Outcome‑Focused KPIs. What Should Marketers Really Care About in 2026?

Aspiration Marketing Podcast · Feb 9, 2026 · 13m

In this episode of the Aspiration Marketing Podcast, I explore the evolving landscape of marketing KPIs and what marketers should truly focus on by 2026. As marketers, we often get lost in a sea of metrics—clicks, impressions, and followers—that don't necessarily drive business decisions. I delve into the critical distinction between reporting metrics and decision metrics, emphasizing the importance of outcome-focused KPIs like revenue growth, customer lifetime value, and retention. These metrics are essential for aligning marketing efforts with business goals, especially in an era of…