Latest / Found in AI: AI Search Visibility, SEO, & GEO
SEO and PR Are Finally Married (And AI Search Is Why)
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Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased rankings, the other chased coverage. AI search collapsed that wall. Now, getting cited in ChatGPT, Perplexity, and Google AI Overviews depends on whether other people are talking about you, not just whether your own pages rank.
Cassie sits down with Basha Coleman, lead program manager on HubSpot's content strategy and operations team and an SEO and…
The skinny
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