's not the fashion that I follow.
• 2:18
  SPEAKER_03: I'm more into French labels if I have to choose sides.
• 2:22
  SPEAKER_03: Uniqueness of Italian fashion is the elegance and how people are put together, especially back then when you know Sunday was like a runway in Siena.
• 2:33
  SPEAKER_03: You were watching all the Italian, you know, mamas and grandmas and daughters parading their best clothing with the fathers.
• 2:42
  SPEAKER_03: After my studies, so I graduated from Notre Dame in the US.
• 2:46
  SPEAKER_03: I moved to London and I took a job that basically I had to date for dinners.
• 2:55
  SPEAKER_03: Nothing, but it was an incredible experience.
• 2:58
  SPEAKER_03: I work for advertising agency Folio Burnett.
• 3:01
  SPEAKER_03: And you know, funny enough, I'm very open in life to everything and everyone's opinion.
• 3:08
  SPEAKER_03: So, as much as I have my strong opinions, I do listen to people and I actually pay attention to situations, and I take things, uh, even criticism, as a positive thing that I can grow on that because someone's criticism, it might be actually very helpful for growth.
• 3:29
  SPEAKER_03: I had a friend and he asked me to go to a party, and I'm terrible in math, like literally, I can add up and I can do sales, yes.
• 3:38
  SPEAKER_03: Like I can actually know how much is 30% of really nice bag.
• 3:44
  SPEAKER_03: But um I was invited to the party and I got offered a job in finance.
• 3:51
  SPEAKER_03: I work for Polish government bonds uh for two major um banks, and later on they moved me here to be in America, and I was like, okay, it will be like sex in the city episode.
• 4:05
  SPEAKER_03: I will stay here for two years.
• 4:08
  SPEAKER_03: I'm to have lots of sex in this city, I'm going to have fun, and then I'm going back to London, where sort of I thought that's where were my roots, and um, I was closer also to my family.
• 4:23
  SPEAKER_03: I came here, and now 21 years later, I actually have two kids.
• 4:28
  SPEAKER_03: Um, one is 20 years old, so and the other one is 18.
• 4:34
  SPEAKER_03: Um, I'm done, by the way.
• 4:36
  SPEAKER_03: No more kids.
• 4:37
  SPEAKER_03: Yeah, I was about to say, and I love New York, I love America, I love what the city um gave me and the opportunities and the doors that opened to me as a creative but a little bit crazy creative person, and I was accepted here, which I found in Europe it's it's a little bit Europe is still lacking that acceptance of crazy ideas.
• 5:04
  SPEAKER_03: Like everything is either mass market and boring or super creative and high-end.
• 5:11
  SPEAKER_03: And but the crazy doesn't exist, and US allows you to go to that loland, you know, the lala land of imagination and create that.
• 5:21
  SPEAKER_03: I've had so many companies and I failed so many times that literally it reminds me of the movie I Tonya, you know, with uh Margaret Roby, that in the end she, you know, after being a great skater, she becomes boxer for entertainment, for people to see her being punched in the face.
• 5:42
  SPEAKER_03: And you know, it's you have no choice but to get up and keep fighting.
• 5:49
  SPEAKER_03: I my first really brand that I sort of released in US was actually Leashes for Dogs, which is so different from what I'm doing now.
• 6:00
  SPEAKER_03: Um, and that I had really bad experience with the person who actually asked me to help them to develop this whole line, and it was beautifully executed.
• 6:10
  SPEAKER_03: I went to Italy, made the leather there in a factory that actually Gucci produces all the leather goods.
• 6:17
  SPEAKER_03: And then when I came, the woman basically disappeared and I got stuck with$25,000 of dock leashes.
• 6:26
  SPEAKER_03: So this was like a big and root awakening for you know for me to grow and fail at the same time.
• 6:34
  SPEAKER_03: A few years later, I'm obsessed with fitness.
• 6:37
  SPEAKER_03: So, as my passion project, basically over 25 years ago, now I develop a workout technique for women to have amazing bats, and that's we'll get to that in a second with the bat mask.
• 6:52
  SPEAKER_03: That I basically share these workouts for women to feel good, to look good, to um raise their confidence, because I believe that if you feel good in your body, your confidence is really high.
• 7:07
  SPEAKER_03: And so I love also cooking, and one of the things I want that always to be it's chef.
• 7:13
  SPEAKER_03: Like I have so many passions that I want to have 10 lives like cats, you know.
• 7:19
  SPEAKER_01: Yeah, I feel like there's a there's a quote, like I I've always loved this quote.
• 7:23
  SPEAKER_01: We can dream of things that will be enough to last us for many lifetimes.
• 7:28
  SPEAKER_01: I really like that exactly, me too.
• 7:30
  SPEAKER_03: I like to have many lifetimes, literally.
• 7:32
  SPEAKER_03: I if I could have like limited at least 10 lives, I would do so many things.
• 7:38
  SPEAKER_03: I created actually a brand called Dope Naturally, and it was an ingestible beauty brand, and it did actually really well.
• 7:47
  SPEAKER_03: But I think right now, looking back, I was definitely too early in a stage of ingestible beauty.
• 7:54
  SPEAKER_03: Um, when I talk about collagen and when I talk about mushrooms, because that were the main ingredients in my blends, the market was just sort of touching and the editors on the topic of mushroom and collagen and you know different sources of protein, not just whey and beef from bovinias.
• 8:18
  SPEAKER_03: And I created this crazy blends, and they were successful.
• 8:22
  SPEAKER_03: I my first uh launch was with Erwan, which is a big wow for somebody who just started, and then I moved to Urban Outfitters uh free people.
• 8:36
  SPEAKER_03: Um I was in a Thrive Market, which is a you know a great um place to sell, especially organic foods.
• 8:44
  SPEAKER_03: The person who I was working with, again, it's you have to be so careful with who you work with, just disappeared.
• 8:52
  SPEAKER_03: So I didn't have much experience in logistics, so I didn't know the companies, she didn't share with me the sources, the sources of where the products were source bully and where could I buy these incredible ingredients.
• 9:09
  SPEAKER_03: So they were sort of her primary secrets to work with me.
• 9:14
  SPEAKER_03: And one day I was working out and I was really pissed, as we all do, when when we don't have control on certain things, and I started looking for different suppliers.
• 9:25
  SPEAKER_03: I have a friend and she's Chinese and brought me probably 50 face masks.
• 9:30
  SPEAKER_03: This was when the K Beauty started.
• 9:33
  SPEAKER_03: Remember, you were supposed to put 10 different face masks.
• 9:37
  SPEAKER_03: Yeah, like the 10 different steps, yeah.
• 9:40
  SPEAKER_03: Exactly.
• 9:41
  SPEAKER_03: And one of them or three of them were like different masks, one hydrating, one anti, you know, wrinkle, one to make your skin as white as possible, you know, like brightening.
• 9:53
  SPEAKER_03: So she gave me all these skincare masks, and I basically didn't want to upset her.
• 10:00
  SPEAKER_03: So I would say long time I've been doing that for 30 years.
• 10:04
  SPEAKER_03: I have um this kind of saying, whatever goes on my face goes on my ass.
• 10:09
  SPEAKER_03: Yeah, yeah, yeah.
• 10:11
  SPEAKER_03: And I do it literally.
• 10:13
  SPEAKER_03: And you people who traveled with me, they thought I'm joking, and they are like, You are putting vitamin C on your butt.
• 10:20
  SPEAKER_03: And I'm like, Yes, I'm like, my butt to look as good as my face.
• 10:24
  SPEAKER_03: Yeah, skin is skin.
• 10:26
  SPEAKER_03: Exactly.
• 10:26
  SPEAKER_03: I'm like, I'm like, no surprises here.
• 10:29
  SPEAKER_03: When I take off my clothes, it fits together, yeah.
• 10:32
  SPEAKER_03: Right, right.
• 10:33
  SPEAKER_03: Um, so I basically came home, I put all this mask just to tell her how good they were, and then I thought to myself, why there is no bat mask?
• 10:44
  SPEAKER_03: So I call when and I'm like, when?
• 10:46
  SPEAKER_03: What do you think?
• 10:48
  SPEAKER_03: I will create a bat mask.
• 10:50
  SPEAKER_03: And also when I was putting the face masks, I had like the shadow of the eyes and the nose and the mouth like on my bat because that was like this is crazy, like literally.
• 11:05
  SPEAKER_03: I is so I started thinking about this idea, and I'm very spontaneous.
• 11:11
  SPEAKER_03: So I called three different contract manufacturers here in New Jersey that created facial masks, and I said, Hi, my name is Sylvia, I'm interested to develop the bat mask, and so many of them thought it's a prank.
• 11:30
  SPEAKER_03: So they just put down the phone.
• 11:32
  SPEAKER_03: You know, it's like a woman with an accent is calling for a butt mask.
• 11:37
  SPEAKER_03: And I was like enough, I called back and I said, Hey, if you think it's a prank, or I'm not trying to sell you anything, I'm actually trying to develop a product.
• 11:46
  SPEAKER_03: Within 45 minutes, I was in New Jersey, I took a car, I drove there, I met with the contract manufacturer, I told them that I would love to launch the mask for Cosmoprof that was happening in June, like the end of June in Vegas.
• 12:05
  SPEAKER_03: And I launched the masks timely.
• 12:07
  SPEAKER_03: Um, it was a lot of pressure and a lot of work.
• 12:11
  SPEAKER_03: And I won my first award was Innovation Award from Cosmo Prof.
• 12:16
  SPEAKER_03: And it was such a great feeling that someone actually recognized the skincare for buds, and it, you know, it won so many later awards from beauty magazines to even I was awarded for innovation uh for wipes.
• 12:33
  SPEAKER_03: It was nice like to win all these awards, but um, you know, it didn't convert necessarily to like great sales until COVID started.
• 12:43
  SPEAKER_03: And when COVID started, I was at home and I was like, you know, you have teenage kids and I was so horny.
• 12:52
  SPEAKER_03: And I thought I said to my husband, I'm like, we can't have sex, like it's impossible.
• 12:57
  SPEAKER_03: Like our kids will listen to us, they don't ever sleep, no one was going out during the day.
• 13:02
  SPEAKER_03: I was like, we can't even escape anywhere.
• 13:06
  SPEAKER_03: So I was like, you know what?
• 13:08
  SPEAKER_03: I'm just going to master my blowjobs, yes.
• 13:11
  SPEAKER_03: So as the bat masks were selling really well, I'm very open sexually to talk about sexuality.
• 13:20
  SPEAKER_03: So a little sometimes people get shocked.
• 13:24
  SPEAKER_01: What the that's good though.
• 13:26
  SPEAKER_01: I mean, we should be all open uh talking about it.
• 13:28
  SPEAKER_01: It's something we all engage in, you know.
• 13:30
  SPEAKER_01: I don't know why we're so close-minded.
• 13:32
  SPEAKER_03: Yeah, yeah, I totally agree.
• 13:34
  SPEAKER_03: I I wish people were more open-minded to talk about sexual experiences, just like we talk about dating.
• 13:43
  SPEAKER_03: We'll finish on, unless you know your friend is really good friend of yours and will start giving you the details.
• 13:50
  SPEAKER_03: But people don't say, Oh, how are you, Ekta?
• 13:53
  SPEAKER_03: How was your sex does not?
• 13:55
  SPEAKER_03: Yeah, exactly.
• 13:56
  SPEAKER_03: Like, what sex?
• 13:59
  SPEAKER_03: That's how I felt in COVID.
• 14:01
  SPEAKER_03: So I was like, you know what, let me develop the product since the bat masks were actually booming.
• 14:07
  SPEAKER_03: We were selling so much because people were sitting at home.
• 14:11
  SPEAKER_03: Uh, we got incredible press from Keisha, the the singer, that somehow got our masks.
• 14:20
  SPEAKER_03: I never even thought of her that she would be in love with bat masking.
• 14:26
  SPEAKER_03: And she went viral with you know her and her boyfriend doing a nightly routine with a bat mask.
• 14:34
  SPEAKER_03: So sort of body was put on the you know, on the map of beauty and recognized as a beauty routine that you can do in your uh private time or you know, just to relax.
• 14:48
  SPEAKER_03: But in unfortunately, because of COVID, we lost so many doors, 800 doors at Ulta, sales at Sephora.
• 14:56
  SPEAKER_03: Um, we lost doors for urban outfitters.
• 14:59
  SPEAKER_03: So this was like bad and good.
• 15:01
  SPEAKER_03: And I thought, you know, since I have a mission in life to sort of free people, not only women, but to give people opportunity to be themselves and be accepted for who they are.
• 15:14
  SPEAKER_03: I was like, you know what, let me go to that sexual wellness uh space and talk about sexuality, but um, the one that has the biggest stigma, unfortunately, is blowjob, because it's so people think it's so dirty because stigma is used in pornography as the punishment of a woman rather than a pleasure and control.
• 15:39
  SPEAKER_03: Like, come on, it's like having a joystick and playing Atari game, yes.
• 15:44
  SPEAKER_03: Yeah, you are in a full control of the man, like ask him anything, and everything happens once you are in control of that.
• 15:53
  SPEAKER_03: I um and I wanted also to bring you know my expert expertise and knowledge on nutrition and bring something different to the table, not just another lubricant, but in lubricant that it's edible.
• 16:08
  SPEAKER_03: So it's USD certified organic, it's made of only five ingredients.
• 16:14
  SPEAKER_03: Main one is camellia flour, which is really rich in in vitamin B.
• 16:19
  SPEAKER_03: Yeah.
• 16:19
  SPEAKER_03: So you get benefit by doing the job, you get rewarded with vitamins and good nutrition.
• 16:27
  SPEAKER_03: So I basically my journey, you know, it's there is we could be here for hours or years talking.
• 16:33
  SPEAKER_01: No, it's very fascinating though.
• 16:35
  SPEAKER_01: What you're like, I mean, I love that you've you've expanded so well in terms of like, you know, where you were started off and how you're really kind of pushing the envelope every time you've done something.
• 16:46
  SPEAKER_01: I think you know, with the butt mass, I remember when I first saw them, I was like, this is brilliant.
• 16:50
  SPEAKER_01: Because at the end of the day, like there's a lot of people, I know, especially in the summertime, when it comes to like bikinis and you know, feeling comfortable in your skin, that's a big problem.
• 17:01
  SPEAKER_01: I feel like a lot of dermatologists would agree that that you know, people complain about like body acne, especially butt acne is a big thing.
• 17:07
  SPEAKER_01: And just a thing that happens, especially we sit around so much in our lives.
• 17:12
  SPEAKER_01: For us not to take care of our skin everywhere, like I'm a big big advocate for this.
• 17:17
  SPEAKER_01: I I really feel like people need to come out of this tunnel vision of thinking skincare is just for your face.
• 17:23
  SPEAKER_01: Sexual wellness, it's everything you said is so true because sexual wellness either it gets lumped up in a category of like, oh, these are just lubes.
• 17:32
  SPEAKER_01: So what you're doing is it's very, very new, you know, and I think it's it's something that's needed because there's a lot of exploration that needs to happen.
• 17:41
  SPEAKER_01: I mean, for women to be able to talk about their bodies, you have to be comfortable in your own skin.
• 17:46
  SPEAKER_01: And that includes your sexual awareness of yourself.
• 17:48
  SPEAKER_01: What do you like to do?
• 17:50
  SPEAKER_01: If you, you know, like to engage in in things like blowjobs, like you shouldn't be afraid to say that or afraid to talk about it, like openly.
• 17:57
  SPEAKER_01: I don't I don't understand why there's so much stigma.
• 18:00
  SPEAKER_03: Exactly.
• 18:00
  SPEAKER_03: No, but uh unfortunately it's uh something, it's a really hard education to people.
• 18:08
  SPEAKER_03: And I think it will take us years, and I hope that the new generation, but we can start with women, mature women who should start conversation at home with the children.
• 18:22
  SPEAKER_03: So there is no this hiding watching porn and thinking this is what woman wants.
• 18:28
  SPEAKER_03: We want all these things, but done in a different manner, yes.
• 18:33
  SPEAKER_03: And if we fantasize about other manners, it's good to have that conversation as well.
• 18:40
  SPEAKER_03: Because, you know, not nobody is just plain vanilla or strawberry or chocolate.
• 18:46
  SPEAKER_03: Maybe you want to mix all these flavors together and have incredible sexual uh journey, yes.
• 18:53
  SPEAKER_03: Yeah, I think as we mature, we also start understanding certain fantasies better that maybe we were scared to go into them when we were younger.
• 19:04
  SPEAKER_03: So I see just with myself how much more colorful my sexual life got.
• 19:10
  SPEAKER_03: And I don't need to do anything crazy, but again, like what is crazy maybe for me, it's a norm for others, and I think we shouldn't judge people.
• 19:21
  SPEAKER_03: And that's why my goal was to create a product that opens conversation, that gives you that ability to tell a friend, oh, I just got this uh sex oil, and you know, it's created for blowjob or it's created for book play and bat play.
• 19:42
  SPEAKER_03: And you know, people ask me how the mask falls into the category that they actually contradict themselves.
• 19:49
  SPEAKER_03: I think it's as you mentioned just a few minutes ago, masks, bat masks, are created for two reasons.
• 19:57
  SPEAKER_03: They are created for beautification of your butt and feeling good and giving yourself that extra uh care, that extra skin care, and really making sure that your butt fits your face because it's nothing worse than being on the beach, seeing a girl who has a perfectly maintained face, but then she turns and her butt is like a disaster, and yeah, yes.
• 20:27
  SPEAKER_03: So I think a lot of times butt gives up our age.
• 20:33
  SPEAKER_03: It's not only about the wrinkle, but it's about the shape of the butt, like how doing a lot of squats and plunges and uh really maintaining the shape of the butt and then the quality of the skin together with that.
• 20:48
  SPEAKER_03: It's exactly what we do to maintain our face, whether we do injections or lasers, but then we maintain our all the work that we are putting in with the proper skincare.
• 21:03
  SPEAKER_03: And it's exactly the same, you know, with the bat.
• 21:05
  SPEAKER_03: It's just again, it takes certain amount of people that will agree, and so many will say, but no one sees your bat.
• 21:14
  SPEAKER_03: And again, I have an argument here.
• 21:16
  SPEAKER_03: I'm like, but I see my own ass and I want to be happy with it, just like I'm happy with my face.
• 21:22
  SPEAKER_01: Yeah, and I feel like that's see, that's the that's the heart of it, is that I'm gonna rant for a minute because I this is a really interesting topic for me because I've watched all of these products come and go, right?
• 21:34
  SPEAKER_01: I mean, we've had everything imaginable when it comes to the enhancement of women's butts, whether that's surgical, whether that's you know, these pants that you put on that padding in them, implants.
• 21:46
  SPEAKER_01: There's just so much out there.
• 21:48
  SPEAKER_01: And I'm I hate to say it, whenever it comes to women's just overall like sexuality, obviously, but also like more niche topics like for you want to have a nice butt.
• 22:00
  SPEAKER_01: To feel like you're not looking older than you actually are or how you feel, there's always these really radical ways of like quote improvement.
• 22:09
  SPEAKER_01: When in reality, it should be more diversified in the sense of like, you know, we need to have things like masks or ways to take care of the skin on your body.
• 22:19
  SPEAKER_03: Yes, it's like extreme from one to another, yes, rather than giving us this opportunity and products that um you know we can just maintain and improve.
• 22:32
  SPEAKER_03: And if it's really needed improvement, then you can go to that extremes.
• 22:37
  SPEAKER_03: It's really not hard to maintain a beauty of your butt.
• 22:42
  SPEAKER_03: It's basically daily exercises and just taking care of your skin.
• 22:48
  SPEAKER_03: That area.
• 22:49
  SPEAKER_03: And a lot of people, even when they apply cream, they just slap it like too fast and never massage it.
• 22:58
  SPEAKER_03: Like think of yourself to touch yourself more and massage the cream or the serum into your butt, yes, like onto the skin.
• 23:07
  SPEAKER_03: Put that butt mask on.
• 23:08
  SPEAKER_03: You know, the the best part of the butt mask when I develop is that you can do it when you are actually taking care of your face.
• 23:17
  SPEAKER_03: So every second, third day, I will get off the shower, dry, put my deodorant, and then I put my butt mask and I start my routine on my face.
• 23:31
  SPEAKER_03: Once the bath mask in 10-15 minutes is dry out and the formula just gets absorbed to the butt, I take the rest actually of the formula from the packaging because it's always extra and it's a really good serum, and just use it all over my body and let it dry.
• 23:50
  SPEAKER_03: Um, then I do my hair, and then I do my makeup if I have to do my makeup.
• 23:56
  SPEAKER_03: I I'm not a big makeup lover for me.
• 23:59
  SPEAKER_03: Uh so it's um, you know, hair, just put great, uh, you know, five layers of different serums and moisturizers, vitamin C, and I'm done.
• 24:09
  SPEAKER_03: But the butt is very important for me because I want to be naked and feel good overall about myself, not just like you said, the skincare finishes often too at the chin.
• 24:22
  SPEAKER_03: Some people don't even take care of their neck or they um or they, you know, bastaria, and then forget the stomach and the butt and legs.
• 24:32
  SPEAKER_03: So I think just slapping the cream is does nothing.
• 24:36
  SPEAKER_03: And I think it's a nice ritual to develop that hey, this is my time, this is how I do it, I need 25 minutes to get ready.
• 24:45
  SPEAKER_03: Boom! You and people don't need to actually lie down with the mask on.
• 24:51
  SPEAKER_03: What is interesting, and you know, I've I've sold enough masks and have enough customers, especially repeated customers, that a lot of the masks are actually bought by gay community.
• 25:06
  SPEAKER_03: And uh because when I ask them why they love so much, they say exactly what I say that you know, the bad look has to look good, they focus on that very much because it's a sign of youth and beauty, and um, they also like to play with the mask, so they use it as hey, when we have a rougher slapping, we put the mask afterwards, so it's nice to learn how people use your product, you know.
• 25:37
  SPEAKER_03: This is like I tell them just to bath mask and they use for fun things, you know.
• 25:43
  SPEAKER_01: So yeah, I mean I think that's that the real thing with these kind of products and this category uh that we're trying to create.
• 25:51
  SPEAKER_01: I think it's beautiful what you're doing because you're pushing that line.
• 25:54
  SPEAKER_01: You're saying, I want to create options.
• 25:57
  SPEAKER_01: And I think when you create the options, people find the ways to use them, find that space in their lives where they really fit.
• 26:04
  SPEAKER_01: And I think that unfortunately, like I said before, like I think the sexual wellness industry at large has focused so much on propagating this, especially for women, this sense of shame that comes with oppressing our sexuality.
• 26:19
  SPEAKER_01: I've felt very strongly about that for a long time, is that I think it just it's propagating a narrative been given to women for so many years where it's like everything's behind closed doors, everything's in a very hush-hush.
• 26:31
  SPEAKER_01: Like, and here are some products that are also kind of hush hush.
• 26:34
  SPEAKER_01: You don't have to show anybody that you have this.
• 26:36
  SPEAKER_01: These are all things that are real.
• 26:39
  SPEAKER_01: Unfortunately, we as women have just kind of gone along with it for a long time.
• 26:44
  SPEAKER_01: The first time I was exposed to lubricant products, I remember being a teenager and I it was like in that one corner of the shopping aisle, and it was like so hidden away.
• 26:54
  SPEAKER_01: And it was when it comes to these kind of products, we have to have bigger conversations.
• 26:59
  SPEAKER_01: You had mentioned earlier, you're you know, we were talking about you know women.
• 27:03
  SPEAKER_01: I feel like sex has been like it's been like a source of you know oppression for women, whereas for men, it's a source of power, it can be a way of power and empowering women, it just has to be actually spoken about.
• 27:18
  SPEAKER_03: Yes, yeah, or they will turn.
• 27:20
  SPEAKER_03: I I've been to all women parties where we had to introduce ourselves, and this is actually fun and you know, state what we do.
• 27:30
  SPEAKER_03: And the minute I mention, you know, lubricant or sex, some women basically refuse to have a conversation, and this was in a business setting.
• 27:40
  SPEAKER_03: I didn't talk to you know harass somebody.
• 27:44
  SPEAKER_03: I was just expressing how much also, as as you said, you know, the men is the power, but women are the victims, so we therefore they provide us lubricant, yes, because we might be dry.
• 28:01
  SPEAKER_03: Yes, exactly.
• 28:01
  SPEAKER_03: And I say that maybe I want lubricant for better sex in a way of traction, yes.
• 28:10
  SPEAKER_03: So I want I don't want my nipples to be wrapped um in a like in a certain way.
• 28:17
  SPEAKER_03: I want this to be smooth move, yes.
• 28:20
  SPEAKER_03: And uh I literally I didn't have to use lubricant for a long time, and also we are shame if so it's like funny, we are shame for being dry, but then we are also ashamed for being too wet.
• 28:32
  SPEAKER_03: How times will be say, Oh my god, you are so wet.
• 28:36
  SPEAKER_03: It's like, yeah, honey, it's called being excited, right?
• 28:41
  SPEAKER_03: It's a natural phenomenon, like get used to it, yeah.
• 28:44
  SPEAKER_03: And then dryness occurs not only to women, that you know that's another thing that the only topic that has been discussed, and now celebrities are entering, it's the celebrities who are going through menopause and they talk about the dryness.
• 29:02
  SPEAKER_03: Yes, I'm like, this is bullshit because you can have dryness even being 20, 30 year old gear, yes.
• 29:11
  SPEAKER_03: And um, you don't need basically it's our hormones that change daily, like sometimes even like hourly.
• 29:21
  SPEAKER_03: It depends on a cycle.
• 29:23
  SPEAKER_03: And no one will tell me that I was going through menopause when I was 20 years old and I had a dry day, or I wasn't just that excited.
• 29:34
  SPEAKER_03: So then you need that enhancement.
• 29:37
  SPEAKER_03: So I think the the whole language in lubricants has to change that, oh, she has a problem, she's dry.
• 29:44
  SPEAKER_03: It's not a problem, it's um it's something that occurs to women throughout the cycle.
• 29:51
  SPEAKER_03: And sometimes we want lubricant for a better play, not just because we are dry.
• 29:58
  SPEAKER_03: Yeah, I really would like to put and position women to that powerful position, basically, in sex, not just man eat the horse here and we are riding it.
• 30:12
  SPEAKER_03: No, no, we are the powerful, you know, we are the drive.
• 30:17
  SPEAKER_03: In the end, men get excited because they look at us, yes, unless they are gay, so of course they will not get excited about us.
• 30:25
  SPEAKER_00: We're not the preference, yeah.
• 30:26
  SPEAKER_03: Exactly.
• 30:27
  SPEAKER_03: But if I'm talking about straight men, like we have this power, we we actually can walk into a room and make amendment and like crazy about us or stop thinking rational, and because they start thinking what they peanuts.
• 30:45
  SPEAKER_03: So it's like actually really good to have that attitude of, hey, I'm a woman, I'm in power, I'm in charge, and I won't let society to tell me.
• 30:57
  SPEAKER_03: And you know, when I was growing up, I grew up in communism.
• 31:01
  SPEAKER_03: So basically, zero of everything and women's education, you know, basically started and stopped in the kitchen.
• 31:10
  SPEAKER_03: There were very few women and that they were well educated, they went to universities because you had to be in your early 20s, get married, and start taking care of your family.
• 31:22
  SPEAKER_03: And if you were a bad wife because you didn't cook dinner, you know, then the husband beat you.
• 31:28
  SPEAKER_03: So, you know, I experienced this firsthand in, you know, in my household um when I was growing up.
• 31:35
  SPEAKER_03: And I refused to be that woman.
• 31:37
  SPEAKER_03: That's why I left when I was 16.
• 31:39
  SPEAKER_03: I was like, I'm getting hell out of here.
• 31:42
  SPEAKER_03: And I left everyone behind.
• 31:44
  SPEAKER_03: I never went back.
• 31:46
  SPEAKER_03: I went to Australia for uh summer school actually to study English.
• 31:52
  SPEAKER_03: Um, I've learned on my own hundreds of words just to have vocabulary, but my grammar was crazy.
• 32:00
  SPEAKER_03: You know, I decided never come back, and I was lucky enough, you know, in my life that I had people in Australia, the family that I stayed for the exchange program, that they sort of semi-adopted me and they gave me the opportunity to grow, to become the woman I wanted to be.
• 32:21
  SPEAKER_03: But I didn't have mentors, and I would love to be a mentor to young girls.
• 32:27
  SPEAKER_03: Like I don't fear approaching young women and saying, hey, you should do this way, or don't listen to this person.
• 32:36
  SPEAKER_03: You should think you know independently, take a take advantage of wisdom from other women.
• 32:43
  SPEAKER_03: But the one, the people who tell the bullshit and try to dictate who you have to or need to be, don't listen.
• 32:52
  SPEAKER_03: Like, you know, I think uniqueness is so important, and that's another thing.
• 32:56
  SPEAKER_03: We can have another podcast about this how much uniqueness is gone with TikTok and you know, just social media bombarding us with the same makeup, the same clothes, the same, even, you know, the way you you look at the camera.
• 33:13
  SPEAKER_01: Every girl looks exactly the same.
• 33:15
  SPEAKER_01: Exactly the same.
• 33:16
  SPEAKER_01: Yeah, I 100% agree with you.
• 33:18
  SPEAKER_01: And the scary part about it is that brands are propagating the this narrative and they're propagating this idea that, yeah, you should look like that.
• 33:27
  SPEAKER_01: There's such a deep-rooted problem going on here with the idea that girls should look flawless all the time, you know, and that a filter is an actual representation of whether that's their skin or whatever it's not.
• 33:40
  SPEAKER_01: And and what's scary is these girls, you know, we talk about things like mass consumption happening in the teen, in you know, the teen ages right now, right?
• 33:48
  SPEAKER_01: And they talk about how this is a big problem in Sephora, but then you don't look at the outlets that you're actually allowing to send this information out.
• 33:57
  SPEAKER_01: Of course they're mass consuming because they all think they should look 18 at the age of 10.
• 34:01
  SPEAKER_01: I'm I'm a huge believer.
• 34:02
  SPEAKER_01: And also, you know, coming back to the sexual and wellness conversation, Sylvia, I I feel like I love what you said, and I and I really commend you on really paving your own road because I think this is something that's very rare.
• 34:16
  SPEAKER_01: It's rarely seen now.
• 34:17
  SPEAKER_01: I I mean I'm sure you're seeing it.
• 34:19
  SPEAKER_01: The youth right now is not even they're not doing any of that right, you know, right now.
• 34:23
  SPEAKER_01: They're they're living a very different life than I think all of us live.
• 34:27
  SPEAKER_01: A big thing that comes to mind is they're very confused, I think, when it comes to sexual awareness and well-being.
• 34:34
  SPEAKER_01: I I don't see a lot of education coming out, you know, when they speak.
• 34:38
  SPEAKER_01: Like I watch them all the time on TikTok, like my own market research that I'm doing.
• 34:41
  SPEAKER_01: And what I'm noticing is they need somebody and they need people that know better to be like, listen, you're okay.
• 34:49
  SPEAKER_01: You know, it's not about I'm gonna do this for my boyfriend because I think that's gonna make him like me better.
• 34:56
  SPEAKER_01: That's not the conversation.
• 34:58
  SPEAKER_01: It needs to be, I'm gonna do this for myself because this is gonna make me figure out if I like my boyfriend, you know.
• 35:04
  SPEAKER_03: Exactly, exactly.
• 35:06
  SPEAKER_03: Yeah, and then you know what's you know, where you stand also, because if someone is only fake it till you make it, it doesn't last, yes, because they are exactly the same, you know, faking other people around you and they are ready to take your position.
• 35:24
  SPEAKER_03: I think uniqueness and originality, and that's what is confusing because in to remember 2020 was like be yourself, everyone looked the same, the same clothes, because if you wear yourself and you express yourself differently, and you had a different hair or different makeup, you weren't accepted to that community.
• 35:46
  SPEAKER_03: I would love more uniqueness, more originality in people.
• 35:51
  SPEAKER_03: Uh, fact the system, be yourself, you know, do what works for you without harming others.
• 35:58
  SPEAKER_03: I don't believe in harming others.
• 36:00
  SPEAKER_03: If someone is not comfortable next to me talking about sex, I won't talk about sex, yes, but to respect them.
• 36:08
  SPEAKER_03: But I will definitely make a few funny jokes, and it probably makes them uncomfortable, but maybe we'll open the you know the narrow alley.
• 36:19
  SPEAKER_03: And but again, as we discuss, it's only mainstream because everything is loop, loop, loop, loop.
• 36:25
  SPEAKER_01: Exactly.
• 36:26
  SPEAKER_01: It's all about loop.
• 36:27
  SPEAKER_01: Like it's not, I mean, they want to say mainstream, but really mainstream enough to where it fits into the box.
• 36:33
  SPEAKER_01: That's the conversation, and it's there's no straying out of that box because we haven't prepared for it yet.
• 36:39
  SPEAKER_01: There's not enough PR around it, there's not enough, we are uh faking the sexual awareness, you know.
• 36:45
  SPEAKER_03: Yeah, it's all faking, yeah, it's all faking, it's basically plugging.
• 36:50
  SPEAKER_03: They are few brands, and when you observe what they offer to you is uh loop loop loop, and then they will offer to you a candle for sexual candle.
• 37:02
  SPEAKER_00: I'm like, I can put any candle bedroom, it doesn't have to be I don't need any more sexual candles, like I'm good.
• 37:10
  SPEAKER_03: Educate people on touch, educate people on body parts, educate um people that lubricant is not victimizing women for being dry.
• 37:22
  SPEAKER_03: Yes, like it's it's not putting women to that category.
• 37:27
  SPEAKER_03: Oh, I need a lubricant because I'm dry.
• 37:29
  SPEAKER_03: No, it's let's talk about real sex, let's talk about positions, let's talk about what are the benefits of oral sex, yes, because they are lots of benefits too, but it shouldn't be shameful and both oral sex, because it's not only for us to do blow jobs, it's also for men going down on us.
• 37:50
  SPEAKER_03: And blow actually, my my oil is designed for give and receive, so it's designed for both um you know women and men.
• 38:00
  SPEAKER_03: And so when the man goes down on me, it's nice with the blow, it's like so silky and so nice.
• 38:08
  SPEAKER_03: Trat me.
• 38:09
  SPEAKER_03: I would love to experience this on my yourself.
• 38:12
  SPEAKER_03: I can't ban that much.
• 38:14
  SPEAKER_03: So I would love to talk about other things, not just you know, oh, I need lubricant, and that's it.
• 38:22
  SPEAKER_03: That's the whole press that you can get is best lubricant category, best sex uh lubricants, best for that.
• 38:32
  SPEAKER_03: And nothing, nothing is ever the narrative is not open about different type of sex.
• 38:41
  SPEAKER_03: Uh it's a taboo, unless you buy like a very specific magazine and they will show you, or you go to porn, and then you you you learn the wrong things, like it's not about sensuality and experiencing it's bang, bang, bang, and that's it.
• 39:00
  SPEAKER_01: So yeah, no, I completely agree.
• 39:03
  SPEAKER_01: I think that there's a lot of there's a lot of exploring that can be done.
• 39:06
  SPEAKER_01: I really encourage everyone, anyone listening that's looking for a new and more interesting brand, you know, in this space.
• 39:13
  SPEAKER_01: This is a really, really great place.
• 39:14
  SPEAKER_01: Bodybeauty.com.
• 39:16
  SPEAKER_01: Check it out, you guys.
• 39:17
  SPEAKER_01: And Sylvia, it was such a pleasure chatting with you.
• 39:20
  SPEAKER_01: I think this conversation was so amazing.
• 39:22
  SPEAKER_01: Thank you for your for all the insights and all of the hard work you've poured into the brand.
• 39:26
  SPEAKER_01: It's it's absolutely beautiful.
• 39:28
  SPEAKER_03: Thank you so much, Ecta.
• 39:29
  SPEAKER_03: I really, really enjoyed.
• 39:31
  SPEAKER_03: And I'm hoping I return for another serious.
• 39:35
  SPEAKER_03: Oh my gosh, yes, we must do it.
• 39:37
  SPEAKER_01: We have to do it.
• 39:38
  SPEAKER_01: We have to do it.
• 39:40
  SPEAKER_03: So they will definitely be sent to you so to enjoy because uh I'm launching really beautiful new masks in March for uh spring summer.
• 39:51
  SPEAKER_03: Oh and yeah, they will be all about kissable back cheeks.
• 39:56
  SPEAKER_01: Oh, that's so cool! Something to look forward to then, and I'm excited to see it.
• 40:00
  SPEAKER_01: And yeah, let's definitely do a part two.
• 40:02
  SPEAKER_01: Thank you so much.
• 40:04
  SPEAKER_00: Thank you for having me.
• 40:05
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• 40:08
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• 41:12
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