Latest / RedTech daily podcast - Powered by AI / Exploring AI, radio strategy, and connected car tech innovations

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Exploring AI, radio strategy, and connected car tech innovations · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I am Marguerite Clark, bringing you the latest in radio broadcast and digital audio news.
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  On today's docket, we have: Wheatstone debuts the AML-12 console, AdLarge adds Leyden, NGroup
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  plays the long game, a guest commentary on authenticity versus artificial intelligence,
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  steering strategy with real-time audience data, and Beasley’s Rivers returns to Charlotte.
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  Wheatstone is expanding its Audioarts brand AML console line with the new AML-12.
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  This 12-channel model joins the AML-8 and features 100 millimeter faders, Super-Quiet
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  microphone preamplifiers, and a USB port.
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  Inputs and outputs are primarily through RJ-45 connectors, while channels one to four,
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  dedicated to microphones, use Phoenix hardwired connectors.
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  It includes a dedicated caller channel and the classic Wheatstone sweeping LED meter bridge.
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  Pricing is set at under three thousand five hundred dollars.
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  Audio advertising services company AdLarge has appointed Nicole Pezzola Leyden as vice
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  president of brand partnerships.
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  Leyden will focus on developing strategic sponsorships and integrated marketing programs
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  for advertisers across AdLarge and the fwd.
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  network, particularly in automotive, financial services, and emerging ad categories.
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  With over two decades of experience, Leyden has worked with brands like TED and Discovery.
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  Chief Revenue Officer David Cohn praised her innovative sponsorships, saying she connects
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  brands with the right content and audiences.
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  NGroup's CEO Kim Beyns, with a rich background in radio broadcasting, emphasizes the
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  importance of understanding all aspects of radio to lead effectively.
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  In Belgium's competitive market, NGroup focuses on creativity and flexibility, unencumbered by
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  legacy television.
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  Beyns believes in building communities over playlists and sees the future in digital
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  transition without abandoning FM radio, leveraging D.A.B.
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  plus for targeted programming.
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  The strategy emphasizes keeping radio accessible in cars and prioritizing brand
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  presence across platforms.
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  Radio has always enjoyed a uniquely close relationship with its listeners.
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  But today it's competing in an artificial intelligence arms race for audience attention.
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  Artificial intelligence companions and large language models are becoming deeply personal
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  and highly addictive experiences, distracting audiences and diverting revenue.
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  Radio won't win this race by competing head-to-head with algorithms.
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  It will win by leaning into what algorithms cannot create: Genuine connection and shared
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  human experience.
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  Live radio has a unique power: Connecting thousands of people at once through moments
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  that matter—real-time reactions to breaking news, spontaneous laughter in the studio, and
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  the quiet empathy that follows a listener’s story.
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  These are moments experienced together, in real time, by a listener community.
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  No algorithm can replicate the feeling of being part of something real happening right now,
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  which is why, as the media landscape becomes increasingly saturated with artificial
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  intelligence-generated content, the authentic communities that radio creates will stand out
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  above the noise.
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  That's why Broadcast Bionics works with broadcasters around the world, helping them
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  apply artificial intelligence technologies and recognize that the real opportunity is not
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  artificial intelligence replacing people, but augmented intelligence empowering them.
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  Used well, these tools help production teams move faster, uncover insights in real time, and
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  focus more of their attention on the craft of live broadcasting.
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  This is where artificial intelligence belongs in radio—not replacing creativity but
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  amplifying it.
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  In even the most creative environments, only a fraction of the work is truly creative.
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  The rest is part of the process—transcribing interviews, clipping audio, managing calls,
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  organizing listener messages, and handling countless routine production tasks.
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  All essential, but all time-consuming.
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  Artificial intelligence should handle the repetitive tasks that slow creative teams down.
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  Automated transcription can surface key contributions instantly.
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  Summarization tools can highlight emerging themes in listener messages.
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  Production tools can organize and prepare content in seconds rather than minutes.
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  By removing these constant frictions, production teams regain something incredibly
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  valuable in live broadcasting: Time.
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  The real opportunity goes further than simply doing the same work more efficiently.
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  The most exciting potential of augmented intelligence is not that it can help us do what
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  we did before more cheaply.
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  It also enables things that were previously impossible.
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  Producers can now instantly surface patterns from thousands of listener messages in real
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  time.
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  Live shows can identify emerging audience conversations as they happen.
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  Archives of decades of programming can become searchable, discoverable, and usable within
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  seconds.
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  When production teams are freed to focus on the moment, they strengthen what radio does best:
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  Creating powerful, shared experiences.
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  Joe D’Angelo, senior vice president of broadcast radio and digital audio at Xperi,
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  discusses how innovative data analytics in connected cars is reshaping broadcast strategy.
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  As the connected car ecosystem grows, digital connectivity introduces challenges for
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  broadcasters.
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  The DTS AutoStage media platform addresses these by providing analytics from connected
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  cars, offering broadcasters precise audience insights and entry into the programmatic
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  advertising marketplace.
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  This approach enhances the listening experience with metadata and simplifies workflows without
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  new investments.
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  D’Angelo emphasizes that the DTS AutoStage platform enriches broadcast radio with station
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  information and visual elements, elevating user experience to match modern apps.
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  It integrates with existing systems, minimizing costs and streamlining workflows.
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  The platform also creates new advertising opportunities by combining traditional audio
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  ads with visual elements, supported by real-time audience analytics.
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  These insights enable broadcasters to make informed programming decisions and engage
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  audiences more effectively.
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  Looking ahead, D’Angelo predicts that precise analytics will deepen broadcasters'
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  understanding of their audiences, facilitating participation in the programmatic advertising
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  ecosystem.
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  This will shorten the feedback loop between broadcasters and audiences, allowing for more
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  agile programming decisions.
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  Advances in artificial intelligence and connected car technologies will further
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  transform how audiences discover radio, promoting brand presence and content
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  discoverability, aligning radio with the dynamic nature of modern media consumption.
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  Nick Rivers is returning to Beasley Media's Charlotte, North Carolina, cluster where he
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  started his career nearly 20 years ago.
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  He will serve as assistant program director for WSOC FM and WKQC FM, and will also be on-air
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  for WSOC's afternoon show.
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  Rivers was most recently with Hubbard Radio in West Palm Beach, Florida.
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  Beasley Media's leadership praised his creativity, experience, and passion for radio.
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  Rivers officially starts on August 24.
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  Thank you for tuning into today's episode of the RedTech daily podcast, powered by
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  artificial intelligence.
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  To read the full articles and stay updated with the latest in radio broadcast and digital audio
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  news, visit our website at redtech.pro.
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  I'm Marguerite Clark, signing off.
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  Until next time, keep your ears on the airwaves!