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[BONUS] The Rise of Crucial Keys · Music Explored Podcast

• 0:00
  You
• 0:00
  know,
• 0:02
  how
• 0:02
  much
• 0:02
  layer
• 0:03
  of
• 0:03
  trauma's
• 0:04
  there,
• 0:04
  like
• 0:04
  self
• 0:04
  worth
• 0:05
  issue
• 0:05
  is
• 0:05
  there,
• 0:05
  Insecurity
• 0:06
  and
• 0:06
  anxiety
• 0:07
  is
• 0:07
  there,
• 0:07
  how
• 0:07
  much
• 0:07
  is
• 0:08
  it?
• 0:08
  Just
• 0:08
  like
• 0:08
  I'm
• 0:08
  birthing
• 0:08
  a
• 0:09
  creative
• 0:09
  project
• 0:09
  and
• 0:10
  I
• 0:10
  just
• 0:10
  need
• 0:10
  some
• 0:10
  support
• 0:11
  around
• 0:11
  the
• 0:12
  strategy
• 0:12
  and
• 0:12
  framework
• 0:12
  of
• 0:13
  how
• 0:13
  to
• 0:13
  move
• 0:13
  that
• 0:13
  through.
• 0:14
  It
• 0:14
  really,
• 0:14
  like,
• 0:15
  depends
• 0:15
  on
• 0:15
  where
• 0:16
  the
• 0:16
  person
• 0:16
  is
• 0:17
  and
• 0:17
  how
• 0:17
  the
• 0:17
  sessions
• 0:18
  are
• 0:18
  structured
• 0:19
  as
• 0:19
  a
• 0:19
  result.
• 0:20
  But,
• 0:20
  you
• 0:20
  know,
• 0:21
  it's
• 0:21
  gonna
• 0:21
  be
• 0:22
  X
• 0:22
  number
• 0:23
  of
• 0:23
  time
• 0:23
  based
• 0:23
  on
• 0:24
  what
• 0:24
  we're
• 0:24
  working
• 0:24
  on
• 0:25
  and
• 0:25
  again,
• 0:26
  based
• 0:26
  on,
• 0:27
  you
• 0:27
  know,
• 0:28
  like
• 0:28
  the
• 0:28
  amount
• 0:29
  of
• 0:29
  kind
• 0:30
  of
• 0:30
  coaching,
• 0:31
  advising,
• 0:32
  mentoring,
• 0:33
  teaching
• 0:34
  versus
• 0:35
  strategy
• 0:36
  versus
• 0:37
  healing
• 0:38
  energy
• 0:38
  sessions,
• 0:39
  you
• 0:39
  know,
• 0:39
  it
• 0:39
  all
• 0:39
  kind
• 0:40
  of
• 0:40
  depends
• 0:40
  on
• 0:41
  where
• 0:41
  you're
• 0:41
  at.
• 0:42
  And
• 0:43
  then
• 0:43
  we
• 0:43
  would
• 0:43
  structure
• 0:44
  that
• 0:44
  like
• 0:44
  X
• 0:44
  number
• 0:44
  of
• 0:44
  times
• 0:45
  a
• 0:45
  month
• 0:45
  we're
• 0:45
  going
• 0:45
  to
• 0:45
  meet
• 0:46
  and
• 0:46
  here's
• 0:46
  how
• 0:47
  we're
• 0:47
  going
• 0:47
  to
• 0:47
  do
• 0:47
  this
• 0:47
  and
• 0:48
  here's
• 0:48
  the
• 0:48
  journey
• 0:48
  and
• 0:48
  the
• 0:48
  process,
• 0:49
  the
• 0:49
  methodology
• 0:49
  we're
• 0:50
  going
• 0:50
  to
• 0:50
  work
• 0:50
  through
• 0:50
  as
• 0:50
  a
• 0:50
  result.
• 0:51
  And
• 0:51
  so
• 0:52
  it
• 0:52
  varies.
• 0:55
  Got
• 0:56
  you.
• 0:56
  So
• 0:56
  these,
• 0:57
  a
• 0:57
  lot
• 0:57
  of
• 0:57
  these
• 0:57
  sessions
• 0:59
  involve
• 1:00
  sitting
• 1:00
  down
• 1:00
  and
• 1:00
  talking,
• 1:01
  basically.
• 1:02
  Yeah.
• 1:03
  Which
• 1:03
  is
• 1:03
  the
• 1:03
  best
• 1:03
  way
• 1:04
  to
• 1:04
  resolve
• 1:04
  most
• 1:04
  things.
• 1:05
  Yeah,
• 1:06
  yeah,
• 1:07
  exactly.
• 1:07
  Yeah.
• 1:08
  There's
• 1:08
  a
• 1:08
  lot
• 1:08
  of.
• 1:08
  There's
• 1:08
  a
• 1:08
  lot
• 1:08
  of
• 1:08
  sitting
• 1:09
  and
• 1:09
  talking
• 1:09
  and
• 1:09
  then
• 1:10
  there's
• 1:10
  work
• 1:10
  in
• 1:11
  between.
• 1:12
  And
• 1:12
  then
• 1:13
  sometimes
• 1:13
  you're
• 1:13
  just
• 1:13
  laying
• 1:14
  there
• 1:14
  and
• 1:14
  receiving
• 1:14
  like
• 1:15
  some
• 1:15
  energy
• 1:16
  work,
• 1:16
  you
• 1:17
  know.
• 1:18
  Okay,
• 1:19
  so.
• 1:19
  Yeah,
• 1:20
  yeah,
• 1:21
  exactly.
• 1:22
  Maybe
• 1:23
  you're
• 1:23
  sending
• 1:23
  me
• 1:24
  something,
• 1:24
  you
• 1:24
  could
• 1:24
  be
• 1:24
  sending
• 1:25
  me
• 1:25
  music.
• 1:25
  And
• 1:26
  we're
• 1:26
  going
• 1:26
  back
• 1:26
  and
• 1:27
  forth
• 1:27
  and
• 1:27
  listening
• 1:27
  and
• 1:28
  we're
• 1:28
  talking
• 1:28
  about
• 1:28
  that
• 1:29
  and,
• 1:29
  you
• 1:30
  know,
• 1:30
  it
• 1:31
  depends.
• 1:33
  Oh,
• 1:34
  okay.
• 1:34
  Yeah.
• 1:36
  So
• 1:36
  how.
• 1:37
  How
• 1:37
  did
• 1:37
  you
• 1:38
  begin
• 1:39
  working
• 1:39
  with
• 1:39
  Alicia?
• 1:40
  Alicia
• 1:40
  Keys?
• 1:41
  I
• 1:41
  don't
• 1:41
  know
• 1:41
  her.
• 1:42
  Yeah,
• 1:43
  we.
• 1:44
  We
• 1:44
  knew
• 1:45
  each
• 1:45
  other
• 1:45
  since
• 1:45
  we
• 1:46
  met
• 1:46
  when
• 1:46
  we
• 1:46
  were
• 1:46
  four
• 1:49
  at
• 1:49
  a
• 1:49
  mutual
• 1:50
  friend's
• 1:50
  party.
• 1:51
  Halloween
• 1:52
  party.
• 1:53
  Very
• 1:54
  soiree,
• 1:55
  actually.
• 1:58
  No,
• 1:59
  but
• 2:00
  she
• 2:00
  lived
• 2:01
  in
• 2:01
  this
• 2:01
  building
• 2:01
  in
• 2:02
  New
• 2:02
  York
• 2:02
  City.
• 2:02
  It
• 2:02
  was
• 2:02
  an
• 2:03
  artist
• 2:03
  building,
• 2:04
  and
• 2:05
  my
• 2:05
  uncle
• 2:06
  lived
• 2:06
  in
• 2:06
  that
• 2:06
  building.
• 2:07
  And
• 2:08
  her
• 2:08
  mom
• 2:08
  and
• 2:08
  my
• 2:08
  uncle
• 2:09
  were
• 2:09
  close.
• 2:09
  And
• 2:10
  then
• 2:10
  she
• 2:10
  was
• 2:10
  close
• 2:11
  with
• 2:11
  my
• 2:11
  older
• 2:11
  cousins
• 2:12
  and
• 2:13
  then
• 2:13
  they
• 2:13
  were
• 2:13
  in
• 2:13
  like
• 2:13
  a
• 2:14
  girl
• 2:14
  group
• 2:15
  when
• 2:15
  Alicia
• 2:15
  was
• 2:16
  9.
• 2:16
  And
• 2:16
  my
• 2:16
  cousins
• 2:17
  were
• 2:17
  like
• 2:17
  older
• 2:17
  than
• 2:18
  us,
• 2:18
  like
• 2:18
  15,
• 2:19
  16
• 2:19
  or
• 2:19
  something
• 2:19
  like
• 2:20
  that.
• 2:21
  And
• 2:21
  so
• 2:21
  we
• 2:22
  just
• 2:22
  grew
• 2:22
  up
• 2:22
  around
• 2:23
  each
• 2:23
  other.
• 2:23
  Like,
• 2:23
  I
• 2:24
  thought,
• 2:24
  I
• 2:24
  have
• 2:25
  a
• 2:25
  big
• 2:25
  family.
• 2:26
  I
• 2:26
  thought
• 2:27
  we
• 2:27
  were
• 2:27
  cousins
• 2:27
  for
• 2:28
  the
• 2:28
  longest,
• 2:29
  and
• 2:30
  then
• 2:30
  I
• 2:30
  found
• 2:30
  out
• 2:30
  we
• 2:30
  weren't.
• 2:31
  But
• 2:32
  so
• 2:33
  we
• 2:33
  were
• 2:33
  just
• 2:33
  around
• 2:33
  each
• 2:34
  other
• 2:34
  and.
• 2:36
  Yeah,
• 2:37
  what
• 2:37
  happened
• 2:37
  was,
• 2:38
  what
• 2:38
  had
• 2:39
  happened
• 2:39
  was
• 2:40
  I
• 2:41
  always
• 2:41
  wanted
• 2:42
  to
• 2:42
  be
• 2:42
  an
• 2:42
  artist.
• 2:43
  I
• 2:43
  always
• 2:43
  wanted
• 2:43
  to
• 2:44
  sing
• 2:44
  and
• 2:44
  dance,
• 2:45
  all
• 2:45
  that
• 2:45
  stuff.
• 2:45
  But
• 2:45
  my
• 2:46
  dad
• 2:47
  was
• 2:47
  like,
• 2:48
  nah,
• 2:48
  nah,
• 2:49
  nah,
• 2:49
  nah,
• 2:49
  nah,
• 2:49
  nah,
• 2:49
  nah,
• 2:50
  that's
• 2:50
  not
• 2:50
  your
• 2:50
  path.
• 2:51
  That's
• 2:51
  not
• 2:51
  for
• 2:51
  you.
• 2:52
  I
• 2:52
  don't
• 2:52
  want
• 2:52
  you
• 2:52
  in
• 2:53
  that
• 2:53
  business.
• 2:54
  Because
• 2:54
  his
• 2:54
  Brother,
• 2:55
  the
• 2:55
  one
• 2:55
  who
• 2:55
  lived
• 2:55
  in
• 2:55
  the
• 2:55
  building,
• 2:56
  was
• 2:57
  a
• 2:57
  musician
• 2:57
  and
• 2:57
  sort
• 2:58
  of
• 2:58
  struggled,
• 2:58
  and
• 2:58
  he
• 2:58
  saw
• 2:58
  him
• 2:59
  go
• 2:59
  through
• 2:59
  it
• 2:59
  and
• 2:59
  heard
• 3:00
  his
• 3:00
  stories,
• 3:00
  and
• 3:00
  he
• 3:00
  was
• 3:01
  just
• 3:01
  like,
• 3:01
  no,
• 3:01
  not
• 3:02
  my
• 3:02
  baby.
• 3:04
  Yeah.
• 3:04
  Yeah.
• 3:06
  So
• 3:07
  when
• 3:07
  we
• 3:07
  were,
• 3:07
  like,
• 3:08
  16,
• 3:09
  though,
• 3:12
  you
• 3:13
  know,
• 3:13
  my
• 3:13
  uncle
• 3:13
  knew.
• 3:14
  My
• 3:14
  uncle
• 3:14
  knew,
• 3:14
  and
• 3:15
  he
• 3:15
  was
• 3:15
  my
• 3:15
  mentor,
• 3:16
  and
• 3:17
  he
• 3:18
  really,
• 3:18
  like,
• 3:18
  stuck
• 3:18
  up
• 3:18
  for
• 3:19
  me
• 3:19
  with
• 3:19
  my
• 3:19
  dad,
• 3:19
  his
• 3:20
  brother,
• 3:20
  and
• 3:20
  was
• 3:20
  like,
• 3:20
  no,
• 3:21
  you
• 3:21
  have
• 3:21
  to
• 3:21
  let
• 3:21
  her
• 3:21
  do
• 3:22
  this.
• 3:22
  And
• 3:23
  I
• 3:23
  hadn't
• 3:23
  told
• 3:24
  Alicia
• 3:26
  about
• 3:26
  it
• 3:26
  because
• 3:26
  she
• 3:27
  would
• 3:27
  have.
• 3:27
  She
• 3:27
  got
• 3:28
  a
• 3:28
  record
• 3:28
  deal.
• 3:29
  And,
• 3:30
  like,
• 3:30
  I
• 3:31
  was
• 3:31
  both,
• 3:31
  like,
• 3:32
  super
• 3:32
  excited
• 3:32
  for
• 3:33
  her,
• 3:34
  but
• 3:34
  also,
• 3:34
  like,
• 3:34
  I
• 3:35
  didn't
• 3:35
  want
• 3:35
  to
• 3:35
  tell
• 3:35
  her
• 3:35
  that
• 3:36
  I
• 3:36
  wanted
• 3:36
  to
• 3:36
  sing,
• 3:36
  too,
• 3:37
  because
• 3:37
  I
• 3:37
  thought
• 3:37
  she
• 3:37
  would
• 3:37
  have
• 3:37
  been
• 3:38
  like.
• 3:38
  I
• 3:38
  thought
• 3:38
  she
• 3:38
  was
• 3:38
  going
• 3:39
  to
• 3:39
  be
• 3:39
  like,
• 3:39
  oh,
• 3:39
  you
• 3:39
  just
• 3:39
  want
• 3:39
  to
• 3:40
  sing
• 3:40
  because
• 3:40
  I
• 3:40
  want
• 3:40
  to
• 3:40
  sing.
• 3:41
  And
• 3:41
  that's
• 3:41
  not
• 3:41
  even,
• 3:41
  like,
• 3:42
  her
• 3:42
  way.
• 3:43
  But
• 3:43
  I
• 3:44
  was
• 3:44
  like.
• 3:44
  I
• 3:44
  was
• 3:44
  super
• 3:45
  insecure
• 3:45
  about
• 3:46
  it.
• 3:46
  Like,
• 3:46
  she
• 3:46
  just
• 3:46
  thinks
• 3:47
  I'm
• 3:47
  like,
• 3:47
  oh,
• 3:47
  me
• 3:47
  too.
• 3:47
  I
• 3:48
  want
• 3:48
  a
• 3:48
  record
• 3:48
  deal.
• 3:50
  So
• 3:50
  I
• 3:50
  didn't
• 3:50
  say,
• 3:51
  yeah,
• 3:51
  yeah.
• 3:52
  And
• 3:52
  one
• 3:52
  day,
• 3:53
  like,
• 3:53
  my
• 3:53
  uncle
• 3:53
  called
• 3:54
  me
• 3:54
  up.
• 3:55
  He's
• 3:56
  like,
• 3:56
  hey,
• 3:56
  Erica.
• 3:56
  I'm
• 3:56
  like,
• 3:56
  hey.
• 3:57
  He's
• 3:57
  like,
• 3:57
  I
• 3:57
  got
• 3:57
  Alicia
• 3:58
  and
• 3:58
  Crucial
• 3:58
  here.
• 3:58
  Crucial.
• 3:59
  Crucial
• 3:59
  was
• 4:00
  her
• 4:00
  partner
• 4:00
  at
• 4:00
  the
• 4:00
  time.
• 4:02
  And
• 4:03
  I
• 4:04
  was
• 4:04
  like,
• 4:04
  oh,
• 4:04
  hey,
• 4:04
  y'all.
• 4:04
  What's
• 4:05
  up,
• 4:05
  da,
• 4:05
  da
• 4:05
  da?
• 4:05
  And
• 4:06
  he
• 4:06
  was
• 4:06
  like,
• 4:06
  Alicia.
• 4:07
  She's
• 4:07
  like,
• 4:07
  yeah.
• 4:08
  He's
• 4:08
  like,
• 4:09
  erica
• 4:09
  sings.
• 4:10
  And
• 4:10
  she
• 4:10
  was
• 4:10
  like,
• 4:11
  what?
• 4:12
  What
• 4:12
  do
• 4:12
  you
• 4:12
  mean?
• 4:12
  What
• 4:13
  are
• 4:13
  you.
• 4:13
  What
• 4:13
  are
• 4:13
  you
• 4:13
  talking
• 4:13
  about?
• 4:14
  He's
• 4:14
  like,
• 4:14
  no,
• 4:14
  she,
• 4:14
  like,
• 4:15
  sings,
• 4:15
  and,
• 4:16
  like,
• 4:16
  she
• 4:16
  wants
• 4:16
  to
• 4:16
  sing.
• 4:17
  She's
• 4:17
  like,
• 4:17
  how
• 4:18
  have
• 4:18
  you
• 4:18
  never
• 4:19
  told
• 4:19
  me
• 4:19
  this?
• 4:20
  You
• 4:20
  know?
• 4:21
  She's
• 4:21
  like,
• 4:21
  when
• 4:22
  can
• 4:22
  you
• 4:22
  get
• 4:22
  here?
• 4:23
  So
• 4:23
  on
• 4:24
  my
• 4:24
  next,
• 4:24
  like,
• 4:24
  school
• 4:25
  break,
• 4:25
  I
• 4:25
  came
• 4:25
  to
• 4:26
  New
• 4:26
  York,
• 4:26
  and
• 4:27
  they
• 4:27
  had
• 4:27
  this
• 4:27
  little
• 4:27
  spot
• 4:28
  in
• 4:28
  Harlem,
• 4:28
  this
• 4:29
  little
• 4:29
  studio,
• 4:30
  and
• 4:31
  we
• 4:31
  just
• 4:31
  recorded,
• 4:31
  and
• 4:31
  it
• 4:32
  was
• 4:32
  like,
• 4:32
  boom.
• 4:33
  You
• 4:33
  know,
• 4:33
  they
• 4:33
  were
• 4:33
  building
• 4:33
  this
• 4:34
  Crucial
• 4:35
  Keys
• 4:35
  concept,
• 4:36
  and
• 4:36
  it
• 4:36
  was
• 4:36
  a
• 4:36
  production
• 4:37
  family,
• 4:37
  and
• 4:37
  da
• 4:38
  da,
• 4:38
  da,
• 4:38
  da,
• 4:38
  da.
• 4:38
  And
• 4:38
  so
• 4:39
  I
• 4:39
  was
• 4:39
  like,
• 4:39
  let's
• 4:39
  do
• 4:39
  this.
• 4:40
  It's
• 4:40
  Crucial
• 4:40
  Keys.
• 4:41
  And
• 4:41
  so
• 4:41
  we
• 4:41
  started
• 4:42
  just
• 4:42
  writing
• 4:43
  and
• 4:44
  making
• 4:44
  music
• 4:44
  together,
• 4:45
  and
• 4:45
  it
• 4:45
  was
• 4:46
  like,
• 4:46
  maybe,
• 4:46
  like,
• 4:46
  a
• 4:46
  crew
• 4:46
  of,
• 4:47
  like,
• 4:47
  five
• 4:48
  or
• 4:48
  six
• 4:48
  of
• 4:48
  us.
• 4:50
  And
• 4:50
  that
• 4:51
  was
• 4:51
  going
• 4:51
  on.
• 4:51
  And
• 4:51
  so
• 4:52
  we
• 4:52
  did
• 4:52
  that
• 4:52
  for
• 4:54
  years.
• 4:55
  And
• 4:55
  it
• 4:56
  was
• 4:56
  like,
• 4:56
  Alicia,
• 4:57
  because
• 4:57
  she
• 4:57
  had
• 4:57
  the
• 4:57
  deal
• 4:58
  already,
• 4:58
  so
• 4:58
  she
• 4:58
  was
• 4:58
  gonna
• 4:59
  come
• 4:59
  out.
• 4:59
  And
• 4:59
  then
• 4:59
  we
• 5:00
  were
• 5:00
  all
• 5:00
  working
• 5:00
  on
• 5:00
  our
• 5:00
  own
• 5:01
  demos
• 5:01
  and
• 5:01
  also
• 5:02
  working
• 5:02
  on
• 5:02
  the
• 5:03
  alb,
• 5:03
  the
• 5:03
  first
• 5:03
  album.
• 5:04
  And
• 5:04
  so
• 5:04
  then
• 5:04
  we
• 5:05
  were
• 5:05
  gonna
• 5:05
  each,
• 5:05
  like,
• 5:06
  strategically,
• 5:07
  you
• 5:07
  know,
• 5:07
  submit
• 5:08
  our
• 5:08
  own
• 5:08
  demos
• 5:08
  and
• 5:09
  get
• 5:09
  our
• 5:09
  own
• 5:09
  deals
• 5:09
  and
• 5:10
  come
• 5:10
  out.
• 5:10
  We
• 5:10
  would
• 5:10
  be
• 5:10
  the
• 5:11
  crew.
• 5:11
  Ba
• 5:12
  ba,
• 5:12
  ba.
• 5:13
  Yeah.
• 5:15
  And
• 5:16
  then
• 5:17
  she
• 5:17
  came
• 5:17
  out,
• 5:19
  and,
• 5:20
  you
• 5:20
  know,
• 5:20
  we
• 5:21
  had
• 5:21
  been.
• 5:21
  Again,
• 5:21
  we'd
• 5:21
  been
• 5:22
  Working
• 5:22
  on
• 5:22
  this.
• 5:22
  I
• 5:22
  mean,
• 5:22
  we
• 5:22
  had
• 5:23
  moved
• 5:23
  multiple
• 5:24
  labels
• 5:24
  at
• 5:24
  this
• 5:24
  point.
• 5:25
  By
• 5:25
  the
• 5:25
  time
• 5:25
  the
• 5:25
  album
• 5:25
  came
• 5:25
  out,
• 5:26
  we'd
• 5:26
  been
• 5:26
  through
• 5:27
  labels
• 5:28
  and.
• 5:29
  Wow.
• 5:30
  And
• 5:31
  then
• 5:31
  it
• 5:31
  just.
• 5:31
  And
• 5:32
  then
• 5:32
  it
• 5:32
  just
• 5:32
  was
• 5:32
  like,
• 5:33
  it
• 5:33
  went
• 5:34
  from
• 5:34
  zero
• 5:35
  to
• 5:36
  like
• 5:36
  a
• 5:37
  gazillion,
• 5:38
  what
• 5:39
  seemed
• 5:39
  like
• 5:39
  overnight,
• 5:40
  but
• 5:40
  we
• 5:40
  had
• 5:40
  been
• 5:40
  working
• 5:40
  on
• 5:41
  for
• 5:41
  years
• 5:42
  and
• 5:43
  it
• 5:43
  was
• 5:44
  just
• 5:44
  like,
• 5:44
  hey,
• 5:44
  you
• 5:44
  know,
• 5:45
  can
• 5:45
  you
• 5:45
  come
• 5:45
  on
• 5:45
  the
• 5:45
  road
• 5:45
  with
• 5:46
  me
• 5:46
  for
• 5:46
  a
• 5:46
  few
• 5:46
  weeks?
• 5:47
  Because,
• 5:47
  you
• 5:47
  know,
• 5:47
  one
• 5:47
  of
• 5:47
  our
• 5:48
  other
• 5:48
  friends
• 5:48
  was
• 5:48
  supposed
• 5:48
  to
• 5:49
  go
• 5:49
  as
• 5:49
  her
• 5:50
  assistant,
• 5:50
  and
• 5:50
  I
• 5:50
  was
• 5:50
  like,
• 5:50
  yeah,
• 5:51
  sure,
• 5:51
  that'd
• 5:51
  be
• 5:51
  cool,
• 5:51
  because
• 5:51
  I
• 5:51
  was
• 5:52
  working
• 5:52
  on
• 5:52
  my
• 5:52
  demo
• 5:52
  and
• 5:53
  everything.
• 5:53
  And
• 5:54
  then
• 5:54
  three
• 5:55
  weeks
• 5:55
  turned
• 5:55
  into
• 5:55
  six
• 5:56
  weeks
• 5:56
  and
• 5:56
  the
• 5:56
  road
• 5:57
  manager
• 5:57
  left
• 5:58
  and
• 5:59
  I
• 5:59
  was
• 5:59
  like,
• 5:59
  oh,
• 6:00
  I
• 6:00
  could
• 6:00
  do
• 6:00
  that
• 6:00
  gig.
• 6:00
  And
• 6:01
  then
• 6:01
  I
• 6:01
  became
• 6:01
  the
• 6:01
  road
• 6:01
  manager
• 6:02
  and
• 6:02
  then
• 6:02
  her
• 6:02
  manager
• 6:03
  was
• 6:03
  like,
• 6:04
  you
• 6:04
  should
• 6:04
  be
• 6:04
  my
• 6:04
  day
• 6:04
  to
• 6:04
  day
• 6:05
  person.
• 6:05
  So,
• 6:05
  like,
• 6:06
  all
• 6:06
  of
• 6:06
  a
• 6:06
  sudden
• 6:07
  I
• 6:07
  went
• 6:07
  from
• 6:09
  working
• 6:09
  on
• 6:09
  my
• 6:09
  demo
• 6:11
  to
• 6:11
  being,
• 6:12
  like,
• 6:13
  management,
• 6:16
  and
• 6:17
  that
• 6:17
  was
• 6:17
  that.
• 6:20
  That
• 6:20
  was
• 6:20
  that.
• 6:21
  Okay,
• 6:22
  so
• 6:22
  how
• 6:22
  long.
• 6:23
  How
• 6:23
  long
• 6:24
  was
• 6:25
  the
• 6:25
  process
• 6:25
  before,
• 6:26
  like,
• 6:26
  while
• 6:26
  you
• 6:27
  guys
• 6:27
  were
• 6:27
  shopping
• 6:27
  the
• 6:28
  deal
• 6:28
  to
• 6:29
  actually
• 6:30
  becoming
• 6:30
  the
• 6:30
  phenomenon
• 6:31
  that
• 6:31
  was
• 6:32
  her
• 6:32
  debut
• 6:33
  album?
• 6:33
  Well,
• 6:33
  she'd
• 6:34
  been
• 6:34
  working
• 6:34
  diligently
• 6:35
  and
• 6:35
  hard
• 6:35
  for
• 6:36
  many,
• 6:36
  many
• 6:36
  years,
• 6:37
  so.
• 6:38
  And
• 6:38
  I
• 6:38
  wasn't
• 6:38
  a
• 6:38
  part
• 6:39
  of
• 6:39
  shopping
• 6:39
  the
• 6:39
  deal.
• 6:40
  I
• 6:40
  was
• 6:40
  a
• 6:40
  teenager.
• 6:41
  But
• 6:41
  her
• 6:41
  and
• 6:42
  Jeff
• 6:42
  and,
• 6:42
  you
• 6:42
  know,
• 6:43
  her
• 6:43
  publisher,
• 6:43
  Jodi
• 6:44
  Gerson,
• 6:44
  and
• 6:44
  her
• 6:44
  A
• 6:44
  and
• 6:44
  R
• 6:45
  Peter
• 6:45
  Edge,
• 6:45
  like,
• 6:46
  it
• 6:46
  was,
• 6:46
  you
• 6:46
  know,
• 6:47
  they
• 6:47
  were
• 6:47
  the
• 6:48
  ones
• 6:48
  who,
• 6:48
  you
• 6:49
  know,
• 6:49
  if
• 6:49
  she
• 6:50
  signed
• 6:50
  at
• 6:50
  16,
• 6:51
  the
• 6:51
  album,
• 6:52
  you
• 6:53
  know,
• 6:53
  I
• 6:53
  don't
• 6:53
  know,
• 6:53
  it
• 6:53
  was
• 6:53
  15.
• 6:54
  We
• 6:54
  were
• 6:54
  15
• 6:54
  or
• 6:54
  16,
• 6:55
  and
• 6:55
  then
• 6:55
  the
• 6:55
  album
• 6:56
  came
• 6:56
  out
• 6:56
  when
• 6:56
  we
• 6:56
  were
• 6:56
  20.
• 6:57
  So
• 6:57
  it
• 6:57
  was
• 6:57
  a
• 6:57
  five
• 6:57
  year
• 6:58
  process.
• 6:59
  Right,
• 7:00
  Right.
• 7:00
  Gotcha.
• 7:01
  Yep.
• 7:02
  Was
• 7:02
  there
• 7:02
  ever
• 7:02
  a
• 7:02
  moment
• 7:03
  where
• 7:03
  you
• 7:03
  were
• 7:03
  like,
• 7:03
  I
• 7:04
  don't
• 7:04
  know
• 7:04
  if
• 7:04
  it's
• 7:04
  gonna
• 7:05
  actually
• 7:06
  happen
• 7:06
  or
• 7:07
  did
• 7:07
  she
• 7:07
  ever
• 7:07
  feel
• 7:07
  that
• 7:08
  or
• 7:08
  you
• 7:08
  guys
• 7:08
  are
• 7:08
  just.
• 7:09
  It's
• 7:09
  a
• 7:09
  matter
• 7:09
  of
• 7:09
  time.
• 7:10
  Because
• 7:10
  there
• 7:10
  was
• 7:10
  just.
• 7:11
  No.
• 7:11
  Yeah,
• 7:11
  there
• 7:11
  was
• 7:12
  no,
• 7:12
  we
• 7:12
  weren't.
• 7:13
  I
• 7:13
  mean,
• 7:13
  we
• 7:13
  were
• 7:13
  in,
• 7:14
  like.
• 7:14
  We
• 7:14
  were
• 7:14
  in.
• 7:14
  We
• 7:15
  had
• 7:15
  a
• 7:15
  record
• 7:15
  deal.
• 7:16
  Know
• 7:16
  what
• 7:16
  I
• 7:16
  mean?
• 7:16
  It
• 7:16
  was
• 7:16
  just
• 7:17
  like.
• 7:17
  She
• 7:17
  was
• 7:18
  already
• 7:18
  writing
• 7:18
  for
• 7:18
  other
• 7:19
  artists
• 7:19
  too,
• 7:19
  right
• 7:19
  at
• 7:20
  that
• 7:20
  time.
• 7:21
  Yeah,
• 7:22
  there
• 7:22
  was
• 7:22
  some
• 7:22
  of
• 7:22
  that
• 7:23
  going
• 7:23
  on,
• 7:23
  but
• 7:23
  it
• 7:23
  was
• 7:23
  just
• 7:24
  like.
• 7:24
  Like
• 7:24
  she,
• 7:25
  you
• 7:25
  know,
• 7:26
  when
• 7:26
  you
• 7:26
  saw
• 7:27
  her
• 7:28
  do
• 7:29
  her
• 7:29
  thing
• 7:30
  behind
• 7:30
  a
• 7:31
  piano
• 7:32
  live,
• 7:32
  it
• 7:33
  was
• 7:33
  just.
• 7:33
  You
• 7:33
  hadn't
• 7:33
  seen
• 7:33
  anything
• 7:34
  like
• 7:34
  that.
• 7:34
  There
• 7:35
  was
• 7:35
  no
• 7:35
  doubt.
• 7:36
  There
• 7:37
  was
• 7:37
  no
• 7:37
  doubt.
• 7:38
  Yeah,
• 7:38
  yeah.
• 7:39
  It
• 7:40
  just,
• 7:40
  you
• 7:40
  know,
• 7:40
  we
• 7:40
  just
• 7:40
  have
• 7:41
  to,
• 7:41
  like,
• 7:41
  eat
• 7:41
  shit
• 7:41
  for
• 7:42
  a
• 7:42
  minute.
• 7:42
  That's
• 7:42
  all.
• 7:43
  It
• 7:43
  was
• 7:44
  worth
• 7:44
  it.
• 7:44
  Yeah.
• 7:45
  And
• 7:45
  then,
• 7:46
  I
• 7:46
  mean,
• 7:46
  that
• 7:47
  from
• 7:47
  road
• 7:48
  manager,
• 7:48
  that
• 7:49
  journey
• 7:49
  continued
• 7:50
  for
• 7:50
  a
• 7:51
  number
• 7:51
  of
• 7:51
  years
• 7:52
  and
• 7:52
  you're,
• 7:52
  I
• 7:53
  mean,
• 7:53
  still
• 7:53
  growing
• 7:53
  up
• 7:53
  at
• 7:54
  that
• 7:54
  time.
• 7:54
  So.
• 7:54
  Yes,
• 7:55
  you've
• 7:55
  Done
• 7:56
  a
• 7:56
  lot
• 7:56
  of
• 7:56
  things.
• 7:56
  You've
• 7:57
  worn
• 7:58
  a
• 7:58
  lot
• 7:58
  of
• 7:58
  hats.
• 7:59
  How
• 7:59
  much
• 8:00
  of
• 8:00
  that
• 8:01
  experience
• 8:01
  came
• 8:02
  directly
• 8:02
  from
• 8:02
  the
• 8:03
  works?
• 8:03
  I
• 8:03
  know
• 8:03
  that
• 8:03
  you,
• 8:04
  I'm
• 8:04
  sure
• 8:04
  your
• 8:04
  roles
• 8:05
  changed
• 8:05
  over
• 8:05
  the
• 8:06
  years
• 8:06
  from
• 8:06
  road.
• 8:06
  Yeah,
• 8:07
  all
• 8:07
  of
• 8:07
  it.
• 8:07
  I
• 8:07
  mean,
• 8:07
  I
• 8:08
  literally,
• 8:08
  yeah,
• 8:08
  I
• 8:09
  played,
• 8:09
  I
• 8:09
  played
• 8:10
  every
• 8:10
  possible
• 8:10
  role
• 8:11
  you
• 8:11
  could
• 8:11
  imagine.
• 8:13
  And
• 8:14
  it
• 8:14
  was
• 8:14
  cool
• 8:14
  because
• 8:15
  nobody
• 8:15
  knew
• 8:15
  what
• 8:16
  we
• 8:16
  were
• 8:16
  doing.
• 8:16
  Not
• 8:16
  even
• 8:16
  her
• 8:16
  manager,
• 8:17
  quite
• 8:17
  frankly,
• 8:17
  you
• 8:18
  know
• 8:18
  what
• 8:18
  I'm
• 8:18
  saying?
• 8:18
  Like,
• 8:18
  he
• 8:18
  never
• 8:18
  managed
• 8:19
  somebody
• 8:19
  at
• 8:19
  this
• 8:19
  scale.
• 8:20
  So
• 8:20
  he
• 8:20
  wasn't
• 8:20
  like,
• 8:21
  okay,
• 8:21
  here's
• 8:21
  how
• 8:21
  you
• 8:21
  manage,
• 8:22
  here's
• 8:22
  what
• 8:22
  you
• 8:22
  do.
• 8:22
  It
• 8:23
  was
• 8:23
  just
• 8:23
  like,
• 8:23
  you're
• 8:23
  gonna
• 8:23
  figure
• 8:24
  it
• 8:24
  out,
• 8:24
  you
• 8:24
  know,
• 8:24
  so
• 8:25
  it
• 8:25
  was
• 8:25
  a
• 8:25
  very
• 8:25
  fake
• 8:25
  it
• 8:25
  till
• 8:26
  you
• 8:26
  make
• 8:26
  it
• 8:26
  type
• 8:27
  of
• 8:27
  thing.
• 8:27
  And,
• 8:28
  you
• 8:28
  know,
• 8:28
  I
• 8:28
  was
• 8:28
  responsible
• 8:29
  in
• 8:29
  managing
• 8:29
  and
• 8:30
  we
• 8:30
  were
• 8:30
  touring
• 8:30
  and
• 8:31
  I
• 8:31
  mean,
• 8:31
  people
• 8:31
  were,
• 8:31
  you
• 8:32
  know,
• 8:32
  the
• 8:32
  sound
• 8:32
  guy
• 8:33
  was
• 8:33
  like
• 8:33
  50
• 8:34
  and
• 8:34
  I
• 8:34
  was
• 8:34
  20.
• 8:35
  Do
• 8:35
  you
• 8:35
  know
• 8:35
  what
• 8:35
  I
• 8:35
  mean?
• 8:37
  Yeah.
• 8:37
  Wow.
• 8:38
  And
• 8:38
  so
• 8:38
  we
• 8:38
  were
• 8:38
  like,
• 8:39
  you
• 8:39
  know,
• 8:39
  in
• 8:39
  my
• 8:39
  little
• 8:39
  like
• 8:40
  Juicy
• 8:40
  Couture
• 8:40
  jumpsuit,
• 8:41
  people
• 8:41
  were
• 8:41
  just
• 8:41
  like,
• 8:42
  really?
• 8:43
  Aw,
• 8:44
  you're
• 8:44
  so
• 8:44
  cute.
• 8:45
  You
• 8:46
  know,
• 8:46
  So
• 8:47
  I
• 8:47
  had
• 8:47
  to
• 8:47
  like.
• 8:48
  I
• 8:48
  remember
• 8:48
  going
• 8:49
  to
• 8:49
  the
• 8:49
  production
• 8:49
  office
• 8:49
  and
• 8:50
  they'd
• 8:50
  be
• 8:50
  like,
• 8:50
  fuck.
• 8:50
  Da
• 8:51
  da
• 8:51
  da,
• 8:51
  da
• 8:51
  da.
• 8:51
  So
• 8:51
  I
• 8:52
  was
• 8:52
  like,
• 8:52
  okay,
• 8:52
  fuck,
• 8:52
  Fuck.
• 8:52
  I
• 8:53
  gotta
• 8:53
  say,
• 8:53
  fuck.
• 8:53
  More
• 8:54
  noted.
• 8:55
  You
• 8:55
  know,
• 8:56
  I
• 8:56
  was
• 8:56
  just
• 8:56
  like,
• 8:57
  you
• 8:57
  know,
• 8:58
  figured
• 8:58
  it
• 8:58
  out
• 8:58
  as
• 8:58
  I
• 8:58
  went.
• 8:59
  But
• 8:59
  because
• 8:59
  I
• 8:59
  grew
• 9:00
  up
• 9:00
  in
• 9:00
  a,
• 9:00
  in
• 9:00
  a
• 9:01
  really
• 9:01
  business
• 9:01
  minded
• 9:02
  home,
• 9:02
  my
• 9:03
  parents
• 9:03
  are
• 9:03
  both
• 9:03
  were,
• 9:04
  you
• 9:04
  know,
• 9:04
  successful
• 9:05
  entrepreneurs.
• 9:06
  I
• 9:06
  was
• 9:07
  comfortable
• 9:07
  in
• 9:07
  business,
• 9:08
  but
• 9:08
  I
• 9:08
  was
• 9:08
  also
• 9:09
  like,
• 9:09
  but
• 9:09
  I'm
• 9:09
  supposed
• 9:09
  to
• 9:10
  be
• 9:10
  an
• 9:10
  artist,
• 9:11
  why
• 9:11
  am
• 9:12
  I
• 9:12
  doing
• 9:12
  all
• 9:12
  this?
• 9:13
  But
• 9:14
  I
• 9:14
  was
• 9:14
  good
• 9:14
  at
• 9:14
  it.
• 9:15
  And
• 9:16
  again,
• 9:16
  I
• 9:17
  got
• 9:17
  to
• 9:17
  learn
• 9:17
  from
• 9:18
  the
• 9:18
  ground
• 9:18
  up.
• 9:19
  Sometimes
• 9:19
  we
• 9:19
  would
• 9:20
  go
• 9:20
  to
• 9:20
  a
• 9:20
  club
• 9:20
  gig
• 9:21
  and
• 9:23
  I
• 9:23
  would
• 9:24
  be
• 9:24
  standing
• 9:24
  there
• 9:24
  like,
• 9:24
  security,
• 9:26
  you
• 9:26
  can't
• 9:27
  come
• 9:27
  in.
• 9:27
  You
• 9:27
  know
• 9:27
  what
• 9:27
  I
• 9:28
  mean?
• 9:28
  Or
• 9:28
  I'd
• 9:28
  be
• 9:29
  like,
• 9:30
  or
• 9:30
  whatever.
• 9:31
  So
• 9:32
  it
• 9:32
  was
• 9:32
  cool
• 9:33
  because,
• 9:34
  yeah,
• 9:35
  I
• 9:35
  learned
• 9:36
  all
• 9:36
  the
• 9:36
  jobs
• 9:37
  on
• 9:37
  the
• 9:38
  way,
• 9:38
  you
• 9:38
  know,
• 9:38
  on
• 9:39
  the
• 9:39
  way
• 9:39
  kind
• 9:39
  of
• 9:39
  like
• 9:40
  up.
• 9:40
  And
• 9:41
  we
• 9:41
  grew
• 9:41
  together
• 9:42
  as
• 9:42
  a
• 9:42
  team
• 9:43
  through
• 9:43
  the
• 9:43
  years.
• 9:44
  And
• 9:44
  so
• 9:45
  it
• 9:45
  was,
• 9:46
  it
• 9:46
  was
• 9:47
  really
• 9:47
  cool
• 9:47
  to
• 9:47
  be
• 9:47
  able
• 9:47
  to
• 9:48
  see
• 9:49
  it
• 9:49
  from
• 9:49
  all
• 9:49
  those
• 9:49
  different
• 9:49
  angles.
• 9:50
  And
• 9:51
  luckily
• 9:51
  also
• 9:51
  the
• 9:52
  great
• 9:52
  thing
• 9:52
  about
• 9:52
  Alicia
• 9:53
  was
• 9:53
  that,
• 9:54
  you
• 9:54
  know,
• 9:54
  like,
• 9:54
  she's
• 9:55
  still
• 9:55
  with
• 9:55
  Peter
• 9:55
  Edge,
• 9:56
  who
• 9:56
  was
• 9:57
  her
• 9:57
  A
• 9:57
  and
• 9:57
  R
• 9:58
  when
• 9:58
  she
• 9:58
  was
• 9:58
  14
• 9:59
  years
• 9:59
  old.
• 9:59
  Peter
• 10:00
  is
• 10:00
  now
• 10:00
  the
• 10:00
  CEO
• 10:01
  of
• 10:01
  the
• 10:01
  label.
• 10:02
  So
• 10:02
  it's
• 10:03
  just
• 10:03
  like
• 10:04
  so
• 10:04
  many
• 10:04
  of
• 10:05
  the
• 10:05
  relationships,
• 10:06
  you
• 10:06
  know,
• 10:07
  we've
• 10:07
  grown
• 10:07
  up
• 10:08
  with
• 10:08
  these
• 10:08
  people
• 10:09
  and
• 10:10
  so
• 10:10
  we.
• 10:10
  Most
• 10:11
  of
• 10:11
  the
• 10:11
  relationships
• 10:12
  around
• 10:12
  her
• 10:12
  things,
• 10:13
  people
• 10:13
  have
• 10:13
  changed,
• 10:14
  of
• 10:14
  course,
• 10:14
  but
• 10:14
  there's
• 10:15
  a
• 10:15
  good
• 10:15
  handful
• 10:16
  of
• 10:16
  like
• 10:17
  long
• 10:17
  term
• 10:18
  relationships,
• 10:18
  which
• 10:18
  is
• 10:19
  really
• 10:19
  rare.
• 10:20
  And
• 10:20
  I
• 10:20
  would
• 10:20
  say
• 10:20
  that's
• 10:21
  also
• 10:21
  kind
• 10:21
  of
• 10:21
  what
• 10:21
  sets
• 10:22
  like
• 10:22
  Alicia
• 10:23
  like,
• 10:23
  what
• 10:24
  put
• 10:24
  her
• 10:24
  in
• 10:24
  the.
• 10:25
  In
• 10:25
  a
• 10:25
  good
• 10:25
  standing?
• 10:26
  Because
• 10:26
  I
• 10:26
  think
• 10:26
  a
• 10:26
  lot
• 10:27
  of
• 10:27
  artists
• 10:27
  who
• 10:27
  really
• 10:28
  do
• 10:28
  struggle
• 10:28
  with
• 10:28
  some
• 10:29
  darkness,
• 10:29
  like,
• 10:29
  they
• 10:29
  don't
• 10:30
  have
• 10:31
  good
• 10:31
  support
• 10:31
  around
• 10:32
  them.
• 10:32
  You
• 10:32
  know
• 10:32
  what
• 10:33
  I'm
• 10:33
  saying?
• 10:33
  And
• 10:34
  so
• 10:34
  I
• 10:34
  think
• 10:34
  that's
• 10:34
  like.
• 10:35
  That's
• 10:35
  like,
• 10:35
  one
• 10:35
  of
• 10:35
  the
• 10:35
  most
• 10:35
  critical
• 10:36
  things,
• 10:36
  I
• 10:36
  think,
• 10:36
  for
• 10:36
  any
• 10:37
  artist
• 10:37
  in
• 10:37
  this
• 10:37
  business.
• 10:37
  Like,
• 10:38
  you
• 10:38
  need
• 10:38
  some
• 10:38
  real
• 10:39
  solid
• 10:39
  people
• 10:40
  around
• 10:40
  you
• 10:40
  to
• 10:41
  help
• 10:41
  you.
• 10:42
  Like,
• 10:42
  her
• 10:43
  mom
• 10:43
  is
• 10:43
  like,
• 10:43
  no
• 10:44
  joke.
• 10:44
  She'd
• 10:44
  be
• 10:44
  like,
• 10:45
  what?
• 10:46
  You
• 10:46
  know,
• 10:47
  you
• 10:47
  better
• 10:47
  check,
• 10:48
  you
• 10:49
  know
• 10:49
  what
• 10:49
  I'm
• 10:49
  saying?
• 10:49
  Like,
• 10:49
  you
• 10:50
  don't
• 10:50
  mess
• 10:50
  with
• 10:50
  Terry,
• 10:51
  you
• 10:51
  know
• 10:51
  what
• 10:51
  I'm
• 10:51
  saying?
• 10:52
  Like,
• 10:52
  type
• 10:52
  of
• 10:52
  thing.
• 10:52
  And
• 10:54
  I
• 10:54
  were.
• 10:55
  You
• 10:55
  know,
• 10:55
  she
• 10:55
  and
• 10:56
  I
• 10:56
  were
• 10:56
  super
• 10:56
  tight,
• 10:57
  and
• 10:57
  I
• 10:57
  always
• 10:58
  kept
• 10:58
  it
• 10:58
  100.
• 10:59
  Like,
• 10:59
  I'm
• 10:59
  not
• 10:59
  known
• 11:00
  for
• 11:00
  not
• 11:00
  keeping
• 11:00
  it
• 11:00
  100.
• 11:01
  So
• 11:01
  it's
• 11:01
  like
• 11:02
  she
• 11:02
  had
• 11:02
  the
• 11:02
  right
• 11:03
  mix
• 11:03
  of
• 11:04
  people
• 11:04
  around
• 11:04
  her,
• 11:04
  and
• 11:05
  a
• 11:05
  lot
• 11:05
  of
• 11:05
  people
• 11:05
  don't
• 11:05
  have
• 11:06
  that.
• 11:06
  It's
• 11:06
  like,
• 11:06
  yeah,
• 11:07
  totally.
• 11:07
  Oh,
• 11:07
  that's
• 11:07
  such
• 11:07
  a
• 11:07
  good
• 11:08
  idea.
• 11:08
  You
• 11:08
  should
• 11:08
  definitely
• 11:09
  drive
• 11:10
  your
• 11:10
  car
• 11:10
  off
• 11:10
  a
• 11:10
  cliff.
• 11:11
  That's
• 11:11
  gonna
• 11:11
  be
• 11:12
  epic.
• 11:13
  You
• 11:13
  know
• 11:13
  what
• 11:13
  I
• 11:13
  mean?
• 11:14
  So
• 11:14
  it's
• 11:14
  like,
• 11:14
  if
• 11:14
  you
• 11:14
  have
• 11:15
  people
• 11:15
  like
• 11:15
  that
• 11:15
  around
• 11:16
  you
• 11:16
  just
• 11:16
  yesing
• 11:16
  you
• 11:17
  and
• 11:17
  not
• 11:17
  willing
• 11:17
  to
• 11:18
  tell
• 11:18
  you
• 11:18
  the
• 11:18
  truth,
• 11:19
  you're
• 11:19
  in
• 11:20
  for
• 11:20
  it.
• 11:22
  You're
• 11:22
  in
• 11:22
  for
• 11:23
  a
• 11:23
  tough
• 11:23
  ride.
• 11:23
  Wise
• 11:24
  words.
• 11:25
  Wise
• 11:25
  words.
• 11:26
  What
• 11:27
  are
• 11:27
  some
• 11:27
  of
• 11:27
  the
• 11:28
  bigger
• 11:28
  challenges
• 11:28
  that
• 11:29
  you
• 11:29
  came
• 11:29
  across,
• 11:30
  especially
• 11:30
  in
• 11:30
  those
• 11:31
  early
• 11:31
  days,
• 11:31
  entering
• 11:32
  the
• 11:32
  music
• 11:33
  industry?
• 11:34
  I
• 11:34
  think
• 11:34
  it
• 11:34
  was
• 11:34
  just
• 11:34
  in
• 11:35
  the
• 11:35
  early
• 11:35
  days,
• 11:35
  it
• 11:35
  was
• 11:35
  just
• 11:35
  like
• 11:36
  learning
• 11:36
  the
• 11:36
  game,
• 11:37
  you
• 11:37
  know
• 11:37
  what
• 11:37
  I
• 11:37
  mean?
• 11:37
  We
• 11:38
  just
• 11:38
  didn't
• 11:38
  really
• 11:38
  know
• 11:39
  what
• 11:39
  we
• 11:39
  were
• 11:39
  dealing
• 11:40
  with,
• 11:41
  and
• 11:41
  it.
• 11:41
  You
• 11:42
  know,
• 11:42
  like,
• 11:42
  anywhere
• 11:43
  there's.
• 11:43
  It's
• 11:43
  just.
• 11:43
  There's
• 11:44
  like,
• 11:44
  understanding
• 11:45
  the
• 11:45
  politics,
• 11:46
  you
• 11:46
  know,
• 11:47
  what
• 11:47
  is
• 11:47
  the
• 11:47
  game
• 11:47
  I'm
• 11:48
  playing?
• 11:48
  You
• 11:49
  know
• 11:49
  what
• 11:49
  I
• 11:49
  mean?
• 11:49
  You
• 11:49
  know,
• 11:50
  you
• 11:50
  don't
• 11:50
  know
• 11:50
  the
• 11:50
  rules
• 11:51
  of
• 11:51
  the
• 11:51
  game
• 11:51
  until
• 11:52
  you
• 11:52
  get
• 11:52
  into
• 11:52
  it,
• 11:53
  and
• 11:53
  the
• 11:53
  industry
• 11:54
  is
• 11:54
  a
• 11:54
  game
• 11:55
  indeed.