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What Is Account-Based Marketing and How Can You Leverage It? | Ep. #164
In Episode #164, Eric and Neil discuss what account-based marketing is and how to leverage it. Account-based marketing is a new term for an old, tried and true practice for marketers. Tune in to find out more about account-based marketing and the leads that deserve your attention.
Time Stamped Show Notes:
00:27 - Today’s topic: What Account-Based Marketing Is and How You Can Leverage It
00:36 – Account-based marketing makes you identify ideal prospects ahead of time
01:15 – Have an inbound SDR to look at the exact leads
01:33 – Infer is a software solution that can help determine which leads…
The skinny
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